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2024-11-15 19:50:10| Engadget

Elon Musks X is taking the state of California to court over a new law that prevents the spread of AI-generated election misinformation. Bloomberg reports that X filed a lawsuit against AB 2655, also known as the Defending Democracy from Deepfake Deception Act of 2024, in a Sacramento federal court. California Gov. Gavin Newsom signed the bill into law on September 17, creating accountability standards for using false political speech faked with AI programs close to an election. The legislation prevents the distribution of materially deceptive audio or visual media of a candidate within 60 days of an election at which the candidate will appear on the ballet. X argues that the law will create more political speech censorship. The complaint says the First Amendment includes tolerance for potentially false speech made in the context of such criticisms. Newsom signed AB 2655 into law as part of a large package of bills addressing concerns about the use of AI to create sexually explicit deepfakes and other deceptive material. The next day, a federal judge issued a preliminary injunction against the law and other bills from Newsoms signing. California has become one of the epicenters of debate over the use and implementation of AI. Concerns about the use of AI in film and television projects, among other issues, prompted SAG-AFTRA to go on strike in 2023. SAG eventually reached a deal that included AI protections for actors prohibiting studios from using their likeness without permission or proper compensation. The following year, the state of California passed AB 2602, a law that makes it illegal for studios, publishers and video game studios to use someones likeness without their permission.This article originally appeared on Engadget at https://www.engadget.com/ai/x-sues-california-over-deceptive-ai-made-election-content-ban-185010406.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 19:39:48| Engadget

As the competition between Bluesky and Threads heats up, Meta is adding a new feature to Threads that will likely look familiar to Bluesky users: custom feeds. The Meta-owned service is starting to test a feature that allows users to pin topic-based feeds to the home screen of the app. The change will give people additional feeds beyond the algorithmic for you, which will remain the default view, and their following feed. Users can add custom feeds by searching a keyword like skincare and then tapping the ... menu and selecting create new feed. These feeds can be further customized by adding specific profiles of people whose posts you want to see in that feed. Users are able to add up to 128 custom feeds in the app, a Meta spokesperson said, though its still only a test for now so not all users have access to it just yet. The feature is similar in many ways to Blueskys custom feeds, which the company introduced last year. But while there are dozens of user-created algorithmic feeds in the app, making a new one is still a technical process. Metas version of the feature, however, is more straightforward. It could also address some users complaints about Threads main algorithmic feed. The latest Threads feature comes as Bluesky has had a particularly good month. Though the service is still far smaller than Threads, which has more than 275 million users, Bluesky, which has just under 17 million users at the time of this writing, has been gaining momentum. The decentralized service added a million new users in the week following the election, and added another million new sign-ups in a single day this week. Thats striking considering Threads has also been growing by about a million users a day, according to a recent post from Instagram chief Adam Mosseri. If Bluesky is able to sustain that level of growth for very long, Meta may feel even more pressure to borrow some ideas from its smaller rival.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-testing-custom-feeds-for-threads-183948414.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 19:27:58| Engadget

We are still around two weeks out from the actual Black Friday, but the related deals have begun to snowball. Solo Stove just dropped its own Black Friday sale, with steep savings on fire pit bundles. The most notable deal here is for the Bonfire Backyard Bundle, which is down to $400 from $580. Thats a nice savings of $180. This combo pack includes the well-regarded Bonfire smokeless fire pit and a whole swath of related accessories. The bundle comes with a removable ash plate, a lid, a carry case, a stand and an outdoor shelter, among other items. Of course, it also includes the Bonfire itself. Solo Stoves fire pits easily made our list of the best outdoor gear for the fall, and the medium-sized Bonfire is likely the companys most popular item. It creates a roaring fire, but without all of that throat-closing smoke. The Bonfire is a wood-burning fire pit that gets much hotter than conventional fires, allowing for uninterrupted enjoyment in the outdoors. The sale extends to other fire pit bundles. The high-end Yukon bundle is $650 instead of $940 and the budget-friendly Ranger bundle is $310 instead of $445. Amazon is also getting in on the action. Outdoor enthusiasts can pick up the Solo Stove Bonfire 2.0 fire pit, complete with a removable ash pan and stand, for $196. Thats a discount of over 40 percent. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/solo-stoves-black-friday-sale-discounts-fire-pit-bundles-by-up-to-30-percent-182758984.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 18:34:24| Engadget

