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You need to think more strategically; you need to be more strategic! Its one of the most common, but least helpful, pieces of feedback professionals receive. It sounds smart, it sounds wise, it also sounds important. But ask people what it actually means, including those who are proffering this advice, and youll likely get many different answers. Ive spent more than two decades working with leaders, entrepreneurs, and teams around the world to help them become more strategic in how they think, act and make decisions. Along the way, Ive seen the same frustration crop up over and over again: people know strategy matters but dont know how to do it. The good news? Strategyand being strategicisnt a mysterious skill reserved for those sitting around the boardroom or graduating from business school. Its a learnable set of practices that anyone can develop and apply to have more impact, both in their work and in their lives more broadly. Strategy isnt a documentits a mindset Many picture strategy as a dense presentation or abstract five-year plan. At its core, though, strategy is about making meaningful choices. It requires zooming out to see different perspectives, managing complexity and uncertainty, deciding what matters most, and aligning actions accordingly. Strategy is both a skill and a mindseta lens and a habit. Its a way of scanning your environment with curiosity, noticing what you seeand dont seeand choosing where to focus limited time, energy, and resources. Three myths of strategy Myth 1: Strategy is for senior leaders only Many scaling the career ladder will put off learning about strategy until theyre at the top. By then, its often too late. You will get passed up on that promotion or job offer, or you will quickly come unstuck when tasked with “developing the strategy for market X and service Y.” The earlier you develop your strategic muscles, the more choices youll have, the better the decisions youll make and greater impact youll have. Myth 2: Strategy requires a genius IQ Many of the most strategically effective people Ive worked with arent the most qualified, or necessarily the most academically accomplished. Instead, theyre curious, they listen deeply, and they are genuinely collaborative. They spot opportunities and connect dots others dont see. Rather than IQ points, strategy is about awareness, asking questions to foster more informed responses, connecting intentions to outcomes, making meaningful choicesand practice. Myth 3: Strategy is about predicting the future Its tempting to think that great strategy is about making accurate predictions and perfect forecasts. In reality, its about navigating uncertainty. Its learning how to make robust decisions and committing to action even when the path ahead is foggyor worse. So what does being strategic actually look like? Heres what Ive learned from thousands of conversations across my career: being strategic is about three intertwined disciplines and their related habits: awareness, curiosity, and intentionality. Awareness: Understand your context. Who are the stakeholders? Whats changing, and how quickly? Where are the hidden pressures and opportunities? Curiosity: Dont just accept the first answer or the obvious explanation. Probe. Challenge. Listen carefully. Invite feedback. Connect ideas across boundaries. Intentionality: Make clear, meaningful choices. Set priorities. Decide not only what to do but also what not to doand commit. These habits dont just apply to leadership roles. They apply to your own career decisions, your relationships, and even your personal goals. Why being strategic matters for your well-being Theres another reason to master strategy: it reduces overwhelm. In a world of endless notifications, shifting priorities, and constant change, its easy to stay in a near constant reactive mode. Being strategic gives you back a sense of agency. When you think strategically, you stop confusing activity with impact. You say no more often. Youre comfortable with ambiguity, and youre OK not having all the answers. This isnt just good for business, its good for your health and well-being. How to start being more strategic today Here are three simple things you can do this week to build your strategic muscle: Zoom out before you zoom in. Before your next meeting or decision, take five minutes to sketch the bigger picture: Whats really at stake? Who wins and who loses? What are the potential consequences? Whats the longer-term impact? Ask better questions. Instead of What should we do? try reframing the situation: What problem are we really trying to solve? What would success look like in 12 monthsand how would we measure it? What assumptions are we making, and what if theyre wrong? What if we do nothing? Block thinking time. Schedule a recurring appointment with yourself, even just 2030 minutes, to reflect, scan for patterns, and where necessary, reprioritize. Treat it like an immovable meeting with your future self. These small shifts compound. Over time, youll notice youre less reactive, clearer and more confident, and better able to influence outcomes. People will start to seek your perspective not just on the task at hand but on the more strategic, longer-term issues and opportunities. Strategy decodedfor everyone Strategy, decoded, is simply this: the skill of making better choices under uncertaintychoices that align with your goals, your values (and those of your team and organization), and the impact you want to have. Its a set of skills and mindsets anyone can learn and develop, at any stage of their career. And once you start practicing it, youll see the benefits everywhereat work, at home, and in your own sense of clarity, control, and confidence. My invitation to you is simple: treat “being strategic” as a daily practice, not a distant aspiration or a skill reserved for other people. Start with self-awareness, curiosity, and intentionality. Because strategy isnt a secret. Its a way of showing up in the worldand its available to you today.
