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2024-11-20 00:08:17| Engadget

Sony announced that it will run a beta test for cloud streaming on its PlayStation Portal gaming handheld. The feature will begin rolling out in an update today, with Europe due to get it starting on Wednesday. Only PlayStation Plus Premium members will be able to access cloud streaming during the beta test, but it's a promising sign that Sony is finally working on this function, even though it took a year to get here. Adding cloud gaming to the Portal addresses one of the big critiques in our review of this handheld, which didn't seem to have an obvious target audience. More than 120 titles from the PS5 Plus Game Catalog will be available in the beta test. That covers a range of games including Dave the Diver, Ghost of Tsushima, Marvels Spider-Man: Miles Morales, Monster Hunter Rise and Ratchet & Clank: Rift Apart. No games from the PlayStation 4 or PlayStation 3 will be supported during the beta, but maybe those will join the roster whenever the feature is more broadly available. Portal owners might also want to know that this update adds a couple tweaks to audio and volume controls. But let's be honest, cloud gaming is really the point.This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/sony-will-trial-cloud-streaming-for-the-ps5-portal-230817262.html?src=rss

Category: Marketing and Advertising
 

2024-11-19 23:55:00| TRENDWATCHING.COM

UK mobile operator O2 has unveiled an innovative approach to fighting phone fraud: an AI-powered digital grandmother who wastes scammers time with meandering conversations about knitting and family stories. Named Daisy, this Head of Scammer Relations combines various AI models to conduct real-time, human-like conversations with fraudsters, successfully keeping them on the line for up to 40 minutes at a time.O2s campaign arrives as new research reveals 67% of Brits are concerned about being targeted by fraud, with one in five experiencing attempted scams weekly and not just older demographics. While 71% of people would like revenge against scammers whove targeted them or their loved ones, most are unwilling to waste their own time doing so. By deploying Daisy around the clock to answer suspicious calls, O2 is not only preventing scammers from reaching real victims but also gathering intelligence about their tactics to better protect customers.The scam-baiting nana is part of O2s broader Swerve the Scammers campaign, which includes spam-fighting tools and caller identification services. The company blocked 89 million fraudulent texts last year and intercepted over GBP 250 million in suspected fraudulent transactions. O2 is encouraging people to report suspicious calls and texts, giving them the satisfaction of knowing that an AI granny might well launch a counterattack.

Category: Marketing and Advertising
 

2024-11-19 23:45:00| TRENDWATCHING.COM

Spanish fashion retailer Bershka has partnered with Los Angeles-based studio FFFACE.ME to launch what theyre calling the worlds first TikTok clothing collection. Building on four previous releases geared towards Instagram, the new phygital drop features five exclusive designs on t-shirts and sweatshirts primed for sharing on TikTok. Each Wearable Art shirt features a QR code that, when scanned with a smartphone, brings augmented reality elements to life for enhanced videos of the wearer that are optimized for uploading to TikTok.The social commerce collection marks a shift from Instagram Filters to TikToks Effect House platform a move prompted not just by TikToks popularity but also by Metas decision to shut down its Spark platform of third-party AR tools and content. According to FFFACE.ME, the previous semi-digital clothing collabs with Bershka generated over 64,000 pieces of user-generated content and more than ten million online impressions.

Category: Marketing and Advertising
 

2024-11-19 22:55:41| Engadget

Twitch is now on the docket for Xs lawsuit against companies that stopped advertising on the social media site. X amended its lawsuit on Monday to include Twitch as a defendant in its lawsuit in a federal court in Wichita Falls, Texas, according to Reuters. The new complaint claims that the gaming stream site owned by Amazon stopped purchasing ads on X at the end of 2022. X alleges that Twitch and other companies conspired with the World Federation of Advertisers (WFA) networks Global Alliance for Responsible Media (GARM) initiative to withhold billions of dollars in advertising revenue from Elon Musks social media company.  The plaintiff alleges the boycott violated federal antitrust laws and is demanding a jury trial to settle the matter. GARM also announced its discontinuation two days after X filed its lawsuit. X Corp.s joint lawsuit first filed in August also includes the WFA, the global food manufacturer Mars Incorporated, the drugstore chain CVS and the Danish energy company rsted A/S over the advertising boycott. X also has a lawsuit against the media watchdog group Media Matters for publishing a report showing X displayed ads next to antisemitic content on the platform.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-adds-twitch-to-its-advertising-boycott-lawsuit-215540775.html?src=rss

