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2024-11-14 18:17:01| Engadget

When reality becomes stranger than satire, maybe the satirists can teach us something. The Onion confirmed on Thursday that its parent company bought Infowars, the disgraced purveyor of Sandy Hook misinformation and vendor of pseudoscience supplements. The Onion posted on Bluesky that it plans to transform the rebooted Infowars into a very funny, very stupid website. The Onion says it received the blessing of the families of the victims of the Sandy Hook Elementary School shooting to scoop up Infowars in a bankruptcy auction. Everytown for Gun Safety, a nonprofit founded in the massacres aftermath, will reportedly advertise on the rebooted site. Infowars founder Alex Jones was found liable in 2022 for nearly $1.5 billion in damages for spreading conspiracy theories about the 2012 shooting that killed 20 children and six adult staffers. Elon Musk allowed Jones back on X (Twitter) last year after the platform permanently banned him in 2018 under its previous ownership. As Americas chief satire publication (at least of those doing so consciously), The Onions announcement of the purchase stayed on brand. Its tone, hinting at whats to come, resembled The Colbert Report on steroids (or maybe Jones Survival Shield X-2 pills). Founded in 1999 on the heels of the Satanic panic and growing steadily ever since, InfoWars has distinguished itself as an invaluable tool for brainwashing and controlling the masses, The Onion wrote in a truth-meets-fiction announcement. With a shrewd mix of delusional paranoia and dubious anti-aging nutrition hacks, they strive to make life both scarier and longer for everyone, a commendable goal. They are a true unicorn, capable of simultaneously inspiring public support for billionaires and stoking outrage at an inept federal state that can assassinate JFK but cant even put a man on the Moon. The Onion plans to rebrand Infowars as a parody of itself (more than it already was), poking fun at weird internet personalities like Jones, according to The New York Times. Ben Collins, the CEO of The Onions parent company, Global Tetrahedron, hasnt said how much it paid to transform Infowars destructive self-parody into constructive satire. (Collins reported extensively on Infowars when covering misinformation at NBC News.) He plans to launch the rebooted site in January.This article originally appeared on Engadget at https://www.engadget.com/entertainment/in-an-outcome-beyond-parody-the-onion-has-bought-infowars-171701601.html?src=rss

Category: Marketing and Advertising
 

2024-11-14 18:00:14| Engadget

Many Dads arent known for being forthright about what exactly they want for the holidays. (No, peace and quiet is not an acceptable answer in this case.) If youre shopping for a father who likes gadgets but you arent sure what to get, let us help jog your brain. Weve rounded up a few of our favorite gift ideas for the typical dad below, with everything from VR headsets and gaming handhelds to toolkits and meat thermometers. Check out the rest of our gift ideas here. This article originally appeared on Engadget at https://www.engadget.com/best-gifts-for-dads-170014057.html?src=rss

Category: Marketing and Advertising
 

2024-11-14 17:15:00| Engadget

Black Friday is set to soak the world in glorious deals, but why wait until later in the month? Some of these deals are already live. For instance, the M2 MacBook Air is available via Amazon for just $749. The regular price is $1,000, so this is a discount of 25 percent. It even boasts 16GB of RAM.  This model easily made our list of the best MacBooks, even with the presence of the newer M3 MacBook Air. Here are the takeaways. This laptop, obviously, includes Apples proprietary M2 8-core CPU, which is more than fast enough for basic tasks and fine for even many advanced tasks, like music-making. We called it "Apple's near-perfect Mac" in our official review. This is not the bare-bones standard model, as it comes with 16GB of RAM. Most versions ship with 8GB of RAM. The multitasking bona-fides are strong with this one. The M2 MacBook Air also ships with a 13.6-inch Liquid Retina display with 500 nits of brightness and support for the P3 wide color gamut. Its thin and light. Its a MacBook Air. This thing weighs around 2.7 pounds. The battery life is solid, at around 18 hours of use per charge. The four-speaker sound system can get surprisingly loud, so headphones are not a requirement when watching random YouTube videos or listening to music. So whats the downside? There isnt one. Not really. This isnt the M3 MacBook Air, so those looking for the latest and greatest model may be let down. The model does only ship with a 256GB solid state drive, but its easy enough to plug in an external. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/apples-m2-macbook-air-with-16gb-of-ram-drops-to-749-ahead-of-black-friday-161500053.html?src=rss

