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2024-12-20 17:14:06| Engadget

Do you constantly lose stuff? Then we have a deal for you. A four-pack of Apple AirTag tracking chips is available via Amazon for just $70. This is a record low price and represents a discount of $30. That breaks down to $17.50 per tag. Apple AirTags easily made our list of the best Bluetooth trackers, and this is especially true if youre already tied into the companys ecosystem. The finding network is vast and comprehensive, which really helps when it comes time to actually find one of these tags. Just think of all of those AirTags, iPhones and other devices out there in the world helping to create this network. These trackers can also tap into the ultra-wideband (UWB) wireless protocol, which creates a sort of game out of finding a lost item in the home. As long as the object is within 25 feet of your smartphone, the screen will display directional arrows and a distance meter. This lets you zero in on the object without having to constantly ring the AirTag. Now onto the caveats. AirTags really only work with iPhones and other Apple devices, so Android users should keep shopping for something else. Also, the ringer only pings for seven seconds at a time, which can make finding something feel like a mad dash. Finally, theres no attachment point for connecting to a keychain or a related accessory. Luckily, there are all kinds of amazing AirTag accessories to get that job done. One recent case even comes with batteries that will power the tag for a full decade. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/a-four-pack-of-apple-airtags-is-down-to-a-record-low-of-70-161406703.html?src=rss

Category: Marketing and Advertising
 

2024-12-20 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2024-12-20 15:52:54| TRENDWATCHING.COM

Every year, Publicis Groupe Japans Sustainable Development Goals committee holds a public competition to raise awareness about environmental challenges. This years contest, The Trash Bento Challenge, aimed to inspire public action against microplastic contamination.

Category: Marketing and Advertising
 

2024-12-20 15:00:55| Engadget

Bluesky has rolled out an update that fixes one important issue that could lead to impersonation on the decentralized social network. Now, when you verify your identity on the platform with your own domain, Bluesky will no longer free up your old .bsky.social username. In the past, going through the authentication process will make your original .bsky.social name available again, which means you'll have to sign up again to secure your old handle if you don't want impersonators to scoop it up.  The social network has been trying to fix its verification issues, which became a significant problem after the service welcomed an influx of new users in recent months. A third-party entity from Cornell Tech who analyzed the app's userbase previously found that 44 percent of Bluesky's 100 most-followed accounts have a doppelganger. As a response, Bluesky adopted a more aggressive impersonation policy and required parody, satire or fan accounts to label themselves as such in both their handles and their bio in late November. It also explicitly prohibited identity churning, in which users would start off as impersonators to gain followers and then switch their identity later to avoid enforcement action. In addition to reserving your old handle, the updated Bluesky app adds a "Mentions" tab in notifications, making it much easier to find replies to your posts. As The Verge notes, it also has a new button that lets you choose how replies show up, so you can choose to see them in a linear order or in threaded discussions.  This article originally appeared on Engadget at https://www.engadget.com/social-media/blueskys-latest-update-addresses-an-important-verification-problem-140055367.html?src=rss

Category: Marketing and Advertising
 

2024-12-20 14:30:10| Engadget

Clickbait videos have always been annoying, but there are times when they can be downright harmful. YouTube has vowed to strengthen its enforcement efforts when it comes to dealing with "egregious clickbait" on its website, particularly those that cover or pretend to cover breaking news and current events. The website describes egregious clickbait as "videos where the title or thumbnail promises viewers something that the video doesn't deliver." YouTube says these videos leave viewers "feeling tricked, frustrated, or even misled" if they come to the website looking for truthful and timely information on important issues. If you've ever watched a clickbait video, you'd know that's definitely true. You may have trained yourself on being able to spot and skip them over the years, but some people might still not know the difference between clickbait and legitimate content.  One example of egregious clickbait, according to YouTube, is if a video says "the president resigned!" without actually addressing the president's resignation. Misleading thumbails are considered egregious clickbait, as well. If a thumbnail reads "top political news" and the video doesn't contain any political news, then it will also be subjected to YouTube's enforcement action.  The website will start cracking down on clickbait videos in India it didn't say how it will expand from there, but we've asked it for more information. For now, it will delete any video that violates this policy without issuing strikes. After it goes through old videos, it will then prioritize new uploads, presumably so that they don't reach more people that they should. This article originally appeared on Engadget at https://www.engadget.com/entertainment/youtube/youtube-will-crack-down-on-egregious-clickbait-starting-in-india-130010064.html?src=rss

