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Uber app users in Austin can now get on an interest list for a chance to match with Waymo autonomous cabs, according to The New York Times. The rides arent available yet, but theyre coming to a 37 square miles area of the city in "early 2025" according to Bloomberg. Uber once had self-driving ambitions of its own, but sold off its "Advanced Technologies Group" to Aurora in 2020. Since then, it has slowly deepened its relationship with Waymo. Driverless cabs became available through the app to customers in Phoenix starting in 2023, and driverless deliveries spun up there in early 2024. Waymo, on the other hand, has kept some markets like San Francisco, where driverless rides can only be booked through the Waymo One app tightly guarded. This makes it somewhat surprising to see Waymo partnering with Uber exclusively in Austin and Atlanta. This article originally appeared on Engadget at https://www.engadget.com/transportation/uber-opens-waitlist-for-driverless-waymo-rides-in-austin-144551425.html?src=rss
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Marketing and Advertising
There's a reason I didn't pick up my first pair of over-ear headphones until last year: they're expensive. But, that's where nice sales come in handy. And, there's a very nice sale going on right now, with the Beats Studio Pro down to $180 from $350 a 49 percent discount. It's not as low as Black Friday's $160 deal, but the sale is available on every model except the Earth color. The Beats Studio Pro came out in mid-2023 and got an 81 in our review. We were impressed with its improved sound quality over its predecessor, good transparency mode and solid voice performance. However, they're not the most comfortable option and don't have automatic pausing. If you want over-ear headphones for even less money then check out the Beats Solo 4. They're currently half off at $100 from $200. We gave them a 79 in our review, as they offer a boost in sound quality and up to 50 hours of battery life (10 more than the Beats Studio Pro). But, they're also not the comfiest fit and again don't offer automatic pausing. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/the-beats-studio-pro-headphones-are-back-on-sale-for-180-142729183.html?src=rss
Category:
Marketing and Advertising
While most advertisers seek out billboards with unobstructed sightlines, India-based food products company Britannia recently did the opposite, installing units that had to adapt to the shape of surrounding trees like puzzle pieces instead of standard rectangles. Launched in January 2025 across four Indian cities, the Nature Shapes Britannia campaign aims to convey that the company is adapting to natures needs. Each biodegradable billboard highlights key sustainability efforts, including plastic neutrality and water stewardship, with typography and layouts bending to the natural contours of adjacent greenery.
Category:
Marketing and Advertising
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