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Marketing and Advertising

2022-05-21 17:36:48| digg

Sorry, but the internet says you have to stop what you're doing and shimmy a hanger onto your head.

Category: Marketing and Advertising

2022-05-21 17:27:30| digg

Step inside the (fictional) pitch meeting that led to "Doctor Strange in the Multiverse of Madness"!

Category: Marketing and Advertising

2022-05-21 17:25:05| Engadget

Electronic Arts is actively (and persistently) looking for a buyer or another company willing to merge with it, according to Puck. The video game company reportedly held talks with a number of potential buyers or partners, including Disney, Apple and Amazon. It's unclear which were interested in fully purchasing EA and which were looking to merge, but in case of a merger, Puck said EA is seeking a deal that would allow Andrew Wilson to remain chief executive of the combined company.EA approached Disney in March in an attempt to forge "a more meaningful relationship" that would go beyond licensing deals, according to the source. However, Disney decided not to push forward, perhaps because it's currently focused on its nascent streaming service. The publication said the idea of a merger between EA and ESPN, which Disney partly owns, is being floated around in the industry.Among all the potential partners, however, it was perhaps Comcast who got the closest to a deal. Comcast CEO Brian Roberts reportedly approached Wilson with an offer to merge NBCUniversal with EA. Under the deal, Roberts would take majority control of the merged company, but Wilson would remain chief executive. The people involved didn't agree over the price of the sale and the structure of the combined entity, though, and the agreement fell through within the last month. EA remains a company of its own for now, but Puck said it has become more emboldened in its quest to find a sale or a merger since Microsoft announced that it's snapping up Activision Blizzard for $68.7 billion, so that might not be be the case for long. It's worth noting that Sony also revealed that it's buying Destiny studio Bungie for $3.6 billion shortly after Microsoft announced the acquisition.EA spokesperson John Reseburg told Puck that the company would not comment "on rumors and speculation relating to [mergers and acquisitions]." Reseburg added: "We are proud to be operating from a position of strength and growth, with a portfolio of amazing games, built around powerful IP, made by incredibly talented teams, and a network of more than half a billion players. We see a very bright future ahead."

Category: Marketing and Advertising

2022-05-21 16:50:07| digg

Every wonder why old rich guys are looking a little more muscular these days?

Category: Marketing and Advertising

2022-05-21 16:47:30| digg

Americans' digital privacy could be at risk — including for people who make and watch porn.

Category: Marketing and Advertising

2022-05-21 16:44:33| digg

Warming temperatures are eroding our ability to sleep, according to a new study.

Category: Marketing and Advertising

2022-05-21 16:26:28| digg

Actor Thomas Jane joins the Rich Eisen Show in-studio for a round of Celebrity True or False where he reveals how Paul Thomas Anderson perfectly captured the tension in the film's memorable firecrackers scene.

Category: Marketing and Advertising

2022-05-21 16:13:43| digg

Oisin goes on an exchange in Germany and learns a lot about their culture.

Category: Marketing and Advertising

2022-05-21 16:00:31| Engadget

The inside story of why Apple bet big on a mixed-reality headsetWayne Ma, The InformationThe Information chronicles the development of Apple's upcoming mixed-reality headset in the first of two articles. This first installment covers the initial struggles to get the project going and the constant delays created by a host of challenges. Behind CBS approach to elevating Serie A in the USFelipe Cardenas, The AthleticCBS pried the rights to Italy's Serie A soccer league away from ESPN for Paramount+. The Athletic explains how a mix of "football and fun" helped the network package a league it thinks will become more popular in the US. Inside the smell-o-verse: Meet the companies trying to bring scent to the metaverseZara Stone, Fast CompanyIn addition to companies needing to solve the whole no legs in the metaverse problem, there are a number of startups trying to unlock another challenge for virtual worlds. 

Category: Marketing and Advertising

2022-05-21 15:26:43| digg

The former "Baywatch" bombshell, 50, said she'll be "a little more intimate" with paying fans, who can expect to see "more sexy, classy pictures and videos."

Category: Marketing and Advertising

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