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2025-02-21 08:02:00| Fast Company

With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of yesterday, creators can now publish video posts directly from the Substack appa feature previously limited to desktop. This update marks a significant shift, enabling creators to upload, publish, and monetize videos entirely from their phones. They can instantly reach subscribers via email, app notifications, or both, streamlining content distribution like never before. This isnt just about adding video, its about creators building more engaged communities that make independent publishing stronger than ever, Substack cofounder and CEO Chris Best tells Fast Company. While creators could previously share videos in NotesSubstacks Twitter-like feedthat feature doesnt support paywalls, nor does it notify subscribers when a new post goes live. With this update, video creators can now reach their audience directly, bypassing algorithms and monetizing their work more effectively. Creators can track post views, new subscribers, and estimated revenue impact (if paywalled) of their published material. Substack also says its committed to expanding its video tools, with potential additions like in-app trimming and editing (similar to CapCut), customizable paywalls with free previews, and enhanced analytics to better track video performance. The brief time that TikTok went dark in late January was a wake-up call for creators, underscoring the importance of owning their audience. For those concerned about their future on TikTok and other algorithm-driven platforms, Substack presents a solution: a subscription-based video business built entirely within the app. Last month, Substack launched its $20 million Creator Accelerator Fund, which promises content creators that they wont lose revenue by jumping ship to Substack. Other updates include the recent expansion of Live Video, now available to all publishers on the platform. As the internet shifts, Substack is proving that when creators have true ownership, their success isnt just possible, its inevitable, Best says. The efforts appear to be paying off. According to Substack, those who have added video and/or audio to their Substacks have seen their revenue grow 2.5 times faster than those who havent. In April 2024, more than half of the 250 highest-revenue creators used audio and video. By February 2025, that number has surged to 82%.  There is also a ripple effect across the platform. Currently the likelihood that subscribers (who come from audio and video creators) will pay for other Substacks has almost tripled, jumping from 52% to 150% in just six months.


Category: E-Commerce

 

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2025-02-21 05:14:00| Fast Company

Retro gaming is experiencing a revival thanks in large part to people born after the Game Boy era.  According to a new survey from Pringles, a popular gaming snack, 66% of Britons have bought retro tech of some kind in the past two years, with 24% of Gen Z now owning a retro games console. Popular retro consoles include Game Boy, first released in 1989 and discontinued in 2003; Super Nintendo Entertainment System, released in 1990 and also discontinued in 2003; and the Xbox original, first released in Europe in 2002 and discontinued in 2009.   For 89% of gamers, retro games offer a welcome break from the internet, with 74% agreeing that “nostalgic games” are more relaxing. Of those surveyed, 77% had hung on to their retro tech for sentimental value. The rest, however, more recently purchased retro games that might have already been discontinued by the time they were born or certainly of gaming age. The youngest in Gen Z wouldve been born in 2012, the same year the Wii U was released; while the oldest of their generation were born in 1997, the same year the Nintendo 64 (N64) and Sony PlayStation were released.  Earlier this month, Pringles was in the U.K. promoting a Retro Console Clinic in London, which offered free repairs for retro handheld and home consoles. The pop-up encouraged people to dig out all their retro consoles and bring them down, the Verge U.K. reported, plus gamers were invited to stop by to play classic games for free. “I think younger generations have got a lot more stress now; growing up in the social media world is mentally very challenging, Luke Malpass, one of the event’s engineers, told the Guardian. [Retro video gaming] is their safe place. Its like their escape. Low-tech holds nostalgic appeal and may even offer a solid antidote to our increasingly fast-paced tech-driven society. For 78% of those polled, one reason they enjoy using retro gadgets is because it means theyre not using their smartphone. According to a September 2024 survey conducted by the Harris Poll, 21% of Gen Z adults say they wish smartphones had never been invented.  The nostalgia trend shows no sign of slowing down with #nostalgia amassing more than 12.6 million posts on TikTok, many featuring gadgets and games from the 1990s and 2000s. Perhaps it’s time to dig around for my pink Nintendo DS and see how my Nintendogs are doing.


