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After 20 years working in sustainability, I thought I understood most levers companies could pull to drive impact. As a former CEO and longtime sustainability leader, I have spent my career trying to drive systems change by making businesses and supply chains more sustainable and resilient, advocating for transparency, championing responsible sourcing, and pushing for more equity in business. In these roles, Ive thought about where companies banked, how 401(k)s were invested, and even how philanthropic dollars could fund this work. Climate finance came up in those contexts, often tied to investors, philanthropy, or policy. But I had never looked closely at insurance. That turned out to be a major oversight but also a lightbulb moment. Why insurance? Insurance is one of the most powerful, least understood systems shaping business and risk. It doesnt just protect value, it influences where value flows in the first place. And once I began to see that, I couldn’t unsee it. The scale is staggering. The industry collects about $8 trillion in premiums each year and manages around $35 trillion in assets. Underwriting decisions influence what gets built, what gets financed, and how companies prepare for risk. These decisions often happen behind the scenes, but they quietly define the boundaries of business. Until recently, I had not considered insurance as a climate lever. Now I see it as an important and underutilized tool to accelerate resilience and impact. Insurance doesnt just reflect risk. It prices it. And pricing influences behavior. When insurers begin to recognize climate-smart practices and reward resilience, they do more than react to a changing world. They help shape it. Insurance and climate That is what led me to join Premiums for the Planet. We work with companies that want to reduce risk, lower costs, and build long-term resilience. Some are vocal about their sustainability goals. Others are making progress quietly, especially in todays political climate, where public conversations around climate and sustainability have become more polarized. But across the board, the work is still happening and insurance can help it go further. Because this is no longer just about climate commitments. It is about business fundamentals and how we can transform business as usual. Insurance is something every company needs and already buys. But few think about how it could be doing more for both their business and the planet. When companies begin to see insurance as a strategic tool, not just a budget line item, they start asking better questions. Are we covered for the risks we are truly facing in a rapidly evolving climate? Do insurers see the investments we have made in sustainability? How can smarter risk management improve our terms or help fund what comes next? Each of these questions opens up opportunities. Companies that explore them often uncover ways to save money, strengthen coverage, and align their insurance strategy with long-term goals. In the short term, insurance can uncover savings and plug gaps. In the medium term, it can enhance business resilience in a warming world and reduce the risks that often go unaccounted for. In the long term, it has the potential to transform an industry that is long overdue for change. That transformation matters. Insurers have the ability to influence entire markets. Their decisions can help slow harmful sectors like fossil fuels and unsustainable land use. Just as importantly, they can help accelerate the growth of renewables, regenerative agriculture, climate technology, and resilient infrastructure by de-risking their development, rewarding their performance, and making them more investable. Insurers as partners Insurers do not need to be cast as villains. The real opportunity is to bring them in as partners. These are institutions that have spent decades pricing risk. They understand long-term exposure. And they are well positioned to help define what a more stable and sustainable economy looks like. But no one company can shift this system on its own, something Ive long believed and know from first-hand experience to be true. The insurance industry is too massive, too interconnected, and too entrenched to move for any single player, no matter how large or committed. Change requires coordination. It takes businesses acting together, sending consistent signals, and demanding better alignment between insurance and climate goals. We often talk about invisible systems. Insurance is one of them. And like any system, it can evolve. At a time when government regulation is either too slow or a barrier to real change, this is a lever that business can pull now. Quietly or publicly. Through bold messaging or internal changes. Either way, it counts. We need to broaden our view of climate finance. That means connecting sustainability and risk teams. It means bringing together operations, procurement, legal, and finance. And it means recognizing that insurance is not just a protective layer. It is a tool for change. The companies that lead in the next decade will not only be more sustainable. They will also be more insurable. Amina Razvi is chief development and operations officer for Premiums for the Planet.