Apple's latest M4-powered MacBook Pro is a pretty stellar laptop. We gave it a score of 92 in our review, due in part to its great screen. The display is brighter this time around, peaking at 1,000 nits for SDR (standard dynamic range) content and 1,600 nits for HDR material. However, there's another aspect of the screen about which Apple has strangely been keeping mum. As noted by display expert Ross Young, Apple used a quantum dot (QD) film instead of a red KSF phosphor film on the display. "In the past, Apple went with the KSF solution due to better efficiency and lack of cadmium (Cd), but the latest Cd-free QD films are very efficient, feature as good or better color gamut and better motion performance," Young explained. That means the latest MacBook Pro screen should offer a wider color range than in the past while making motion look smoother. Big Apple display news, they have adopted quantum dots for the first time. The latest MacBook Pro's (M4) use a quantum dot (QD) film rather than a red KSF phosphor film. In the past, Apple went with the KSF solution due to better efficiency and lack of cadmium (Cd), but the pic.twitter.com/5olq9lEHs9 Ross Young (@DSCCRoss) November 14, 2024 Rather than being an early adopter itself, Apple often waits until technology has advanced to the point where it makes sense for the company to use it in products. Apple had considered using quantum dot tech in iMac displays at least as far back as 2015. But as TechRadar notes, cadmium is a toxic element and that would not have squared with Apple's stated commitment to environmentalism efforts, so the company abandoned that idea. However, cadmium-free film now makes quantum dot tech more feasible for Apple. Quantum dots aren't exactly new. Other manufacturers have been using them in QLED TVs and monitors for many years at this point. QD-OLED panels are becoming more commonplace too. Apple is still using MiniLED backlighting in its MacBook Pros, but this could be a case of the company laying the groundwork for future QD-OLED MacBook Pro variants. Engadget has contacted Apple for comment.This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/apple-secretly-included-quantum-dot-tech-in-the-m4-macbook-pros-display-173424130.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 18:03:34| Engadget

The Black Friday elves are smiling today. Xbox holiday deals are officially live, and there are some real goodies to choose from. This is a digital sale, so its a great time to pad that backlog, particularly if your Xbox lacks a disc drive. Perhaps the most noteworthy deal here is for Halo: The Master Chief Collection. Its on sale for $10, which is a massive discount of 75 percent. This collection includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3 and Halo 4. This adds up to 45 campaign missions and more than 100 multiplayer maps. Much of this content has been updated to provide 4K visuals and HDR support. The well-reviewed Street Fighter 6 is on sale for $30, which is a discount of 50 percent. We said the game oozes style in our official review and praised the robust World Tour mode, which is sort of like a tutorial mixed with an RPG. The controls are as tight as ever and the myriad of playable characters are a whole lot of fun. The first-party game Pentiment is also half off, going down to $10 from $20. This is an RPG with a fantastic historical art style. Its a niche title, but a great one, particularly for ten bucks. The games certainly easy on the eyes. Everyones favorite walking simulator, Death Stranding: Directors Cut, is available for $20 instead of $40. Diablo IV: Vessel of Hatred is 25 percent off, bringing it down to $30, and Star Wars Outlaws is $52 instead of $70. Other discounted games include Hogwarts Legacy, Resident Evil 4, Tekken 8 and, well, too many more to list. The sale ends on December 2.  Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/xbox-black-friday-deals-are-live-so-snag-halo-the-master-chief-collection-for-just-10-170334593.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 17:12:57| Engadget

The DJI Osmo Mobile 6 gimbal is on sale via Amazon for just $89, as part of an early Black Friday deal. This knocks 36 percent off the price and represents a record low for the camera-stabilizing device. For the uninitiated, this product keeps a steady lock on smartphones so as to provide smooth camera and video footage. The Osmo Mobile 6 is a step up from its predecessors in nearly every way. It features a newly-designed handle thats more comfortable to hold and a larger clamp to accommodate all of those modern giant phones. The clamp can also wrap itself around smaller phones in bulky cases.  This model boasts a built-in extension rod, so it doubles as a selfie stick. It also features the companys ActiveTrack software. This allows for increased stability over longer distances and will actually track subjects as they turn, spin or move. Another new feature is Quick Launch for iPhone models. This automatically forces the phone into the camera view when the gimbal is unfolded. Theres a built-in status panel to check battery levels, a timelapse feature, gestural controls and a whole lot more. Its a nifty little gadget. On the downside, this is a lot of money for a smartphone clamp, even at $89. This is for people who prioritize top-tier footage. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/black-friday-deals-include-the-dji-osmo-mobile-6-gimbal-for-only-89-161257428.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 16:44:35| Engadget

