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2025-04-17 16:30:26| Engadget

Chinese authorities have banned automakers from using terms such as "smart driving" and "autonomous driving" for ads in the country, according to Reuters. The Ministry of Industry and Information Technology has tightened its rules for advertising driving assistance features following a fatal crash involving a Xiaomi SUV7 (pictured above), which raised concerns about the technology's safety. Based on Xiaomi's report, the vehicle's driving assistance mode was switched on when the vehicle was approaching a construction zone, but the driver took control right before the SUV collided with a concrete barrier. The electric vehicle went up in flames, with the accident claiming three lives.  Back in 2022, the California DMV accused Tesla of falsely portraying its vehicles as fully autonomous based on the language it used on its website, though that didn't lead to a ban on advertising terms. Chinese authorities announced the new rule at a meeting attended by 60 representatives from the automobile industry. In addition to the new advertising rules, they also announced that they're prohibiting automakers from testing and improving their driver assistance systems via remote software upgrades if they're already in the hands of customers. If the companies want to roll out updates over the air, they'll have to secure an approval for them after conducting a battery of tests.  As Reuters noted, there's a growing competition in the Chinese automotive industry with companies launching vehicles promising "smart driving" capabilities. BYD, the top Chinese EV manufacturer based in Shenzhen, rolled out a whopping 21 models of electric vehicles in February, with the company's free "smart driving" features being one of their main selling points. These automakers may now have to alter their advertising materials in order to comply with the new regulations.This article originally appeared on Engadget at https://www.engadget.com/transportation/china-cracks-down-on-autonomous-car-claims-after-fatal-accident-143026741.html?src=rss

Category: Marketing and Advertising
 

2025-04-17 16:00:51| Engadget

Google is now offering Gemini live video and screen sharing to just about every Android user who wants them totally free. The announcement comes just a couple weeks after Google first rolled out the features. They have been available to all Pixel 9 and Samsung Galaxy S25 owners and through a Google One AI Premium plan for other Android users with the Gemini app. Now, Google says that "great feedback" has motivated the company "to bring it to more people."  Gemini live video and screen share allows you to ask Gemini about anything on your screen or directly in front of you. For example, you can take a picture of an item of clothing and get info about its materials. You can also ask it about something you've found on the internet, like a word in a story that you've never heard before.  Weve been hearing great feedback on Gemini Live with camera and screen share, so we decided to bring it to more people Starting today and over the coming weeks, we're rolling it out to *all* @Android users with the Gemini app. Enjoy!PS If you dont have the app yet, https://t.co/dTsxLZLxNI Google Gemini App (@GeminiApp) April 16, 2025 Google will be rolling the tools out over the coming weeks to all Androids that are compatible with the Gemini app. According to a Google spokesperson, this is all "Android devices with 2GB of RAM or more, running Android 10 and up." This article originally appeared on Engadget at https://www.engadget.com/ai/gemini-live-video-and-screen-sharing-is-now-free-for-android-users-140051993.html?src=rss

Category: Marketing and Advertising
 

2025-04-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic covers how to set yourself up for success when interviewing remotely for a job. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-04-17 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2025-04-17 15:35:39| Engadget

Sure, it's getting warmer outside but, if you ask me, there's no reason that should get in the way of watching TV. With that in mind, we're very excited to see that our favorite all-in-one streaming device is now on sale.  Right now, you can get the Google TV Streamer 4K for $79, down from $100 a 21 percent discount. This deal is the lowest price we've seen since the device went on sale in October of last year. The low price is (unsurprisingly) available on Amazon, but is also the same if you purchase it directly from Google.  We gave the Google TV streamer 4K an 87 in our review thanks to features like its great interface that keeps everything organized and clear, even across different streaming sources. It also has a simple, easy-to-use remote and switches between content very quickly. However, it does require an HDMI cord (which is not included) and doesn't work with Wi-Fi 6 or 6E.  Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/the-google-tv-streamer-4k-drops-to-a-record-low-of-79-133539395.html?src=rss

