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2024-12-12 17:00:01| Engadget

Google's latest push into extended reality is taking shape. While the company isn't entirely ready to show off any products just yet, it has laid out a vision for a unified Android XR ecosystem that will span a range of devices such as virtual reality headsets and mixed reality glasses in partnership with Samsung and Qualcomm. This is evidently Alphabet's latest attempt to compete with the likes of Meta and Apple on the extended reality front. The company has dabbled in this arena in the past with the likes of Google Glass, Daydream and Google Cardboard, programs that have found their way to the Google Graveyard. Android XR seems much more ambitious, and having some big-name partners on board from the jump indicates that Alphabet is much more serious about extended reality this time around. Google has been beavering away on XR behind the scenes despite shutting down some of its higher-profile projects in that realm. "Google is not a stranger to this category," Sameer Samat, president of Android Ecosystem at Google, told reporters ahead of the announcement. "We, like many others, have made some attempts here before. I think the vision was correct, but the technology wasn't quite ready." One area where Google thinks that technology has advanced to the point where it's ready to try again with XR is artificial intelligence. Gemini will be deeply integrated into Android XR. By tapping into the power of the chatbot and having a user interface based around voice and natural conversation, Google and its partners are aiming to deliver experiences that aren't exactly possible to pull off using gestures and controllers. "We are fully in what we refer to as the Gemini Era, and the breakthroughs in AI with muti-modal models are giving all of us totally new ways of interacting with computers," Samat said. "We believe a digital assistant integrated with your XR experience is the killer app for the form factor, like what email or texting was for the smartphone." Google believes that smart glasses and headsets are a more natural form factor to explore this tech with, rather than holding up your smartphone to something in the world that you want Gemini to take a look at. To that end, the wide array of XR devices that are popping up, such as VR headsets with passthrough (the ability to see the outside world while wearing one) is another factor in Google's push into that space. We'll get our first real look at Android XR products next year, including one that Google is developing in partnership with Samsung. The first headset, currently dubbed Project Moohan (which means "infinity" in Korean), will feature "state-of-the-art displays," passthrough and natural multi-modal input, according to Samsung. It's slated to be a lightweight headset that's ergonomically designed to maximize comfort. Renderings of the Moohan prototype (pictured above) suggest the headset will look a little like the Apple Vision Pro, perhaps with a glass visor on the front. Along with the headset, Samsung is working on Google XR glasses, with more details to come soon. Google But nailing the hardware won't matter much if you can't do anything interesting with it. As such, Google is now looking to bring developers into the fold to create apps and products for Android XR. The company is offering developers APIs, an emulator and hardware development kits to help them build out XR experiences. On its side of things, Google is promising an "infinite desktop" for those using the platform for productivity. Its core apps are being reimagined for extended reality as well. Those include Chrome, Photos, Meet, Maps (with an immersive view of landmarks) and Google Play. On top of that, mobile and tablet apps from Google Play are said to work out of the box. On YouTube, it looks like you'll be able to easily transition from augmented reality into a VR experience. And in Google TV, you'll be able to switch from an AR view to a virtual home movie theater when you start a film.  A demo video showed a headset wearer using a combination of their voice and a physical keyboard and mouse to navigate a series of Chrome windows. Circle to Search will be one of the many features. After you've used the tool to look up something, you can use a Gemini command to refine the results. It'll be possible to pull 3D image renderings from image search results and manipulate them with gestures. Google As for AR glasses essentially next-gen Google Glass it seems that you'll be able to use those to translate signage and speech, then ask Gemini questions about the details of, say, a restaurant menu. Other use cases include advice on how to position shelves on a wall (and perhaps asking Gemini to help you find a tool you put down somewhere), getting directions to a store and summarizing group chats while you're on the go. Thanks to advances in technology, AR glasses look much like regular spectacles these days, as we've seen from the likes of Meta and Snap. That should help Google avoid the whole "Glass-holes" discourse this time around given that there shouldn't be an obscenely obvious camera attached to the front. But the advancements might give cause for concern when it comes to privacy and letting those caught in the camera's cone of vision know that they're perhaps being filmed. Privacy is an important consideration for Android XR. Google says it's building new privacy controls for Gemini on the platform. More details about those will be revealed next year. Google Meanwhile, games could play a major factor in the success of Android XR. They're a focus for Meta's Quest headsets, of course. On the heels of its various missteps with Stadia, Google is hoping to make it as easy as possible for developers to port their games to its ecosystem. Not only that, Unity is one of the companies that's supporting Android XR. Developers will be able to create experiences for it using the engine. Unity says it will offer full support for Android XR, including documentation and optimizations to help devs get started. They can do that now in public experimental versions of Unity 6. Resolution Games (Demeo) and Google's own Owlchemy Labs (Job Simulator) are among the studios that plan to bring titles built in Unity to Android XR. The process is said to be straightforward. "This is as simple a port as youre ever going to encounter," Owlchemy Labs CEO Andrew Eiche said in a statement. Meanwhile, Unity has teamed up with Google and film director Doug Liman's studio 30 Ninjas to make a "new and innovative immersive film app that will combine AI and XR to redefine the cinematic experience." Since gaming is set to play a sizable role in Android XR, it stands to reason that physical controllers will still be a part of the ecosystem. Not many people are going to want to play games using their voice. But that's the key: Android XR is shaping up to be a broad ecosystem of devices, not just one. This strategy has paid dividends for Google, given the spectrum of phones, tablets, cars and TVs that variants of Android are available on. It will be hoping to replicate that success with Android XR.This article originally appeared on Engadget at https://www.engadget.com/ar-vr/google-lays-out-its-vision-for-an-android-xr-ecosystem-160001103.html?src=rss