There are lots of early Black Friday deals beyond phones, tablets, smartwatches and laptops. Another item worth considering as a gift for yourself or a loved one is the Dyson Airwrap, a popular hair styling tool. The device has dropped to $490 at QVC. That's $110 off the list price. If you're interested, you'll need to act fairly quickly, as this deal is only available for a single day. This isn't quite the lowest price we've seen for the Dyson Airwrap. It dropped to $480 for Black Friday last year. But this is still a good deal for those looking for a different way to style their hair. Instead of employing a high level of heat to help you dry and shape your hair, this device has an air flow system (as the name suggests). As such, the Airwrap could be healthier for your hair in the long run compared with using a blow dryer, straightener or curling iron. More specifically, the Airwrap harnesses the Coanda effect, which is an aerodynamic phenomenon related to the flow of air around a curved surface. Air follows the barrel or the surface of an attachment. As such, it can wrap, dry and style your hair all at the same time. It's designed to give hairstrands maximum alignment, so it should help minimize flyaways. Features include three airflow speeds, a trio of heat settings and a cold shot function that switches off the heat and delivers a gust of cool air to help set your hair. The Airwrap comes with a host of accessories as well. Better yet, this deal is part of a bundle that includes a comb and a travel bag. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/the-dyson-airwrap-is-110-off-for-black-friday-154434246.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-15 15:30:07| Engadget

Taiwan Semiconductor Manufacturing Co. (TMSC) is the first CHIPS Act awardee to get part of the money that the government has promised. The Biden administration has finalized its grants for TSMC, which expects to receive $6.6 billion in grants as part of their agreement to grow semiconductor production in the US. TSMC will also loan another $5 billion from the government to fund the expansion of its planned $65 billion three-factory complex in Arizona. According to Bloomberg, it's getting at least $1 billion from the total before the year ends, since it has already met a certain set of requirements.  In October, a Canadian research firm discovered that Huawei was using TSMC chips for its artificial intelligence accelerators even though that violates US government sanctions. TSMC denied having any working relationship with Huawei, and it stopped shipping to the client that may have been illegally sending its chips to Huawei. It also decided to stop producing advanced AI chips for its Chinese clients, reportedly because it wanted to show the US government that it's "not acting against US interests." "Todays final agreement with TSMC the worlds leading manufacturer of advanced semiconductors will spur $65 billion dollars of private investment to build three state-of-the-art facilities in Arizona and create tens of thousands of jobs by the end of the decade.... The first of TSMCs three facilities is on track to fully open early next year," President Joe Biden said in a statement.  Other companies, like Intel and Samsung, are still waiting to get their grants. Business groups are reportedly urging the government to finalize their CHIPS Act deals before Biden leaves the office. While they're not worried about the new administration killing the CHIPS Act, which enjoyed bipartisan support, they apparently want to avoid the possibility of having to renegotiate with the government. This article originally appeared on Engadget at https://www.engadget.com/big-tech/us-government-finalizes-tsmcs-66-billion-chips-act-incentives-143007608.html?src=rss