Category: Marketing and Advertising
 

2024-12-20 14:00:06| Engadget

We at Engadget are in the unique position to test out many more gadgets than we actually use on a regular basis. It just comes with the territory of reviewing the newest smartphones or testing out dozens of power banks to find the best ones. But we still have to buy things for ourselves, and there are winners and losers just like there are when we test things out for professional purposes only. And similar to when we find a new top-tier tablet or VR headset, we like to sing the praises of the tech we bought ourselves to anyone who will listen. These are the best things Engadget staffers purchased this year that will continue to get lots of use in 2025. This article originally appeared on Engadget at https://www.engadget.com/our-favorite-tech-we-bought-in-2024-130006482.html?src=rss

Category: Marketing and Advertising
 

2024-12-20 13:30:42| Engadget

This week, we're looking back at our hellish 2024 and trying to figure out where to go from here. We began the year with enormous hype around artificial intelligence, but that's cooled off after seeing how useless many AI features have been. It's also clear that many companies, including Microsoft and Apple, are trying to push half-baked AI concepts onto users. Looking forward, we're expecting a rough few years for the tech industry (not to mention the world as a whole). Listen below or subscribe on your podcast app of choice. If you've got suggestions or topics you'd like covered on the show, be sure to email us or drop a note in the comments! And be sure to check out our other podcast, Engadget News! Subscribe! iTunes Spotify Pocket Casts Stitcher Google Podcasts Topics 2024 in review: AI hype hasnt led to much and the social media vibes are in flux 1:12 What were looking forward to in 2025 21:43 Tiktok appeals its ban all the way to the US Supreme Court 29:53 TP-Link routers are being investigated by US authorities 32:39 Quick thoughts from last weeks Game Awards 35:35 Working on 38:26 Pop culture picks 39:17 Interview with Tim Miller and Dave Wilson of Primes Secret Level 49:20 Credits  Hosts: Devindra Hardawar and Cherlynn LowProducer: Ben Ellman Music: Dale North and Terrence O'Brien This article originally appeared on Engadget at https://www.engadget.com/big-tech/engadget-podcast-the-ai-hype-train-stalled-in-2024-123042348.html?src=rss

Category: Marketing and Advertising
 

2024-12-20 13:15:41| Engadget

Last week, Google allegedly instructed contract workers evaluating Gemini not to skip any prompts, regardless of their expertise, TechCrunch reports based on internal guidance it viewed. Now, contractors have allegedly been instructed not to skip prompts that require specialized domain knowledge and to rate the parts of the prompt you understand, adding a note that its not an area they have knowledge in. Apparently, the only times contractors can skip now are if a big chunk of the information is missing or if it has harmful content. Google filed a statement to Engadget, saying its raters perform a wide range of tasks across many different Google products and platforms. They provide valuable feedback on more than just the content of the answers, but also on the style, format and other factors. Mat Smith Get this delivered daily direct to your inbox. Subscribe right here! The biggest tech stories you missed Sonic the Hedgehog 4 movie confirmed by Paramount DJI evades US ban but has one year to prove its products arent a national security threat The Steam Winter Sale is here to take all your money Elevation Labs TimeCapsule is a waterproof 10-year battery case for your AirTag A literal set and forget. Lenovo Elevation Lab has released an accessory for the Apple AirTag that extends its battery life by up to 10 years and makes it waterproof. The TimeCapsule contains your AirTag and two AA batteries. You dont need to open your AirTag and tinker with it you only have to remove its backplate and coin battery before attaching it to the case. As you can see, it will make your tracking device a lot bigger and considerably heftier, so its mostly ideal for use with large objects, such as vehicles and big suitcases. Peace of mind for $20 plus two AAs. Continue reading. Honda is unveiling two EV prototypes at CES 2025 The concepts broke cover last year. Honda is officially introducing two Series 0 electric vehicle prototypes at CES next year, and the company says theyll be available for purchase around the world sometime in 2026. The vehicles will be based on the futuristic-looking concepts the company presented at CES 2024, including a flagship model called the Saloon, which featured a low profile and aerodynamic design. Continue reading. Lenovos leaked ThinkBook Plus unrolls extra screen space The company teased a rollable laptop concept in 2022. Lenovo According to images shared by leaker Evan Blass, Lenovos sixth-generation ThinkBook Plus will have an extendable rolling display. The company first teased a rollable laptop concept in 2022. The display can extend and unroll until you effectively have two screens stacked on top of each other. Lenovos images show a video call open on the top part of the display, and what looks like a PowerPoint presentation on the bottom. It looks a little weird. Continue reading. This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-engadget-newsletter-121541903.html?src=rss

