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President Donald Trump said his 25% tariffs on Canada and Mexico are coming on Saturday, but he’s still considering whether to include oil from those countries as part of his import taxes.“We may or may not,” Trump told reporters Thursday in the Oval Office about tariffing oil from Canada and Mexico. “We’re going to make that determination probably tonight.”Trump said his decision will be based on whether the price of oil charged by the two trading partners is fair, although the basis of his threatened tariffs pertains to stopping illegal immigration and the smuggling of chemicals used for fentanyl.The risk of tariffs on Canadian and Mexican oil could undermine Trump’s repeated pledge to lower overall inflation by reducing energy costs. Costs associated with tariffs could be passed along to consumers in the form of higher gasoline pricesan issue that Trump placed at the center of his Republican presidential campaign as he vowed to halve energy costs within one year.“One year from January 20, we will have your energy prices cut in half all over the country,” Trump said at a 2024 town hall in Pennsylvania.AP VoteCast, an extensive survey of the electorate, found that 80% of voters identified gas prices as a concern. Trump won nearly 6 in 10 voters who said they worried about prices at the pump.The United States imported almost 4.6 million barrels of oil daily from Canada in October and 563,000 barrels from Mexico, according to the Energy Information Administration. U.S. daily production during that month averaged nearly 13.5 million barrels a day.Matthew Holmes, executive vice president and chief of public policy at the Canadian Chamber of Commerce, said Trump’s tariffs would “tax America first” in the form of higher costs.“This is a lose-lose,” Holmes said. “We will keep working with partners to show President Trump and Americans that this doesn’t make life any more affordable. It makes life more expensive and sends our integrated businesses scrambling.”But Trump showed no concerns that import taxes on the United States’s trading partners would have a negative impact on the U.S. economy, despite the risk shown in many economic analyses of higher prices.“We don’t need the products that they have,” Trump said. “We have all the oil you need. We have all the trees you need, meaning the lumber.”The president also said that China would pay tariffs for its exporting of the chemicals used to make fentanyl. He has previously stated a 10% tariff that would be on top of other import taxes charged on products from China.Oil prices were trading at roughly $73 a barrel on Thursday afternoon. Prices spiked in June 2022 under President Joe Biden to more than $120 per barrel, a period that overlapped with overall inflation hitting a four-decade high that fueled a broader sense of public dissatisfaction with the Democratic administration.Gas prices are averaging $3.12 a gallon across the United States, roughly the same price as a year ago, according to AAA.Later on Thursday, Trump threatened more tariffs against countries looking at alternatives to the U.S. dollar as a means of global exchange.The president previously made the same threat in November against the so-called BRICS group, which includes Brazil, Russia, India, China, South Africa, Egypt, Ethiopia, Iran, and the United Arab Emirates.Russian President Vladimir Putin has suggested that sanctions against his country and others mean that nations need to develop a substitute for the dollar.“We are going to require a commitment from these seemingly hostile Countries that they will neither create a new BRICS Currency, nor back any other Currency to replace the mighty U.S. Dollar or, they will face 100% Tariffs, and should expect to say goodbye to selling into the wonderful U.S. Economy,” Trump posted on social media. Josh Boak, Associated Press
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E-Commerce
The Louis Armstrong New Orleans International Airport (MSY) just got a new logo, and theres more to it than meets the eye. The updated logo dropped just in time for the upcoming Super Bowl, when an influx of out-of-state fans will bustle through MSY on their way to the Caesars Superdome arena. MSY is taking advantage of the increased publicity, using it as an opportunity to scrap its old logoa blobby, clunky take on the fleur-de-lis thats more of an eyesore than an homagefor a sleeker, more intriguing graphic. From left: The new logo outshines its predecessor [Image: courtesy Louis Armstrong International Airport] Called the Plane de Lis, the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, its meant to evoke both an airplane and a fleur-de-lisa stark contrast to the former logo, which simply shoehorned a plane into a scene dominated by the iris design. The Plane de Lis is celebratory, almost musical, MSY wrote on its Facebook page. Its a plane taking flight, upward and optimistic, modern and memorable. [Image: courtesy Louis Armstrong International Airport] The new logos wings resemble two sprays of water shooting upward, a reference to the fluidity and influence of the Mississippi River, according to MSYs new brand guidelines. The teardrop-shaped tip of the fleur-de-lis is inspired by the body of a plane taking flight. And, the guidelines note, the logos negative space [mimics] the interior architectural details of MSYlikely referring to the crisscrossing white beams that decorate the airports ceiling. [Image: courtesy Louis Armstrong International Airport] To complete the brand transformation, MSY ditched its previous tech-adjacent blue color scheme for a more upbeat palette, anchored in Pantone Julep, similar to kelly green. Accent colors include Fresh Fern, Beignet, French Quarter Rouge, and Fleury Pink. [Image: courtesy Louis Armstrong International Airport] These new details really shine in a series of speciality patterns made for the brand. Designers used only the logo and its accompanying colors to create a textile-esque wrought iron pattern, which lends the whole project a luxe, high-end feel. MSYs fresh look is a decided improvement, tapping into New Orleanss cultural history without any forced overdesigning.
