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Marketing and Advertising

2022-06-25 14:49:17| digg

NFT.NYC dubbed itself as the Super Bowl of NFTs. It was a bit of a freak show.

Category: Marketing and Advertising

2022-06-25 10:28:41| Engadget

Juul has successfully convinced the United States Court of Appeals for the District of Columbia to delay the Food and Drug Administration's ban on its products. The agency recently banned Juul from selling and distributing its e-cigarette pens and pods in the US after a comprehensive two-year review. It ordered the company to remove its products from the market and has even started telling retailers from pull them from shelves. This temporary reprieve will allow Juul to keep selling its vape pens and pods and will allow retailers to keep carrying them without the fear of facing penalties while the court reviews its appeal on the FDA's decision. In its request for an emergency stay, Juul called the FDA ban "arbitrary and capricious." It also said that the agency issued the ruling after "immense political pressure from Congress," because it became politically convenient for them to blame Juul for the popularity of vaping among young people, "even though several of its competitors now have a larger market share and much higher underage-use rates." Despite Juul's accusation, the FDA didn't mention youth vaping in its decision. Instead, the agency said it was banning the company's products, because it didn't submit sufficient evidence proving that potentially harmful chemicals don't leach from its proprietary pods into the vapor that users inhale. The agency explained: "...some of the company's study findings raised concerns due to insufficient and conflicting data including regarding genotoxicity and potentially harmful chemicals leaching from the company's proprietary e-liquid pods that have not been adequately addressed and precluded the FDA from completing a full toxicological risk assessment of the products named in the company's applications."Juul, of course, disagreed that it hasn't provided sufficient information and data to the agency. In a statement it sent to Engadget, the company said: "In our applications, which we submitted over two years ago, we believe that we appropriately characterized the toxicological profile of Juul products, including comparisons to combustible cigarettes and other vapor products, and believe this data, along with the totality of the evidence, meets the statutory standard of being appropriate for the protection of the public health."Juul has a long history of butting heads with the FDA, particularly over underage vaping. Its fruit-flavored vape products were once pretty popular among young people until it suspended their sales and stuck to selling menthol and tobacco-flavored pods. Juul also faced a Federal Trade Commission and a House investigation into whether its marketing efforts targeted teens. Things have changed over the past few years: According to a recent study by the Centers for Disease Control and Prevention, most high school students that use e-cigarettes now favor Puff Bar over any other brand. According to The New York Times, the court gave Juul until Monday to file an additional motion. The FDA will then have until July 7th to respond to that. It still remains to be seen whether Juul will be able to continue selling its vaping pens and pods in the US throughout the course of its appeal. Sources told The Wall Street Journal that Juul has started exploring its options if it fails to reverse the ban completely, including filing for bankruptcy.

Category: Marketing and Advertising

2022-06-25 06:22:36| digg

He'll be helping to bring creators into the metaverse.

Category: Marketing and Advertising

2022-06-25 06:16:41| digg

Meta told its workers on Friday not to openly discuss the Supreme Court's ruling eliminating the constitutional right to an abortion.

Category: Marketing and Advertising

2022-06-25 06:10:14| digg

Things are bad. They will get worse. But despair has never been an option.

Category: Marketing and Advertising

2022-06-25 06:06:58| digg

We knew LGBTQ rights were under attack. The Supreme Court just confirmed it.

Category: Marketing and Advertising

2022-06-25 02:32:17| digg

The Supreme Court's conservatives finally felt safe to do what they wanted to do.

