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This week, a new fashion boutique quietly opened in SoHo. Much like its neighbors, H&M and American Eagle, the new shop features racks of affordably priced, trendy apparel. You’d be forgiven for thinking it was another fast fashion label, but it’s not: it’s Target. Target has retrofitted its existing SoHo store as a “design-forward concept store,” with a focus on fashion and beauty. The store’s entrance, which features a long hallway drenched in the brand’s iconic red, is full of racks with sparkly skirts and faux-fur jackets for holiday parties. Target has dubbed this area “The Drop” and will feature new, seasonal merchandise that is updated every six to eight weeks. The brand says it will refresh the area with wellness-focused products for New Year’s resolutions in January, and giftable items for Valentine’s Day in February. [Photo: Target] The store offers a glimpse into what Target might be cooking up in its efforts to engineer a much-needed turnaround. This past year was calamitous for Target, capping off several years of decline. It began with a boycott, led by Black consumers, who felt that the retailer had let them down by purporting to support diversity in the aftermath of George Floyd’s murder, then dropping most of its diversity, equity, and inclusion efforts when Trump was elected. Last month, it reported a drop in quarterly sales, after four years of flat revenue. In the company’s earnings call, incoming CEO Michael Fiddelke (who is set to replace Brian Cornell in February) declined to say when Target’s sales were likely to turn positive again. (We reached out to Target for commentary, but it did not make a spokesperson available by the time of publication.) [Photo: Target] As I’ve written before, Target’s struggles don’t stem from a single problem. Stores have become disorganized, checkout lines are long. Groceries are an important way to get customers into stores, but they make up less than a quarter of Target’s overall business (as compared to 60% of Walmart’s). And more broadly, Target’s customer base of well-heeled, urban consumers no longer think of it as “Tar-zhay,” the place to buy elevated, well-designed products at an affordable price. Fiddelke has the difficult task of getting Target out of this position. In August, when he was appointed as the next CEO, he articulated three strategies for cleaning up the mess: improving the in-store experience, incorporating technology to improve efficiency, and turning Target back into a destination for style and design. The new concept store in New York appears to be one effort toward reminding Target that it was once the go-to big box store for a trendy outfit. [Photo: Target] The power of design It makes sense that Fiddelke is looking to design to help steer Target out of this rough patch. After all, design is arguably what enabled Target to become one of the country’s top big box retailers in the early 2000s. But the world has changed over the last two decades, and it’s unclear whether the strategy will allow Target to stand out now. Target first came up with the idea of democratizing great design in 1999, when it launched a multiyear partnership with the architect Michael Graves on a collection of elevated home goods at affordable prices. The sales of the first line weren’t spectacular, but Target was committed to the concept, and over time, sales took off, elevating the retailer’s image. Over the next two decades, Target collaborated with the top fashion designers of the era, from Proenza Schouler to Anna Sui to Missoni. This coincided with a period of steady growth in the 2000s and early 2010s, and led to a loyal customer base. But Target no longer corners the market on democratic design. Many other retailers have taken a page from Target’s successful playbook of partnering with designers. High-low designer collabs are now a fixture of fast fashion brands like H&M, Zara, and Uniqlo. And now, Target’s biggest competitorWalmartis stepping up its game, when it comes to fashion. In 2021, Walmart hired the designer Brandon Maxwell to redesign two of its in-house fashion lines and has been popping up at New York Fashion Week for the last three years to signal that it wants to be a contender in the fashion landscape.
Category:
E-Commerce
Onetime cryptocurrency mogul Do Kwon was sentenced Thursday to 15 years in prison after a $40 billion crash revealed his crypto ecosystem to be a fraud. Victims said the 34-year-old financial technology whiz weaponized their trust to convince them that the investment secretly propped up by cash infusions was safe. Kwon, a Stanford graduate known by some as the cryptocurrency king, apologized after listening as victims one in court and others by telephone described the scams toll: wiping out nest eggs, depleting charities and wrecking lives. One told the judge in a letter that he contemplated suicide after his father lost his retirement money in the scheme. Judge Paul A. Engelmayer said at a daylong sentencing hearing in Manhattan federal court that the governments recommendation of 12 years in prison was unreasonably lenient and that the defenses request for five years was utterly unthinkable and wildly unreasonable. Kwon faced a maximum sentence of 25 years in prison. Your offense caused real people to lose $40 billion in real money, not some paper loss, Engelmayer told Kwon, who sat at the defense table in a yellow jail suit. The judge called it a fraud on an epic, generational scale and said Kwon had an almost mystical hold on investors and caused incalculable human wreckage. More than the combined losses in FTX and OneCoin cases Kwon pleaded guilty in August to fraud charges stemming from the collapse of Terraform Labs, the Singapore-based firm he co-founded in 2018. The loss exceeded the combined losses from FTX founder Sam Bankman-Fried and OneCoin co-founder Karl Sebastian Greenwoods frauds, prosecutors said. Engelmayer estimated there may have been a million victims. Terraform Labs had touted its TerraUSD as a reliable stablecoin a kind of currency typically pegged to stable assets to prevent drastic fluctuations in prices. But prosecutors say it was an illusion backed by outside cash