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Thanksgiving may not arrive until November, but you wouldnt know it from perusing Donald Trumps social media feeds. Hes been giving thanks quite a lot lately. Thank you for your attention to this matter! is how the president has been closing some of his recent online dispatches. Its a weirdly stiff expression. It carries the bureaucratic heft of an HR email about which snacks are now forbidden in the break room, or that of a lawyer signing off an email about a pressing document that wont e-sign itself. Given the source, though, it feels more like the boss reading all of America the riot act. At least 10 of Trumps Truth Social posts in the past two months have ended this way, alternately confounding and delighting those who come upon them. Hes deployed the idiom so much, in fact, and in such unusual contexts, its now found a second life as a viral meme and multipurpose catchphrase. me: *posts the longest, least-disciplined paragraph of rambling bullshit you have ever seen in your life* also me: "thank you for your attention to this matter"— e.w. niedermeyer (@niedermeyer.online) April 17, 2025 at 12:53 PM Based on the lack of respect you people have shown me, I am hereby raising the Tariff charge on my free mix videos to 125%, effective immediately.Thank you for your attention to this matter! pic.twitter.com/UHNoyDPZKW— DJ Mek (@DeeJayMek) April 10, 2025 Although Trumps fondness for the expression, abbreviated from here on out as TYFYATTM, goes back at least as far as a 2019 Twitter rant about China, hes only recently cemented it as a Trumpism. Theres no obvious rhyme or reason for which posts he chooses to grace with a TYFYATTM. Its popped up when Trump makes an announcement (like the extension of TikToks grace period to find a new buyer), when he makes an ultimatum (like the demand for an apology from Maine Governor Janet Mills, which went unrequited), and when he makes his scathing opinion known about a person, place, or thing (like he did most recently in an April 16 screed about Harvard). The purpose of “Thank you for your attention to this matter!” is open to interpretation, but there are hints in Trumps posts about what he might mean by it. Please let this notification serve to represent that the Department of Homeland Security, Border Patrol, and all other Law Enforcement Agencies within our Country have been so notified, he wrote in a Truth Social post in March about Venezuela, before adding a TYFYATTM. Perhaps the same disclaimer is implied for all other posts that end this way, a reminder that if Trump felt compelled to do so, he could cancel a companys contract via tweet, as he once did with Boeing. The cold formality of TYFYATTM seems meant to distinguish one of Trumps many daily dispatches as Official Business, something to be considered with utmost seriousness. It doesnt always get the job done. In one instance, Trump dropped a TYFYATTM after merely mentioning that hed had a conversation with Canadian PM Mark Carney, perhaps out of habit. (Although its certainly possible that Trumps team uses the strange phrase when posting on his behalf, now that its become a signature line.) TYFYATTM fuses together formality with urgency, conveying that something must be done! Whether he intends to or not, by addressing readers directly, Trump involves them. TYFYATTM brings them into breaking news, like when late-night talk show hosts precede a monologue joke with, Did you hear about this? Some readers might even feel deputized by the phraseeven if all they have to do is hate Harvard a little more than before. On the other hand, Trump may just understand that people like being thankedeven when they havent done anything. In any case, whether through marketing prowess or sheer force of will and repetition, Trump has quickly lodged his new catchphrase within the cultural vernacular. People on X and Bluesky have been using it as a goofy mock-signoff for decidedly unofficial proclamations. QUITE ENJOYED THIS BUILDINGS PROPORTIONS. THANK YOU FOR YOUR ATTENTION TO THIS MATTER! pic.twitter.com/BPDxcTC69j— Harry Wilkin$ (@hs_wilkins) April 10, 2025 Hard pass. Thank you for your attention to this matter.— Jen Jennings (@jenjennings.bsky.social) 2025-04-21T15:27:20.318Z My prices will continue to be whatever I feel like charging whenever I feel like charging it.Thank you for your attention in this matter.All hail The Queen of Rats.— Tengushee (@Tengushee) April 15, 2025 And of course, plenty of others have been using it just to mock the president outright. My understanding is that while we were not clear on OpSec over the weekend, we are now. Thank you for your attention to this matter.— Schnorkles O'Bork (@schnorkles.bsky.social) 2025-04-21T14:43:33.665Z [ the dumbest shit you've ever read in your life ] Thank you for your attention to this matter!— Ian Boudreau (@ianboudreau.com) 2025-04-16T17:29:16.132Z Thank you for your attention to this matter!— Mark Harris (@markharris.bsky.social) 2025-04-21T20:47:30.278Z During Trumps first term, he minted a Duolingo lessons worth of catchphrases on Twitter that were similarly mocked and imitated into ubiquity. Considering it is somehow still less than 100 days into round two, there are likely many such cases still to come. Unfortunately for Trump, he doesnt get any originality points for “Thank you for your attention to this matter!” Snarky expressions of gratitude invoking the president are kind of old hat by now. (Thanks, Obama!)