Category: Marketing and Advertising
 

2025-04-17 15:30:44| Engadget

Strava has exercised its right to expand. A bad pun, yes, but apt considering the exercise tracking app has purchased Runna, a UK-based company that provides its users personalized running plans and coaching. The deal proceeded for an undisclosed sum of money.  Strava reports that interest in running has grown significantly, with 43 percent of its members wanting to do a big race or event this year. "Running is booming worldwide nearly 1 billion runs were recorded on Strava in 2024. Runnas mission to give every runner a personalised plan to achieve their goal is a perfect fit," Strava CEO Michael Martin stated. "Coming off Stravas accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users." Last year, Strava launched features such as a family plan and night heat maps.  Runna launched in 2022, but has since grown to a team of 180 employees working on an app available in 180 countries. According to Martin, Strava and Runna will be kept as separate apps for the time being, with plans to expand the latter's team and resources. This article originally appeared on Engadget at https://www.engadget.com/apps/strava-buys-uk-based-personalized-running-plan-app-runna-133044850.html?src=rss

Category: Marketing and Advertising
 

2025-04-17 15:00:19| Engadget

Nike has teamed up with Hyperice, a company that specializes in products meant for muscle recovery and relaxation in athletes, to launch the Hyperboot. Originally introduced in the summer of 2024, the Hyperboot looks pretty much like a pair of chunky high-top shoes. The companies said it's more than that, however, calling it a "heat and dynamic air-compression massage tool" that you can walk in. It's equipped with dual-air bladders with heating elements throughout its entire upper. The Hyperboot was designed to massage its wearer's feet with sequential compression patterns designed to "drive heat deep into the muscle and tissue in the foot and ankle." Apparently, that helps athletes feel like they've already warmed up before they even start their warm-up routine. It also helps them recover much faster. Nike and Hyperice have been testing the Hyperboot with help from athletes, one of whom was Sha'Carri Richardson, Olympic gold medalist for track and field, who said that the device allowed her to "start warming up and recovering while still being mobile."  Wearers will be able to synchronize their boots with the press of a button to make sure they're delivering compressions at the same time. They'll also be able to choose from three levels of compression and three levels of heat. And for those wondering why the boots' soles are so thick, it's because that's where the battery packs are located. They can power the footwear for one to one-and-a-half hours on maximum setting and up to eight hours in massage mode with no heat. It takes five to six hours to charge them.  The Hyperboot might look like a concept, but it'll soon be something you can actually buy. It will be available from Nike's and Hyperice's websites, as well as from some of their retail partners, starting on May 17 in North America. They're also planning to release it worldwide later this year. This article originally appeared on Engadget at https://www.engadget.com/wearables/nike-and-hyperice-to-release-the-hyperboot-warm-up-footwear-for-athletes-on-may-17-130019623.html?src=rss

Category: Marketing and Advertising
 

2025-04-17 15:00:07| Engadget

Pellet grills are great for the "set it and forget it" style of low-and-slow cooking things like brisket, pork shoulders and other barbecue meats require. And most of them will get hot enough to sear a steak, although not all models offer some type of direct-flame grilling. Recteq thinks it has finally cracked the code with its new X-Fire Pro, a smart pellet grill that the company says will replace a gas grill thanks to a 1,250-degree Fahrenheit maximum temperature.  The X-Fire Pro has two separate modes for both of those styles of cooking: Grill Mode and Smoke Mode. The grill offers a temperature range of 225-1,250 degrees Fahrenheit, so it can do everything in between smoking and searing too. Adaptive Sear Control allows backyard cooks to adjust how much direct flame they want. Turn it all the way up to sear a steak or keep it at a lower level for "classic grilling." And Grill Mode has low, medium and high temperature settings, so using it will feel familiar to anyone who has used a gas grill.  This is a totally new grill concept for Recteq and the pellet grill category as a whole, CEO Ralph Santana said in the X-Fire Pro announcement. Our research indicated that while the majority of gas grillers enjoy their current grilling experience, they wish they could also cook low and slow. So, we challenged ourselves to replicate the hot, fast, open-lid convenience of gas while still delivering that additional control and versatility of pellet grill smoking."  recteq With 825 square inches of cooking space, Recteq says you'll have enough capacity for 28 pork chops or 26 burgers, and that should be plenty of room for multiple chickens, briskets or pork shoulders. The hopper holds up to 20 pounds of pellets, which is enough fuel for up to 20 hours of use. Durable materials like stainless steel and cast iron were used for components like the barrel, heat deflector and grill grates.  The X-Fire Pro is also equipped with Recteq's smart grilling tech, which includes precise PID temperature control for Smoke Mode and the ability to monitor temperatures from afar with Wi-Fi connectivity. This is done with the Recteq app, software that also allows you to make adjustments to the grill from your phone. The X-Fire Pro comes with two meat temperature probes, and those stats get beamed to the app as well.  The X-Fire Pro is available now from Recteq, Amazon and other retailers in the US for $1,550. The company is also selling a rotisserie spit rod add-on for $250. That price is comparable to Traeger's new Woodridge Elite that comes with slightly more cooking space, enclosed storage and a side burner. That grill doesn't have an open-lid mode though. Weber's Searwood does, and the largest version of it clocks in at $1,199.  This article originally appeared on Engadget at https://www.engadget.com/home/kitchen-tech/recteq-debuts-the-x-fire-pro-dual-mode-pellet-grill-that-can-sear-at-1250-degrees-130007516.html?src=rss

