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Sony has been discussing its EV ambitions for five years, but now the company is ready to sell you a car. Through Sony Honda Mobility, you can reserve an vehicle now with a $200 fee. The car that was once the Vision-S and Vision-S 02 will actually be a thing you can buy. Now known as Afeela 1, the EV has a host of convenience updates, including an in-vehicle assistant and updated interior design. There are two models, the Afeela 1 Origin and the Afeela 1 Signature, priced at $89,900 and $109,900 respectively. Initially, reservations will only be available for customers in California, but the first vehicles won't be delivered until mid 2026. Those will be the pricier Signature version, with the Origin trim following in 2027. Both versions will come with a three-year subscription to the requisite services, which include Level 2+ ADAS known as Afeela Intelligent Drive, immersive entertainment, the Afeela Personal Agent and more. Other features are a selection of media apps, 3D maps, spatial sound and 5G connectivity. We're getting a closer look at the near-final Afeela 1 tomorrow, so you can expect detailed impressions of the revised vehicle and its features later this week. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/sony-opens-afeela-1-ev-reservations-at-ces-2025-011826937.html?src=rss
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Marketing and Advertising
UFC CEO Dana White is joining Meta's board, the company announced today. The addition of the mixed-martial arts impresario jives with Meta CEO Mark Zuckerberg's well-documented UFC fandom, but also the larger strategy Meta appears to be using heading into a second Trump term: tacking right. That's not to say White's seat on the board is typical, however. Most of Meta's current board members work in the tech industry. The two members Meta is adding alongside White, John Elkann and Charlie Songhurst, fit the social media company's usual bill. White might say he's "a huge believer that social media and AI are the future" in Meta's press release, but the company he keeps is likely the more important reason he's joining now. Dana White and President-elect Donald Trump have been friends for years. White supported Trump's campaign for re-election, and UFC as a whole fits his strong-man tastes. Putting White on the board is as much about burnishing Zuckerberg's self-image as it is having access to the incoming Trump Administration. The President-elect might at one point have thought that Zuckerberg should "spend the rest of his life in prison," but Meta's CEO is doing everything in his power to court him. Zuckerberg visited Mar-A-Lago in November 2024 to have dinner with Trump, one of several tech CEOs to do so. Meta's also been adjusting its executive ranks to better work with a conservative government. The company's former President of Global Affairs Nick Clegg announced he was stepping down just last week, to be replaced by Meta's most prominent Republican executive, Joel Kaplan. Among Kaplan's credits is an eight-year stint in the Bush Administration. Zuckerberg has been in UFC mode for a while now, and it seems like for at least the next four years, Meta will be too.This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-adds-ufc-ceo-and-trump-booster-dana-white-to-its-board-230611306.html?src=rss
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Marketing and Advertising
CES 2025 is full swing and Samsung has already made a slew of laptop and TV announcements, but the company already has more news on the horizon. The company is hosting it's first Galaxy Unpacked event on January 22, 2025 at 1 PM ET to show off the latest in Galaxy AI, and presumably new Galaxy devices it runs on. Samsung is hosting its event in San Jose, and like previous years, even if it hasn't shared what its actually announcing, you can reserve the company's new gear in advance for a $50 off and the chance to win a $5,000 Samsung gift card. That's on top of Samsung's typically generous trade-in credit this year the company says you can get up to an additional $900 credit if you trade-in an old device. Given the timing of Unpacked, Samsung is likely to announce the Galaxy S25 series, and there's a good chance it'll use the new Snapdragon 8 Elite chip and sport an updated design, at least on the Galaxy S25 Ultra. What might be more interesting are the non-smartphone devices Samsung could show off. The company is rumored to already have a Galaxy Ring 2 in the works, and there's a good chance Samsung's "Project Moohan" Android XR headset could make an appearance at the event. Engadget will have all the details of Samsung's announcements right here, but if you want to watch the event yourself, you'll be able to tune in on Samsung.com, Samsung's Newsroom or the company's YouTube channel.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/samsungs-first-unpacked-event-of-2025-will-be-on-january-22-230035883.html?src=rss
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