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As startups race to keep up with advances in artificial intelligence, some of them seem to be borrowing from Chinas exacting work culturewhich normalized a 72-hour workweek, or a 996 schedule of working six days a week from 9 a.m. to 9 p.m. While the 996 parlance and laser focus on AI may be new, hustle culture has always been embedded in Silicon Valley to some degree. Some business leaders, perhaps most famously Elon Musk, have long demanded those hours from their employees: There are way easier places to work, but nobody ever changed the world on 40 hours a week, he once said of the hardcore work ethic promoted at his companies. Now that culture seems to be seeping into more and more workplaces, as young founders and tech workers try to capitalize on the rise of AI. The CEO of the $10 billion AI startup Cognition has talked openly about the intense work ethic expected at his company. “Cognition has an extreme performance culture, and were up front about this in hiring so there are no surprises later,” he shared on X earlier this year. “We routinely are at the office through the weekend and do some of our best work late into the night. Many of us literally live where we work.” In this environment, Karri Saarinenan early employee at Coinbase and the former principal designer at Airbnbhas sought to do things differently. Saarinen founded Linear, an AI-powered enterprise software company, in 2019. It was well before the pandemic, but Saarinen believed it was important to lean into remote worknot just because Linear was creating tools for companies to use remotely for project management and product development, but also because the founders did not want to get stuck in Silicon Valley for the foreseeable future. We honestly asked ourselves: Do we want to do a company here for the next 10 or 20 years? And we decided no, Saarinen says. Linear has raised $82 million this yearspiking its valuation to more than a billion dollars. It boasts high-profile clients like OpenAI and Perplexity. And its done so without blindly embracing the hustle culture spouted by people like Musk. Avoiding an unsustainable pace In spite of this success, Saarinen says he has tried to be deliberate in his approach to building Linear, rather than cave to the pressure so many companies seem to feel amid the rapid clip of AI innovation. (It likely also helps that Linear has been profitable for four years, per Saarinen.) The tone of corporate messaging on AI, both from tech giants and smaller startups, has been that the technology is moving fastand their employees need to step up to meet the moment. In a memo earlier this year, Amazon CEO Andy Jassy noted that the company was already using generative AI in nearly every part of the business, but that Amazon was still at the relative beginning and should move faster. Were going to keep pushing to operate like the worlds largest startupcustomer-obsessed, inventive, fast-moving, lean, scrappy, and full of missionaries trying to build something better for customers and a business that outlasts us all, he wrote. (Jassy also explicitly said AI adoption would necessitate job cuts, though he has denied the recent layoffs at Amazon were due to AI.) Other Big Tech companies have also tied AI strategy to breakneck speed and a potentially draining work culture. At Meta, senior leaders have called for employees to go 5x faster by using AI. Our goal is simple yet audacious: Make Al a habit, not a novelty, Metaverse VP Vishal Shah wrote in an internal message, per a 404 Media report. This means prioritizing training and adoption for everyone, so that using Al becomes second naturejust like any other tool we rely on. Shah added, We expect 80% of Metaverse employees to have integrated AI into their daily work routines by the end of this year. Meta has also invested billions of dollars in hiringand poachingtop AI talent. Saarinen understands why company leaders feel like they need to move fast, but he argues the pace is likely not sustainable, noting that the current AI race is not going to end after this year. It will probably go for the next decade. So are you going to race that whole next decade? As a founder, Saarinen says there can be an impulse to emulate other successful companies or keep up with peers, regardless of what might be best for your own company. I think a lot of this pressure is somewhat self-created, he says. I don’t know if it’s even real. Companies are so focused on what all the other companies are doing, so they’re trying to build the same things or catch up to everyone. Taking time for test runs Linear has intentionally taken a slower approach to growing its ranks, in stark contrast to the companies offering huge sums of money to out-hire their competitors. The company has more or less doubled its headcount each year and now employs about 80 people. At Coinbase, I was [maybe] the 12th person there, Saarinen says. And then in a year, there were like 60 people. Now most of the people around you are new and have been there a very short time. I think it can be useful, and it’s exciting [when] a company is growing fast. But there are a lot of situations where it gets quite chaotic, and the culture kind of suffers. A core part of its hiring process is what the company calls a work trial. Once a candidate gets to the final stage of the interview process at Linear, they are invited to participate in a paid trial periodtypically two to five dayswhen they are tasked with working on a real project alongside employees at the company. Its a feature that adds friction to the hiring process but helps the company understand whether someone will be a good fit. Sometimes its a differentiator that pushes a candidate to accept a job at Linear over other offers; in other instances, it has weeded out people who did not