Category: Marketing and Advertising
 

2024-11-19 22:02:52| Engadget

A Minecraft Movie has dropped its first full-length trailer today, expanding on the blocky world hinted at by the teaser released in September. While the game Minecraft gives players only the barest sense of direction, there will be a traditional story driving A Minecraft Movie. Jack Black provides a voiceover about how his character, Minecraft mascot and stock avatar Steve, was drawn to the mines as a child and discovered the Overworld. He teams up with four other people, seemingly from the real world we know, to protect the Overworld from "dark forces" with their inventiveness and creativity. This all sounds like pretty standard fare for a video game movie rag-tag group of misfits band together and learn the power of friendship. It's unclear whether their foes will be baddies from the Nether or the End, because while those can be a pain, they canonically don't seem interested in world domination. But I'm not here for a clever, compelling plot. The trailer is a sizzle reel of familiar in-game experiences, and that's exactly what I want. Taming a wolf with a bone, making a chicken-roasting redstone machine and nighttime coming way faster than you want it to all get their due. The team certainly did their homework on that front. The art style they've chosen doesn't speak to me, but I'm also willing to admit to some bias after hundreds of hours spent looking at the original source material. I'm also not sure if they'll stick the landing on the humor and emotion or whether it'll fall flat like an elytra that's run out of juice. We'll find out when A Minecraft Movie releases on April 5, 2025.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/first-trailer-for-a-minecraft-movie-delivers-on-iconic-in-game-moments-210252851.html?src=rss

Category: Marketing and Advertising
 

2024-11-19 21:38:05| Engadget

If you tried to get some flight time in Flight Simulator 2024 today only to find yourself staring at a loading screen, youre not alone. The official X page for Microsofts flight sim @MSFS_Support posted an update that several users are reporting long initial loading times. Not exactly the debut anyone was hoping for. The post blames the games slowdown on the large number of server requests trying to log into the game at once  maybe something Microsoft should have expected. The post also recommends rebooting your computer or console if the initial load makes it past 90 percent mark and then stalls out. If its under 90 percent and still loading, Microsoft advises waiting to allow the loading to proceed as normal. Our own Kris Holt has been stuck looking at the very same loading screen for around 45 minutes. Xbox launched Flight Simulator 2024 and added it to its Game Pass Ultimate catalog for PC, Xbox Series X/S and the cloud today following a technical alpha test in October for the PC version. Microsoft recommends running the game on PCs with an AMD Ryzen 7 2700X CPU, a Radeon RX 5700 XT GPU, 8 GB of VRAM, 32 GB of RAM and 50 GB of storage space.This article originally appeared on Engadget at https://www.engadget.com/gaming/microsofts-flight-simulator-2024-launch-day-users-seeing-long-loading-times-203805287.html?src=rss

Category: Marketing and Advertising
 

2024-11-19 20:52:48| Engadget

The winter months can be a tough time for keeping up with health and wellbeing as colder, darker weather sets in. For anyone looking for a gadget to help them manage their sleep, activity and other health stats, now could be the right time to look into a wearable. The basic finishes of the Oura Ring Gen 3 are on sale for $249 ahead of Black Friday. That's a $50 savings for the black or silver finish, which is the biggest discount we've seen to date on this wearable. You can also snag the luxe finishes for less than usual right now. The brushed titanium and stealth materials are on sale for $279, down from the usual of $349, while the gold and rose gold options are selling for $349 instead of their typical $449 price tag. The company did just release the Oura Ring Gen 4, so this deal won't give you the most cutting edge developments in sensors and design. But for someone who wants a less intrusive approach to a wearable, the Gen 3 still has a lot to offer. Our review by Daniel Cooper pointed out that the Oura Ring offers impressively accurate readings even though all its sensors are packed into a much smaller form factor than a smartwatch. While he felt the design of the ring is a little bulky, in practice it was easy to forget that he had it on. Keep in mind that unless you're upgrading from another Oura product, you'll want to buy the size guide to make sure your new ring fits correctly. When you do buy a sizing kit for the Gen 3, you'll get $10 towards the purchase of the actual wearable. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/the-oura-ring-gen-3-drops-to-a-record-low-of-249-for-black-friday-195248032.html?src=rss