Category:
E-Commerce
In the last decade, the buzz around design has captured global attention. People everywhere are increasingly interested in design and seem to recognize how it impacts nearly every facet of our lives. Popular culture also places a high value on design, yet the corporate C-suite too often walks a different path. Leading companies such as Apple, IBM, Nike, and PepsiCo have historically understood the transformative power of design. Recognizing that design is not just about aesthetics, theyve leaned on design as a business driver to differentiate their brand, create customer loyalty, and deliver market value. Apple is a perfect case study. Its rise from the early 2000s to become one of the worlds most valuable companies is often credited to its focus on beautiful products and intuitive interfaces, from the iPod to the iPhone, making design part of everyday conversation. For a time, organizations across industries seemed to understand design as a strategic advantage. But today, in an era marked by what Ive heard called a “design-cession, many companies seem to have lost track of this insight, marking design as a cost center to manage. Moreover, theres an alarming absence of designers at the highest levels of corporate decision making. Even in companies that claim to be design-led, or in the management consultancies who have gobbled up small to mid-sized innovation and branding agencies, we rarely see designers in the boardroom. I keep wondering, why not? And how do we fix this? The problem The obvious question is: Why are designers so underrepresented in places where key strategic decisions are being made? After all, design is not just about products, packaging, or digital platforms; its about creating innovative user experiences, improving services, and designing better ways of working within organizationstransforming the mundane into the extraordinary. In recent years, companies have grown increasingly risk-averse, unsure how to navigate an unpredictable future. The COVID-19 pandemic forced many businesses to take shortcuts to survive, particularly in areas deemed nonessential like design. Even as conditions stabilized, this mindset lingered, often leaving design excellence deprioritized. The rise of AI has further complicated the role of design in business and culture. While many companies now lean on artificial intelligence for speed and efficiency, human designers have been further pushed from the equation, despite that AI lacks the creativity and empathy to understand human needs unless guided by human input. At the same time, a troubling gap exists between business and design education, with little overlap in training or collaboration. All this to say, despite general awareness, consumer passion, and decades of telltale research showcasing how the intangibles of brand and design drive corporate value, too many companies now see design as a cost to work around rather than a key contributor to innovation and profitability. As Uli Becker, a friend and mentor of mine and the former CEO of Reebok said to a room full of design leaders recently: If you all dont do your jobs well, I have nothing to sell. The undervaluation of design is not only detrimental to business, but to our world as a whole. Good design relies on research to define problems, ideate solutions, prototype, and test. It serves as a valuable tool for addressing some of the worlds most complex challenges, from climate change to inequality. I firmly believe that design matters. The solution As an MBA who has spent most of her career at the intersection of business and design, I often ask myself where are all the designers? Despite consistent evidence showing that companies that embrace human-led design tend to outperform their competitors, why do business leaders still insist on seeing design as a soft skill versus the competitive advantage it is? In 2015, the Design Management Institute published a study with Microsoft, revealing that design-led companies outperformed the S&P 500 by an astonishing 211% over a 10-year period. In 2019, McKinsey released a report showing that design-driven companies saw an increase in both revenue and shareholder returns at nearly twice the rate of their industry peers. From this data, one clear fact emerges: Design is not only a differentiator; it is a critical driver of financial performance. So how can the worlds companies ensure they utilize the power of design? The answer is simple: Re/introduce designers into the boardroom. In the words of Beth Comstock, then SVP of GE, “What business needs now is design. What design needs now is making it about business.” Its a two-way problem and a holistic solution. Heres what needs to give: Companies need to invest in design. This means committing to the ongoing leadership training of designers across all levels, and providing learning and development opportunities to bring more designers into senior leadership roles. Designers need to learn and design schools need to teach business fundamentals. If designers of all levels could speak the language of businessROI, gross margin, net profit, market share, brand equity, etc.then perhaps their voices will be louder and more confident, their contributions taken more seriously, and their paths to the C-suite made more obvious. Public and private sector investments should be made in secondary and university education to nurture the next generation, to understand the value of good design and why it matters to all of us. It would that ensure young people will be more properly equipped to help solve tomorrows challenges. Meanwhile, business and design schools can partner to provide future leaders with hands-on experience. My alma mater, INSEAD (Singapore) did this with ArtCenter (Pasadena); while I may be biased, it was one of the best courses offered. Smart, future-focused companies understand the need for strategic design. It is neither a luxury nor a cost to cut. It is a core component of successful business strategy and contributor to the continuous improvement of human life. As we confront myriad present and future uncertainties, we need design to help us navigate complexity. Designers must have a seat at the decision-making table, but they must be equipped to speak the language of business to communicate clearly with those already there. Companies that embrace this paradigm and invest in design(ers) are the ones that will end up on topjust like they always have. This is a good outcome for us all, because in the end, design is an act of optimism. It creates something that looks forward and helps propel humanity towards tomorrow. And ultimately, isn’t that what life is all about? Lisa Gralnek is global head of sustainability and impact for iF Design, managing director of iF Design USA Inc., and creator/host of the podcast, FUTURE OF XYZ.
