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Marketing and Advertising

2022-05-19 13:25:42| Engadget

If you've got a bunch of items you need to protect from theft or loss, you can now pick up a four-pack of Apple's AirTags at Amazon and Best Buy for $89, or $10 (10 percent) off. We've seen them a little bit cheaper recently, but it's still a good time to act if you missed the last deal. Buy Apple AirTags 4-pack at Amazon - $89Buy Apple AirTags 4-pack at Best Buy - $89For Apple users, AirTags deliver significant advantages over Tile and other trackers. The ultra-wideband feature offers precise tracking with iPhone 11 or later devices when you're reasonably close, so you can narrow your search between a bed and night table in the same bedroom. Over wider distances, the Apple device AirTag networks lets you track down an object you might have misplaced in a bar, for instance.AirTags use a simple coin-sized design and offer a seamless experience via the Find My app. You can also force an AirTag to emit a chime to help you pinpoint an object's location, and that chime is now loader than ever thanks to a recent update.It does lack a built-in keyring like rival trackers, so you'll need to pay extra for that. And it only works with Apple devices, so Android users will need to look elsewhere. However, if you're in Apple's ecosystem, you can pick up four at a discount just remember that the deal ends today.Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice.

Category: Marketing and Advertising

2022-05-19 13:15:29| Engadget

Airbnb makes news for a mix of good and bad reasons. When its not expanding the service to make it easier to stay between multiple properties on the same trip, its safety team (and terrible rentals) are becoming the subject of a documentary series.Now, according to a report from Curbed, April 2022 apartment rental inventory in Manhattan, Brooklyn and northwest Queens numbered 7,699 units. That compares to somewhere between 10,000 and 20,000 entire-apartment or entire-home Airbnb listings across all of NYC, as calculated by AirDNA and Inside Airbnb.New York City prohibited short-term rentals (less than 30 days) in multi-unit buildings without the owner present since 2011, making it illegal to even advertise such listings in 2016. The report hasnt traced whether Airbnb hosts are following these guidelines.Airbnb hasnt solely caused the NYC housing shortage an issue seen in most desirable cities across the world. In New York, rents are going up, and permits for new apartments are down by a double-digit percentage said Airbnbs spokesperson.However, the optics of having more Airbnb listings than rentable apartments are not good.Mat SmithThe biggest stories you might have missedIt's Cooking Week at Engadget!A beginner's guide to smart sous videFacebook issues $397 checks to Illinois residents as part of class-action lawsuitApple faces AirPods lawsuit after an Amber Alert allegedly caused hearing damageAcer brings glasses-free 3D to its gaming laptopsAcer unveils a pair of portable, glasses-free 3D monitorsHonda shows off its first electric SUV, the PrologueApple's former machine learning director reportedly joins Google's DeepMind teamRussia claims it's using new laser weapons against UkraineThe technology reportedly blinds satellites and destroys drones.Russia is reportedly testing out new technology on the battlefield as it continues its invasion of Ukraine. According to a Reuters report, the Russian government says it's using a new wave of laser weapons. One weapon, a destructive laser called Zadira, can apparently burn up drones. Deputy prime minister Yury Borisov said that in one test, it incinerated a drone 3.1 miles away within five seconds. A more established system, Peresvet, reportedly blinds satellites up to 932 miles above Earth.Continue reading.NASA will soon bid farewell to its Mars InSight landerThe lander is expected to end its science activities by the end of summer. NASA NASA's Mars InSight lander will soon no longer be able to send back data and images. It's been gradually losing power for a while now as dust continues to accumulate on its solar panels. The darker skies expected in the next few months also due to having more dust in the air won't help either.The space agency believes the lander will no longer be able to sustain its seismometer by the end of summer.Continue reading.Amazon refreshes its Fire 7 tablets with faster CPUs and longer battery lifeThe new Fire 7 will set you back at least $60.The new Fire 7 has double the RAM of the previous generation and is powered by a quad-core processor that's 30 percent faster. It also has 40 percent more battery life and can last for up to 10 hours while browsing and watching videos. Unlike previous Fire 7 models, it now comes with a USB-C port instead of a micro-USB. One day Ill shut up about USB-C, I promise.The Fire 7 is available in black, denim and rose and will set you back at least $60. It will start shipping on June 29th and is available to preorder now.Continue reading.Homeland Security 'pauses' disinformation board three weeks after creating itThe group's leader was the target of harassment and threats.The Department of Homeland Security (DHS) has "paused" a Disinformation Governance Board just three weeks after its April 27th announcement. Officials reportedly decided to shut down the board on May 16th, but that decision appears to be on hold after a last-minute effort to retain board leader Nina Jankowicz. She resigned from the board and the DHS today (May 18th). Far-right influencers and media outlets portrayed the board as a censorship tool and villainized Jankowicz. The campaigns led to harassment and threats against the board leader.Continue reading.Sonys LinkBuds S are smaller $200 noise-canceling earbudsLots of new Sony headphones to pine after. Sony Sonys LinkBuds S are apparently designed for a "never off wearing experience," with transparency mode allowing you to tune into your surroundings as needed. Unlike the open-ear LinkBuds that debuted earlier this year, the LinkBuds S have a more "traditional" closed design, with a shape thats more similar to Sony's flagship WF-1000XM4 buds. These, however, are much smaller.The LinkBuds S are up for pre-order now, with general availablity starting May 20th.Continue reading.

