Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 

Keywords

Marketing and Advertising

2025-12-12 02:40:04| Engadget

Coven of the Chicken Foot has a lot of things going for it already, in my book. It stars a hero rarely seen in video games, an elderly woman, and it has gorgeous storybook-style art in a lush fantasy setting. Its a single-player puzzle platformer, it relies on wordless storytelling and the woman, a witch named Gertie, travels with a creepy-cute companion. Plus, Gertie has chicken feet. I love her little chicken feet.Coven of the Chicken Foot is the first game from Wildflower Interactive, the independent studio founded by Naughty Dog veteran Bruce Straley. The game is coming to Steam and its available to wishlist now, though theres no firm release date. The first trailer for Coven of the Chicken Foot premiered at The Game Awards 2025, showing Gertie and her friend traveling together through caves, forests and temples. Gertie is on a quest to prove herself to the local coven by standing up to the self-appointed, prideful heroes of the land. She doesnt have a sword or a dodgeroll, and instead has to figure out how to work with her strange friend to survive. Her companion develops unique behaviors based on individual play styles, shaping how Gertie gets around.Straley left Naughty Dog in 2017 after almost 20 years with the studio, where he directed The Last of Us and Uncharted 4. He announced Wildflower Interactive in July 2022 with a brief YouTube message, saying, In 2017 I left the industry not sure if I wanted to make games anymore. But the longer I was away, I kept thinking about this medium, and everything yet to be done and everything I wanted to do still. And this idea kept following me. So I grabbed some friends and we started prototyping.This naturally led to the formation of a studio, Straley explained. We have to do it the right way, he said in the video. It has to be inclusive, equitable and collaborative, full of big-hearted people that want to grow both professionally and personally. The culture needs to be as iterative as the way we make games.Coven of the Chicken FootWildflower InteractiveToday Wildflower Interactive has 16 employees from AAA and smaller-scale backgrounds, according to its website. Its mission statement reads as follows:Were making small-ish, creatively-charged, uniquely-stylized games that explore the possibilities of our medium. And were building a small, open-hearted team of creators that want to improve their skills and still lead a good life outside of work. People that want to hone their craft, have a say in the process, feel respected for their contributions, and be a part of the evolution of this awesome medium.Im not going to say the studios direct and repeated emphasis on work-life balance, diversity and compassion is a response to the soulless capitalistic grind built into the AAA development complex, but Im not going to not say that, either.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/coven-of-the-chicken-foot-is-the-debut-game-from-naughty-dog-alum-bruce-straleys-indie-studio-014004553.html?src=rss

Category: Marketing and Advertising
 

2025-12-12 02:29:13| Engadget

The Game Awards kicked off with a bang, showing the world premiere of Star Wars: Fate of the Old Republic. It's a brand new action role-playing game that will be directed by Casey Hudson, who previously headed up several notable BioWare games you probably know like Mass Effect and Star Wars: Knight of the Old Republic.Theres not much to go on in the trailer, but the game simply existing is a pretty great surprise and this cinematic trailer sure looks shiny. Hudson is working with Arcanaut Studios on this project, which is described as an epic interactive adventure across a galaxy on the brink of rebirth where every decision shapes your path towards light or darkness. Which kind of sounds like Star Wars crossed with Mass Effect, and I am personally very excited for that combo. This article originally appeared on Engadget at https://www.engadget.com/gaming/star-wars-fate-of-the-old-republic-is-a-new-action-rpg-from-the-director-of-mass-effect-and-kotor-012913046.html?src=rss

Category: Marketing and Advertising
 

2025-12-12 02:08:26| Engadget

Capcoms long, long-delayed sci-fi shooter Pragmata finally has a release date. Its headed your way on April 24, 2026 on Steam, PS5, Xbox Series X/S and as Capcom confirmed in a trailer at The Game Awards Nintendo Switch 2. You dont have to wait another four months to try it out, though. A gameplay demo is out now on Steam. It will be available for consoles at a later date.Pragmata first emerged all the way back in 2020 and Capcom initially planned to release it in 2022. After multiple delays, the game will arrive four years later than the company anticipated. This is the first entry in a new franchise from Capcom, so taking extra time to get things right is not exactly a bad idea. Pragmata, which is set in a dystopian near-future, features the dual protagonists of Hugh Williams (a heavily armored fella) and Diana (an android with special powers). The two have to work together if they want to escape from a lunar research station thats filled with malevolent robots. To defeat these clankers, Diana has to hack them to disable their defense systems and make a weak point available for Hugh to attack.This article originally appeared on Engadget at https://www.engadget.com/gaming/capcoms-pragmata-is-coming-your-way-on-april-24-010826258.html?src=rss