Category: Marketing and Advertising
 

2024-11-19 20:30:13| Engadget

I can't stop staring at Dragon Age: The Veilguard. Whether I'm exploring the game's home base in the dream-like Fade, or a forest shimmering with golden leaves and wild magical energy, the game simply looks gorgeous. And, if you've got the graphical horsepower to see it, it also delivers some of the most sumptuous ray tracing I've ever seen. There's a level of polish across every aspect of the game, including its new action-oriented approach to combat, that's simply glorious to behold. Veilguard continues the story of the decade-old Dragon Age Inquisition, which was most notable for the shocking ending of its DLC. It turned out that Solas, one of your more cantankerous companions, was actually an Elven god hellbent on destroying the Veil, a boundary he created to separate the real world from the spirit-filled Fade. Oh, and that's where he also trapped even more evil Elven gods. Solas considered himself a hero, but then again, so did Marvel's Thanos. This time around, you play as Rook, a new recruit enlisted by series regular Varric to track down Solas before he tears down the Veil. That happens sooner than you'd think your team finds him and stops his magical ritual in your first mission. But doing so unleashes two very pissed off Elven gods, who proceed to wreak havoc across Thedas. BioWare wastes no time showing off its new aesthetic for Dragon Age. The game's characters are more stylized than in Inquisition, but I didn't mind the slight loss in realism. If anything, it makes this entry feel more distinct from previous Dragon Age titles. The sense of style carries over to every environment, as well. The Lighthouse, your base of operations, is a stunning series of medieval buildings floating in the middle of a dreamy, magical storm. Id often find myself just staring off into the distance of the Fade, imagining what else lay beyond the horizon. Thats something I found myself doing in every new location, the detail in the world hints at thousands of untold stories. BioWare For a game that was rebooted several times, and suffered some notable turnover (including losing its original creative director, Mike Laidlaw), Dragon Age: The Veilguard is surprisingly well-constructed. And throughout my twenty hours with the game (so far), its that level of craft and quality I appreciate the most. While the storyline isn't exactly groundbreaking, I haven't been able to put down Dragon Age: The Veilguard because it's such a joy to play. The new combat system is more action-oriented than before (think of the difference between Mass Effect 1 and 2), with counters and special moves reminiscent of the recent God of War. You can't directly control your companions, but you can have them deploy special abilities that can either aid you or attack your enemies. It's a well-balanced system that makes small encounters feel genuinely fun, and it allows for some epic boss fights (some of which have lasted nearly 10 minutes and left my controller a sweaty mess). BioWare As you level up, you can tweak your character to your liking with Veilgaurd's massive skill tree. I've honed my Rook to be a lightning-fast dual-sword wielding Rogue who isn't afraid to whip out her bow for the occasional headshot. (You can also choose from Warrior and Mage classes early on, which should be pretty self-explanatory.) Each skill tree has three specializations: Rogues, for example, can choose to be Veil Rangers (an archery emphasis), Saboteurs (specializing in traps and poison) or Duelists. Personally, I'm a sucker for the Duelist's double sword action. Battles can get hectic, and thankfully Dragon Age: The Veilguard performs well enough to keep up. While playing on a PC powered by an AMD Ryzen 9 7950X and NVIDIA RTX 4080 Super GPU, the game managed to stay well above 100fps while playing in 4K with DLSS, "Ultra" graphics and ray tracing settings. If you have the hardware to support it, this will likely become a new showpiece for the possibilities of ray tracing: Lighting from the sun and magical elements realistically hits characters and the environment, and shadows across the board look more natural. BioWare But I was also surprised to find that Veilguard was also still very playable on my Steam Deck, albeit with low graphics settings (definitely no ray tracing) and a basic 30-to-40fps. That's certainly not the ideal way to play, but it's helpful for dealing with side missions in bed, or on the go. Given how well it performs on a mere handheld, I'd bet the game would play well on low-end and mid-range GPUs, as well as consoles, without much of a sweat. (And if you want to revel in advanced ray tracing features from your couch, there's also support for the PlayStation 5 Pro.) Beyond merely looking great, Veilguard kept me hooked because of BioWares attention to its characters. I enjoyed strolling through Docktown with Neve, who warmed up to my character (also a fellow Shadow Dragon) while discussing how much she loved her rundown neighborhood. I helped Davrin come to terms with his new role raising one of the last Griffons in the world, and I learned about the trauma behind Bellas typically warm demeanor. As usual, you can romance any of your companions (how can you not love Neve?), and theres still plenty of fun to be had trying to set up those relationships. BioWare Ill admit, it simply felt good to pour some hours leading a group of ragtag do-gooders to save the world against relentless odds. Thats pretty much every RPG and adventure story, sure, but who can deny the pleasure of killing a few evil gods? (Bringing on the combined talents of composers Hans Zimmer and Lorne Balfe to score the game likely also made me a bit more emotional.) After Baldurs Gate 3 failed to grab me (Ill get back to it, I swear!), I feared that Dragon Age: The Veilguard would be another letdown. But it turned out to be exactly the sort of spectacle I needed: Its beautiful to behold, fun to play and I genuinely enjoyed the new batch of characters. Its BioWare at its best Im just hoping they can do the same for the next Mass Effect.This article originally appeared on Engadget at https://www.engadget.com/gaming/dragon-age-the-veilguard-is-beautiful-in-every-way-193013807.html?src=rss

