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Sony's CES 2025 press conference was huge on the entertainment front if you're a PlayStation fan. In a series of rapid-fire announcements, the company announced it was making an anime based on Ghost of Tsushima Legends, the cooperative multiplayer mode from the acclaimed game. It then followed that up with news that Columbia Pictures was in the early stages of developing a movie based on the post-apocalyptic PlayStation game Horizon Zero Dawn. Finally, Neil Druckmann from Naughty Dog popped out to announce that season two of The Last of Us would hit HBO in April. We already know a fair bit about The Last of Us season two its based on 2020's The Last of Us Part 2, but it won't take us through all of the events of the second game. It'll take at least two seasons to retell the story of that terrific but complex misery simulator. This season, Kaitlyn Dever, Isabela Merced, Catherine O'Hara and Jeffery Wright join season one veterans Pedro Pascal and Bella Ramsey. The other projects remain a mystery for now. A bit over two years ago, we heard that Horizon Zero Dawn was being adapted as a series for Netflix, but the project eventually fell apart. I'm definitely curious to see how they'll streamline the game's sprawling storyline into a tight narrative for a two-hour movie (or even a three-hour one), but hopefully a strong creative team is behind this one. As for Ghost of Tsushima, it's another of the most well-regarded and popular PlayStation Studios titles, with a sequel on the way, so this is just another example of Sony using some of its best gaming titles to expand into the broader entertainment space making these stories more accessible to people who are less likely to play a 20-to-40-hour game. On a personal note, The Last of Us and Horizon Zero Dawn are two of my favorite games of all time, so this 10-minute blast of good news was most welcome in the middle of a very long day at CES! This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-last-of-us-season-2-arrives-in-april-and-a-horizon-zero-dawn-film-is-in-the-works-020950940.html?src=rss
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Marketing and Advertising
Sony has been discussing its EV ambitions for five years, but now the company is ready to sell you a car. Through Sony Honda Mobility, you can reserve an vehicle now with a $200 fee. The car that was once the Vision-S and Vision-S 02 will actually be a thing you can buy. Now known as Afeela 1, the EV has a host of convenience updates, including an in-vehicle assistant and updated interior design. There are two models, the Afeela 1 Origin and the Afeela 1 Signature, priced at $89,900 and $109,900 respectively. Initially, reservations will only be available for customers in California, but the first vehicles won't be delivered until mid 2026. Those will be the pricier Signature version, with the Origin trim following in 2027. Both versions will come with a three-year subscription to the requisite services, which include Level 2+ ADAS known as Afeela Intelligent Drive, immersive entertainment, the Afeela Personal Agent and more. Other features are a selection of media apps, 3D maps, spatial sound and 5G connectivity. We're getting a closer look at the near-final Afeela 1 tomorrow, so you can expect detailed impressions of the revised vehicle and its features later this week. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/sony-opens-afeela-1-ev-reservations-at-ces-2025-011826937.html?src=rss
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Marketing and Advertising
UFC CEO Dana White is joining Meta's board, the company announced today. The addition of the mixed-martial arts impresario jives with Meta CEO Mark Zuckerberg's well-documented UFC fandom, but also the larger strategy Meta appears to be using heading into a second Trump term: tacking right. That's not to say White's seat on the board is typical, however. Most of Meta's current board members work in the tech industry. The two members Meta is adding alongside White, John Elkann and Charlie Songhurst, fit the social media company's usual bill. White might say he's "a huge believer that social media and AI are the future" in Meta's press release, but the company he keeps is likely the more important reason he's joining now. Dana White and President-elect Donald Trump have been friends for years. White supported Trump's campaign for re-election, and UFC as a whole fits his strong-man tastes. Putting White on the board is as much about burnishing Zuckerberg's self-image as it is having access to the incoming Trump Administration. The President-elect might at one point have thought that Zuckerberg should "spend the rest of his life in prison," but Meta's CEO is doing everything in his power to court him. Zuckerberg visited Mar-A-Lago in November 2024 to have dinner with Trump, one of several tech CEOs to do so. Meta's also been adjusting its executive ranks to better work with a conservative government. The company's former President of Global Affairs Nick Clegg announced he was stepping down just last week, to be replaced by Meta's most prominent Republican executive, Joel Kaplan. Among Kaplan's credits is an eight-year stint in the Bush Administration. Zuckerberg has been in UFC mode for a while now, and it seems like for at least the next four years, Meta will be too.This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-adds-ufc-ceo-and-trump-booster-dana-white-to-its-board-230611306.html?src=rss
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Marketing and Advertising
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