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Starbucks’s new CEO, Brian Niccol, made a bet last September that the company could draw customers back into its stores by reintroducing personal touches you might see at smaller, third-place sort of coffee shops, like handwritten names on to-go cups. Here we are about four months later, and Starbucks has beaten Wall Street expectations, announcing $9.4 billion in revenue for the fourth quarter of last year during its earnings call Tuesday. Niccol attributed the chain’s performance to “getting Back to Starbucks and those things that have always set us apart. (Though it’s worth noting that the companys sales are still down year over year.) Starbucks developed a back-to-basics approach to reintroduce itself to consumers. Changes include a simplified menu, a new no-loitering policy, an expanded refill policy, ceramic mugs for in-café sipping, and the return of handwritten notes on to-go cups to better connect with customers and elevate the café experience for those who choose to stay and work,” Niccol said. The strategy comes after the chain experienced falling sales at its struggling coffee shops due to factors like rising prices and longer wait times. Niccol, a former Chipotle CEO, wrote in a letter after assuming the top post at Starbucks that its stores “have always been more than a place to get a drink, but admitted that the company hasn’t always delivered on that experience and that telling its story would be part of its comeback. Bringing back handwritten notes on coffee cups is the focus of a new ad spot launched last weekend. Set to the 2008 hit That’s Not My Name by the Ting Tings, it shows baristas putting pen to coffee cup to write out messages like “Let’s goooo!” and “Shine on.” The closing message is “Your pick-me-up is ready,” with “pick-me-up” styled to look like it’s written out by hand. Ad agency Anomaly developed the spot, which received mostly positive reactions online, even among people who said they didn’t like Starbucks coffee. At least when it comes to ecommerce, a study published in the Journal of Interactive Marketing in 2022 found that handwritten thank-you notes have the potential to double future sales. “Despite the technological advances in online retailing, the human touch continues to be essential to relationships between retailers and customers,” the study’s authors wrote. Improving its app is another step Starbucks says it’s taking as part of its comeback, but a simple analog solution could also prove useful. Might what works for online retailers prove equally successful for selling Iced Brown Sugar Oatmilk Shaken Espressos? Starbucks certainly hopes so.
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E-Commerce
In 2019, President Donald Trump appointed a lawyer named Mark Lee Greenblatt to root out fraud, abuse, and corruption in the Department of the Interior. Greenblatt quickly got to work, directing his 270 staff members to conduct audits, inspections, and investigations across the agency of 70,000 federal employees, which oversees 30% of the United Statess natural resources, 20% of its public lands, and its relationships with 573 Native American tribes and villages. He found that a gas marketing outfit conspired to defraud oil and gas companies on leased federal land, a Bureau of Land Management employee viewed pornography on a government computer, a tribal police officer stole $40,000 earmarked for a tribal youth diversion program, and three offshore oil rig workers and three companies acted negligently in a 2012 incident that resulted in a deadly explosion. And that was just in the span of two months in 2019. Until last week, Greenblatt was one of 73 inspectors general working within the United States governmentindependent watchdogs that keep tabs on federal agencies, which all in all collect more than $4 trillion in revenue every year and spend more than $6 trillion. On Friday night, he and 17 of his colleagues were summarily dismissed, in contravention of U.S. law. President Trump fired me last night, Greenblatt wrote in a post on LinkedIn over the weekend. Its all just so surreal. The firings leave the Department of Interior, the Department of Energy, the Environmental Protection Agency, and other departments that shape the countrys environmental and climate policy without independent oversight. This comes at a moment of extreme tumult and uncertainty as Trump attempts to transform the federal government in his image. In his first several days in office, the Trump administration instructed federal health agencies to temporarily stop communicating with the public and ordered a freeze on the disbursal of federal grants, though that order was later rescinded. All of this is so corrosive, said an EPA employee who asked Grist not to name them out of fear of retaliation. Trump is corrupting the health of every federal office with paranoia and distrust. How is anyone supposed to operate under such conditions? Legal experts and nonprofit groups suspect Trump will replace the fired inspectors general with devotees who will ignore malfeasance, corruption, and abusea shift that would put the countrys environmental policies and American public health at risk. Trumps effort to terminate the current roster of IGs and, if one allows oneself to speculate, install loyalists who will turn a blind eye to what is to come, is unprecedented and profoundly troubling, said Michael Burger, the executive director of the Sabin Center for Climate Change Law at Columbia University. Federal employees at regional offices and agency headquarters in Washington, D.C. fear their internal reports and complaints will be ignored or dismissed outright, putting Americans at risk. One important role of inspectors general is to offer federal employees protection if they experience reprisal at work after reporting corruption or impropriety. EPA scientists who raised alarms in 2019 and 2020 about the agency improperly downgrading the cancer risks of chemicals, for example, called their inspector general hotline to report that they were retaliated against by their own agency for blowing the whistle. Sean ODonnell, who Trump appointed as the EPAs inspector general in 2020, launched an investigation to determine whether there had been a violation of these employees rights under U.S. whistleblower protection law and found that three of the five scientists had had their requests for vacation time rejected, monetary awards withheld, and arbitrarily received poor performance reviews. The office of the inspector general recommended that the EPA administrator consider appropriate corrective action. ODonnell, who has been scrupulous about monitoring the disbursal of funds from the Bipartisan Infrastructure Law and Inflation Reduction Act passed under former president Joe Biden was one of the 18 inspectors general fired by Trump last week. The Inflation Reduction Act, which authorized more than $300 billion in clean energy incentives and grants, allocates money to support independent oversight of this spending, including new funding for inspector general offices. The majority of the funding from that law has already been disbursed, and Trump has moved to freeze what remains as he attempts to restructure the government. Legal experts say that move is illegal and unconstitutional, but even if a judge lifts the freeze, the watchdogs tasked with scrutinizing these funds will no longer be at their posts. All of the checks and balances have been stripped, said Kyla Bennett, Northeast and Mid-Atlantic director for Public Employees for Environmental Responsibility, a group that offers pro bono assistance to whistleblowers within federal agencies. Federal employees, she added, cant do the work that they need to do to protect the American people. And that is the point. The president downplayed the firings over the weekend. Its a very standard thing to do, he told reporters. But the only other president who fired more than a dozen inspectors general in one go was Ronald Reagan, and Congress has since imposed restrictions on abrupt changes to these positions. Burger explained that the dismissals are in violation of the law, which requires notice, and an explanation to Congress. The White House is supposed to give 0 days warning before removing an inspector general. The firings disturbed lawmakers on both sides of the aisle., I dont understand why one would fire individuals whose mission is to root out waste, fraud, and abuse, Republican Senator Susan Collins, from Maine, told Politico. Senator Elizabeth Warren, from Massachusetts, said in a post on X that Trump is paving the way for widespread corruption, and many other prominent Democrats voiced similar concerns. Many Republican members of Congress, however, were unruffled. Hes the boss, Senator Tommy Tuberville, a Republican from Alabama, told Politico. We need to clean house. This article originally appeared in Grist, a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Sign up for its newsletter here.
