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Volkswagen is working on an entry-level electric vehicle that will sell for a base price of 20,000 ($21,000). The company has already given its own employees a look at its initial design during a meeting in Wolfsburg, Germany, where it announced the new model. Volkswagen plans to unveil the model to the public in early March, though its production version won't be ready until sometime in 2027. The automaker has yet to reveal the upcoming model's details or specs, but it will be part of an upcoming lineup of small electric cars that includes the ID.2all. Volkswagen, which first revealed the ID.2all concept in 2023, said its production version is scheduled to reach dealerships in 2026. While the 20,000 model is slated to become Volkswagen's most affordable EV, the ID.2all will be the brand's first small all-electric car. It will have a base price of 25,000 when it becomes available. It's not quite clear if the upcoming entry-level model will be released around the world, though, since Volkswagen's Thomas Schäfer called it an "affordable, high-quality, and profitable electric Volkswagen from Europe for Europe." Volkswagen has sold more than 1.35 million ID vehicles around the world since it launched the ID product family in 2019. That number includes the 500,000 ID.3 it sold last year. One of the company's latest releases is the long-awaited ID.Buzz, an electric van with a retro aesthetic that currently has a starting price of $59,995 in the US.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/volkswagen-is-unveiling-a-21000-entry-level-ev-in-march-150057140.html?src=rss
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Marketing and Advertising
Leica is mainly known for its high-end cameras, but it also makes smartphone camera lenses. Today, the company is announcing its new LUX grip for iPhone, designed to mimic the feel of a Leica camera. It weighs 120 grams and is designed for ambidextrous use. The Leica LUX grip has a two-stage shutter for precise shots. Theres a button to change between shooting modes and another to choose from frequently-used functions that you can select using the Leica LUX app. A control dial is also there to make it easier to switch between settings like zoom, aperture and shutter speed. After 1,000 shots, the Leica LUX grips battery must be recharged via USB-C for two hours. As mentioned, the app works with the grip, which communicates with the iPhone via Bluetooth Low Energy (BLE). In addition to customizing the button, the app includes bokeh effects from the Summilux-M and Noctilux-M lenses, Leica Looks (preset effects that dont require post-processing) and more. The Leica LUX grip is now available for 260/300, including VAT. An additional case is available for 50. Each grip purchase includes a yearlong premium Leica LUX app subscription.This article originally appeared on Engadget at https://www.engadget.com/cameras/leicas-lux-grip-is-a-pricey-way-to-add-camera-controls-to-your-iphone-140031130.html?src=rss
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Marketing and Advertising
Lyft is partnering with Anthropic to bring the startup's AI tech to its platform. "Anthropic, known for its human-centric approach to AI, will work with Lyft to build smart, safe, and empathetic AI-powered products that put riders and drivers first," the two said in a joint press release. If you're a frequent Lyft rider, you can see the early results of that collaboration when you go through the company's customer care AI assistant, which features integration with Anthrophic's Claude chatbot. According to Lyft, the tool is already helping to resolve thousands of customer issues every day, and has reduced average resolution times by 87 percent. Moving forward, Lyft plans to integrate Anthropic's tech across its business. As part of the partnership, Lyft will get early access to the startups products and models, and will in turn assist Anthropic with testing those capabilities. Lyft says this will allow it to integrate Anthropic's AI models in a way that aligns with the needs of its drivers and customers. Last but not least, Anthropic will provide training and education to Lyfts software engineers. "Lyft is using Claude to both reimagine the future of ridesharing, and at the same time deliver tangible benefits to their community today," said Michael Gerstenhaber, vice president of product management at Anthropic. "This approach, combined with their deep collaboration with our team of experts, creates a blueprint for how companies can successfully bring AI into their business." Lyft is no stranger to working with other companies, particularly when it involves AI technology. At the end of last year, it partnered with three companies in the autonomous vehicle space Mobileye, May Mobility and Nexar. Lyft plans to start introducing their technologies into its network starting this year.This article originally appeared on Engadget at https://www.engadget.com/ai/lyft-uses-anthropics-claude-chatbot-to-handle-user-complaints-140026067.html?src=rss
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