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E-Commerce
Imagine, just for a second, that Post Malone and Shane Gillis are your neighborsnot in a now-youre-rich-and-live-among-pop-stars-and-comedy-elite way, just your average suburban cul-de-sac situation. This is what Bud Light has been asking of us in its recent Super Bowl ad teasers. In one, we see Post and Gillis through a doorbell cam. In another, Gillis is outlining the rules of actually drinking in a beer ad (no bueno). These were mere sips of what was to come. Today, Bud Light decided to jam a proverbial screwdriver into the side of the can and let the world shotgun its full big game ad ahead of time. Now we know what the tucked golf shirts and jorts hype was all about. Bud Light has turned Malone and Gillis into BMOCsBig Men on Cul-De-Sac, the neighbors responsible for boosting a party. Here, they come to the aid of a needy neighbor by sending out invites, bringing over the lawn-cutting smoker, as well as the biggest cooler Ive ever seen since that Yeti x Liquid Death casket. Even Peyton Manning takes a break from FanDuels Kick of Destiny to hang out. Todd Allen, Bud Lights senior vice president of marketing, says youd be hard-pressed to find better BMOCs than Malone and Gillis. Not only are they the most likeable and authentically hilarious guys around, but also longtime fans and partners of Bud Light, says Allen. With humor being a staple of Bud Light advertising and the Super Bowl stage, we knew this was the duo that could help us bring to life what I truly believe is one of our funniest spots in years. https://twitter.com/budlight/status/1883590760273994123 This is Post Malones fourth Super Bowl with Bud Light. Weve taken a peek inside his brain, and seen him with legends. And since he first signed on as a brand partner in 2018, hes had a limited apparel line and a dive bar concert tour with the brand. Laugh Strategy Gillis signed on with Bud Light a year ago, in the wake of the Dylan Mulvaney fiasco, with a sponsored comedy tour, and then created two hilarious spots for the college football season. If this past year is any indication, the brand should hang on to Gillis and his comedy partner John McKeever for as long as it can. Not only have the spots been hilarious, Gilliss team is clearly capable of more. The comedian broke down the process behind his recent Notre Dame ad for Under Armour, which he told Pat McAfee was made in just a couple of days. This is what Ryan Reynolds would call fastvertising, in its ability to deliver entertaining ads that tap into culture here and now. Allen says fans made it clear they loved the Gillis partnership. It was a no-brainer for us to keep the momentum going and continue to lean into the iconic humor fans expect from us, he says. Theres absolutely no bigger stage to deliver a laugh than Super Bowl, and when you combine a comedic powerhouse like Shane with Bud Light, I think we have a winning formula. Bud Light sales have not rebounded since the Mulvaney controversy, in which a small promotion with the trans influencer in early 2023 became a lightning rod for anti-woke right wing media. Since then, the brand has leaned harder into humor, as well as sports and music sponsorships. https://twitter.com/budlight/status/1882428502487838849 The brand is navigating an overall slowing down of beer sales, thanks to factors that include the growing popularity of ready-to-drink cocktails. Its also in direct competition with sibling brands. AB InBev has ramped up its marketing and advertising behind Michelob Ultra in the past few years, and thats helped it outpace Bud Light sales. In this Super Bowl alone, Bud Light is up against fellow AB brands Budweiser, Stella Artois, and Michelob Ultra. With a decrease in craft beer sales, light beer brands like the Kelce brothers-backed Garage Beer see opportunity. But for Bud Light, its an ideal time to invest in its brand like this to stoke and deepen its fandom. Were staying laser-focused on bringing the best of what fans expect from usleaning into our iconic humor and staying consistent in how we show up through our mega-platforms throughout the year, like UFC, NFL, college sports, country music and more, says Allen. This spot is centered in this objective, focusing on putting fans first, leaning into humor, showcasing epic talent and cementing our role in a relatable settingthe neighborhood. Its not quite as epic as the Bud Knight in Westeros, but it may still get you to grab your jorts, pull up your socks, and go find the cooler.
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E-Commerce
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