Category: Marketing and Advertising
 

2024-11-15 15:19:25| Engadget

The latest Amazon Fire HD 8, updated last month and starting at $100, is a modest refresh, offering more RAM, a nominally upgraded camera and some new AI features. The general sales pitch, however, remains the same: You get a just-competent tablet for the essentials at a dirt-cheap (and often-discounted) price, and in exchange, Amazon gets to plant another appliance for its own apps and services in your home. Nothing about this update drastically changes that agreement, but after using the tablet for the past month (and after using older Fire tablets for years prior), it may be time to demand more from Amazons end of the bargain. Its definitely a cheap tablet Physically, the new Fire HD 8 is nearly identical to the last one. It is, without a doubt, A Budget Tablet its nowhere near premium, but it doesnt feel distractingly cheap either. At just under eight inches tall and 0.37 inches thick, its small enough for most kids to operate without much struggle and most adults to carry with one hand. If you care more about your tablets travel-friendliness than its virtues as a miniature TV, this size should be fine. The whole thing is lightweight at 0.74 pounds, so its not an anchor in your bag. Its textured plastic frame is somewhat slippery but altogether sturdy, with no creaking or flexing. Its gently rounded edges dig comfortably into your palms. There are fairly thick bezels around the display, but Ive never minded those on a tablet they give your thumbs a natural place to rest. The display wont win any awards. Its the same LCD panel Amazon has trotted out in previous generations, with the same 1,280 x 800 resolution. If youve used any iPad, or even many midrange Android tablets, in the last decade, everything about it will be an obvious downgrade. The meager pixel density (189 ppi) makes images and text visibly less sharp. Colors are more muted, too. It doesnt get bright enough to be totally usable in direct sunlight; you can read it comfortably on the couch, but dont expect it to work as well by the pool. Its also a smudge and fingerprint magnet. The back of the Amazon Fire HD 8 is composed of a sturdy, if mildly slippery, textured plastic. Jeff Dunn for Engadget Again, though, the Fire HD 8 is competing in a different weight class than even an older iPad. The fact that the screen is relatively small makes the lower resolution at least tolerable. You can watch Netflix or read Kindle books and not think man, this sucks the whole time, especially if you bought the thing for well under $100. There are other hardware compromises. The speakers arent all that loud and struggle to fully separate different parts of songs. Theyre entirely on the left edge when you hold the tablet vertically, which always sounds odd. Theres an old USB-C 2.0 port for charging and a glacially slow 5W power adapter in the box. Amazon says itll take about five hours to fully charge the tablet with that; you can cut the wait in half if you bring your own 15W charger, though thats still not fast. Theres no water resistance rating, so youll need to be careful if you ever want to read in the tub. Both the five-megapixel rear camera and 2MP front camera are brutal, washing out colors and blurring fine details even in good lighting. (As always, please report anyone using their tablet as a camera to the nearest authorities.) Its not all bad. While the Fire HD 8 only comes with 32GB or 64GB of storage built in of which only 25GB or 54GB is usable, respectively you can add up to 1TB of additional space with a microSD card. The 13-inch iPad Pro, which starts at $1,299, does not let you do that (Im just saying!). The Fire HD 8 also has a headphone jack, which helps offset the mediocre speaker performance a little bit, plus theres Bluetooth for wireless headphones. And one benefit of the shoddy display resolution is that it makes the Fire HD 8 less power-hungry: Amazon rates the tablets battery life at up to 13 hours. I got much more than that in our (relatively forgiving) battery test, but closer to 10 or 11 hours with more strenuous use. Either way, its good. Most people can safely expect it to survive a day of basic streaming and web browsing. The Fire HD 8's rear camera has technically jumped from 2MP to 5MP and now supports 1080p video recording, but it still doesn't take photos you'd want to share. Jeff Dunn for Engadget The new Fire HD 8 runs on a 2 GHz six-core processor (the MediaTek MT8169A). The base model includes 32GB of storage and 3GB of RAM, while a $130 variant with twice the storage bumps the memory up to 4GB. I tested the former. The previous generation only came with 2GB of RAM the pricier Fire HD 8 Plus had 3GB so this is a welcome upgrade. That said, its not a huge boost. With the entry-level model, the gist is the same as its been with past Fire HD tablets: You can get by with simple video streaming, web browsing, reading and gaming, but therell be hitches and occasional crashes along the way, and itll never be powerful enough for serious work or reliable multitasking. The modern web is just too ad-heavy and grossly inefficient for a low-end chip like this, so youll inevitably have to deal with some choppiness when loading media-heavy sites like ESPN or The New York Times. Apps take just a bit longer to open than they would on a pricier tablet, and its not uncommon to get some lag when you jump back to the home screen. Still, for the money, its all workable. It doesnt take forever to open a Peacock stream or load an article on Engadget. The Mali-G52 GPU can even handle a decent level of gaming casual card and match-three games run fine, and even more involved fare like PUBG Mobile and Diablo Immortal are totally playable, albeit with severely low-res textures. On the Geekbench 5 benchmark, the Fire HD 8 earned a single-core score of 193 and a multi-core score of 907. That is lightyears away from impressive, but given that the last-gen version struggled to even complete the tests without crashing, its still a step up. One benefit of buying a cheap tablet: You usually get a headphone jack. Jeff Dunn for Engadget Ultimately, its about managing expectations. You dont buy a $100 tablet demanding a workhorse. When discounts bring that tablet's price below $60, not constantly annoying becomes a compliment. If you can afford