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E-Commerce
David Temkin was driving south from San Francisco, down Highway 101, as billboard after billboard pitched AI in variations of dense word salad. One ad marketed automated testing compliance done without command shift. Another promised safer schools with instant visitors screening. All of them marketed tech companies, but to whom and for what was obscureeven for tech insiders like Temkin. It is absolutely absurd, Temkin tells Fast Company. “Some of these are absolutely impenetrable. Like, what are they even talking about? It makes me wonder what the intention is. The Silicon Valley veteran has lived through plenty of change, watching firsthand as the tech world evolved from a niche for nerds into a cultural force with global influence both online and offline. Since arriving in the 1990s as a young software engineer, hes founded several startups and worked within established tech players like Apple, Google, and AOL. Temkin is refreshingly self-aware about the industry hes helped build. Hes also the cofounder of In Formation, a satirical print magazine about Silicon Valleys self-importance, which published its first two issues in 1998 and 2000. Now, a quarter-century later, its back with a familiar tone but an updated set of ideas about everything from data privacy and artificial intelligence to biotech. “We were looking at this and realized it just absolutely needed to be mocked, scrutinized, and kind of looked at in a sideways manner, he says. My own thinking was this is both actually hilarious and kind of slightly ominous at the same time.” The third issue, published in August, has 150 pages of articles, essays, comics, jokes, and even fake ads. The magazine recently expanded distribution via a new deal with Barnes & Noble, selling for around $20 in more than 500 stores across the country. In Formations tagline still reads like an evergreen epigram on the dark side of innovation: Every day, computers are making people easier to use. In the late 90s, it was a clever twist on Silicon Valleys UX obsession. Now, it feels eerily prescient, anticipating two decades of how digital design has shaped attention, beliefs, and behaviorfrom social media to todays era of AI. Full circle The new nationwide bookstore rollout also represents something of a full-circle moment. In 1999, In Formations first issue was pulled from CompUSA’s shelves for reportedly failing to fit with the now-defunct retailers corporate image,” according to a Wired magazine article from the dot-com era.Tech has changed a lot since the 1990s. Back then, the industry was still a niche space for a “bunch of geeks making a bunch of products they hoped would succeed. At the time, tech reporting was still relatively scant. The first two issues of In Formation turned out to be alarmingly accurateincluding articles about internet cookies and tracking cellphones and browsers, and a 2000 piece joking about future cashless societies. Now, the question is, how true will this third issue ring in another 25 years. “We’re in a moment where tech is promising to change the deepest aspects of both what it means to be human and what is real,” Temkin says. The magazine itself is split into four themed sections. The Panopticon covers various aspects of data privacy, content moderation, and tech regulations. Peak Valley provides cultural commentarysuch as a piece about the evolution of tech bro fashion, Silicon Valley culture like crypto and biohacking, AI copyright debates, and even a lengthy short story comic. “Apocalypse Now-ish” delves into the existential angst of AI, such as hallucinations, consciousness, and AI-enabled healthcare. And “Receding Reality” explores the blurring reality between the digital and physical worldincluding the impact of the iPhone, AI rom-coms, and social media addiction. (Not) drinking the Kool-Aid Instead of selling ad space, In Formation filled its pages with parodies. An early page resembles the ubiquitous cookie-consent banner. One ad is for a smart speaker called The Problematic, which looks like an Amazon Echo and corrects problematic language.” Another ad for Voyeur Vehicle Analytic Service appears adjacent to an article by a privacy expert detailing what he learned about all the data Toyota reportedly collects from his car. Another fake ad is for a CVS-branded Self-Censorship Test Kit. The only real ad is for Espoln, a tequila brand, which appears on the back cover. The ads were designed by Brian Maggi, a user-interface designer who worked on 90s-era Apple products like the original iMac and Newton during the Steve Jobs era. Maggi said humor helps people see whats wrong with parts of tech in a fresh way. It might be good to know, too, that there are some of us on the inside that aren’t drinking the Kool-Aid, says