Category:
E-Commerce
AI-generated models have now made their way into the hallowed pages of Vogue. In the August print edition of the magazine, a Guess advertisement features an almost-too-perfect model wearing a striped dress and a floral playsuit from the brands summer collection. In very small print, there’s a note saying that she was created using AI. While Vogue states the AI model was not an editorial decision, the fashion magazine has still faced considerable backlash online. Some critics have gone so far as to call it the downfall of Vogue. the downfall of vogue. their covers are trash. no creativity. and now using AI. https://t.co/BAyKAcUqB0 pic.twitter.com/8lgJZOFXWy— (@streetlightsdy) July 24, 2025 One X user posted: Had to end the Vogue magazine subscription Ive had for years because the latest magazine used AI models ??? In Vogue? AI models in Vogue? Had to end the Vogue magazine subscription Ive had for years because the latest magazine used AI models ??? In Vogue? AI models in Vogue? pic.twitter.com/vVZMiPEHkX— julius LORDE SUMMER (@WEBBYMCGEE) July 23, 2025 Although the AI-generated model appeared in an ad campaign rather than a fashion editorial, for many, thats beside the point. Note to publications doing things like this: It makes you look cheap and chintzy, lazy and hasty, desperate and struggling, another user wrote. Note to publications doing things like this: it makes you look cheap and chintzy, lazy and hasty, desperate and struggling. A successful enterprise has no need to do things like this; we need to reinforce these optics https://t.co/Zh5w5g8Gu4— Charles Bramesco (@intothecrevasse) July 24, 2025 This isnt the first time an AI model has appeared in Vogue. The June 2024 Vogue Portugal issue featured an AI-generated model on its cover, while the May 2023 edition of Vogue Italia used artificial intelligence to create the background of a cover featuring Bella Hadid. As AI becomes increasingly embedded in our daily lives and workflows, its now infiltrating both digital and analog media. Fast Company previously reported that one in three Gen Z consumers now makes purchasing decisions based on recommendations from AI-generated influencers, according to research from Whop, a marketplace for digital products. Could the same apply to AI-generated models? Seraphinne Vallora, the agency behind the ad, created the AI model after being approached by Paul Marciano, Guesss cofounder, via Instagram DMs. The company’s Instagram page, which has over 225,000 followers, features hundreds of similar AI-generated supermodelsall conforming to the same Eurocentric beauty standards, devoid of human flaws or unique features. The founders told the BBC that theyve attempted to feature more diverse models, but those posts failed to gain traction. (Fast Company has reached out to Vogue, Guess, and Seraphinne Vallora for comment.) As one X user wrote: As if beauty standards havent become unrealistic enough, now girls will be competing with and comparing themselves to women who arent even real. Incredible work, everyone.
Category:
E-Commerce
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