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There is a nationwide talent war for frontline, skilled workers, and unfortunately, too many companies are losing. Turnover among deskless workers, who account for about 80% of the workforce globally, is high, and they are notoriously difficult to train through traditional training programs. Corporate training solutions that work for someone sitting behind a desk rarely work for someone on a job site or factory floor. HR professionals cited employee engagement, retention, and recruitment as the top management challenges within the deskless workforce, according to a Society for Human Resource Management study. Unlike office workers with predictable schedules and easy access to digital tools, deskless employees are mobile and harder to reach. As a result, 79% of HR leaders cite learning and development as the biggest talent challenge for deskless teams, followed by retention and onboarding cited by 75%. Training can address each of those issues, but even when available, it’s often disconnected from actual business outcomes and lacks measurable value. Why? Because training frontline workers is fundamentally different from training office-based employees. Training and onboarding in-the-field workers is complicated and complex, so many companies are slower to invest in it. Recruit, Ramp, and Retain And yet, the frontline workforce is a business-critical system. Executives love to say, “People are our most important asset.” However, when asked what systems they use to recruit, ramp, and retain employees, most stumble, which tells you everything. The workforce isnt always treated like the strategic system it is. To connect training to business value, we need to view the entire employee journeyrecruit, ramp, retainas an integrated pipeline. Of those three stages, ramp is the most important. Its the anchor. Companies that invest heavily in ramping programs find it easier to recruit and are more successful at retaining. When you invest in frontline workers early, they stay longer. This is especially true for skilled and industrial workers. Studies show that the majority of employees say training programs positively affect their engagement, and 94% say training encourages them to stay at a company longer. In contrast, lack of career progression is one of the top reasons employees leave. So what does ramp look like for most frontline workers today? Most often it is job shadowing. Theres value in that, especially when mentorship is involved, but the challenge is that it doesnt scale. Not every employee is a good trainer. As experienced workers retire, mentorship will become harder to deliver consistently, especially in industries facing labor and skills gaps. Digital Training Allows For Customization The goal, then, is to build a digital training system that can act as a mentor but can scale. Simulations have already been proven in aviation, medicine, and the military. They offer the closest thing to hands-on training and will become even more accessible as spending on technology for deskless workers increases. When digital learning is done well, it mimics great teachers by not just showing people how to do their jobs but also challenging them to understand why it’s done that way. It also provides assessments, which is critical in ramping programs. A strong system meets new workers where they are, quickly understanding their current capabilities and tailoring training accordingly. Digital training also supports personalized learning plans, delivering key lessons in short, targeted bursts that can teach whats needed to improve job performance and support career advancement. Too often, training is treated as a one-size-fits-all solution without alignment to the business strategy. AI will bring even more customization to learning, making it more relevant. But to tie it back to business outcomes, companies must use data to track progress and impact and then align it to company goals. Retain Frontline Talent Companies that see real results are those that define success, design training programs that build the skills to get there, and actively measure how training improves operations. Were already seeing this investment mindset emerge in places like private equity-backed roll-ups of skilled trades companies. These firms are building standardized, scalable training systems across dozens of operating companies to drive profitability. In doing so, theyre setting a model that others can follow. Winning the war for frontline talent requires a shift in thinking. Leaders need to ask themselves: Do we treat workforce development like other critical business systems? Can the knowledge gained translate to measurable business outcomes? Do we have a learning and development foundation that is connected to the business? Can our existing training system leverage the power of AI to deliver personalized, engaging training that derives even more value for employees and the company? Those who can answer yes to these questions are creating a system that recruits faster, ramps better, and retains longer, all of which help transform workforce development from a cost center into a competitive advantage. Doug Donovan is CEO and founder of Interplay Learning.