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E-Commerce
Todays fast-paced workplace requires us to change and adapt at increasing speeds, while managing complex interpersonal demands. Despite these challenges, we can utilize emotional intelligence to meet these continually increasing demands and excel in our new reality. The basis of emotional intelligence is the ability to recognize, understand, and manage our emotionsas well as know how they impact others. Beyond that, emotional intelligence gives us greater ability to understand the emotions of others, allowing for greater empathy. This in turn increases our ability to work effectively with others of different backgrounds and perspectives. Glenn Llopis, author of Make Reinvention Your Superpower, argues that a lack of emotional intelligence traps people in what he calls “career quicksand.” He explains that this occurs when individuals lose sight of their unique capabilities because they are rewarded for following the corporate playbook instead of their own. As a result, they are not encouraged to explore new ideas, having been trained to believe that success relies on executing old ones. How to encourage emotional intelligence Organizations are increasingly becoming aware that being successful today requires more collaboration, creativity, and adaptability. Research at Lawrence Technological University found that emotional intelligence improves ones ability to be socially effective, and can lead to improved collaborative outcomes. Successful organizations in todays climate will be comprised of emotionally intelligent people who can pivot quickly. The good news is that emotional intelligence is not some innate quality; its something you can build. Employees at all levels of the organization will need to boost their collaboration, problem-solving, and teamwork skills. One way to encourage these traits is for leaders to ask every employee to share examples of collaboration, good teamwork, and problem-solving during staff meetings. They can set up an easy-to-use process whereby staff can recognize each other when they demonstrate using emotional intelligence in their daily work. Having an emotional intelligence employee-of-the-month recognition program can also help keep the focus on continuous improvement. Finally, managers can also ensure that employees are aware that empathy and resilience are attributes that will make workers more likely to get a promotion. Building collaboration and conflict-resolution skills Organizations of the future will need to collaborate more both internally and externally. Having employees who are able to work with various people of different cultural backgrounds will increase team and organizational cohesiveness. Llopis emphasizes the importance of using emotional intelligence to approach workplace diversity with curiosity. This mindset helps uncover valuable insights and opportunities for growth. “When we look around with intentionality and expect to discover something new, we open ourselves to seeing possibilities we might have overlooked, he says. Conflict and problems inevitably arise at work. But because organizations must move so quickly, teams must be able to solve these issues quickly and effectively. Unresolved frustrations, unexpected changes, anxiety, and disappointment in organizations can lead to a negative and toxic workplace quite quickly if workers dont have the tools they need. Emotional-intelligence training teaches people to work through these common workplace issues without losing track of what they are trying to accomplish. These workers are better able to navigate difficult conversations that lead to better acceptance and understanding with their peers and leaders. The ability to work through difficult interpersonal relationship challenges leads to increased optimism and stronger growth mindsets for those who go through them. Llopis says that self-trust is central to emotional intelligence and reinvention, enhancing one’s ability to manage workplace conflict. “By cultivating a deep understanding of oneself and confidence in one’s abilities, self-assurance empowers employees to navigate their own challenges and support others, fostering deeper connections and adaptability in high-stress work environments,” he says. The value of an emotionally intelligent culture Companies that invest in supporting emotional intelligence find that their culture shows improvement. The results of an environment of collaboration are greater freedom to be creative and experiment with new solutions and innovations. Open communication and dialogue become part of how everyone in the organization is expected to conduct themselves. This results in an atmosphere of psychological safety, which allows everyone the freedom to experiment, take some risks, and push their own boundaries so they can reach their full potential. Organizations that put a high emphasis on emotional intelligence in their recruitment, onboarding, and training process will find they are molding their organizations in a manner that allows all of their people to have more fulfilling careers. Nurturing empathy and resilience means everyone has a supportive environment where everyone can reinvent themselves while keeping the organization moving forward.
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E-Commerce
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