Maggi, who has co-founded several startups, adding that the magazine is also full of Easter eggs for insiders. The print magazines design was influenced by digital UX pattern principles, patterns, and methods usually applied to organizing content in mobile appssuch as flow, discovery, and dwell time. Josh Kleiner, who led design for the issue, says the team wanted readers to get lost in the print magazine and be able to flip through it easily. They also added other quirks of digital design, like tracking sections based on the numbers of pages and words per page. The joke was that we were doing such clean grids, you could code on them. And then we just messed with them, Kleiner says. We kept things weird, doing things you wouldn’t traditionally do in print, like overlapping text and images in a certain way. Despite the projects tech-savvy staff, Temkin and others say the project, which started in 2023, didnt use generative AI as much as one might expectother than for some help editing or tweaking some of the images. One of the few instances of AI-generated text includes blurbs about the magazine from ChatGPT, Claude, and Gemini, after Temkin uploaded the magazine and instructed each chatbot to “create a smackdown in the form of a tweet.” A frictionless world Over the past 25 years, Temkin argues Silicon Valley’s mission has been overachieved to the point where technology has become so frictionless that it’s now addictive. While he notes that there are plenty of ways tech is helping people, he said today’s landscape presents a different kind of inflection point. He also notes that writing about tech’s harms is far too often either done in an “unsophisticated or reflexive way” or focused on AI’s “corporate horse race.” One of the new writers for the issue is Jon Callas, a renowned cryptographer and privacy advocate who has led security efforts at Apple, the Electronic Frontier Foundation, and elsewhere. Callas, who wrote a piece about data privacy 25 years after the last issue, doesnt think the future of tech will be as good as people claim, but also not as bad as some think. “It’s difficult to have a real conversation about whether or not something is good or bad based upon either extreme,” he says. “It really is like the old saying about averageswhere if you have one foot in a bucket of boiling water and one foot in a bucket of ice water, on average you’re comfortable.
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E-Commerce
Except for the skeletons of demolished buildings or the occasional new construction site, the Pacific Palisadesthe wealthy, elevated coastal enclave of Los Angeles that was consumed by wildfires in Januaryremains mostly blank. Much of the wreckage, rubble, soil, and plant life has been scrapped and removed by the Army Corp of Engineers. Trees are among the few elements of the area that remain as they were, remnants of the communitys long obsession with them, including famous residents like Abbot Kinney and Will Rogers. In a landscape now devoid of landmarks, such survivors (roughly 75% of street trees made it through the fire) tell a story and connect residents to the past. [Photo: David Swanson/Getty Images] I would fill up every water bottle I had and drive an hour back to the Palisades and water the jacaranda trees in my yard, said Vicki Warren, board secretary of the Palisades Forestry Committee, of her effort to care for the grand, purple-flowered trees in her yard. People are doing things like that, because its such a healing thing to take care of a living thing near your home. From top: Pacific Palisades, California, in 2016 and 2025 [Photos: Julia Beverly/Getty Images, Josh Edelson/AFP/Getty Images] For many Palisades residents, the landscape has also become a flashpoint around larger questions of rebuilding and resiliency. In community meetings, many residents have pushed back against proposals to mandate more fire-resilient yards. Theyre especially opposed to a concept called Zone Zero, which would mandate creating an ember-resistant, noncombustible barrier around homes that would require clearing out a large number of plants and trees (including, in some cases, those trees that survived the blaze). Supported by state fire officials and the insurance industry, Zone Zero is a concept being embraced by the California Board of Forestry and Fire Protection, which has sped up the process of drafting a Zone Zero regulation for high-fire-risk areas. Governor Gavin Newsom signed a declaration in February seeking to expedite the process and create rules by the end of the year. [Photo: David Card/Palisades Forestry Committee] Regulatory tension The battle over rebuilding and replanting to mimic pre-fire designs has become a growing issue in the Pacific Palisades, Altadena, and other high-risk areas in Los Angeles County. Some