Category:
E-Commerce
White smoke at the Vatican can only signal one thing: A new pope has been elected. But online? A flurry of memes are roasting the traditions of the pope’s Midwestern roots. Just hours after the conclave concluded, electing Chicago-born Cardinal Robert Francis Provost as pontiff (who will now go by the name Pope Leo XIV), users all over social media are taking part in stereotype-laden antics, associating the pope with deep-dish pizza, sports, and, of course, Malört. New Chicago Pope byu/mikraas inchicago The r/Chicago Reddit thread is flooding with papacy-related memes. In one post, an image of a Catholic priest holding the sacramental bread has been edited to turn the wafer into a Chicago-style deep-dish pizza. The post’s caption reads: “Coming this Sunday to a Vatican near you.” (Never mind that most Chicagoans prefer thin crust.) the communion wafers are deep dish now— Armand Domalewski (@ArmandDoma) May 8, 2025 Another user made a similar joke on X, saying “the communion wafers are deep dish now.” Da Pope byu/StinkStar inchicago Another X post poked fun at Malört, a self-punishing spirit popular among Chicago bars, saying: “Cannot wait for holy water & wine to be replaced by Malört & Old Style.” AI images that feature the pontiff sporting Chicago Bears merchandise are widely circulating on social media. In one image posted on Reddit, a user commented: “Chicago produced a pope before a 4000 yd. passer.” On TikTok, one user posted a skit pretending to be the new pope. “I just got a call from God, saying that deep-dish pizza is real pizza,” he said. A user commented on the video, saying: “Blessed be the children of God across the entire world, except those who live in Green Bay.” An American Pope from Chicago. God help us all.pic.twitter.com/b8VmtR7O9R— chefkids (@girlflopping) May 8, 2025 Many users on X also likened the pope to the fictional Chicago-native protagonist of The Bear, featuring clips from the TV show. A post featuring Chef Carmy screaming is captioned: “An American Pope from Chicago. God help us all.” the pope from chicago receiving a message from god pic.twitter.com/leYJd6liu9— patrick. (@imPatrickT) May 8, 2025 Another post, referencing stills from the show’s Season 1 finale, was captioned: “the pope from Chicago receiving a message from god.” The message in question? “I love you dude. Let it rip.” As memes continue to flood social media, the internet’s reaction might best be described by one user on X: “Announced to my office (we live in Chicago) about the new pope, and the immediate millennial reaction was, “Oh, the memes are gonna be amazing.”
Category:
E-Commerce
Shares of Krispy Kreme Inc. (NASDAQ: DNUT) plunged over 28% on Thursday after the donut-and-coffee chain said it will no longer pay out its quarterly dividend and that it was reassessing the deployment of its planned McDonald’s rollout, and fell short of earnings expectations, according to Bloomberg. Krispy Kreme’s earnings missed expectations for the first quarter of 2025, with the company posting an EPS (earnings per share) of negative $0.05, coming in below the EPS forecast of negative $0.04. It posted revenue of $375.2 million, within previous guidance but below a forecast of $385.11 million. Following the announcement, Krispy Kremes stock fell by 28.18% in premarket trading, and was still down nearly 25% by the time of market close. According to data from InvestingPro, shares of the stock have fallen over 65% in the past year. At the same time, the company said it is ending its quarterly dividend in order to pay down its mounting debt. Our ability to become a bigger Krispy Kreme requires that we become better, and we are taking swift and decisive action to pay down debt, de-leverage the balance sheet and drive sustainable, profitable growth, Krispy Kreme CEO Josh Charlesworth said. Krispy Kreme, which started selling its donuts at McDonald’s in March 2024, and currently sells at some 2,400 burger chain locations, said it won’t be expanding that rollout in the second quarter after sales slowed below projects, CNBC reported. Both companies had previously said the doughnuts would be sold in all McDonalds U.S. locations by the end of 2026. Like many fast casual chains, McDonald’s is seeing less traffic in its U.S. stores, as consumers, worried about skyrocketing prices and a potential recession, are spending less. Fast Company has reached out to McDonald’s for comment. Like many companies, the donut maker also pulled its financial outlook due to the uncertainty surrounding pricing and sales caused by President Donald’s Trump’s tariff wars. The well-known doughnut company, famous for its iconic Original Glazed doughnut, also sells beverages like coffee, and provides catering services. Krispy Kreme has had significant operational challenges recently after a cybersecurity breach last November disrupted its online ordering systems, causing ongoing disruptions to digital sales, which make up 15.5% of the companys doughnut-shop sales.
Category:
E-Commerce
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