Category: Marketing and Advertising
 

2025-04-17 14:30:24| Engadget

One of the more serious players in the air taxi game, Archer, has just unveiled routes for a potential service in New York City. Its Midnight aircraft would shuttle passengers from Manhattan to JFK, LaGuardia and Newark airpots in five to 15 minutes, potentially shaving an hour or more from typical driving times. However, Archer didn't provide any dates for the start of the service and all of this could be derailed by regulatory bodies, particularly the Federal Aviation Administration (FAA). Any news about air taxis should come with the caveat that no such services are operating yet, even though startups have been trying for a decade or more. With that said, Archer has partnered with a number of established aviation and other companies including Fiat Chrysler and United Airlines, along with fixed base operators (FBOs) like Signature Aviation and Atlantic Aviation. Archer also previously announced proposed air taxi networks in San Francisco, Los Angeles and Chicago.  Archer's plan is to have you book air taxi rides as an "add-on" to traditional flights. You'd launch from existing Manhattan facilities, namely the East 34th Street Heliport, Downtown Skyport and West 30th Street Heliport. From there, you'd be able to fly to "vertiports" at JFK, LaGuardia and Newark airpots, along with locations at other regional airports. Flights would be aboard the company's human-piloted, four-passenger Midnight aircraft with 12 rotors, six batteries and a range of 20-50 miles.  Archer Archer does have United Airlines, New York's Port Authority and the New York City Economic Development Corportation (NYCEDC) all on board. However, it hasn't provided important details like the number of potential flights per day, operating hours and more. That information would be vital to the FAA, which must decide if the service is safe for passengers, other aircraft and people on the ground. That's an undertaking that could require a lot of time and cost, and Archer's VTOL aircraft still hasn't received its FAA type certification required for any operations. The company did receive the FAA's final airworthiness criteria, though, making it one of only two air taxi companies with that certification along with rival Joby Aviation. The only air taxi company to obtain type certification from an aviation regulator is EHang from China's Civil Aviation Administration (CAAC).  The air taxi game is risky for startups, too. Late last year one of Archer's VTOL rivals, Lilium ceased operations, laying off 1,000 people, despite successful flight tests. This article originally appeared on Engadget at https://www.engadget.com/transportation/archer-outlines-its-plan-to-use-air-taxis-between-new-yorks-major-airports-123024903.html?src=rss

Category: Marketing and Advertising
 

2025-04-17 08:08:12| TRENDWATCHING.COM

Spain's leading bookstore chain, Casa del Libro, has launched an innovative tool that calculates exactly how many books a person needs to read to reach their life goal. The campaign, titled "A unos libros de distancia" (Just a Few Books Away), positions reading as the pathway to achieving any ambition: from becoming a finance expert to, as demonstrated during the launch event, becoming Spain's first female prime minister.The initiative cleverly inverts today's AI dynamic. While millions turn to chatbots for instant guidance, Casa del Libro directs people back to the original knowledge sources the bots were trained on. The tool employs a sophisticated AI backend combining GPT models and semantic embeddings to analyze a database of over 250,000 books, creating personalized reading journeys tailored to specific life objectives.For the campaign launch, a teenage girl stood before Spain's Congress of Deputies surrounded by the 148 books the algorithm calculated she would need to read to become the country's first female head of government. Casa del Libro demonstrates how to rethink the practice of futuring as a B2C service. By providing tools that help people envision their future selves, brands can help them make better decisions today. Instead of offering easy, instant answers, could your brand buck the trend and similarly create a system charting long-term, deliberate paths to personal transformation?

Category: Marketing and Advertising
 

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