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2026-02-24 18:48:22| Engadget

Apple just dropped a full trailer for the fifth season of its hit sci-fi show For All Mankind. This is the first real look at the upcoming batch of episodes, which premiere on March 27. We got an extremely short teaser trailer last month but that only showed a guy on a motorcycle riding across Mars. This is the first real-deal trailer and it's absolutely stuffed with footage indicating where the next season will take viewers. I'm going to get into some spoilers here, so read at your own risk. For the uninitiated, For All Mankind is an alternate history show that started with a simple premise. What if Russia landed on the moon before America? That has since ballooned into all kinds of stuff which include, as mentioned above, a potential war on Mars. For All Mankind is a show famous for its time jumps, and season five takes us all the way to an alternate version of 2012. Many of the show's original surviving characters are still kicking around, but they are old as paste and not exactly fit for high-octane space travel. Remember, the first episode started in the 1960s. Franchise lead Ed Baldwin (Joel Kinnamen) looks particularly dusty. Much of the footage features newer characters, including the grandson of Baldwin. Season four ended with a Mars colony asserting its independence via asteroid theft. Now it looks like Earth is striking back, which could lead to a full-scale war. This is giving me The Expanse vibes, which is never a bad thing. The show must be clocking good numbers for Apple TV+, as the streamer recently announced a spinoff called Star City. Details are scant, but it looks to cover similar events of the mainline show from Russia's perspective. New episodes of For All Mankind air each Friday. This season will feature ten episodes and concludes on May 29.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/for-all-mankinds-latest-trailer-teases-a-war-on-mars-174822481.html?src=rss

Category: Marketing and Advertising
 

2026-02-24 18:37:05| Engadget

A common theme in online age verification laws is the tension between user privacy and preventing children from accessing harmful or inappropriate content. Now the UK is sending a not-so-subtle message to Reddit on the subject, to the tune of 14.5m ($19.6 million). The nation's Information Commissioner's Office (ICO) accused the company of using childrens data and potentially exposing them to inappropriate content.Children under 13 had their personal information collected and used in ways they could not understand, consent to or control, UK Information Commissioner John Edwards wrote in a statement. That left them potentially exposed to content they should not have seen. This is unacceptable and has resulted in todays fine.In July 2025, Reddit began requiring age verification to access adult content in the UK, in compliance with the Online Safety Act. However, that's only used to block under-18 users from sexually explicit, violent or other mature posts. The platform also prohibits users under 13 from accessing it altogether and enforcement of that policy is lax. It merely requires users to declare, when signing up, that they're over 13. The ICO (accurately) described the method as "easy to bypass."In its defense, Reddit told the BBC that it "didn't require users to share information about their identities, regardless of age, because we are deeply committed to their privacy and safety." The company said it would appeal the decision. "The ICO's insistence that we collect more private information on every UK user is counterintuitive and at odds with our strong belief in our users' online privacy and safety," the spokesperson added."It's concerning that a company the size of Reddit failed in its legal duty to protect the personal information of UK children," Edwards said. "Companies operating online services likely to be accessed by children have a responsibility to protect those children by ensuring theyre not exposed to risks through the way their data is used. To do this, they need to be confident they know the age of their users and have appropriate, effective age assurance measures in place.Reddit failed to meet these expectations, he added. They must do better, and we are continuing to consider the age assurance controls now implemented by the platform. The ICO also accused Reddit of failing to conduct a data protection impact assessment by January 2025.The Guardian notes that the 14.5m fine is the third-largest handed down by the ICO. It trails only a 20m fine for British Airways involving a data breach disclosure and an 18.4m penalty for Marriott Hotels for exposing over 300 million customer records in a hack.This article originally appeared on Engadget at https://www.engadget.com/social-media/reddit-fined-196-million-over-age-verification-checks-in-the-uk-173705048.html?src=rss

Category: Marketing and Advertising
 

2026-02-24 18:14:11| Engadget

Google is building another data center in Texas and says this one will use "advanced air-cooling technology" to limit water consumption. Google is claiming that water use will be limited to "critical campus operations" like kitchens. These specifics follow the previously announced two-year $40 billion investment the company has pledged in the Lone Star State. The company is also touting some 7,800 megawatts of net energy generation and capacity it has contracted with utility providers to add to the Texas grid. The company's resource-conscious commitments come as communities nationwide are pushing back on data center construction, amid concerns that they are raising electric bills, worsening global greenhouse gas emissions and often using gargantuan amounts of fresh water. But don't worry, because OpenAI CEO Sam Altman says the water concerns are "fake" and that "it also takes a lot of energy to train a human." A growing number of voices in tech, most notably Tesla CEO Elon Musk, have said that building data centers in space would address many of these concerns. But some experts believe the potential environmental downside could be devastating.This article originally appeared on Engadget at https://www.engadget.com/ai/google-claims-its-building-data-centers-that-barely-use-any-water-171411965.html?src=rss