Category: Marketing and Advertising
 

2024-11-14 17:00:25| Engadget

Google now offers a dedicated Gemini AI app on iPhone. First spotted by MacRumors, the free software is available to download in Australia, India, the US and the UK following a soft launch in the Philippines earlier this week. Before today, iPhone users could access Gemini through the Google app, though there were some notable limitations. For instance, the dedicated app includes Googles Gemini Live feature, which allows users to interact with the AI agent from their iPhones Dynamic Island and Lock Screen. As a result, you dont need to have the app open on your phones screen to use Gemini. The software is free to download though a Gemini Advanced subscription is necessary to use every available feature. Gemini Advanced is included in Googles One AI Premium plan, which starts at $19 per month. The app is compatible with iPhones running iOS 16 and later, meaning people with older devices such as the iPhone 8 and iPhone X can use the AI agent. Ill note here that the oldest iPhone that can run Apple Intelligence is the iPhone 15 Pro. Of course, thats not exactly a fair comparison; Apple designed its suite of AI features to rely primarily on on-device processing, and when a query requires more computational horsepower, it goes through the companys Private Cloud Compute framework. Either way, its not surprising to see Google bring a dedicated Gemini app to iPhone. Ahead of WWDC 2024, Apple had reportedly been in talks with the company to integrate the AI agent directly into its devices.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/google-now-offers-a-standalone-gemini-app-on-iphone-160025513.html?src=rss

Category: Marketing and Advertising
 

2024-11-14 16:41:11| Engadget

The executive arm of the European Union isnt shying away from slapping major tech companies with hefty fines. The European Commission has fined Meta 797.12 million ($842 million) for violating antitrust regulations. The EC says that by tying Facebook Marketplace to Facebook and imposing unfair trading conditions on other online classified ads service providers, Meta abused its dominant positions" in the social networking space. Regulators determined that all Facebook users are regularly exposed to Marketplace, even if they dont want to be. To that end, the link between the two services gives Meta a substantial distribution advantage which competitors cannot match. In addition, the EC found that third-party classified ads services that advertised on the likes of Facebook and Instagram were subject to unfair trading conditions. This allows Meta to use ads-related data generated by other advertisers for the sole benefit of Facebook Marketplace, regulators contended. The fine was determined based on the duration and extent of the infringement, as well as Metas revenue. The Commission also told Meta to end the practice and avoid repeating such conduct or trying something similar. Meta said it will appeal the ruling. This decision ignores the realities of the thriving European market for online classified listing services and shields large incumbent companies from a new entrant, Facebook Marketplace, that meets consumer demand in innovative and convenient new ways, it claimed. The company is trying to appease European regulators on other fronts. The EC said in the preliminary findings of an ongoing investigation that Meta violated the Digital Markets Act with its approach to an ad-free subscription, as it required EU users to consent to highly targeted advertising or pay to avoid it. This week, Meta lowered the monthly subscription fee and said it would offer an advertising option that won't use as much of a user's data, though this will include some unskippable ads.This article originally appeared on Engadget at https://www.engadget.com/big-tech/eu-fines-meta-842-million-in-a-facebook-marketplace-antitrust-case-154111594.html?src=rss

