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Earlier this year Pepsi purchased probiotic drinker maker Poppi, and now the soda giant is introducing a new prebiotic cola drink in its quest to capture Gen Z drinkers: Pepsi Prebiotic Cola. The drink drops on November 28 and will be available at Walmart, on Amazon, and TikTok shop, as well as in select markets on Kroger.com, DashMart, and GoPuff. The “Unbelievably Pepsi” drinks will be available in two flavors: Original and Cherry Vanilla and contain 30 calories and five grams of sugar. They also have three grams of prebiotic fiber. Still, the drinks are highly marketable, given they’re a soda alternative, and appear to offer some health benefits. As many Americans have turned to weight loss drugs like Ozempic, options that fit into their new diets are more desirable. That may be especially true when it comes to drinks that contain protein, a trend which Pepsi has also jumped on given Americans are desperate to consume more protein. According to the brand, 71% tried to up their protein intake last year. In the wake of the protein craze, the brand introduced a ready-to-drink Starbucks protein coffee and a protein water by Propel.We want to redefine the protein conversation, Ram Krishnan, CEO of PepsiCos U.S. beverages business, previously said in an interview with Fast Company. Everybody in the country is talking about protein, but its actually crowded and confusing and the consumers really dont understand all of the science behind protein. Previously, Pepsi has offered healthier alternatives. Back in 2016, the brand partnered with KeVita, which makes sparkling probiotic drinks and kombucha. At the time, the brand said it was “continuing to evolve” its “health and wellness offerings to meet consumers’ changing needs.”Of course, Pepsi isn’t the first brand to launch a “healthier” soda option. There’s been a surge of prebiotic and probiotic sodas appearing on shelves in recent years. In addition to Poppi, Culture Pop and Olipop are also well-known brands that claim to have gut-boosting benefits. But while prebiotic and probiotic sodas are typically lower in sugar content and have fewer calories than regular sodas, some critics have questioned how beneficial the sodas are, given they don’t have the same variety of good bacterias that fermented foods do. Here, youre only getting the type of prebiotic thats added in, while youd likely benefit more from the variety of prebiotics in fiber-rich foods, says Amy Keating, RD, a Consumer Reports (CR) nutritionist, per the outlet. “At Pepsi, we are experts in great tasting cola and have been for decades. The launch of Pepsi Prebiotic Cola marks a significant moment in our brand’s history and the cola category,” Gustavo Reyna, VP of Marketing at Pepsi said in the release. “This breakthrough innovation upholds the iconic taste of Pepsi that people love, now with no artificial sweeteners, lower sugar and functional ingredients. It’s an inimitable taste designed to meet the demands of cola lovers, cola newcomers, and everyone in between.” Pepsi’s new cola will drop on Black Friday and be around “until supplies last”. According to the release, you can check out the drink during Amazon Prime Video’s Black Friday Football game. It said, “the spot will bring bold flavor and feel-good refreshment to homes nationwide with the ability to shop it live, right from your TV screen.”
