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What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year. Read the full article at MarketingProfs
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Marketing and Advertising
T-Mobile is once again being sued by Washington state over the 2021 data breach which exposed sensitive information for over 79 million people, The Verge reports. The lawsuit filed on Monday alleges that T-Mobile had been aware of various security loopholes in its systems for years but didnt take any action. As a result, a hacker managed to breach T-Mobile in March 2021 and was undetected until August of the same year when an anonymous cybersecurity threat intelligence firm told T-Mobile what was happening. Beyond alleging that T-Mobile knew about these flaws and took inadequate action to fix them, Washington State Attorney General Bob Ferguson also claims T-Mobiles notifications to customers affected by the breach were inadequate and misleading. The text messages were brief and didnt reveal the full scope of the breach, only telling customers that debit and credit card information wasnt exposed while failing to mention their social security numbers and other personally identifiable information were compromised. The breach's victims included two million Washington residents. Information from T-Mobile's databases was later on the dark web for sale to the highest bidder. T-Mobile even supposedly hired a third party to buy exclusive access to the data. In more than one sense, this isnt T-Mobiles first rodeo. The company was already sued by AG Ferguson over a decade ago over "deceptive" ads. It has also been the target of a breach since 2021 specifically 2024 Salt Typhoon attacks on commercial telecommunications companies. T-Mobile claims that its systems and data werent impacted significantly.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/t-mobile-is-under-fire-again-over-its-2021-data-breach-143007400.html?src=rss
Category:
Marketing and Advertising
NASA will analyze and explore two different landing options for its Mars Sample Return program, though it will take almost two years to do so and is expected to announce its decision in late 2026. The agency had to temporarily hit pause on the program after an independent review found that it could cost between $8 billion and $11 billion, which is way above budget. The first method NASA is evaluating is called the "sky crane," in which a vehicle will head to Mars, get close to the surface with the help of a parachute, pick up the samples the Perseverance rover had collected using cables or other mechanisms and then fly away. NASA previously used this method to place the Curiosity and Perseverance rovers on the planet. Meanwhile, the second option requires the help of commercial space companies. Last year, the agency asked SpaceX, Blue Origin, Lockheed Martin and other companies to submit proposals on how to get the collected Martian samples back to Earth. Whichever option the agency chooses will carry a smaller version of the Mars Ascent Vehicle than originally planned. The Mars Ascent Vehicle is a lightweight rocket that will take the samples from the planet's surface into Martian orbit. It will also have to be capable of transporting a container that can fit 30 sample tubes. Once the sample container is in orbit, a European Space Agency orbiter will capture it and bring it back home. Early last year, NASA's Jet Propulsion Laboratory had to lay off 530 employees and cut off 100 contract workers mainly due to budget issues related to this mission. NASA requested $950 million for the program, but only $300 million was allocated for it. The independent review that found that the mission would cost above budget also found that it might not be able to bring the samples back to Earth by 2040. According to a previous report by The Washington Post, the US government found the return date "unacceptable." In a teleconference, NASA administrator Bill Nelson revealed either of the two methods the agency is now considering would cost a lot less than what it would originally spend. The sky crane would reportedly cost NASA between $6.6 billion and $7.7 billion, while working with a private space company would cost between $5.8 billion and $7.1 billion. Either option would also be able to retrieve the samples and bring them back sometime between 2035 and 2039. Scientists believe the samples Perseverance has been collecting could help us determine whether there was life on Mars and whether its soil contains chemicals and substances that could be harmful to future human spacefarers. This article originally appeared on Engadget at https://www.engadget.com/science/space/nasa-will-decide-how-to-bring-soil-samples-back-from-mars-in-2026-141519710.html?src=rss
Category:
Marketing and Advertising
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