Category: Marketing and Advertising

2022-06-25 01:30:04| Engadget

Pinterest must now face a lawsuit from a former friend of one of its founders who claims she helped create the platform. Bloombergreported that Alameda County Superior Court Judge Richard Seabolt on Thursday denied the companys motion to dismiss the lawsuit. Christine Martinez, the plaintiff, claims she was asked by co-founder Ben Silbermann to help revive the app. The digital market strategist claims to have developed features tied to Pinterests Boards and created a marketing plan to enlist bloggers to promote the platform, among other contributions. Martinez filed a lawsuit against the company in September, and Pinterest filed the motion to dismiss in December. The company argued that Martinezs claims are too old to fall within the statute of limitations. Seabolt disagreed with this and said Martinez sufficiently alleges that she and the Pinterest founders agreed to deferred compensation. Pinterest went public in 2019, an event that Seabolt deemed transformative and in his view sealed the company's obligation to pay Martinez.In a statement to Engadget, Pinterest's chief communications officer LeMia Jenkins Thompson noted that the court dismissed several of Martinez's claims. Thompson also stated that, "as the facts come out, we are confident the evidence will confirm that Plaintiffs claims are meritless and that the rest of this baseless lawsuit should be dismissed." According to the New York Times, Martinez was never formally employed at nor did she ever sign a written contract with the San Francisco-based company. Instead, Martinez argues that the agreement was implied, based on her discussions with Sciarra and Silbermann.Martinez, who is a former lifestyle blogger and founder of an eccomerce startup, told the Times she was eager to help friends. [...The Pinterest co-founders] had no marketing background or expertise in creating a product for women.

Category: Marketing and Advertising

2022-06-25 00:30:22| Engadget

Former Indy Racing League competitor Sam Schmidt is continuing to break new ground for accessible driving technology. The Arrow McLaren SP team co-owner has completed the signature hill climb at this year's Goodwood Festival of Speed using head movements and his breath to steer the first time anyone has demonstrated the feature at the UK event. Schmidt drove a McLaren 720S Spider modified by Arrow Electronics to track his head using infrared cameras. He controlled acceleration and braking by inhaling and exhaling through a "sip-and-puff" device. The racer also wore a semi-autonomous exoskeleton concept, the SAM Suit, that helps him walk.Schmidt became quadriplegic in 2000 when he injured his spinal cord in a practice lap crash. He has long been an advocate for paralysis treatment, and in 2014 partnered with Arrow to drive a Corvette using a combination of head tracking, sip-and-puff and voice controls. In 2016, became the first American with a license to use an autonomous vehicle on highways, using a Corvette to drive in Nevada.While alternative mobility solutions can return some level of autonomy to those no longer able to operate a vehicle for one reason or another, it's not entirely clear what role Arrow's technology might play in the future. We've reached out to the company for details on where it sees projects like the SAM heading. Arrow will also be racing against self-driving tech, which is becoming closer to a practical reality, with Level 3 autonomy already reaching public roads. With that said, completely driverless cars (Level 5 autonomy) will take years to arrive.

Category: Marketing and Advertising

2022-06-24 23:21:57| Engadget

Flo, one of the most widely used period tracking apps, says it intends to launch a new "anonymous mode" in an effort to address privacy concerns in the wake of the Supreme Courts decision to overturn Roe v. Wade. We will soon be launching an Anonymous Mode that removes your personal identity from your Flo account, so that no one can identify you, the company said in a statement shared on Twitter. Its not clear how this will work or when it might launch. Weve reached out to Flo for more details on "anonymous mode."Period tracking apps have come under particular scrutiny ever since a draft opinion overturning Roe v. Wade was leaked last month. Privacy advocates and legal experts have warned that data collected by period tracking apps, which is often shared with other entities, could be used to fuel investigations into people seeking abortion services. News of the Supreme Courts decision led to renewed calls on social media for people to delete period tracking apps from their phones and remove their personal details from the services.You deserve the right to protect your data. pic.twitter.com/uA5HLHItCY Flo Period Tracker (@flotracker) June 24, 2022Notably, Flo itself has a messy history when it comes to protecting users privacy. The app came under fire in 2019 after The Wall Street Journal reported the app was sharing users sensitive information, including details about their menstrual cycles and if they were trying to get pregnant, with Facebook, Google and other third-parties.The company reached a settlement with the FTC in 2021 over allegations it misled users about how their data was handled. Flo said at the time that the settlement was not an admission of any wrongdoing. The company said in an update in May that it had successfully completed an independent privacy audit that was a requirement of the settlement.

Category: Marketing and Advertising

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