residents who became accustomed to dense foliage, lush yards, and the privacy that such plantings bestowed, fear efforts to regulate landscaping to the degree the government is proposing. In a statement last month, Traci Park, the L.A. city councilmember whose district includes the Palisades, characterized the one-size-fits-all regulations as overly burdensome and built on incomplete science applied without local input or context. And its not just an issue for areas impacted by the January 2025 wildfires. Roughly 17% of the states buildings and large parts of L.A. would be impacted by pending statewide regulations and a recent update of fire-hazard maps. With the insurance industry supporting the idea and wildfire risk only growing, these regulations could very well spread to other states (Kauai County in Hawaii, and Boulder, Colorado, passed such rules earlier this year.) [Photo: David Card/Palisades Forestry Committee] The Zone Zero idea comes from research about the causes of fires in the state, and efforts to create a more defensible wildland-urban interface, the area where most wildfires start and spread. Since wildfires tend to spread to homes due to flying embers and ignited plants and trees, the Zone Zero approach seeks to remove fire hazards and potential sources of ignitin near a residence. Recent research showed that both hardening homes and enacting Zone Zero would cut the number of impacted structures during a wildfire in half. The vegetation is also very, very critical, because all vegetation will burn under enough duration and heat, said Kimiko Barrett, lead wildfire researcher for Headwaters Economics, a nonprofit research group focused on community development. I think where it becomes challenging is when you’re talking about large trees. And you know, some types of trees are going to be more tolerant to fire than others, and that’s where it starts to get a little bit nebulous. [Photo: David Card/Palisades Forestry Committee] More Security or Moonscapes? Tony Andersen, Executive Officer with the Board of Forestry & Fire Protection, says it’s a select few vocal homeowners are pushing back against these regulations. To him, its clear the status quo isnt working, and these evolving guidelines, arrived at through years of research and community feedback, can be an important tool in the toolbox to prevent fire damage. There is a lot of science out there that is supporting this, guiding it, directing it, and serving as sort of a framework from what we’re working from, he says. Research suggests applying Zone Zero to high fire-hazard areas of LA county would require changes around 400,00 structures, and opponents argue these shifts could have significant impacts on shade, wildlife habitat, biodiversity, and urban heat islands (and cooling costs). The citys Community Forestry Advisory Committee released a report saying these Zone Zero recommendations would have a $13,000 impact on every household, on average. A September 18 meeting by the Board of Forestry in Pasadena to obtain feedback over proposed Zone Zero regulations received a fairly negative response from homeowners. Theyre talking about destroying our urban canopy, hundreds of acres of trees for uncertain benefits, said Cyndi Hubach, a member of L.A.s Community Forest Advisory Committee. Many residents in the Palisades and other areas in high-fire zones that would be impacted by the rules have pushed back, citing the cost, ecological impact, and the uncertainty some researchers have about Zone Zero recommendations. Theyre angry that rules calling for reduced shrubs, hedges, and bushes; tightly trimmed trees; and empty spaces, especially in tighter urban lots, would turn their once-green backyards into what some have called unrecognizable moonscapes. Some opponents argue the rules dont make distinctions around types of treessome have more oil and are more flammable. Another argument is around whether or not well-watered vegetation could be a good way to prevent ignition (and of course, how that could be checked or monitored). Warren, of the Palisades Forestry Committee, said theres a number of researchers who argue that well-watered plants and trees can protect homes and block embers, and disputes the idea that the science around this issue is settled. Palisades resident Tracey Price, who owns the landscaping company American Growers, said that the hedges on her property stopped embers and flames from burning her home, and she believes these proposed regulations would be overkill, as properly maintained trees and plants can save structures. Enforcing Zone Zero? Lets start with ALL city/county/state/federal buildings first, every library and post office, she wrote in a public comment about the regulations. Report back to us in a year with costs and utility bill increases for more air