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Instacarts artificial intelligence-enabled pricing may be increasing the cost of your groceries by as much as $1,200 a year, according to a new study published on Monday. Instacart is an online grocery delivery and pickup service that allows customers to order groceries from local stores by using its technology platform, via app or its website, and then fulfills those orders through a personal shopper. The investigation from Consumer Reports and Groundwork Collaborative, a progressive policy group, found that some identical products were priced differently from one customer to the nextsometimes by as much as 23%. One company executive reportedly called the tactic smart rounding in an email between Instacart and Costco that Consumer Reports says was inadvertently sent to the magazine by Costco. The findings are based on data from 200 volunteers who checked prices on 20 items, in four cities, and found a difference in about 75% of those items in some of the biggest grocery and big-box retailers, including Costco, Kroger, Safeway, Sprouts Farmers Market, Albertsons, and Target. (Prices for the same products varied from as little as 7 cents to $2.56 per item.) Instacart, which previously disclosed its pricing experiments in corporate marketing and investor materials, said its shoppers are not aware that theyre involved in an experiment, but said the resulting price differences are small and negligible. “These tests are not dynamic pricingprices never change in real time, including in response to supply and demand,” an Instagram spokesperson told Fast Company. “The tests are never based on personal or behavioral characteristicsthey are completely randomized.” Instacart said the stores control the prices, and they work closely with them to align online and in-store pricing, wherever possible. “Each retailers pricing policy is displayed on their Instacart storefront, so customers always know when prices may differ from in-store and can easily compare prices across retailers before checkout,” the spokesperson added. “Just as retailers have long tested prices in their physical stores to better understand consumer preferences, a subset of only 10 retail partnersones that already apply markupsdo the same online via Instacart. These limited, short-term, and randomized tests help retail partners learn what matters most to consumers and how to keep essential items affordable.” As a result, a customer may see slightly lower prices on family staples such as milk or bread, and slightly higher prices on less price-sensitive products like craft beverages or specialty snacks, Instacart said.
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E-Commerce
They look like ordinary basketball courts. But two new courts built next to public housing in New York City double as flood prevention. In a sudden flash floodwhen the citys aging sewer system can easily become overwhelmed and streets can fill with waterthe sunken basketball courts act like retention basins. The design can hold as much as 330,000 gallons, with the courts lowest areas filling like a pool and additional water stored in bioretention cells beneath the surface. [Photo: courtesy Grain Collective] The project becomes like a sponge, which basically holds the water as much as it can, says Runit Chhaya, principal at Grain Collective, a landscape architecture firm that worked on the design with city agencies, local residents, engineers from Hazen and Sawyer, and the urban planning firm Marc Wouters Studios. It helps in not putting stress on the city storm system during a flood event. [Image: courtesy Grain Collective] The redesign is part of a larger program that began in 2017, when the New York City Department of Environmental Protection drew inspiration from the way that low-lying cities like Copenhagen were dealing with “cloudbursts” of extreme rain. Climate change is making heavy storms more likely because warmer air holds more moisture, loading clouds with extra water. Its an even bigger challenge in cities like New York that are covered in pavement and that have combined sewer systems, meaning a single system handles both household sewage and stormwater. [Photo: courtesy Grain Collective] As the city looked for ways to capture stormwater, public housing sites presented an opportunity. “NYCHA is unique in having large pieces of property within very dense neighborhoods that provide the opportunity to mitigate stormwater overflows in a way that most properties do not,” says Siobhan Watson, vice president of sustainability at the New York City Housing Authority (NYCHA). There was also an opportunity to improve public space. The design team worked closely with NYCHA residents, emphasizing that the project wasn’t just about climate change. “It’s very hard to go to these communities and just start talking about climate change and flood protection because they are thinking about basic needs and we are talking about infrastructure they didn’t even ask for,” says Chhaya. “So you kind of change the storyand it’s an honest story that, hey, it’s actually a win-win situation. You’re going to get an upgraded amenity.” At South Jamaica Houses, an apartment complex in a low-lying, flood-prone neighborhood in Queens, the project replaced two older basketball courts with the new sunken design. The courts are now surrounded by steps so spectators can watch a game or casually hang out. The space is also designed to be used for other purposes, like a summer movie night or farmers market. [Photo: courtesy Grain Collective] During storms, rain from nearby streets is channeled through pipes into bioretention areas beneath the basketball courts. The courts, which are roughly three feet deep, also can hold up to a foot of water in areas and then slowly release it. Most of the stored water seeps underground in the 48 hours after a storm. If the subsurface storage is full, a valve allows the rest of the water to overflow to the sewer only when there’s capacity. The inspiration came from similar designs in Europe, including a “watersquare” in Rotterdam that functions as public space most of the time but captures water in heavy storms. The projects are an investmentthe first system at South Jamaica Houses cost around $5 millionbut could help prevent more costly damage. [Photo: courtesy Grain Collective] When planning first began, the city was thinking about long-term resilience. “At the time, we had not really experienced these kinds of extreme rains that we’ve seen over the past few years,” says Watson. “And over the course of time as this project has been developed, the context has totally changed.” The city has now seen storms like Hurricane Ida, in 2021, where extreme, sudden rain caused severe flooding and killed 11 people living in basement apartments. Ida showed the danger is real and urgent, underscoring the need for projects like the new courts. Now, New York City is moving forward with more of the infrastructure at other public housing around the city. At a complex called Jefferson Houses, a new playground under construction uses permeable pavers to channel rainwater into underground storage tanks. Another basketball court is set to begin construction at Clinton Houses, and other projects are in the design phase now at four other sites.
