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Marketing and Advertising

2022-06-22 20:33:33| Engadget

The Food and Drug Administration could be set to bring the hammer down on vape pen maker Juul. The agency is preparing to order it to stop selling e-cigarettes in the US and the decision could come as soon as today, according to The Wall Street Journal.Along with other e-cigarette makers, Juul was required to submit its products to the FDA for review in 2020. The agency has been looking into the possible benefits of vaping as an alternative to cigarettes, but the popularity of the products among young people has caused concern. The FDA has already cleared products from Juul's rivals, Reynolds American (which is behind the Vuse brand) and NJOY.The FDA has been scrutinizing Juul for several years. It seized marketing materials from the company for review in 2018 over concerns about underage vaping. In 2019, the FDA criticized the company for telling students its products were "totally safe" after it accused Juul of undermining efforts to clamp down on teen vaping.The agency limited sales of flavored e-cigarettes in 2018 and banned several variants outright in early 2020 in an attempt to reduce the appeal of vaping among teens. Juul pre-empted that ban (perhaps in an attempt to get in the good graces of regulators and the public) when it stopped sales of mint- and fruit-flavored vape pods in 2019.Several states have sued Juul, alleging that it targeted minors with marketing. It paid $40 million to settle a North Carolina suit in 2021, and a $22.5 million settlement in Washington state earlier this year. The Federal Trade Commission has also reportedly looked into Juul's marketing tactics.Juul will have the option of appealing a federal ban on sales of its products, if the FDA does take that step, or challenging it in court. Some observers have suggested that the company may ask for a stay while the agency reviews a version of the vape pen that has age verification tech. Engadget has contacted Juul for comment.A blanket ban would likely prove devastating for Juul's business. The WSJ notes that the vast majority of the company's revenue comes from the US. Juul became the top e-cigarette brand in the country a few years ago, but sales have dropped and it's now said to be in second place in the US market behind Vuse.Meanwhile, the FDA is aiming to remove nearly all nicotine from cigarettes to make them less addictive. That could lead to millions of smokers switching to vaping or giving up smoking entirely.

Category: Marketing and Advertising

2022-06-22 20:28:53| digg

Slow car fast can be the best way to fly.

Category: Marketing and Advertising

2022-06-22 20:21:14| digg

In an artworld reluctant to discuss class, there seems to be no way in without a master's degree and a subsidised period of "emerging."

Category: Marketing and Advertising

2022-06-22 20:14:09| digg

Don't bother finding someone else to help pry open a lid, just use the extra grip and leverage offered with this tool.

Category: Marketing and Advertising

2022-06-22 20:11:15| digg

A review of 433 active shooter attacks reveals that most are over before the police arrive. Bystanders sometimes stop attackers, but seldom shoot them.

Category: Marketing and Advertising

2022-06-22 19:59:34| digg

Seriously, how long are we supposed to act like this isn't a big deal? Spielberg needs to be held accountable.

Category: Marketing and Advertising

2022-06-22 19:56:04| digg

Give your muscles the through massage they deserve with this successful Kickstarter project.

Category: Marketing and Advertising

2022-06-22 19:55:56| digg

Andrew Gillum, a once-rising Democratic star who nearly won a 2018 race for Florida governor, was indicted on Wednesday along with a close political ally on charges of conspiracy, wire fraud and making false statements.

Category: Marketing and Advertising

2022-06-22 19:39:22| digg

We're not sure why Sam Raimi thought we needed 20 seconds less Bruce Campbell as Pizza Poppa but it should be restored,

Category: Marketing and Advertising

2022-06-22 19:33:59| digg

We ended up with a dream list for a potential "Marvel vs. Capcom 4" roster, and trying to whittle down the potential list was incredibly hard.

Category: Marketing and Advertising

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