Category: Marketing and Advertising
 

2024-12-12 16:30:44| Engadget

Australia is not messing around when it comes to big tech. Last month the country introduced a law that, if passed, would ban all people 16 and younger from social media. Now, its coming after social media and search engines alike, ensuring they pay publishers for their content after Meta backed out of doing so, the Financial Times reports. The Australian Taxation Office would be in charge of collecting the money, though it shouldn't profit from the deal in any way, instead sending all the profits to media companies.  The new amendments would require any platform that makes more an Australian revenue of more than $250 million (160 million USD) to pay a set fee or create a direct agreement with publishers. In 2021, Meta and Google made a deal to paid a range of large and small Australian media companies more than 200 million AUD (128 million USD) per year though these agreements were pretty much forced by legislation. Meta backed out earlier this year, claiming its users don't come to its platforms for news content.  Leaders in the industry like Michael Miller, executive chair of News Corp Australia, applauded the government's recent step, with Miller stating, "This will provide a foundation for rebuilding the media industry after the loss of an estimated 1,000 jobs this year, and ensuring Australian news media businesses will continue to deliver inquiring and professional journalism, which has never been more important to cohesive, democratic societies." Canada previously took a similar step, enacting a bill in 2023 that required social media platforms and search engines to pay publishers. Meta responded by pulling news in the country but, while Google first threatened to take action, the company agreed to pay news publishers about 100 million CAD (71 million USD) each year. This article originally appeared on Engadget at https://www.engadget.com/big-tech/australia-demands-big-social-platforms-pay-local-news-publishers-153044135.html?src=rss

Category: Marketing and Advertising
 

2024-12-12 16:27:14| Engadget

When the Ingenuity Mars Helicopter finally flew for the last time and went silent, many people thought that would be the last we heard about it. However, NASA engineers from the Jet Propulsion Laboratory in Southern California are assessing its final flight right now. This is the first-ever aircraft accident investigation performed on a craft on another planet. Ingenuity already had the distinct honor of being the first aircraft to fly on another world. Ingenuity was only meant to fly five times over 30 days, but it flew for almost three years, clocking 72 total flights. Flight 72, its last, resulted in a crash that caused it to be permanently grounded. All four of its rotor blades snapped as the helicopter fell onto a sand ripple and rolled, permanently grounding it. Since Ingenuitys vision navigation system couldnt find enough surface features in the Jezero Crater to track, it couldnt land properly. The hard landing likely caused the helicopter to roll, but this tragic final flight isnt all bad news. Today, scientists and engineers use data from Ingenuitys flights to work toward a better aircraft design. The Mars Chopper is one such example, a rotorcraft that could theoretically fly up to two miles a day.This article originally appeared on Engadget at https://www.engadget.com/science/nasa-is-investigating-the-ingenuity-helicopters-final-flight-on-mars-152714096.html?src=rss

Category: Marketing and Advertising
 

2024-12-12 16:00:02| Engadget

With a TikTok ban in the United States looking more and more likely, a new report from Pew Research on teen social media use underscores just how influential the app is among its youngest users. Not only is it one of the most-used social media services by teens, 57 percent of 13 to 17-year-olds scroll TikTok every single day, Pew reports. The report underscores the impact a ban would have on teens. Sixty-three percent of teens report ever using the app, while 57 percent say they log on at least once a day. TikTok also has the highest percentage of teens reporting that they use the service almost constantly, with 16 percent. A little more than a third report checking the app several times a day. Pew Research Center Pews report arrives as TikTok is running out of options to avoid a ban in the United States. The company lost its initial legal challenge to a law requiring that parent company ByteDance sell the app or face a total ban in the country. TikTok has asked the courts for a temporary delay of the law, which is currently scheduled to take effect January 19, while it looks to take its next appeal to the Supreme Court. Should the ban actually happen, Pews report suggests that YouTube and Instagram are best-positioned to benefit. YouTube was once again the most-used app among teens, with 90 percent of 13 to 17 year-olds saying they use the service and 73 percent reporting daily use. Metas Instagram, which ranked just below TikTok with 61 percent of teens, is another likely successor, though only half of teens said they check the app daily.This article originally appeared on Engadget at https://www.engadget.com/social-media/most-us-teens-still-use-tiktok-daily-as-ban-looms-150002335.html?src=rss

Category: Marketing and Advertising
 

2024-12-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-12-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-12-12 15:50:54| Engadget