want to commit to a work trial. The aim is trying to simulate the real working relationship as much as possible, Saarinen says. We can obviously see how the person gets things done, but also: What is their thinking style? What’s their communiation style? For the candidate, I think it’s also a good way to know if they want to work in this company. It can also help determine, for example, whether engineers are looking for a job where they are told what to do, or if they are interested in taking more ownership of their work, as is the norm at Linear. People should have some life outside of work The work trial and other atypical elements of Linears culture have helped attract people who are not interested in the endless grind of working at some of the hottest AI companies. Linear has had very little attrition, according to Saarinen, and the company usually tries to promote from within. Saarinen also firmly believes that the quality of work is compromised when you work people to the bone. That quality piece that we value the mostwe think that doesn’t happen if you just keep pushing people harder and harder, he says. People should have some life outside of work. They should get inspired by their life, and then hopefully that will kind of bleed into the work as well. If you just feel better, then I think the work you do is a little better. He hopes that Linear might offer a counterexample to tech workers who are building companies in the AI space at this particular juncture. I want to show other founders that you can also do things differently, he says. You don’t always have to do what everyone else is doing. I think that’s kind of what is happening in the market, that everyone is hearing this story: Those guys work really hard, so I must do it as well. And maybe it makes sense for youor maybe it doesn’t.
Category:
E-Commerce
Your new boss didnt even offer you a glass of water? my mother had questioned me in disbelief. After how many interviews? You should not take that job. I am telling you not to take that job. I had received a call from a recruiter to interview with one of the biggest beauty brands in the world. This was my chance to catapult my career into a company that didnt often have job openings at my level, but didnt have the best Glassdoor reviews. And I didnt have time to ask too many questions. The recruiter had given me 48 hours notice to come in and do interviews. I had shared with my mother that I did close to a dozen in-person interviews, 30 minutes each, back-to-back. During those interviews, no one ever offered me a glass of water. Not the recruiter who greeted me. Not the other individuals who interviewed me. And no, not my future boss. I remember that at some point I had to use the bathroom. My future boss seemed annoyed that I asked where the ladies room was. I scurried into the bathroom quickly, not wanting to be late for the next interview. This was one of the handful of times in my career that I didnt listen to my mother. The recruiter made me an offer the next day, and I accepted on the spot. I was desperate to work at this big beauty brand with a fancy title that I know so many other candidates were vying for. And my future boss did, indeed, go on to display many characteristics of a bad boss. Other than the water test, as I coined it, thanks to my mom, I have missed a number of other red flags during interview processes. Now I coach individuals who are looking for their next opportunity to watch for these three signs; they may indicate you are about to work for a bad boss: 1. Doesnt seem interested in interviewing you In that specific interview at a beauty company, I remember my future boss walking in late, with no apology, sitting down abruptly and firing off the first question. He was scrolling on this phone as I tried hard to be energetic to get his attention. After I was done with that answer, there was a long awkward pause, and then he stumbled, asked another question, and was staring out the window. For most of the interview, he was slouched away from me, fidgeting with a pen, and barely made eye contact. If your future boss is distracted or disengaged, without any explanation, this could be a telltale sign of what its like to work for them. But also could signal bigger issues brewing at the company. They may be overwhelmed by work and not capable of staying present in the conversation. They may be forced into hiring someone for their team. They may be disgruntled or disinterested in their work. Study their body language, and non verbal cues, as well as what they dont say and what they do say. If they are unhappy, chances are this will impact how they manage you. 2. Makes sarcastic comments about your résumé or the company Is Been-gali really a language? Or did you just make that up to sound impressive? joked a potential future boss. This was in an interview I had a few years after I had worked at that big beauty brand. Why dont you say something? Like Hi . . . my name is . . . In my additional information section on my resume, I listed I was fluent in Bengali. After what I thought was a pretty good interview, this potential future boss doubted if Bengali was even a language. He did it right at the end of the interview as I was about to walk out. I spotted this red flag, so when the recruiter called, I declined to go any further in the interview process. During the interview, watch for comments like these from a potential future boss, either about your résumé or the company youre interviewing for. Making fun of activities in your additional information section:You volunteer at a nonprofit?So are you one of those do-gooders?You have a black belt in karate?Can you show me some of those Mr. Miyagi moves? Dropping sarcastic comments about former companies on your résumé:I cant believe you worked at that competitor.Their products suck.How did you