Category: Marketing and Advertising
 

2025-12-12 01:56:34| Engadget

A lot of trailers drop during The Game Awards, but the comedy of Bradley the Badger stood out from the pack. The conceit is similar to Wreck-It Ralph. Bradley, the protagonist of a fictional platforming series, is suddenly transported into the worlds of other unfinished video games; the trailer shows a badger-ified Bloodborne, Cyberpunk 2077 and The Last of Us. He also has access to a kit of dev tools that let him modify these incomplete projects, getting a taste of making a game. As the trailer ends, Bradley briefly crosses into the real world and comes face to face with an actual game developer. This looks like it will be a funny and very meta game. Astro Bot made that combo work brilliantly, so here's hoping Bradley the Badger does too. "Bradley is part love letter to videogames and part satire of them," said Christian Cantamessa, co-founder of Day 4 Night Studios. "Games are an art form and this is a story inspired by our adventures making them." Cantamessa and fellow co-founder Davide Soliani have some big credits on their resumes, including Red Dead Redemption, Middle-earth: Shadow of Mordor and Mario + Rabbids Kingdom Battle. The titular badger is voiced by Evan Peters, who has been in the recent X-Men movies as well as Tron: Ares.The team is planning to release the game on Steam, with consoles possibly to follow, but no timeline has been given yet.This article originally appeared on Engadget at https://www.engadget.com/gaming/bradley-the-badger-looks-like-wreck-it-ralph-as-a-real-video-game-005634520.html?src=rss

Category: Marketing and Advertising
 

2025-12-12 00:55:09| Engadget

Apple has clawed back a bit of ground in its legal fight with Epic Games that could have wide-reaching consequences for all app developers. Today, the 9th U.S. Circuit Court of Appeals mostly upheld a previous contempt ruling regarding fees Apple levied on third-party payment systems. However, the judges did decide to reverse the order that Apple cannot charge any commissions on those external payments, which was one of the company's main arguments in this ongoing debate.   To catch you up, US Judge Yvonne Gonzalez Rogers initially ruled in 2021 that Apple must allow third-party payment systems, although her decision fell shy of calling the tech company's control over the App Store a monopoly. In May 2025, she ruled that Apple's 27 percent commission on those outside payments violated her previous order. Apple responded with an emergency motion to appeal that finding. Epic Games had taken its smash hit Fortnite off both the Apple App Store and Google Play Store while it was in court arguing these cases. Fortnite returned to iOS in the spring and just arrived back on Android devices today.This article originally appeared on Engadget at https://www.engadget.com/big-tech/apple-mostly-loses-its-appeal-in-epic-games-case-235509557.html?src=rss

Category: Marketing and Advertising
 

2025-12-11 22:57:12| Engadget

Amazon's plan to offer AI-generated recaps of Prime Video shows isn't off to a great start. The company's recap of the first season of Fallout features multiple errors, GamesRadar+ writes, including basic facts about the plot of the show.You can watch the recap yourself in the "Extras" section of Amazon's Fallout season two listing in Prime Video. Besides being somewhat dry, the AI-generated recap incorrectly identifies the time period of the show's Los Angeles-set flashbacks as being the 1950s, when they're actually 2077 (the Fallout franchise is set in an alternate history that diverged from our real one after 1945). As Gizmodo notes, the recap also seems to misunderstand the ending of the first season, which sets up season two's partnership between vault dweller Lucy and The Ghoul, an irradiated wastelander with a personal connection to the mystery at the heart of the first season.While the recap suggests Amazon's AI system can successfully combine clips, music and dialogue into a coherent video, it apparently lacks an understanding of the details. The inaccuracies in this recap won't prevent anyone from enjoying the second season of the show, but they don't exactly inspire confidence in Amazon's tool either. It also seems like a problem that could have been easily solved by having a human employee who's watched the show review the video before it was uploaded.Unfortunately, Amazon's lack of AI quality control extends beyond recaps of its shows and into the dubs for the shows themselves. The company pulled AI-generated voiceover tracks for Banana Fish and other anime because of how bad they sounded earlier this week. It wouldn't be surprising if this recap gets pulled, corrected and re-uploaded, too. As Amazon adds more AI-generated content to its platform, users are bound to discover more ways it comes up short. The company's audience is too big, and AI is apparently still too unreliable for it to be avoided.This article originally appeared on Engadget at https://www.engadget.com/ai/amazons-ai-generated-recap-tool-didnt-watch-fallout-very-closely-215712958.html?src=rss