conditioning due to lack of shade. More blackouts because of our already strained power grid. Zone Zero removes life-saving protection.” [Photo: David Card/Palisades Forestry Committee] A Cultural Shift in Landscaping California adopted a bill, SB 3074, in 2020 mandating the state create Zone Zero recommendations, but the governors push to get them finalized this year has created more anxiety around the rollout. In addition, the Insurance Institute for Business & Home Safety (IBHS), an insurance-industry backed nonprofit that researches building codes and safety and resilience standards, has enthusiastically supported the idea, which has led some opponents to claim its an effort by the industry to cut its losses. The renewed focus on these issues comes as homeowners, who have endured months of back-and-forths with insurance firms to get their payments, planning with architects, and soil remediation and clearance, are likely set to start applying en masse for building permits. This may set up a scenario where home owners start building and planning for their new home, only to later learn theres new regulations around landscaping. This may have significant consequences, says Jennifer Gray Thompson, founder and CEO of advocacy group After the Fire USA. Non-Zone Zero compliant lawns might set homeowners up for higher insurance premiums, or trouble getting insured. But ripping out established landscaping could cost tens of thousands of dollars (she recalled residents rebuilding in Paradise, site of a deadly 2018 Camp Fire, spending up to $100,000 on landscaping that eventually got ripped out). I get it, like that’s what we’re used to doing, Thompson says of reluctance to rethink landscaping. We were also at one point used to going and using an outhouse and not having a bathroom in the house ever, and that it was totally disgusting to people that you would ever moveyour toilet into the house. And so, due to typhoid and cholera we had to make a cultural and generational shift. Megafires are a public health crisis like anything else, and require a similar shift. [Photo: David Card/Palisades Forestry Committee] Growth Patterns Homeowners have varied visions of how they want to rebuild as they plot their returns to the Palisades, including submitting plans that include a fixed vision for landscaping. Its expected that more and more homeowners will start submitting in upcoming months, and uncertainty around final Zone Zero rules may cause some to plow ahead with their own ideas, or ignore the regulations completely. Some designers are factoring this in. The organizers behind Case Study Adapt, a design competition to create new more resilient homes for the neighborhood, are deliberately designing homes and lots to provide barriers between plants and buildings, incorporate more water features, and utilize more native landscaping. Organizations like Fire Safe Marin, a Bay Area organization promoting fire safe landscaping, offer tips on reworking yards to be more fire safe. Thompson believes that in the new era of megafires, its a matter of when, not if, Zone Zero and other such resiliency regulations become more widely adopted. But what happens in the Palisades might be a pivot point; the combination of wealth, celebrity, and clout in the area gives the community plenty of firepower to push back against these rules. Alternatively, adopting themand using creating eye-catching landscapes with these rules in mindcould accelerate what Thompson sees as a vital shift. The final iteration of these rules will be closely watched by both sides (draft language is already available). Opponents hope that any new rules come with more flexibility for preservation of certain trees, and more municipal control. Lots of L.A.s urban tree canopy exists in the Palisades and hilly areas on the east side of town, both high fire severity zones, and arborists hope to preserve any and all urban trees they can.Theres also live questions about enforcement. Will CalFire and local fire inspectors really be checking how trees are trimmed and watered on a regular basis? And perhaps more important to insurability and survivability, following Zone Zero requires a full community effort. If a handful of residents on a block do not create these defensible zones, Barrett says, they not only put their homes at risk, they do the same for other homes, and increase the insurance risks of others. This megafire era requires not just design shifts but more community collaboration to become resilient. As neighborhoods return, and react, to whats becoming a more risky, fire-prone era, solidarity, not just combustibility, will become a watchword. This is not the moment for the individual American way, Thompson says. This is a group project.
Category:
E-Commerce
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