LG has discontinued all of its Blu-ray players, including its UBK80 and UBK90 UHD Blu-ray players, according to FlatpanelsHD. Remaining stock will still be available, but the company doesnt have plans to make more. This decision isnt surprising, as LG isnt the first company to pull out of the UHD Blu-ray player market. UHD Blu-ray is a separate format from standard Blu-ray, as the former has a maximum resolution of 3840x2160 pixels (4K). Blu-ray is 1920x1080 (FHD) instead. The UBK80 and UBK90 UHD Blu-ray players were introduced in 2018, which was also the year Oppo exited this market. Samsung would make its own exit in 2019, giving consumers even fewer choices for UHD Blu-ray players. Even though LG is discontinuing all of its Blu-ray players, LG Korea has confirmed in a statement to FlatpanelsHD that a total exit isnt whats happening, as the company as a whole is leaving the door open for a comeback if demand grows. Theres a bit of a silver lining for the UHD Blu-ray market still. Magnetars UDP800 player can handle the format and more, even functioning as a hi-fi audio player. Plus, the PS5 can also handle the format, but it cant play Dolby Vision, a favorite of high-end video enthusiasts. And the Xbox Series X only plays Dolby Vision for games and streaming apps, not optical discs. Streaming has only become more popular by the day, and many people no longer own a functioning CD player, much less a Blu-ray one. With demand being so low, its not hard to see why LG decided to discontinue its Blu-ray players.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/lg-will-stop-making-all-of-its-uhd-blu-ray-and-blu-ray-players-145054425.html?src=rss

Category: Marketing and Advertising
 

2024-12-12 15:42:45| Engadget

There are far too many fads that are blown out of proportion, as if a single item could really change your life. The air fryer arguably one of the most talked about devices of the past few years does not fall into this category. Having an air fryer is as good or better than everyone makes it out to be.  Yet, there are two barriers to getting an air fryer: cost and counter space. While, there's nothing we can do to expand your kitchen, we're happy to point out a great deal on the Cosori 6-quart 9-in-1 air fryer. Our runner up for best air fryer of 2024 is currently down to $88 from $120 a 27 percent discount. This price is only $3 more than its all-time low as a Prime Exclusive a few months ago.  The Cosori 6-quart 9-in-1 air fryer fits a ton of food considering its not a horrible footprint in your kitchen. It has nine present modes, including preheat, broil, bake, roast, proof and frozen settings. The air fryer also includes a touchscreen, basket-release button and spacious cooking basket.  Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/one-of-our-favorite-air-fryers-is-27-percent-off-right-now-144244059.html?src=rss

Category: Marketing and Advertising
 

2024-12-12 15:20:24| Engadget

BeReal, the in the moment social media platform, is far from its 2022 heyday, but that hasn't stopped one organization from going after it. Austrian advocacy group Noyb has filed a complaint surrounding the platform's data consent banner practices. The organization claims that the banner disappears if users accept that their personal data can inform advertising practices, but if they click reject then the banner appears daily. Noyb filed its complaint with the French data protection authority (CNIL) as Voodoo, a French company, bought BeReal in June the practice in question started in July.  "BeReals daily attempt to pressure its users into accepting the tracking for personalised advertising has a significant impact on user behaviour. Consent given under these circumstances is not freely given, which means it doesnt meet the requirements established in Article 4(11) GDPR," Noyb argued in its complaint. It asked the CNIL to fine BeReal and force it to be compliant.  Noyb also pointed to guidelines the European Data Protection Board (EDPB) adopted in early 2023 around such a technique. "The continuous prompting deceptive design pattern occurs when users are pushed to provide more personal data than necessary for the purposes of processing or to agree with another use of their data, by being repeatedly asked to provide additional data or to consent to a purpose of processing," the EDPB stated. "Such repetitive prompts can happen through one or several devices. Users are likely to end up giving in, as they are wearied from having to refuse the request each time they use the platform. "This article originally appeared on Engadget at https://www.engadget.com/big-tech/bereal-accused-of-annoying-users-into-sharing-their-data-160024570.html?src=rss

Category: Marketing and Advertising
 

2024-12-12 15:12:36| TRENDWATCHING.COM

A Dutch refugee advocacy organization has created a provocative installation that challenges a common misconception about accommodations for asylum seekers. VluchtelingenWerk Nederland transformed a building in central Amsterdam into Hotel AZC a mock emergency shelter that gives visitors a firsthand look at the stark reality faced by those seeking refuge in the Netherlands. The temporary exhibition, open on 1213 December 2024, forcefully pushes back against the narrative that asylum seekers enjoy comfortable hotel stays.The initiative comes at a time when approximately 36,000 asylum seekers, including 6,000 children, are housed in emergency shelters across the Netherlands. These asylum centers, AZC for short, are plagued by poor hygiene, noise pollution and a severe lack of privacy. Frequent relocations across the country contribute to stress, uncertainty and depression among residents. We hear politicians pushing for austerity, and there are many misunderstandings about refugee accommodation in the Netherlands, says Frank Candel of VluchtelingenWerk. Thats why were inviting everyone to come see for themselves. By making the invisible visible, the organization hopes to spark a more fact-based public dialogue about refugee housing conditions.

Category: Marketing and Advertising
 

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