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E-Commerce
Want more housing market stories from Lance Lamberts ResiClub in your inbox? Subscribe to the ResiClub newsletter. Back in May, ResiClub teamed up with Stessa, an asset management and accounting software for real estate investors, to survey real estate investors about how they were navigating the rental market. Over the past month, we teamed up with Stessa again to survey real estate investors about their market conditions, portfolio plans, and property management strategy. Investors who own at least one single-family investment property were eligible to respond to the Stessa-ResiClub Real Estate Investor SurveyQ4 2025, fielded between October 24 and November 16. In total, 211 single-family investors/landlords completed the survey. Here are our topline findings: 44% of U.S. real estate investors say they plan to grow their portfolios in the near-term, holding steady from the 45% of landlords that said they plan to grow in the near-term in Q2 2025. Two-thirds of real estate investors (65%) say the most frustrating part of the buying process is finding deals that cash flowthat share is even higher among landlords based in the West (75%). About six in ten real estate investors (59%) say they are not willing to buy a property unless the cap rate is at least 6.00%. 63% of surveyed real estate investors said theyd only accept a mortgage rate of 6.00% or lower on their next purchase. 51% of real estate investors say they self-manage their properties. 21% of real estate investors say they first look at off-market deal sources. 19% of real estate investors who currently self-manage say they would consider switching to professional property management in the next 12 months. The big picture: Even as nearly half of investors say they want to grow their portfolios, todays buyers are disciplinedinsisting on strong cash flow, cap rates at or above 6.00%, and deals that pencil even with 6.00% mortgage rates. The result is an investor landscape thats still expansion-minded, but far more selective and operationally focused than in prior years. Lets take a deeper look at the results:
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E-Commerce
U.S. employers added a surprisingly solid 119,000 jobs in September, the government said, issuing a key economic report that had been delayed for seven weeks by the federal government shutdown. The unemployment rate rose to 4.4% in September, the highest since October 2021 and up from 4.3% in August, the Labor Department said Thursday. The unemployment rate rose partly because 470,000 people entered the labor marketeither working or looking for workin September and not all of them found jobs right away. The increase in payrolls was more than double the 50,000 economists had forecast. But Labor Department revisions showed that the economy lost 4,000 jobs in August instead of gaining 22,000 as originally reported. Altogether, revisions shaved 33,000 jobs off July and August payrolls. The data, though late, was welcomed by businesses, investors, policymakers, and the Federal Reserve. During the 43-day shutdown, they’d been groping in the dark for clues about the health of the American job market because federal workers had been furloughed and couldnt collect the data. The report comes at a time of considerable uncertainty about the economy. The job market has been strained by the lingering effects of high interest rates and uncertainty around Trumps erratic campaign to slap taxes on imports from almost every country on earth. But economic growth at midyear was resilient. Healthcare and social assistance firms added more than 57,000 jobs in September, restaurants and bars 37,000, construction companies 19,000 and retailers almost 14,000. But factories shed 6,000 jobsthe fifth straight monthly drop. The federal government, targeted by Trump and billionaire Elon Musks DOGE cost cutters, lost 3,000 jobs, the eighth straight monthly decline.. Average hourly wages rose just 0.2% from August and 3.8% from a year earlier, edging closer to the 3.5% year-over-year increase that the Federal Reserve’s inflation fighters like to see. The latest reading on jobs Thursday makes a rate cut by the Federal Reserve at their next meeting in December less likely. Many Fed officials were already leaning against a cut next month, according to minutes of their October meeting released Wednesday. Steady hiring suggests the economy doesnt need lower interest rates to expand. The September jobs report will be the last one the Fed will see before its Dec. 9-10 meeting. Officials are split between those who see stubbornly high inflation as the main challenge they need to address by keeping rates elevated, and those who are more concerned that hiring is sluggish and needs to be supported by rate reductions. Economists expected to see a continuation of what was happening in the spring and summer: weak hiring but few layoffs, an awkward pairing that means Americans who have work mostly enjoy job security but those who dont often struggle to find employment. The job market has been strained this year by the lingering effects of high interest rates engineered to fight a 2021-2022 spike in inflation and uncertainty around Trumps campaign to slap taxes on imports from almost every country on earth and on specific productsfrom copper to foreign films. Labor Department revisions in September showed that the economy created 911,000 fewer jobs than originally reported in the year that ended in March. That meant that employers added an average of just 71,000 new jobs a month over that period, not the 147,000 first reported. President Donald Trumps crackdown on illegal immigration is expected to reduce the number of people looking for work, which means that the economy can create fewer jobs without sending the unemployment rate higher. With September numbers out, businesses, investors, policymakers and the Fed will have to wait awhile to get another good look at the numbers behind the American labor market. The Labor Department said Wednesday that it wont won’t release a full jobs report for October because it couldn’t calculate the unemployment rate during the government shutdown. Instead, it will release some of the October jobs dataincluding the number of jobs that employers created last monthalong with the full November jobs report on Dec. 16, a couple of weeks late. Paul Wiseman, AP economics writer AP Economics Writer Christopher Rugaber contributed to this report.
Category:
E-Commerce
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