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E-Commerce
Remember earlier this year when everyone on your feed was wearing bizarre shoes, like Maison Margiella’s ballerina flats with split toes and mesh ballet flats? Or when statement scrunchies were all the rage? Don’t feel bad if you missed it. Blink, and the trend was over. Over the past 15 years, the pace of fashion trends has sped up thanks to social media and fast fashion brands. But over the past five years, with the rise of TikTok and Shein, they’ve gotten out of control. Micro-trends pop up in a subculture of the internet, lasting for just a few days before fading into oblivion. It’s gotten to the point where many people have lost interest in fashion trends altogether, at least according to Stitch Fix, the personal styling service. Every year, the company culls through the data of its more than two million clients and gathers insights from the personal stylists who serve them, to predict future buying behavior. Two thirds of customers have expressed “trend-fatigue,” and are generally ignoring trends. “People are tired of trying to keep up with what’s in,” says Amy Sullivan, Stitch Fix’s VP of buying and private brands. This wasn’t always the case. Stitch Fix’s customers aren’t necessarily fashionistas, since they’re keen to outsource their clothes shopping to experts, but they do generally mirror the tastes of the broader American population. Over the past few years, they’ve requested garments that were on trend. After the pandemic, they were keen on “dopamine dressing,” which meant picking colorful, mood-boosting looks. Then, last year, they were into quiet luxury, the understated sophisticated look popularized by the TV show Succession. But this year, nobody seems to knowor carewhether there’s a single, dominant aesthetic. [Photo: Stitch Fix] Instead, Sullivan says they’re just requesting classic, versatile staple looks, like black tops and white button-down shirts. To prevent their outfit from getting too boring, they’re asking for statement pieces, like sculptural jewelry or colorful handbags, that add a hit of visual interest. Stitch Fix has surfaced the color “Chili Red” as a hue that will allow customers to add some spice to otherwise very basic looks. “Color is a way to bring neutral staples to life,” says Sullivan. “We’re seeing sales of red pieces go up, but they’re generally adding just a small pop of color to their outfit.” If you needed another piece of evidence that consumers are over trends, Stitch Fix stylists say that customers are inspired by the style of Jennifer Aniston and Anne Hathaway. These celebrities aren’t exactly known for their cutting-edge fashion: When they’re not on the red carpet, they’re generally wearing classic pieces in neutral colors. “Their style is very accessible,” says Sullivan. “They’re not as fashion-forward as some other celebrities.” [Photo: Stitch Fix] Pantone, the color expert, appears to have also recognized that the world is exhausted by the constant churn of trends. For 2026, it has chosen a shade of white called Cloud Dancer for its color of the year. It’s a hue that telegraphs a desire for blankness at a time when “the overstimulation of the internet is only increasing,” as my colleague Mark Wilson writes. For those of us who care about sustainability, consumers’ exhaustion with trends is an unmitigated good. For the past two decades, as trends have sped up, the industry has churned out more and more clothing. Brands like Shein produce low-priced, low-quality clothes that are effectively designed to be disposable. This flood of clothing is destroying the planet. Making these garments consumes natural resources and spews carbon emissions into the atmosphere. Most will only be worn a few times before ending up in a landfill. [Photo: Stitch Fix] One solution to this environmental catastrophe is for people to buy fewer clothes. A way to get there is for consumers to abandon trends and focus, instead, on purchasing staples when their budget allows. So Stitch Fix’s prediction is encouraging. But will our abstention from trends last? Have we finally entered a post-fashion-trend reality? Sullivan believes that’s possible. “Everyone is agreed that we want to invest in durable classics as the foundation of our wardrobe,” she says. “It doesn’t seem like we’re ever going back to a time when the fashion industry dictated trends that we all have to follow. And there’s something liberating about that.”
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E-Commerce
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