the model with 4GB of RAM, that should hold up better over time. Then again, a device like this makes the most sense when its as cheap as possible. The ad-pocalypse that is Fire OS The Fire HD 8 still runs on Amazons Fire OS, a fork of Android 11 that uses a custom app store and is designed to put Amazons own apps and services in the spotlight. (For the record, stock Android is up to version 15.) The generous read is that many of those apps are popular, so having them all front and center can be convenient. If you often stream movies on Prime Video, use Amazon Music with a Prime subscription or own a bunch of Kindle ebooks or Audible audiobooks, all of it is right there. You can set up different user profiles also not available on an iPad including child accounts that present a curated selection of kid-friendly websites and videos. A fairly robust set of parental controls let you monitor your childs screen time within that. You can also call on Alexa and thus control various smart home devices hands-free, though Amazon has dropped support for the Show Mode that turned the tablet into a pseudo smart display. You can install Alexa and all of those Amazon services on any tablet, though. Most of Fire OS actual changes suck, and they have for years now. The app store plays a big part in that. It covers many of the big streaming and social media players Netflix, Hulu, TikTok, X, Max, Spotify, Disney+, etc. but still omits all Google apps, Reddit, Apple Music, Apple TV+, Slack, tons of games and any browser besides Amazons ultra-basic Silk, among many others. The lack of Google remains the biggest killer; Amazons stock email and calendar apps are far less robust than Gmail and Google Calendar, while the bootleg YouTube app is just a web shortcut. Left to right: one of Fire OS' lockscreen ads, a snapshot of the less-than-useful "For You" page and an example of the AI-powered "Wallpaper Creator" tool. Jeff Dunn for Engadget Its true that you can install the Google Play Store and download most of whats missing with a hacky workaround, but thats not the experience Amazon is selling (and not one most people will opt to do). I cant praise an OS that works best when you go behind its back. And as with many Android tablets, many of the apps that are supported look like blown-up phone apps more than experiences designed with a larger screen in mind. Because this is a tech product launching in 2024, the Fire HD 8 also comes with a few AI-centric features, including an automated wallpaper creator, a writing assist tool and webpage summaries in the Silk Browser. All of these perform reasonably fast, but Its hard to call them game-changers: The writing assist makes copy sound overly stilted, while the webpage summaries strip down most articles of their nuances (I beg you, just read the post.) The DALL-E-style wallpaper generator is neater, offering different styles and responding well to natural language requests, but I cnt get excited over AI art when theres so much of the real thing out there. More egregious are the ads. Oh, so many ads. Upon activating the tablet for the first time, I was greeted with a full-screen promo for BetMGM because what budget-conscious tablet buyer isnt looking to gamble their savings away and have since been bombarded with lockscreen ads to buy Toshiba hard drives, State Farm insurance and SteelSeries gaming keyboards. Thankfully, you can remove these for an extra $15, either upfront or after purchase. You can technically install the Google Play Store and get around some of Fire OS' app limitations, but it'll require a bit of legwork. Jeff Dunn for Engadget But the spirit of nickel-and-diming you goes beyond that. The first app you see is Shop Amazon. The home screen itself is split into two sections: For You and Home. The former is a page filled with content suggestions, a significant chunk of which are either sponsored apps, links to movies on Prime Video and songs on Amazon Music or calls to subscribe to Amazon services like Kids+, Luna and Audible. Some of these are free; many others are paid. At one point, I kid you not, it presented me with an ad to buy a different Fire tablet. The Home tab does have a traditional app grid, but above it is a Discover row that takes up the top 40 percent of the screen and delivers a similar range of not-so-personalized suggestions. As I write this, it includes a link to the Prime Video series Fallout, the sponsored app Vita Mahjong for Seniors, the Max app, links to two different thriller books from the author Frieda McFadden and a few other things Ive shown zero interest in over my time using Amazon services. Its a jumbled, undignified mess. Theres a distinct lack of care to Fire OS, a pervading sense that it doesnt so much have your best interest at heart it wants to needle cash-strapped customers into pumping more revenue into the Amazon machine. This just isnt the case with iPadOS or even stock Android. Actually pay attention to what Fire OS is doing, and it becomes difficult to see Fire tablets as anything but subsidized ad platforms Amazon can seed in homes on the cheap. If you want a product that treats you with a little more respect, you have to pay for it. The Fire HD 8 resting on top of a 13-inch iPad Air. Jeff Dunn for Engadget Wrap-up I get it, some of us just need to save some cash. And Amazon, fairly or not (i.e., not), can significantly undercut most other decent budget tablets on price. If cost is your number-one concern, you only want a tablet for casual media consumption and you can live with the unfiltered Amazon-ness of Fire OS, theres still value to be had here. Little about the Fire HD 8 is good, but much of it is fine for the price, and when that price is as bananas-cheap as $55 with deals, thats probably enough. So it goes. Just make sure the slate is on sale before you take the plunge. Otherwise, Id consider the 10.1-inch Fire HD 10, which has the same software annoyances but a sharper, roomier display, more CPU power and a touch more battery life. Either way, heres hoping Fire OS becomes less user-hostile one day.This article originally appeared on Engadget at https://www.engadget.com/mobile/tablets/amazon-fire-hd-8-2024-review-a-cheap-tablet-hampered-by-outdated-software-141924425.html?src=rss

Category: Marketing and Advertising
 

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