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Ransomware doesnt knock on the front door. It sneaks in quietly, and by the time you notice, the damage is already done. Backups, replication, and cloud storage help recover from ransomware, but when it strikes, these products may not be enough. You copy your data and ensure copies are recoverable when needed. Replication is often viewed as the gold standard of protection. It is fast, efficient, and seems like an easy answer. Two common types of replication are in use today. The first is physical to physical. This is when data is copied from one physical device to another, usually at a remote location. The second is physical to virtual. This is when data is copied from a local physical device to a virtual device in the cloud, commonly managed by a backup vendor. Both replication types can be useful and offer advantages, including uninterrupted service, reduced potential data loss, and data redundancy. But replication has limitations. When ransomware strikes When ransomware hits a server, the infection can spread fast. If replication is active, then corrupted or encrypted data may be copied to the secondary device. Both the original and secondary devices now contain bad data. Instead of serving as a safety net, replication can become a trap locking both environments into a compromised state. Replication can also be complex to set up and maintain, requiring skilled staff. Not every organization has the time, budget, or expertise to set up and maintain a replicated environment. Replicating to a vendors cloud can be expensive. You pay for the storage, and often for recovery and ongoing usage. Plus, if your original server goes down and you need to switch to the secondary server, you still need to rebuild the original serverreinstalling the operating system, reapplying patches, and restoring the previous configuration. This can take time depending on the environment. Where does this leave us? Should we just throw replication out the window? No, replication has its place. It can solve certain problems, especially when the risk of downtime outweighs the maintenance costs. But replication is not a cure-all. It should not be viewed as the primary recovery tool, especially against ransomware. Ask if you’re prepared Some questions can help you determine if you are ready for a cyberattack. Replication is a great tool, but ransomware can often expose its weaknesses: Have you thought about what would happen if ransomed data spread across your replicated systems? Do you know how long it would take to rebuild an original device if you had to switch over? Have you tested your recovery process end-to-end, not just the replication part? Do you understand the true cost of your replication service, including the hidden recovery fees? Look beyond replication Replication is valuable, but it shouldnt be the primary mechanism for recovery from a cyberattack. Replication comes with costs and complexity, and doesnt replace the need for a recovery strategy. So consider replication a tool in the toolbox, not the entire strategy. You need a way to quickly restore an infected device to a clean statewithout worrying whether the compromised data has spread across your replicated environment. Or whether the recovery will cost more than the attack. Users sometimes download files locally or store critical data outside of the replicated environment. A complete recovery strategy must include both servers and workstations to ensure quick recovery, regardless of which devices become compromised. When considering ransomware recovery, explore solutions that provide resilience and data integrity, and enable fast recovery when your data is compromised. Instant recovery is achievable with solutions designed to recover from ransomware and other cyber threats.Elisha Riedlinger is the COO at NeuShield.
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E-Commerce
The cryptocurrency market is continuing to tumble as investors worry about risky assets, an AI and tech bubble, and a roughly 50% likelihood of the Federal Reserve cutting interest rates. Closely watched digital asset XRP (XRP-USD) has fallen to $2.13 per token, a 26.55% drop from three months ago. It previously hit a high of $3.65 in July, but the cryptocurrency has been trending significantly downwards since early October. This fall keeps XRP below the critical support/resistance level of $2.20. XRP ETFs fail to boost price There were moments of hope that the price would rebound with the recent launch of three XRP exchange-traded funds (ETFs). However, those hopes were soon dashed. Take Canary XRP ETF, from Canary Capital, which launched on November 13. The fund (XRPC) opened at $26.63 that first day but has since fallen 10.85%. Binance News reports that “whales” sold 200 million XRP in the 48 hours following. Blockchain company Ripple Labs is traditionally the largest owner of XRP, which is the native token of the XRP Ledger. ‘Profit-taking’ and the broader crypto slump XRP is following a similar downward pattern to other cryptocurrencies, such as Bitcoin, the worlds most popular cryptocurrency. Its price (BTC) also began to fall in early October and has made a sharp decline since early November. This week, it experienced a so-called death cross, which is when an asset’s short-term price momentum falls below its long-term trends. As of publishing, Bitcoin sits at $91,577, a 13.26% drop from six months ago and an 18.12% drop from just one month ago. The selloff is a confluence of profit-taking by LTHs [longtime holders], institutional outflows, macro uncertainty, and leveraged longs getting wiped out, Jake Kennis, senior research analyst at Nansen, said in a statement to CoinDesk this week. Profit-taking occurs when investors cash out to ensure a higher price, rather than hold a potentially declining asset. While Bitcoin is still significantly up from a low of $74,436 in April, its gains for 2025 have been completely wiped out. It’s down roughly 2.14% year to date.