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E-Commerce
Struggling pharmacy chain Rite Aid may be preparing to file for a second bankruptcy and sell itself in pieces, according to a new report. The plans would come just a year after Rite Aid emerged from its prior bankruptcy proceedings. Heres what you need to know. Whats happened? A report from Bloomberg yesterday said that the pharmacy chain Rite Aid was preparing to file for a second bankruptcy. Rite Aid previously filed for Chapter 11 bankruptcy in 2023, from which it emerged last year in 2024. But now Bloombergs report suggests that Rite Aid’s reorganization in that bankruptcy wasnt enough to help the retailer put its struggles behind it. Rite Aid is reportedly “running low on cash” reserves, according to Bloomberg, and heading towards another bankruptcy. This time, the pharmacy chain will reportedly sell itself in pieces as part of the bankruptcy proceedings. Bloomberg said Rite Aid is strapped for liquidity and will pursue a debtor-in-possession (DIP) loan to keep itself funded during the bankruptcy process. The publication cited people with knowledge of the situation as the source of the bankruptcy news. Fast Company has reached out to Rite Aid for comment on the report. We also asked whether more store closures are planned and whether the pharmacy has any guidance for customers who get their medication at Rite Aid. We will update this story if we hear back. As part of its second bankruptcy, Rite Aid will reportedly sell certain locations to bidders, while others will be closed permanently. Rite Aid store closures in 2025 As part of its first bankruptcy two years ago, Rite Aid closed hundreds of stores in order to help restructure its business and get its finances in order. That bankruptcy was fueled by numerous financial woes, including declining revenue, more competition, and the costs associated with fighting opioid lawsuits. But emerging from the previous Chapter 11 now appears not to have done enough to help the companys financial footing. Bloomberg says that like many retailers, including Joann and Party City, Rite Aid has still struggled with customers who are cutting back on their spending as well as higher interest rates. As of now, Rite Aid has not publicly confirmed its second bankruptcy plans or announced any swath of store closures. However, over the past several weeks, a number of local media outlets have reported on individual Rite Aid store closings in their area. For example, the Asbury Park Press on Tuesday reported that the Rite Aid at South Main Street in Neptune Township, New Jersey, would be closing effective today, April 23. A Rite Aid representative confirmed the closure to the outlet, stating, While we have had to make difficult business decisions over the past several months to improve our business and optimize our retail footprint, we are committed to becoming financially and operationally healthy. Similarly, the Santa Monica Daily Press reported on April 17 that the Rite Aid at 14th and Wilshire in Santa Monica, California, would be closing in May. A sign posted to the door of that Rite Aid store said, Thank you for trusting us with your health. On May 29th we will be moving your prescription to CVS on 1411 Lincoln Blvd. A day earlier, on April 16, the Central Oregon Daily News reported that Rite Aid would be closing its south-side store in Bend, Oregon. The outlet said Rite Aid employees confirmed the store would be closed and its inventory merged with Bends only other Rite Aid on the north side of the city. The closure was reported to be part of a company-wide consolidation effort. How many Rite Aid stores are left in 2025? According to Rite Aids store location listings, the pharmacy chain has 1,247 Rite Aids left in the United States. Those stores span 15 states: California, Connecticut, Delaware, Idaho, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Oregon, Pennsylvania, Vermont, Virginia, and Washington. However, as of this writing, the three stores reported to be closing above are still listed, and there is no indication in online listings that the stores have been marked for closure. What that means is that Rite Aid will soon have less than its currently listed 1,247 in the United States. Just how many Rite Aids will remain if the reports of its second bankruptcy plans are accurate remains to be seen.
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E-Commerce
Welcome to Pressing Questions, Fast Companys mini-advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most pressing workplace questions. Q: What should I do about a coworker who dresses inappropriately at work? A: My first instinct is to advise you to keep it to yourself. Commenting on someones appearance is fraught and how someone dresses or styles their hair, etc. very often falls into the category of none of your business.But, there are nuances and circumstances where something is actually inappropriate. Before you say anything, run though these checks: Does your workplace have an official dress code policy? Not all workplaces do, and many are unhelpfully vague. (After all, who actually knows what business casual means?) If there is a policy and it states a guideline that your coworker is very clearly violating, you can bring the issue to the persons manager or HR to handle. Consider what is truly ‘inappropriate’ Just because you think sweatpants are unprofessional doesnt mean you need to police others clothing choices. Issues with appearance usually only rise to the level of intervention in a few scenarios. For example, if someone is in a client- or customer-facing role and there is an expectation to dress formally when meeting a client, or to dress in a way that respects the culture in the place you are doing business. Or if there is a need to dress safely for workplace hazards (like closed-toe shoes on a construction site, for example). Among internal colleagues, the only reason to intervene is if their appearance is causing a legitimate issue in a workplace. Clothing with political messages or graphic images likely falls in the same bucket as displaying similar content at your deskif its not allowed there, its not allowed on your body.As for inappropriate in the context of “too revealing,” tread very lightly and ask yourself if its more of a you problem than a them problem. Theres a long sexist history of rules around womens appearance at workfrom requiring things like high heels and skirts to punishing women for dressing in a way that distracts men. If you truly think that someones appearance is holding them back from getting a promotion or being taken seriously, you can have a conversation with them where you dont blame or shame them.Want some more advice on dress codes at work? Here you go: This is why we need to end dress codes for work How to dress for every stage of your career Managers, this is how to encourage new employees to adopt a more formal dress code Do dress codes at the office work?
Category:
E-Commerce
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