infusions that came crumbling down after it plunged far below its $1 peg. The crash devastated investors in TerraUSD and its floating sister currency, Luna, triggering a cascade of crises that swept through cryptocurrency markets. Kwon tried to rebuild Terraform Labs in Singapore before fleeing to the Balkans on a false passport, prosecutors said. Hes been locked up since his March 2023 arrest in Montenegro. He was credited for 17 months he spent in jail there before being extradited to the U.S. Kwon agreed to forfeit over $19 million as part of his plea deal. His lawyers argued his conduct stemmed not from greed, but hubris and desperation. Engelmayer rejected his request to serve his sentence in his native South Korea, where he also faces prosecution and where his wife and 4-year-old daughter live. I have spent almost every waking moment of the last few years thinking of what I could have done different and what I can do now to make things right, Kwon told Engelmayer. Hearing from victims, he said, was harrowing and reminded me again of the great losses that I have caused. Victims say losses ruined their lives, harmed charities One victim, speaking by telephone, said his wife divorced him, his sons had to skip college, and he had to move back to Croatia to live with his parents after TerraUSDs crash evaporated his familys life savings. Another said he has to live with the guilt of persuading his in-laws and hundreds of nonprofit organizations to invest. Stanislav Trofimchuk said his familys investment plummeted from $190,000 to $13,000 17 years of our life, gone during what he described as two weeks of sheer terror. Chauncey St. John, speaking in court, said some nonprofits he worked with lost more than $2 million and a church group lost about $900,000. He and his wife are saddled with debt and his in-laws have been forced to work well past their planned retirement, he said. Nevertheless, St. John said, he forgives Kwon and I pray to God to have mercy on his soul. A prosecutor read excerpts from some of more than 300 letters submitted by victims, including a person identified only by initials who lost nearly $11,400 while juggling bills and trying to complete college. Kwon had made Terra seem like a safe place to stash savings, the person said. To some that is just a number on a page, but to me it was years of effort, the person wrote. Watching it evaporate, literally overnight, was one of the most terrifying experiences of my life. What happened was not an accident. It was not a market event. It was deception, the person added, imploring the judge to consider the human cost of this tragedy. Kwon created an illusion of resilience while covering up systemic failure, Assistant U.S. Attorney Sarah Mortazavi told Engelmayer. This was fraud executed with arrogance, manipulation and total disregard for people. Michael R. Sisak, Associated Press Associated Press reporter Anthony Izaguirre contributed to this report.
Category:
E-Commerce
A federal appeals court on Thursday backed a ruling that held Apple in civil contempt for brazenly defying an order designed to open its iPhone app store to other payment systems besides its own, but the decision also reopened a door for the company to collect commission from the rival options. The unanimous decision by a three-judge panel for the Ninth Circuit Court of Appeals mostly validated a scalding contempt order issued in April by U.S. District Judge Yvonne Gonzalez Rogers for violating a key part of her September 2021 findings in a legal battle instigated by video game maker Epic Games. But the Ninth Circuit’s 54-page decision overturned one key part of Gonzalez Rogers’ civil contempt crackdown that prohibited Apple from collecting commissions when consumers make an e-commerce purchase within an iPhone app through a payment systems that operate outside of Apple’s control. The appeals judges decided the ban that would have prevented Apple from imposing fees on rival payment options was too severe and ordered Gonzalez Rogers to reopen the case to determine a fair commission rate that the Cupertino, California, company, can charge. The ruling provided some general guidelines for how Gonzalez Rogers might determine a fair commission on external payment systems, but didn’t make any suggestions about what the percentage might be. Neither Apple nor Epic immediately responded for requests for comment late Thursday. But the appeals decision agreed Apple had made a mockery of Gonzalez Rogers attempt to create more payment competition in the iPhone app store as part of a case that began in 2020. Thats when Epic, the maker of the Fortnite video game, filed a lawsuit alleging Apple had set up a price-gouging system within the iPhone app store that had turned into an illegal monopoly. Epic’s case targeted Apple’s iron-clad control over all its devices and software an approach that has become known as the company’s walled garden. As part of the strategy, Apple required all in-app purchases on iPhones to be made through its own payment processing system while collecting commissions ranging from 15% to 30%. Those commissions have become a huge moneymaker within a services division that brings in more than $100 billion in annual revenue for Apple. Although Gonzalez Rogers rejected Epic’s assertion that the iPhone app store had turned into an illegal monopoly in her 2021 decision, she ordered Apple to allow links to alternative payment options to be displayed within apps. Apple continued to fight the alternative payment option in appeals before being rebuffed by the U.S. Supreme Court in January 2024. The company then announced it would charge commissions ranging from 12% to 27% on iPhone app purchases made on alternative payment options rates that remained so high that few developers decided to offer other choices. That prompted Epic to allege Apple was in contempt of court, a claim Gonzalez Rogers embraced after a series of testy court hearings last year and earlier this year that led her to conclude the company’s efforts to allow alternative payment systems into the iPhone app store was little more than a sham. Michael Liedtke, AP technology writer
Category:
E-Commerce
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