Category: Marketing and Advertising

2022-05-19 13:09:42| digg

Separatists in Ukraine are touting a janky-looking improvised jamming gun for defending against drones.

Category: Marketing and Advertising

2022-05-19 13:05:42| digg

Instead of windows, passengers access cameras mounted on the outside of the vehicle using their VR headset.

Category: Marketing and Advertising

2022-05-19 13:00:06| Engadget

We live in an age where the power of narrative is so strong that it has become the defining way to build organizations, products and brands. In recent decades, the tech industry has presented itself as the savior to all of our problems, and now dominates so much of our culture as a consequence. And there is a quasi-religious fervor to this, especially when we look at the lionization of certain individuals, or the fact that paid-for-marketing-types are called evangelists, and the in-group mentality that forms afterward.If the model for this sanctified tech guru was Steve Jobs, then its most recent exponent must be Elon Musk. Musks rise coincided with a vacuum left in the wake of Jobs demise, and his image - his personal brand - has been tweaked several times in the last two decades. Compare this footage from the turn of the century when he received his first McLaren F1 to a more recent clip from last year. And Musks savviest piece of personal branding is to make him an aspirational figure both as an engineer and entrepreneur.Noted philosopher Andre Agassi once said that image is everything, and that was back in the days before social media. Its something that Ive been thinking about a lot recently after watching Apple TVs WeCrashed. Theres a scene where Anne Hathaways character enlists the help of a personal branding expert who asks her, deep down, what sort of person she wants to be. Its a scene designed to emphasize her inner turmoil at the time, but it got me wondering. Were these consultants invented for the purposes of the story, or do they really do exist?It turns out that theres a whole industry of people helping the titans of industry massage their personal brand. But branding, in this context, isnt the same as styling or something similarly superficial. Its boosters would say its a combination of psychotherapy and marketing that, when done properly, is about resolving deep-seated internal conflicts in your psyche. And yes, you might need to pick a pair of shoes that test well with adults aged 29-45, but its a lot more about crafting a story around you, about you, which you can present to the wider world.Branding consultant Lucy Freeman says that many of her clients reach their late 30s or early 40s and feel suddenly unmoored from their own personalities. They come to this realization that [having reached a point of leadership in a company] theyve let themselves disappear, she said. Thats a problem, especially if theyre now expected to take on a more public-facing role and now need to fight their way out of the company brand.Branding expert Am Golhar says that, often, its about how people want to be perceived that drives them to seek out help. Ed Zitron, owner of PR agency EZPR, agrees, saying that the point of personal branding is to gain attention with the media, so a person can position themselves as good at, or smart, about something. He added that third-party validation is huge: Youd rather listen to a reporter thats ostensibly done research on something than an ad or piece of marketing collateral.Emerge founder Emily Austen recruits a behavioral psychologist as part of her process, with a mission to help identify what [the clients] POV should, or could, be to have the space to say something others cannot. She added that being seen as an entrepreneur has become a status symbol, a phenomenon supercharged by the ability to broadcast what youre doing over social media. It satisfies the [public] fascination with success, and it looks glamorous and exciting, she said.I also asked if it would be possible to drag some random from the street, My Fair Lady style, and turn them into a branding superstar. Golhar says that theres got to be something there, citing the example of Gemma Collins, a British reality TV star who leveraged her larger-than-life personality on The Only Way is Essex to become a household name.All of the people I spoke to described, in one way or another, a process whereby the figure looking to change has to first interrogate themselves. Golhar says that its about them going through an alignment process [to discover] who they are. Thought Leadership PR founder Helen Croydon added that the questions you ask people include why they chose this career path and what are their talking points. Before you can brand, or rebrand yourself, you need to understand what it is that youre selling.One common anxiety that clients share is the belief that theyre