Category: Marketing and Advertising
 

2024-12-20 00:09:33| Engadget

The Occupational Safety and Health Administration has reached a settlement with Amazon about alleged hazardous workplace conditions at ten of the tech giant's facilities. Under the terms of the settlement, Amazon will pay a penalty of $145,000 and must implement "corporate-wide ergonomic measures" to reduce the risk of worker injuries. OSHA will also continue inspecting the facilities for the next two years. On the government side of the agreement, OSHA is withdrawing nine of its ten ergonomic citations against the company. Ergonomic injuries are also known as musculoskeletal disorders. These can include sprains and strains experienced on the job. A rep from the Department of Labor told ABC News that this settlement is the "largest of its kind" and "will resolve all outstanding ergonomic litigation" against Amazon. However, it will not impact a separate investigation into Amazon allegedly concealing workplace injuries that is currently underway at the U.S. Attorney's Office for the Southern District of New York. Amazon has denied those charges. Amazon's workforce also made news this week as strikes began at multiple facilities in California, Georgia, Illinois and New York. Members of the Teamsters union organized the effort, with several union chapters voting yesterday to take action against the company. The Teamsters had called on Amazon to negotiate around working conditions, wages and benefits, asking the company to agree to bargaining dates for a contract by December 15. Local journalists from Hell Gate captured footage of the first day of strikes in Queens, NY, showing a peaceful picket line being broken by local police, who reportedly erected barricades to allow contractors to enter and leave the Amazon distribution center. If your package is delayed during the holidays, you can blame Amazons insatiable greed," Teamsters General President Sean M. OBrien said in a statement from the organization. "We gave Amazon a clear deadline to come to the table and do right by our members. They ignored it."This article originally appeared on Engadget at https://www.engadget.com/big-tech/amazon-to-pay-osha-145000-in-workplace-safety-settlement-230933629.html?src=rss

Category: Marketing and Advertising
 

2024-12-19 23:30:00| TRENDWATCHING.COM

What started off as a quirky pharmacy mascot has evolved into a cultural phenomenon, culminating in November 2024s Simifest, a music festival blurring the lines between brand marketing and grassroots fandom. Dr. Simi, the cheerful, mustachioed mascot of Mexicos Farmacias Similares, is a familiar figure seen dancing outside pharmacy doors to promote the chains low-cost generic medications. (Farmacias Similares operates over 9,500 stores in Mexico and other Latin American countries.) In recent years, fans transformed him into an unlikely icon of concert culture, tossing plush Dr. Simi dolls at music stars like Lady Gaga and Rosalía as gestures of admiration. It turned the pharmacy mascot into a viral sensation.Rather than dismissing the fan-led movement, Farmacias Similares leaned into it, creating a festival celebrating Dr. Simis role in pop culture. In addition to acts like Anderson. Paak, Jungle, Ely Guerra and Technicolor Fabrics, the Mexico City event offered more than just a nod to the pharmacy chain; it featured cosplay contests, fan art and plenty of opportunities to interact with Dr. Simi. Its a lesson in harnessing the energy of customers who co-opt and reinterpret brand symbols to express broader values. With consumers increasingly skeptical of traditional marketing, Simifest shows how to foster spaces where audiences feel seen, heard and free to play.Some of todays most resonant brand narratives arent top-down campaigns but emergent, co-created stories that thrive on social medias participatory dynamics. Dr. Simis evolution from pharmacy mascot to cultural icon reflects a deeper societal shift: people crave experiences that blend humor, authenticity and community. By embracing this shift, Farmacias Similares transformed a corporate mascot into a symbol of fun, connection and national pride. Other brands: time to release control and let consumers lead the way?!

Category: Marketing and Advertising
 

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