Category: Marketing and Advertising
 

2026-02-24 18:00:51| Engadget

YouTube is adding new features to its Premium Lite plan. The tier will offer background play and downloads for the mostly ad-free plan. The update comes a year after YouTube first launched the lower-cost plan. The Premium Lite tier is notable because for $8 per month you get most videos ad-free, emphasis on most. Currently, it still uses ads for YouTube music (along with random other videos), but the new update is bringing more Premium tier features without the $14 per month price tag. As a Lite user, you will be able to use background play on most videos. Notably, this announcement comes less than a month after Google cracked down on free workarounds to access background play on YouTube. "Background playback is a feature intended to be exclusive for YouTube Premium members. While some non-Premium users may have previously been able to access this through mobile web browsers in certain scenarios, we have updated the experience to ensure consistency across all our platforms," Google told Android Authority. Now, it's for Premium Lite users as well. YouTube Premium Lite users are also getting access to downloads. They can watch here it comes again most videos offline. These new features will roll out starting today and in the coming weeks to Premium Lite subscribers.This article originally appeared on Engadget at https://www.engadget.com/entertainment/youtubes-premium-lite-tier-gets-background-play-and-downloads-170051755.html?src=rss

Category: Marketing and Advertising
 

2026-02-24 17:29:38| Engadget

Blizzard is finally bringing Overwatch to mobile devices, but not exactly in the way you think. The company isn't making a port of the mainline game. Rather, it just announced a spinoff called Overwatch Rush, which is being described as a "top-down hero shooter designed specifically for mobile set in the Overwatch universe." There have been rumors about an Overwatch mobile game for what seems like a lifetime. Most people assumed this would appear as a straight port, but a brand-new game is also great. It's not being developed by Team 4, the group that works on the mainline game, but is being made internally. Overwatch Rush features many of the heroes of Overwatch battling on familiar-looking maps, according to a gameplay video. The game offers 4v4 matches, though the characters are more cartoonish and stylized than the mainline game. This is likely to accommodate smaller screens and the top-down view. This is a mobile game, so the battles are described as "bite-sized" and the controls are touchscreen-based. Blizzard says it's still in the early stages of development but that it's going to offer "fast-paced, on-the-go play, with hero-centric combat and playstyle customization that suits both team and solo players." Overwatch Rush will be playable soon, as part of a beta testing process. It'll be free to play and available for both Android and iOS whenever the full game is ready to go. Blizzard says that a "new, separate, dedicated team" will be "focused exclusively" on Overwatch Rush. That's industry code for "we aren't draining resources from the main game to make the mobile spinoff." Oddly, the company recently held a series of panels to discuss the future of its franchises and didn't mention this mobile game. This isn't the company's first foray into mobile game development. It's had a hand in stuff like Diablo Immortal and Warcraft Rumble.This article originally appeared on Engadget at https://www.engadget.com/gaming/blizzard-finally-revealed-its-long-rumored-overwatch-mobile-game-162938590.html?src=rss

Category: Marketing and Advertising
 

2026-02-24 17:01:21| Engadget

Netflix, Disney+, Amazon's Prime Video and other major video on-demand (VOD) streaming services are set to face stricter regulation in the UK. Platforms with a monthly average of more than 500,000 UK viewers will be deemed Tier 1" services that are subject to similar oversight as broadcasters like the BBC and ITV under the eye of media watchdog Ofcom. Streaming services run by public broadcasters like ITVX and Channel 4 will have to abide by the new rules as well. BBC services such as iPlayer are exempt for now as theyre regulated under the Broadcasting Code, which broadcasters have to adhere to. That said, the UK government plans to update the BBC Framework Agreement so that iPlayer is regulated in the same way as Netflix et al. The government said the new rules will reflect changes in how people are watching TV. It claimed that 85 percent of people use an on-demand service every month while 67 percent watch live TV. It added that two-thirds of UK households subscribe to at least one of Netflix, Prime Video and Disney.According to Variety, the rules will not apply to video-sharing platforms such as YouTube, since those are regulated under the Online Safety Act. However, individual channels on such platforms could be subject to the VOD standards code. Tier 1 platforms will have to adhere to regulations regarding accuracy and impartiality, while ensuring they shield audiences from harmful or offensive" material. Ofcom will be able to accept viewer complaints over apparent breaches of such rules and carry out investigations. The watchdog will then be able to take action if it determines that there's been a breach of the VOD standards code. That includes fines of up to 250,000 ($337,000) or five percent of "qualifying revenue" per breach.A public consultation will help shape the VOD standards code. The public and streaming services will have the chance to weigh in on what the rules should be. The standards code will then come into force a year after Ofcom publishes it. The government says "more than 20" platforms will be subject to the code as things stand.Separately, a VOD accessibility code will be established to bring streaming services further into line with broadcasters. Tier 1 streaming platforms will have to ensure that at least 80 percent of their total catalogues are subtitled, 10 percent have audio descriptions and five percent is signed. They'll have four years to meet the requirements of the accessibility code. "With UK audiences increasingly favoring on-demand platforms over live TV, we want to ensure that no one is left behind, and that everyone can enjoy the huge range of content available on video-on-demand services," Media Minister Ian Murray said in a statement. "Implementing a new Ofcom-regulated accessibility code for our largest video-on-demand services will give people with disabilities impacting their sight or hearing peace of mind that theyll be able to stream all their favorite films and TV shows long into the future."The UK government is implementing these rules for streaming services under the Media Act 2024. Currently, platforms including Prime Video, Disney+, Paramount+, Discovery+, Hayu and ITVX are subject to statutory rules that Ofcom enforces. However, the watchdog has no oversight of Netflix as things stand. That platform's European base is in the Netherlands. As such, the Dutch media regulator oversees Netflix instead.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/netflix-disney-and-other-major-streaming-services-face-stricter-uk-oversight-160121268.html?src=rss

Category: Marketing and Advertising
 

2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

New marketing managers can transform scattered content efforts into structured, strategic programs. Follow seven practical steps to establish governance, align stakeholders, and build sustainable workflows that drive measurable impact. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-02-24 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

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