Category: E-Commerce

 

2025-02-21 00:35:00| Fast Company

As a former military officer turned sustainability-focused CEO, I often find myself reflecting on the intersection of two worlds that, on the surface, seem unlikely companions. The military and environmental activism may not share much in popular perception, but my time in service fundamentally shaped how I approach mission-driven leadership. It gave me the tools to tackle complex, seemingly insurmountable problems while galvanizing a team toward a higher purpose. If we are to solve the key challenges of our timechallenges as large as protecting our planetleaders will need to adopt three key lessons I learned from the military. Lesson 1: Service before self The militarys core ethos revolves around serving a mission greater than oneself. For me, this meant uprooting my life every 2 years, enduring long deployments where my husband was gone for 320 days of the year, and working on classified missions I could never share. These sacrifices werent about personal glory but about contributing to something bigger: protecting the freedoms and safety of others. This same mindset is essential in mission-driven leadership. Building a values-driven company that prioritizes the health of people and the planet is an inherently uphill battle. But this work isnt about personal comfort or short-term wins. Its about serving a mission that has lasting value for future generations. One of the greatest leadership challenges is finding and motivating others who share this sense of purpose. In the military, what binds individuals togethereven in life-or-death situationsis the shared passion for serving the mission. The same is true for leaders of purpose-driven companies. Surround yourself with people who are deeply committed to the cause. Their shared purpose will provide the resilience and determination needed to face setbacks and keep pushing forward. In the U.S., we tend to prioritize individual success over collective progress. For me, military service was a catalyst for this mindset shift, and it continues to shape how I approach sustainability: as a duty to serve the greater good. Lesson 2: Discipline and making excellence a habit At the United States Air Force Academy, I learned that excellence isnt a singular actits a habit. This lesson was ingrained in me through daily practices like making my bed with hospital corners, ironing uniforms to perfection, and pushing through grueling physical challenges. These seemingly small acts built the discipline to tackle larger, more complex tasks. The ability to consistently show up and meet high standardseven in the face of fatigue, doubt, or hardshipis the secret weapon that has helped me accomplish the greatest challenges in my life, from running a sub-3-hour marathon to leading a purpose-driven company. Shaping businesses that improve our health and planet often feels overwhelming. The statistics alone can make you want to throw up your hands: Humans generates over 400 million tons of plastic waste annually, much of which ends up in landfills or the ocean. So instead, focus on the small things laddering up into larger ones. Consider something as simple as making your bed every day. Its not about the bed itself; its about starting the day with a small win, a signal to yourself that youre committed to doing the work, no matter how small it seems. Discipline drives progress when motivation fadesbecause motivation will fade. For business leaders, building a culture of disciplined habits is critical. Tackling problems at scale requires a disciplined approach and a team thats practiced in the excellence of laddering little disciplines up into larger ones. Are you modeling attention to detail and high standards in your daily work? If not, how can you expect your team to do so when tackling massive societal and environmental challenges? Leadership in the movement for conscious consumer goods and beyond, requires long-term thinking, consistency, and resilienceall of which are forged through disciplined action. Leaders must show up every day, no matter how difficult the path ahead may seem. Lesson 3: Integrity, even when no one is looking In the military, integrity isnt just a buzzwordits a core value. We were trained to do what was right, even when it was inconvenient or when no one was watching. This principle was so critical that a breach of integrity, known as an honor violation, could lead to immediate discharge. A friend of mine once faced 6 months of probation because his homework was too similar to his roommates. In the business world, integrity often feels like a luxury rather than a necessity. Capitalism is not built this waycompanies dont just do the right thing to feel good. If it doesnt drive the top or bottom line, it likely wont make the cut, even when they know their actions are harmful to human health or the environment. However, I believe companies have the potential to be inherently good. Many companies treat sustainability initiatives as a cost center, doing the bare minimum to meet regulatory requirements or appease consumers. But real progress happens when sustainability is integrated into the businesss core objectives, showing measurable returns that drive the companys growth. At my company, Novi, we work to build incentive structures that align sustainability efforts with revenue and cost-saving opportunities, ultimately driving both environmental progress, human health, and business success. For business leaders, integrity means pushing for solutions that dont just check a box but create meaningful, measurable impact. Its about holding yourself and your organization accountable to high standardseven when its inconvenient or costlybecause the stakes for our planet are just as high as they are on the battlefield. Build a new kind of leadership The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. As we face the monumental task of preserving our planet for future generations, leaders across disciplines must embrace a mission-first mindset, build the discipline to tackle daunting problems, and act with integrity, even when its inconvenient. These principles arent just relics of my time in uniform; theyre the guiding forces that help me navigate the complex, high-stakes challenges of mission-driven leadership.  The military may have prepared me for battle, but it also prepared me to serve a different kind of mission: protecting the health of people and our planet. And for that, Ill always be grateful. Kimberly Shenk is cofounder and CEO of Novi Connect.


Category: E-Commerce

 

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