about to become a strutting diva. After all, executives dont need a brand, which sounds a little too much like caring about what other people think of you, do they? (I mean, we all do care about what other people think about us, but it seems gauche to do anything so drastic as to do anything about that.) Freeman says that the process is more about re-discovering your non-negotiables and absolute truths.Another thing that came up repeatedly was a desire for these figures to demonstrate that they were an expert in the subject matter at hand. They do care about their image, said Croydon, but [theyre] more concerned with portraying professional expertise in their industry. The hope is, as always, that the greater your esteem, the more youll be able to leverage that into future opportunities.There are shortcuts, if you can afford it, that will help cut some of the time it would normally take to build your new brand. Croydon, for instance, explained that agencies will hire journalists to ghostwrite material on behalf of their clients. She herself employs a number of writers who can produce such content in the service of furthering someones brand. Not, she explains, because the individuals cant do it themselves, but often theyre sufficiently time-poor that they need the help.Zitron has made his name as a vocal critic of much of what the PR industry does and isnt a fan of the idea of personal branding at all. There isnt an honest [process], he said, personal branding is intentionally choosing what you want to share with the world at large. That, however, involves hiding specific things, or intentionally obfuscating parts of your life so you look better or are accepted by more people. If you are building a narrative for a singular person that is not this is their history and this is where theyve got to in their lives, then you are intentionally misleading people. Zitron added that while there is nothing wrong with trying to present your best self, which, of course, were all doing a lot of the time, theres a problem if you are doing so with malicious intent.But despite Zitrons warnings, I did want to explore the world of personal branding, hell, it might even help me in my career. Freeman was kind enough to sign me up for a 90-minute session where we would delve into what exactly my personal brand was, and what it could be. She started by asking me questions about what I like, what my values are and what brings me joy. Then we moved on to questions about what Id like to do more and less of, looking for problems in my day that Id like to get past.Then we spent a long time discussing, for instance, how my friends, family and co-workers perceive me or how I think they do. These were, Ill admit, hard questions, and theres a noticeable pause when Im asked Who do you tell yourself you are? The follow up was harder: Who are you afraid to tell yourself that you are? It was heavy stuff. Now, in any normal story, this is the point where I reveal Ive got lots of good tips on finding my own persnal brand to share with you. But that didnt happen, mostly because, based on my responses, Freeman told me you have never, actually thought about [your authentic self] for a second.Ah. Maybe it's true, then, that in order to cultivate a personal brand that there has to be some nugget of raw something that can be shaped into something more effective. I wonder, too, if you don't require a fairly hefty dose of self-belief, enough to propel you toward the idea of considering your brand in the first place. Clearly that is something I'll need to work on.

Category: Marketing and Advertising

2022-05-19 12:59:02| digg

"Look, this is our last show, but we don't wanna get too emotional and ruin the show by suddenly crying in the monologue. That's Jimmy's territory," Mulaney zinged.

Category: Marketing and Advertising

2022-05-19 12:31:59| digg

Former president George W. Bush was delivering a speech at his presidential center on Wednesday when he quipped, "The decision of one man to launch a wholly unjustified and brutal invasion of Iraq. I mean, of Ukraine…"

Category: Marketing and Advertising

2022-05-19 12:14:19| digg

When New York's Museum of Modern Art (MoMA) bought "The Starry Night" from a private collector in 1941, the painting was not well known. Since then, it has inspired a wealth of products, including — now — a LEGO set.

Category: Marketing and Advertising

2022-05-19 11:44:50| digg

Through an attorney, the Bronx Zoo argues Happy is neither illegally imprisoned nor a person, but a well-cared-for elephant "respected as the magnificent creature she is."

Category: Marketing and Advertising

2022-05-19 11:15:11| digg

Mariette Pathy Allen's work celebrates a courageous and fiercely loyal community.

Category: Marketing and Advertising

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