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2026-01-14 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-01-14 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more. Read the full article at MarketingProfs

Category: Marketing and Advertising
 

2026-01-14 15:58:10| Engadget

Were almost exactly halfway through January, but Nintendo has clearly taken a better-late-than-never approach to its 2025 year in review feature, which finally went live this week for Switch and Switch 2 users. All you need to do is head here and sign into your Nintendo account to see your 2025 breakdown. Like most annual gaming wrap-ups, Nintendo's shows how many games you played over the calendar year, as well as your total playtime. It also shows you your most-played titles for each month, your preferred genres by percentage, and if you scroll all the way to the bottom you can choose your favorite game of the year. You can also download a shareable image that shows off your taste, but theres no way to directly share your results on social media through the website. 2025 was a massive year for Nintendo, with the Switch 2 launching in early June. If you bought one, the year in review site will naturally congratulate you for doing so, but it doesnt separate your results by games you played on the original Switch versus its successor. Nintendos rivals went live with their own 2025 recap features in December. First came Sonys, which is unfortunately no longer live, and Steam followed shortly after. That one is still available to view if you want to see how your Switch 2 playtime stacks up against your Steam Deck hours. Microsoft decided to skip a 2025 wrap-up altogether, which Windows Centrals Jez Corden previously suggested could be due to a reallocation of marketing budget towards a number of significant anniversaries happening this year, including the 25th anniversary of Xbox.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/the-nintendo-switch-2025-year-in-review-is-finally-here-145810913.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 15:00:00| Engadget

Just a week after announcing the latest version of its image-upscaling tech at CES, NVIDIA is rolling out DLSS 4.5. The company released a beta version of the update last week. Starting today, all NVIDIA app users with a GeForce RTX GPU will be able to upgrade to the full release of DLSS 4.5.NVIDIA says DLSS 4.5 Super Resolution (to give its full name) delivers sharper visuals and improved temporal stability. The 2nd Generation Super Resolution Transformer reduces ghosting and improves anti-aliasing in more than 400 games and apps, the company claims. "This second-generation model is our most sophisticated yet, utilizing five times the compute power of the original transformer model, having been trained on a significantly expanded, high-fidelity dataset," NVIDIA added.The company plans to bring an upgraded frame generation feature to DLSS 4.5 sometime this spring for those with GeForce RTX 50 Series GPUs. It says the Dynamic 6x Frame Generation feature can generate up to five extra frames for each traditionally generated one, delivering up to 4K 240Hz path traced performance.This article originally appeared on Engadget at https://www.engadget.com/gaming/nvidia-rolls-out-dlss-45-to-all-rtx-gpus-140000322.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 14:45:51| Engadget

Weve all heard of couch surfing, but Fender and Samsung have made it their 2026 mission to make couch shredding a thing. Samsung TV users will soon be able to take guitar lessons from the comfort of their living rooms, with the first TV edition of the Fender Play app set to arrive in the first half of this year. Debuted at CES, players can choose from video-based lessons for both electric and acoustic guitar, as well as bass and for all the wannabe Jake Shimabukuros or George Formbys (one for the Brits) among you the ukulele. There are on-demand courses for different levels of skill, with each lesson built around a wide spectrum of well-known songs, everything from The Beatles' "Blackbird" to Olivia Rodrigo's "Drivers License".  If youre a bit more confident in your axe-wielding prowess, Jam Mode allows you to play along to genre-specific playlists. Call in the kids to watch and youve got your very own Woodstock. Fender Play is already available on a variety of screens via the App Store and Google Play, but with your TV likely being the largest one you own, you wont have to squint to make out those chord progressions. You can already use the app on a TV by pairing your iPhone or Android device to your Apple TV or Chromecast, but Samsungs native TV app is more immediate. Fender Play first launched way back in 2017 and has a number of virtual instructors who teach all levels of guitar players. A subscription costs $20 per month or $150 annually, and theres a seven-day trial if you want to see what its all about. It will, for some reason, only be available on Samsung TVs released in 2025 or later (no word on support for older models at a later date) in the coming months.This article originally appeared on Engadget at https://www.engadget.com/entertainment/fenders-guitar-lessons-are-coming-to-samsung-tvs-later-this-year-134551816.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 14:30:50| Engadget

Bandcamp has addressed the AI slop problem vexing musicians and their fans of late. The company is banning any music or audio on its platform that is "wholly or in substantial part" made by generative AI, according to its blog. It also clarified that the use of AI tools to impersonate other artists or styles is strictly prohibited by policies already in place. Any music suspected to be AI generated may be removed by the Bandcamp team and the company is giving users reporting tools to flag such content. "We believe that the human connection found through music is a vital part of our society and culture, and that music is much more than a product to be consumed," the company wrote. The announcement makes Bandcamp one of the first music platforms to offer a clear policy on the use of AI tech. AI-generated music (aka slop) has increasingly been invading music-streaming platforms, with Deezer for one recently saying that 50,000 AI-generated songs are uploaded to the app daily, or around 34 percent of its music.  Platforms have been relatively slow to act against this trend. Spotify has taken some baby steps on the matter, having recently promised to develop an industry standard for AI disclosure in music credits and debut an impersonation policy. For its part, Deezer said it remains the only streaming platform to sign a global statement on AI artist training signed by numerous actors and songwriters.  Bandcamp has a solid track record for artist support, having recently unveiled Bandcamp Fridays, a day that it gives 100 percent of streaming revenue to artists. That led to over $120 million going directly to musicians, and the company plans to continue that policy in 2026.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/bandcamp-prohibits-music-made-wholly-or-in-substantial-part-by-ai-130050593.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 14:00:00| Engadget