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E-Commerce
Every industry eventually reaches its productivity era. Manufacturing had automation. Finance had algorithmic trading. Today, real estate is stepping into its own transformation: the age of intelligent decision making. Ive seen firsthand how investors are reimagining their operations. For decades, property investment was managed with clipboards, paper checks, and late-night phone calls. It left investors buried in minutiae. Now, just as modern supply chains run on smart logistics, real estate is running on smart systems that streamline everything from payments to tenant communications. The result? A shift away from chasing down tasks and toward making wise, future-oriented decisions. FROM ENDLESS TO-DO LISTS TO INTELLIGENT DEFAULTS Smart investors are creating portfolios that think ahead. A good example of this is making sure lease renewals no longer catch the investors by surprise. To remedy this, property owners are using systems that automatically send themselves lease expiration reminders at critical times (whether that is 90, 60, 30, or 7 days beforehand). Those reminders keep each of their properties on schedule, whether the plan is to renew a great resident or list the property for new interest. This kind of intelligent default has become a hallmark of modern operations. Routine communication, recurring tasks, and renewal cycles all happen on precise schedules set by the investor. The technology follows their logic, not the other way around. These built-in prompts and automated workflows turn repetitive management into proactive planning. Investors stay focused on growth, while the system quietly handles the details in the background. KEEP CONTROL WHILE SCALING SMART As portfolios expand, control becomes the defining advantage. The most sophisticated investors are scaling through rules-based automation by adopting a digital infrastructure that mirrors their judgment across every property. Ive watched how this works in practice. Investors create specific rules that reflect their personal standards: how to screen residents, when to send payment reminders, how to communicate about maintenance. Once those rules are set, the system enforces them automatically and consistently. Each property operates according to the investors playbook, giving them confidence that every detail aligns with their approach. That way, automating doesnt mean giving up control. Instead, the investors expertise becomes codified and applied across the portfolio. This is how smart growth happens. REAL ESTATES PRODUCTIVITY ERA A new rhythm is emerging in real estate, as smart systems generate time, and time generates smarter decisions. Investors who once spent evenings chasing paperwork now spend that time analyzing portfolio trends, comparing rent performance across markets, and identifying when to refinance or expand. This productivity cycle turns operational gains into strategic insight. Each automation saves a few minutes, each saved hour leads to a better decision, and each good decision strengthens long-term performance. As more independent real estate investors adopt intelligent systems, they are operating with the same clarity and responsiveness once limited to large institutional firms, only now at the scale of individual portfolios. SMARTER SYSTEMS LEAD TO HAPPIER HOMES When operations become intelligent, the ripple effect reaches residents. Payments are made seamlessly through mobile tools. Maintenance requests route directly to the right vendor. Renewals are handled early and clearly, reducing last-minute stress for everyone involved. For example, RentRedis internal data shows that when residents use features like autopay and credit reporting, on-time payments increase to 99% and by 13 points, respectively. These tools simplify the payment process while also supporting renters financial wellness by helping them stay current on rent while building stronger credit scores. When convenience meets incentive, the result is a healthier financial ecosystem for both residents and investors. The smartest investors understand that streamlined operations lead to stronger tenant relationships. Happy renters renew leases more often, take better care of their homes, and create stability that fuels long-term returns. Intelligent systems make that balance possible, because they are efficient for investors and convenient for those who call their properties home. MEET THE MOMENT OF INFLECTION Real estate is now at the same inflection point that other industries reached when intelligence and automation converged. Smart investors are already leading this transformation, by building portfolios that run smoothly with insight, structure, and foresight. They manage by design, using systems intentionally built to reflect their standards and priorities. Each workflow, rule, and automation represents their expertise in action. The business runs with purpose, clarity, and consistency because every element has been designed to anticipate needs, maintain performance, and create stability. This design-led approach turns management into strategic execution. Investors operate within systems that think ahead, ensure precision, and keep portfolios moving in sync with their goals. This is what the age of intelligent real estate looks like: investors in control, operations running with clarity, and homes that reflect the benefit of smarter thinking. FINAL THOUGHTS The next generation of savvy real estate investors has already arrived. They have built operations that are thoughtful, predictive, and scalable. Their systems manage the details, their data fuels their strategy, and their decisions define a new benchmark for success. The age of intelligent real estate is not a future visionit is already here, reshaping how the most forward-thinking investors grow, manage, and thrive. And as more industries adopt intelligence as their foundation, real estate stands as proof that when technology aligns with human insight, innovation becomes progress. Ryan Barone is cofounder and CEO of RentRedi.
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E-Commerce
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