Category: Marketing and Advertising
 

2024-11-19 20:17:56| Engadget

OpenAI is paying the digital media company Dotdash Meredith at least $16 million per year to license its content, according to public financial documents reviewed by Adweek. We already knew about this burgeoning partnership, but we didnt have a financial figure. Now we do. The actual payout could rise above $16 million per year, as it only reflects the fixed component of the payment. The variable component will be calculated in the future, according to a recent earnings call led by the chief operating and financial officer of Dotdash Merediths parent company IAC. If you look at Q3 of 2024, licensing revenue was up about $4.1 million year over year. The lions share of that would be driven by the OpenAI license, CFO Chris Halpin said. So thats on a quarterly basis a good proxy for the revenue were recognizing. And then the variable components will be calculated and recognized in the future. Dotdash Meredith will license its content for OpenAI to train ChatGPT, but the publisher will also use the AI companys models to boost its in-house ad-targeting tool. As part of this arrangement, ChatGPT will display content and links attributed to the various publications under the Dotdash Meredith umbrella. These publications include stuff you likely already read, like Food & Wine, InStyle, Better Homes & Gardens, Lifewire and Investopedia, among others. Dotdash Meredith also owns and publishes the eco-conscious site Treehugger and we all know how great AI is for the environment.  As a side note, I have written for multiple Dotdash Meredith publications throughout the years. Can a lowly copywriter get a taste of that $16 million please? Actually, never mind. Huge payouts are for overpaid executives and not for the people who actually make the thing that people click on. Silly me. On the plus side, at least OpenAI is paying some companies to use content now. The entity has been sued by everyone from The New York Times to comedians like Sarah Silverman, all accusing it of using content without permission or any kind of payout. Dotdash Meredith is just the latest publisher to offer its content to AI companies to help create our glorious shared future in which nobody makes anything except pithy messages on social media sites. The Financial Times entered into a similar arrangement with OpenAI. Book publisher HarperCollins is also getting in on the act.This article originally appeared on Engadget at https://www.engadget.com/ai/openai-will-pay-dotdash-meredith-at-least-16-million-per-year-to-license-its-content-191756662.html?src=rss

Category: Marketing and Advertising
 

2024-11-19 20:06:03| Engadget

Dust off your pickaxe because Mojang Studios and Merlin Entertainments are building a new series of theme park style attractions called Adventures Made Real that will bring the world of Minecraft to life. Merlin Entertainments will create two permanent Minecraft theme park locations including one in the US and another in the UK with a plan to open them between 2026 and 20277. The new Minecraft parks will have interactive attractions from the top-selling video game, along with all the usual experiences like rides, gift shops and restaurants and plans to expand these experiences to other destinations globally, according to Merlins statement. Of course, the parks will also involve some level of digital perks. It's not clear what they'll involve specifically, but Merlin claims the parks will include "touchpoints that will allow guests to unlock exclusive in-game content to continue their gaming journey." Merlin Entertainments is the second biggest theme park builder in the world behind Disney. The company operates the LEGOLAND theme parks as well as theme parks such as Alton Towers Resort, Thorpe Park and Chessington World of Adventures in the UK, the Gardaland Resort in Italy and Heide Park in Germany. This isnt the only time Minecraft has lept from its pixelated, buildable universe into the real world. Warner Bros. released a trailer in September for the A Minecraft Movie starring Jack Black and Jason Momoa, with Jared Hess (Napoleon Dynamite) directing. A Minecraft Movie is scheduled for release on April 5, 2025.This article originally appeared on Engadget at https://www.engadget.com/gaming/minecraft-is-getting-its-own-theme-parks-190603375.html?src=rss

Category: Marketing and Advertising
 

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