Matthew McConaughey filed trademark applications to prevent his likeness from being used by AI companies without permission, and the US Patent and Trademark Office has approved eight so far. According to the Wall Street Journal, the trademarks were for video and audio clips featuring the actor staring, smiling and talking. One was for a video of him standing on a porch, while another was for an audio recording of him saying alright, alright, alright, his signature catchphrase from the movie Dazed and Confused.Under the law, its already prohibited for companies to steal someones likeness to sell products. However, McConaughey is taking a proactive approach due to the nebulous rules around the use of someones likeness for artificial intelligence and whats considered commercial use involving the technology. His lawyer, Kevin Yorn, admits that they dont know how the court would decide if an offender challenges the trademarks. But theyre hoping that the threat of a lawsuit would deter companies from using McConaugheys likeness for AI in the first place. Actors have been trying to protect themselves from AI since the technology blew up, and it was one of the sticking points in the negotiations between SAG-AFTRA and Hollywood studios when the labor union went on a strike in 2023.McConaughey isnt anti-AI by any means: He is an investor in ElevenLabs and has partnered with the AI startup to create a Spanish version of his newsletter. He said in a statement sent to The Journal that he just wants to make sure that if his voice or likeness is ever used, its because he approved and signed off on it. We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world, he added.This article originally appeared on Engadget at https://www.engadget.com/ai/matthew-mcconaughey-fights-unauthorized-ai-likenesses-by-trademarking-himself-130000567.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 13:00:53| Engadget

Tesla will stop selling its $8,000 Full Self-Driving (FSD) option and make it strictly a monthly subscription service after February 14, CEO Elon Musk announced on his X platform. Musk didn't reveal the price or why he's making the switch, though FSD is already available by subscription for $99 per month or $999 per year.  The shift could be advantageous for buyers, particularly if they decide to dump their new Tesla or trade it in. It will also allow prospective owners to hedge their bets, as Tesla has overpromised on the feature since it was first announced.  Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter. Elon Musk (@elonmusk) January 14, 2026 Full Self-Driving has never done what the name suggests as humans must constantly supervise the system and frequently take control. Because of that, it's more of a "driver assist" system and doesn't even qualify as Level 3 self-driving (conditional automation), let alone as a truly autonomous Level 4 or Level 5 category. Musk has been touting self-driving capabilities on Tesla vehicles since 2015, promising at the time "complete autonomy" by 2018.  Branding for the system as "Autopilot" and "Full Self-Driving" has been called out as false advertising by consumer watchdogs and government for years, but so far, regulators have yet to take action. A California judge recently ruled that Tesla used "deceptive language to market Autopilot and recommended suspending Tesla's sales in the state for 30 days. However, the company has 90 days to comply and could still avoid punishment.  This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/teslas-full-self-driving-is-switching-to-a-subscription-only-service-120053137.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 11:57:40| Engadget

The UK government has backtracked on a plan to require all workers to have a digital ID following a backlash. It will no longer be mandatory to register with the digital ID program to prove one has the right to work in the country, as the BBC reports.The government announced the now-scrapped digital ID requirement in September. "You will not be able to work in the United Kingdom if you do not have digital ID," Prime Minister Sir Keir Starmer said at the time. "It's as simple as that." The government still plans to fully transition to digital right-to-work checks by 2029, using the likes of biometric passports, as it seeks to do away with paper-based systems. Those are "open to fraud and abuse," a government spokesperson said. Officials have still not explained exactly how the digital ID program will work. The government originally framed digital IDs as a way to make it easier to identify immigrants who are working in the country without having the legal right to do so. It is now said to be focusing more on pressing home the message that digital IDs will help people access public services. A service called One Login will be part of the digital ID system this currently can be used for things like applying for a veteran card and canceling a lost passport. More than 12 million people have signed up so far. Another service called Wallet will let people store their digital ID on their phone. This would contain their name, date of birth, nationality, residence status and a photo.Almost 3 million people signed an official parliamentary petition to protest the introduction of digital IDs. "We think this would be a step towards mass surveillance and digital control, and that no one should be forced to register with a state-controlled ID system," the petition states. "We oppose the creation of any national ID system."This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/uk-scraps-digital-id-requirement-for-workers-105740207.html?src=rss

Category: Marketing and Advertising
 

2026-01-14 06:30:00| TRENDWATCHING.COM

When a 7.8 magnitude earthquake struck Turkey in February 2023, killing over 50,000 people, banks struggled to maintain operations as road access collapsed. ºbank's answer in 2026? A ship that can navigate Istanbul's waterways when land routes fail.The º Vapur, inspired by a historic Bosphorus ferry from the bank's founding years, operates year-round from Galataport as a regular branch with cultural events and café space. But its modular design allows rapid transformation during emergencies. Rather than waiting for recovery, the floating branch is ready to deliver essential services to affected communities within hours.The 50-meter vessel can expand from three banking terminals to thirteen, convert social spaces into sleeping quarters for 300 people, and deploy medical facilities, kitchens and hygiene stations. On-board ATMs enable self-service cash withdrawals while the vessel travels between neighborhoods cut off by infrastructure damage.TREND BITEWelcome to anticipation as action! ºbank designed its floating branch not as crisis response, but as crisis readiness infrastructure that exists before disaster strikes, eliminating the gap between event and intervention. This represents a fundamental shift from resilience (bouncing back) to preparedness (being ready and positioned). As climate disruption accelerates, more organizations will embed disaster scenarios into their core operations instead of treating them as exceptional circumstances. The question isn't whether your business can recover from the next flood, earthquake or storm; it's whether your infrastructure is already mobile, modular and ready to deploy the moment trouble draws near.

Category: Marketing and Advertising
 

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