Category: Marketing and Advertising
 

2025-12-11 22:30:09| Engadget

This morning Disney and OpenAI announced a three-year licensing agreement: Starting in 2026, ChatGPT and Sora can generate images and videos incorporating Disney IP, including more than 200 characters from the company's stable of Star Wars, Pixar and Marvel brands. To say these companies make for strange bedfellows is an understatement.  The agreement brings together two parties with very different public stances on copyright. Before OpenAI released Sora, the company reportedly notified studios and talent agencies they would need to opt out of having their work appear in the new app. The company later backtracked on this stance. Before that, OpenAI admitted, in a regulatory filing, it would be "impossible to train today's leading AI models without using copyrighted materials." By contrast, Disney takes copyright law very seriously. In fact, you could argue no other company has done more to shape US copyright law than Disney. For example, there's the Sonny Bono Copyright Term Extension Act, which is more derisively known as the Mickey Mouse Protection Act. The law effectively froze the advancement of the public domain in the United States, with Disney being the greatest beneficiary. It was only last year that the company's copyright for Steamboat Willie expired, 95 years after Walt Disney first created the iconic cartoon.On the face of it, it's unclear OpenAI is getting much value out of the deal. As part of the pact, Disney will host a "curated" selection of Sora-generated videos on its streaming platform Disney+, legitimizing the medium of AI-generated video in a way it hasn't been before, but it would appear Disney has the option to spotlight as much or little of it as it sees fit.Additionally, the $1 billion Disney agreed to invest in OpenAI is a drop in the ocean for a company that's expected to burn through more cash in five years than Uber, Tesla, Amazon and Spotify did combined before they became profitable. If anything, the addition of Disney characters is likely to make operating ChatGPT and Sora more expensive for OpenAI; the company will now need to pay a licensing fee on top of the cost of running its servers to generate images and videos. At this stage, it's also hard to put a value on Disney's pledge to use OpenAI's APIs. The company has said those tools will "enable new products, tools and experiences," including some found inside of Disney+, but beyond that it hasn't shared specifics.Bob Iger might be feckless, but he's not stupid. Sometime this week or soon after, President Trump is expected to sign an executive order that makes good on part of his AI Action Plan from July. Specifically, the president has promised to fight against "burdensome" state-level regulation of AI. According to CNN, a recent draft of Trump's order calls for the creation of an AI Litigation Task Force to challenge and preempt state AI laws in favor of the president's own more lax regulatory regime. It's unclear how successful the administration will be in that effort, but clearly Disney is thinking ahead. It's banking on the fact that this time it won't be able to count on the federal government to shape copyright law in its interest, so instead it's making a deal with an industry pushing the boundaries of intellectual property rights as we know them. More importantly, it has partnered with the one AI company it can actually leverage. As I argued in a recent piece, OpenAI is in a far different and more precarious position now than it was at the end of 2022 following the release of ChatGPT. The company is just one AI provider in a sea of competition, and you can't even argue its models are the best, based either on benchmarks or user feedback. Moreover, OpenAI has yet to turn a profit, and has adopted an extremely risky investment strategy. In recent months it has signed more than $1.4 trillion worth of infrastructure deals, hoping to outmuscle the competition that's already beating it through scale.  It's not an accident Disney sent a cease-and-desist letter to Google a day before its agreement with OpenAI became public. OpenAI might be the most valuable private company in the world, but Alphabet, Google's parent company, is worth more than $3 trillion. In any negotiations between the two, at best Disney would be on equal footing, and certainly not in a position where it could demand some amount of control over Google's AI projects. And yet by accounts it won exactly that from OpenAI. According to Axios, the deal gives Disney a fair amount of control over how its intellectual property is used. The two will form a joint steering committee designed to monitor the content users create on ChatGPT and Sora. As you surf the web today, you'll likely see a lot of opinions on how this legitimizes AI video. And while that's true, far more important is the fact Disney has secured a seat at the table to decide how the technology evolves over the coming years. Much like with news publishers, OpenAI and other chatbots concerns took a stance of begging forgiveness rather than asking permission towards copyright. It seems to have paid off. Most of the highest-profile news organizations have signed licensing deals to at least be paid a little rather than be ripped off until reaching an uncertain verdict in court. Disney seems to be signalling that the same speculation rush is about to begin for audiovisual licensing, and it may have already secured the most favorable terms. This article originally appeared on Engadget at https://www.engadget.com/ai/disneys-deal-with-openai-is-about-controlling-the-future-of-copyright-213009504.html?src=rss

