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The UK's Competition and Markets Authority (CMA) has determined that the country's mobile browser markets are "not working well for consumers and businesses" and "holding back innovation." Most of the watchdog's ire is directed at Apple for policies such as requiring mobile browsers to use its engine, WebKit and, thus, limiting competitor's abilities to differentiate from Apple. The report also points out that Safari has received access to key functions of WebKit and the operating system, earlier or to a greater extent than its competitors. This final report ends an investigation that began nearly four years ago. The CMA released a preliminary report in November, but has since removed two issues, thanks to updates from Apple, along with Google. In December, a software update at Apple changed how people can swap their default browser, while Google shared new evidence around its prompts created to encourage Android users to have Chrome as their default browser. The concerns around limiting innovation and growth remain. The independent inquiry group in charge of the final report, however, pulls its recommendation from another ongoing probe. In January, the CMA began investigating whether Apple and Google's mobile ecosystems, including their mobile browsers, should be given Strategic Market Status (SMS). This designation would allow the CMA to have greater regulatory powers over Apple and Google, as well as issuing pro-competition directives. If Apple and Google do receive an SMS designation, then the inquiry group recommends the CMA imposes "measures which could enhance the ability of other browsers to compete by offering new, innovative features to consumers, as well as enabling users actively to choose their preferred mobile browser which could drive competition." It could take until the fall for the CMA to make a decision on Apple and Google's SMS status. It's unclear what, if any, steps the watchdog might take in the meantime to mitigate this report's concerns. This article originally appeared on Engadget at https://www.engadget.com/big-tech/uk-watchdog-finds-apples-mobile-browser-policies-are-restricting-innovation-140049033.html?src=rss
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WhatsApp never waits long between updates and this time it's reportedly changing how replies look. According to WABetaInfo, WhatsApp is currently working on a feature that would put all replies to the same message in one thread. A look at it appeared in an Android update available through the Google Play Beta Program. Right now, WhatsApp allows users to reply directly to a message and shows the original on top of the new message. However, users have to click through each response to see any earlier replies or the first message quoted. The new update would instead show every message in the thread in one place, making the flow of conversation clearer. WABetaInfo The update is currently under development, but should be available in individual or group chats, communities and channels. It would especially be beneficial for those latter ones, considering it's always impossible to keep track of an ongoing conversation between multiple people. In the meantime, there's no word yet of when this will roll out, though it probably won't be too long if it's already showing up in a beta. This article originally appeared on Engadget at https://www.engadget.com/apps/whatsapp-is-reportedly-developing-reply-threads-134516511.html?src=rss
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Marketing and Advertising
Snapchat's future includes generative AI video Lenses, wherein users can watch themselves cuddling with virtual animals on screen. The first three Lenses the app has launched include the Racoon and Fox, which animate the animals into a Snap. Meanwhile, the third one called Spring Flowers will generate a bouquet of flowers and use a zoom-out effect to reveal who's holding it. All three Lenses, as well as future ones Snapchat releases, are powered by a generative video model the company built in-house. Snap says it will be adding more every week to expand users' options. "We have a long history of being first movers to bring advanced AR, ML and AI tools directly to our community, and were excited to see what Snapchatters create," Snap said in its announcement. The company added an OpenAI-powered chatbot to its app back in 2023, and it has released more AI features since then. Last year, Snap introduced an AI video-generation tool for creators that allow users to create videos from text prompts. The tool was released to a small subset of users, but it showed that the company was working on AI video for the app. For now, only users paying for the $16-per-month Snapchat Platinum subscription tier will have access to the app's new AI video Lenses. The new Lenses will show up first in the carousel for subscribers and will work with both front and rear cameras. Any AI video a user creates will be automatically saved to Memories, and they can then share them directly with friends, to their Stories and with the public through Spotlight.This article originally appeared on Engadget at https://www.engadget.com/apps/snapchat-launches-generative-ai-video-lenses-130056731.html?src=rss
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