get a job at that place?Arent they bankrupt? Sharing disparaging comments about the current company:I hope they warned you that this place is a real mess.Well, we are hiring for a number of roles right now, tough times here. Watch for even an innocent joke, an offhanded comment or sarcastic remark. It may be a window into their leadership style or dysfunction occurring at the company. Takes Up Most of the Air Time Finally, I once was interviewing at a software company where the future potential boss would ask a question and go on to answer it himself. Lets talk about a time when you failed to lead a project. I remember once when I was After he talked and talked, I was able to squeeze in a quick response until he interrupted me again. He asked another question, and then another, and pretty much took up all the air time in the interview. I barely had time to share about my experiences. If you witness a future potential boss talking incessantly, answering their own questions, or interrupting you in an interview, this could be a sign they have some bad behaviors. If you do end up working for them, be prepared that they might talk more than they listen. They may ignore or dismiss your ideas. They may lecture you instead of coaching and collaborating. They may also be the type of boss who believes its my way or the high way, and makes decisions on their own without the teams input. If you dont see any of the red flags in an interview process, and end up working for a bad boss, dont beat yourself up. Most future bosses should be on their best behavior, trying to court candidates during interviews. Finally, if you are actively looking for a new job, you may see some of these red flags and still choose to accept the job. For many of us, the reality of having bills to pay can outweigh any potential bad boss behavior. Spotting these red flags can help prepare you for what it might be like to work for this future boss, and at this future employer.
Category:
E-Commerce
Executives are no longer measured by the weight of their title but by the scale of what they create, especially in an era reshaped by AI. The most effective leaders now marry vision with execution, using technology as a co-pilot to accelerate outcomes while keeping human judgment at the center. Strategy isnt declared anymore; its built in real time, constantly iterating and leveraging AI to turn ideas into outcomes faster than ever. The builder CEO is a visionary who architects systems, coaches teams, and removes obstacles through hands-on involvement. Heres how executives with a builder leadership style are involved with the day-to-day work and unite teams around a shared mission. FROM VISION-SETTER TO VELOCITY ARCHITECT The builder mindset thrives where growth, technology, and disruption collide. Customers demand speed, relevance, and trust simultaneously. Meeting those demands requires leaders who are adaptive, accountable, and relentlessly driven by outcomes. Builders shorten decision loops by being present where the work happens: sprint reviews, demos, and product trade-offs. Their involvement clarifies priorities, reduces friction, and ensures strategy is lived at every level, not left on a slide deck. Stability still matters, but speed is the differentiator. Builders create systems that allow rapid testing without recklessness: guardrails, rollback plans, and clear accountabilities. They collapse silos by taking ownership of the P&L, customer outcomes, and cross-functional metrics. Marketing, product, operations, and sales work as one team because builders demand it. Builders flatten hierarchies and empower autonomy, but with accountability. Teams know exactly which calls they can make, which require escalation, and how success is measured. When a feature underperforms, the team doesnt wait for a quarterly review. They assess metrics, test hypotheses, and implement fixes in days, not weeks. This rhythm of experimentation and fast learning ensures companies adapt in real time to customers and markets. The builder is always asking, What can we test now? and What can we improve today? BUILDERS IN AN AI-FIRST WORLD The builder archetype matters most in an AI-driven commerce environment. AI is the co-pilot bringing precision and scale, while human oversight preserves trust. Executives who design for measurement, keep human judgment where it counts, and integrate AI thoughtfully create enduring advantage. The best builders set a single customer outcome as the north star, participate directly in product reviews, require every experiment to have guardrails, and assign clear ownership for cross-functional work. They standardize where possible but keep space for human judgment where it drives value. AI, in their hands, is not a replacement but an amplifier, removing repetitive work so teams can focus on judgment, creativity, and engagement. This balance accelerates both growth and employee buy-in. THE HUMAN CORE OF BUILDING Builders arent flawless. Over-involvement can slip into micromanagement, while too much autonomy without boundaries breeds chaos. The remedy is clarity: metrics, cadence, and transparent ownership. Most importantly, builders lead with humanity. They celebrate wins, fail fast, and then mine failures for lessons, and ensure every team member understands the impact of their work. They know speed without trust is brittle, and systems without people are hollow. The modern C-suite is no longer judged by how many strategies it produces but by the outcomes it builds and the speed with which it learns. In an era defined by complexity and constant change, the builder mindset is the defining quality of leadership. The leaders who shape the next decade will be those with builder DNA. Elizabeth Buchanan is chief commercial officer of Rokt.
Category:
E-Commerce
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