Category: Marketing and Advertising
 

2025-12-11 21:55:19| Engadget

A director who was charged with defrauding Netflix out of millions of dollars has been found guilty, Business Insider reports. Carl Rinsch, director of the 2013 Keanu Reeves movie 47 Ronin, now faces up to 90 years in prison.Rinsch began filming the project, White Horse (later renamed Conquest), around 2017. (Its premise: A scientist creates an organic humanoid species that turns on its creators.) The director completed six short-form episodes with his own money and investor funds. He then used those episodes to pitch studios for the money to complete the first season. Netflix ended up buying the rights for over $61 million.In 2020, after spending $44 million of Netflix's money on the series, Rinsch petitioned for another $11 million to complete the season. The company agreed.Then things got weird. Instead of using Netflixs investment to finish the series, Rinsch transferred the funds to personal accounts. Within two months, he lost over half of it on seven-figure stock trades. He spent the rest on cryptocurrency.Then, lo and behold, Rinsch got a second chance: The crypto trades turned a profit. Did the director seize the opportunity to right his ship and finish the series? No, he didn't. Instead, he used the crypto profits to go on a $10 million shopping spree. According to prosecutors, he spent nearly $4 million on furniture and antiques, $2.4 million on five Rolls-Royces and a Ferrari, almost $1 million on mattresses and linens and $650,000 on luxury watches and clothes.The series was never completed. By 2021, Netflix had canceled the project and written off over $55 million in costs.Rinsch's charges included one count of wire fraud, one count of money laundering and five counts of engaging in monetary transactions in property derived from specified unlawful activity. During the trial, he took the stand in his own defense, claiming that Netflix's millions were intended as reimbursement for the personal funds he invested in the series.After less than five hours of jury deliberation, Rinsch was found guilty on all seven counts. Although he could face up to 90 years, he's expected to receive a much shorter sentence.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/47-ronin-director-found-guilty-of-defrauding-netflix-out-of-11-million-205519293.html?src=rss

Category: Marketing and Advertising
 

2025-12-11 21:26:19| Engadget

New York is taking steps to regulate the use of AI in the state's entertainment industry. NY State Governor Kathy Hochul passed two pieces of legislation on Thursday that forces certain productions to disclose the use of AI-generated performers, and defines rules around how someone's likeness can be used after their death.Assembly Bill A8887B, now known as S.8420-A, specifically covers the use of AI performers in advertisements. Per Hochul's announcement, the law "requires persons who produce or create an advertisement to identify if it includes AI generated synthetic performers." S.8391, meanwhile, "requires consent from heirs or executors if a person wishes to use the name, image, or likeness of an individual for commercial purposes after their death."By signing these bills today, we are enacting common sense laws that will ensure we are fully transparent when using images generated by artificial intelligence and also prevent the unauthorized commercial use of a deceased individuals name or likeness," Governor Hochul said in the announcement. "In New York State, we are setting a clear standard that keeps pace with technology, while protecting artists and consumers long after the credits roll."The use of AI performers and deepfakes made using the likenesses of actors were major focuses of the contract SAG-AFTRA won during its strike in 2023. The union ultimately agreed to allow for the use of things like digital replicas and AI-generated performers, with some key carveouts. For example, actors have to give their explicit consent for a digital replica to be made in their image. They also have to give their consent each time the replica is used and are supposed to receive a pre-negotiated rate every time the replica appears in a production.New York's new regulations put further safeguards around both practices, and join a growing collection of state AI laws that have passed or are currently being considered this year. Because of the close relationship between tech companies and the Trump administration, though, multiple attempts have been made to prevent such laws from existing at all. A decade-long ban on state AI regulation was included in early drafts of the Big Beautiful Bill, and David Sacks, venture capitalist and White House Special Advisor, has reportedly gone to great lengths to try and get President Donald Trump to sign an executive order banning state AI regulation. The effort may have been worth it: The president posted on Tuesday that he would sign a new executive order focused on AI this week.This article originally appeared on Engadget at https://www.engadget.com/ai/new-york-passes-law-requiring-ads-to-disclose-the-use-of-ai-performers-202619826.html?src=rss

Category: Marketing and Advertising
 

2025-12-11 20:55:07| Engadget

Epic Games has spent a lot of time in court over the past several years, but it seems the company's litigious era may be winding down. The company announced today that its game Fortnite is back on the Google Play mobile store in the US. Fortnite's return to Android devices means Epic's popular hit is now available on just about every gaming platform following five years of arguing antitrust lawsuits. Epic took both Google and Apple to court over their policies for mobile payment systems back in 2020. The gaming company has been successful on the whole in its challenges, most recently reaching a settlement with Google in November. The companies agreed to a modified version of the order US District Judge James Donato originally placed on Google regarding fees charged to developers and handling of in-app payments and third-party billing systems. The same saga unfolded earlier this year with Apple. US Judge Yvonne Gonzalez Rogers also sided with Epic Games in May, ordering Apple to stop collecting commissions on purchases made outside its own App Store. After a bit of back and forth, Fortnite finally returned to iOS in the US a few weeks later. This article originally appeared on Engadget at https://www.engadget.com/gaming/fortnite-is-back-on-the-google-play-store-195507458.html?src=rss

Category: Marketing and Advertising
 

Sites: [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] next »

Privacy policy . Copyright . Contact form .