Category: Marketing and Advertising
 

2024-11-14 16:00:13| Engadget

Were big Lego fans here at Engadget, so its not difficult for us to understand why the building block sets are some of the first items to sell out during the holiday shopping season. Kids and adults alike seek out Lego sets all year round, and they make particularly good gifts. Whether you know your recipient loves Star Wars or Super Mario, or they dont have a fan-favorite franchise and just love building stuff, there are Lego sets out there that all kinds of people will love. And no, they dont all cost hundreds of dollars some, like seasonal advent calendars, come in at $50 or less. If youve got a Lego lover on your holiday shopping list (or if that person is you), these are the best Black Friday Lego deals for 2024 that we found. The highlights for Black Friday include a couple of Lego advent calendars: one for Disney fans and another that's more general for all kids. Lego makes a bunch of other advent calendars in addition to these, and we expect to see more of them go on sale in the coming days. There's also the beautiful Insect Collection, which when completed, includes three life-size, posable models of a butterfly, Hercules beetle and Chinese mantis. Even as someone who detests bun appreciate the elegance of this set and how striking they'd look sitting on a shelf. Star Wars, Super Mario and Harry Potter sets have been discounted as well. This Phantom Menace Mos ESPA Podrace Diorama set has brick models of Anakin Skywalkers podracer and his rival Sebulbas one as well, and this discount is a new low. This King Boo's Haunted Mansion set is on sale for the first time since launch, and in addition to the brick mansion that opens out for better play, it includes King Boo, Yellow Baby Yoshi, Dry Bones and Boo figurines. Finally, this Expecto Patronum set lets you build two different figures from the series, Harry Potters stag patronus or Professor Remus Lupins wolf patronus, with the same bricks. We'll be updating this post through the entire Black Friday and Cyber Monday time period, so check back for the latest offers. Black Friday Lego deals Lego Friends Advent Calendar 42637 for $21.19 (36 percent off) Lego Classic Medium Creative Brick Box 10696 for $22.50 (36 percent off) Lego Technic Planet Earth and Moon in Orbit Building Set 42179 for $60 (20 percent off) Lego Ideas The Insect Collection 21342 for $64 (20 percent off) Lego Marvel Dancing Groot 76297 for $36 (20 percent off) Lego Disney Advent Calendar 43253 for $35 (23 percent off) Lego Super Mario Yoshis Egg-cellent Forest Expansion Set 71428 for $7 (28 percent off) Lego Super Mario Nabbit at Toads Shop Expansion Set 71429 for $12 (40 percent off) Lego Super Mario Bowsers Muscle Car Expansion Set 71431 for $24 (20 percent off) Lego Super Mario Piranha Plant 71426 for $48 (20 percent off) Lego Super Mario King Boo's Haunted Mansion 71436 for $60 (20 percent off) Lego Star Wars: The Clone Wars Captain Rex Y-Wing Microfighter Building Set 75391 for $10 (23 percent off) Lego Star Wars: The Mandalorian Ambush on Mandalore Battle Pack 75373 for $16 (20 percent off) Lego Star Wars Spider Tank 75361 for $32 (36 percent off) Lego Star Wars: A New Hope Boarding The Tantive IV Fantasy Toy 75387 for $44 (20 percent off) Lego Star Wars Droideka Model 75381 for $52 (20 percent off) Lego Star Wars: The Phantom Menace Mos ESPA Podrace Diorama 75380 for $60 (25 percent off) Lego Harry Potter Hedwig at 4 Privet Drive 76425 for $16 (20 percent off) Lego Harry Potter Hogwarts Castle Owlery Toy 76430 for $36 (20 percent off) Lego Harry Potter Expecto Patronum Collectible 2-in-1 Building Set 76414 for $56 (20 percent off) Lego Harry Potter Hogwarts Castle and Grounds 76419 for $136 (20 percent off) Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/the-best-lego-black-friday-deals-include-up-to-40-percent-off-star-wars-super-mario-sets-150013438.html?src=rss

Category: Marketing and Advertising
 

2024-11-14 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-14 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-11-14 15:57:39| Engadget

Yes, it's already the middle of November which means it's about to be "Oh, no what should I buy the people in my life for the holidays" freak out time. Thankfully, it's also sale season, with deals popping up all over the place ahead of Black Friday. Today's big discount is a great one for checking off gifts for the gamer in your life. Right now, the three month Xbox Game Pass Ultimate is down to about $29 from $45 on Woot. This deal comes courtesy of a 19 percent sale on the pass coupled with an additional 20 percent off when you use the code TWENTY at checkout. The only catch: the deal is just available for today or until its sold out.  The Xbox Game Pass gives the recipient access to hundreds of Xbox and PC games with lots of titles becoming available the day they're released. It also includes online multiplayer through an Xbox console, PC or cloud. Overall, this is a great deal for anyone who loves gaming and sure to get you a big thank you at the holidays.  Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/black-friday-deals-include-three-months-of-xbox-game-pass-ultimate-for-only-30-145739491.html?src=rss

Category: Marketing and Advertising
 

2024-11-14 15:30:17| Engadget

One of the Gemini AI-powered features Google introduced at I/O this year was a solution for never-ending scam calls. It has the capability to detect whether a call is suspicious while it's still ongoing and can alert you so that you could drop the call as soon as possible. That live scam detection feature for phone calls is now available for Pixel 6 and newer devices, as long as you're part of the Phone by Google public beta program in the English language.  "[S]cam calls are evolving, becoming increasingly more sophisticated, damaging and harder to identify," the company said in its announcement. Scam Detection uses on-device AI to determine whether a call is a potential scam in real time. For instance, if the caller tells you it's your bank and asks you to transfer funds to another account because yours had allegedly been breached a common scam tactic you'll get an audio and a haptic alert. When you look at your phone, you'll see a visual warning, along with a button to easily end the call. If the AI ends up making a mistake, you can tap on the "Not a scam" button instead. Google Scam Detection is off by default, and it's up to you whether you want to activate it. Google says it doesn't send your calls or their transcripts to a remote server, because the feature processes phone calls on-device. On the Pixel 9 series, it's powered by Gemini Nano, which Google describes as its "most efficient model for on-device tasks." On Pixel devices older than the Pixel 9, it's powered by the company's other machine learning models. Google didn't say when live scam detection will make it out of beta, but it promised that it's coming soon to more Android devices. In October, the company also rolled out enhanced scam detection for Messages, which also uses on-device machine learning models to identify scam texts. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/googles-live-scam-detection-for-phone-calls-is-now-out-for-pixel-devices-143017096.html?src=rss

Category: Marketing and Advertising
 

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