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More than 200 employees of 23andMe are being laid off as part of the companys ongoing cost-cutting measures. The layoffs will impact 40 percent of the genetic testing companys workforce. 23andMe CEO and co-founder Anne Wojcicki said in a statement released on Monday that the staff reduction would save the beleaguered company more than $35 million. She called the layoffs difficult but necessary actions as we restructure 23andMe and focus on the long-term success of our core consumer business and research partnerships. The company also announced it will start to shut down its therapeutics clinical programs that used its genetic database to research and develop new drugs. The therapeutics division housed two immuno-oncology programs that investigated therapeutic antibodies designed to restore the ability of the bodys immune cells to kill cancer cells, according to the divisions website. The San Francisco-based company has not had an easy year. Hackers hit the genetics giant in April of last year and leaked information of 6.9 million customers. The data breach went unnoticed for a year and a half, leading to a $30 million settlement of a class action lawsuit and resignations from the companys entire board.This article originally appeared on Engadget at https://www.engadget.com/big-tech/23andme-is-laying-off-40-percent-of-its-staff-221207302.html?src=rss
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The initial buzz for Apples mixed-reality headset has died down, but new apps and experiences are still arriving for consumers who plunked down $3,500. The UK broadcaster Channel 4 just dropped a dedicated streaming app for the headset, which lets users watch stuff in ground-breaking cinema-style. Channel 4 is the first UK broadcaster to take this step. The app leverages the tech inside the headset to overlay streaming content on the real world, which allows for a full-screen viewing experience of stuff like The Great British Bake Off and Taskmaster, in addition to multi-screen view. Speaking of Taskmaster, the broadcaster also announced an environment based on the comedy game show. Environments on the AVP transform the world around the user, so people can watch Taskmaster while sitting in a room inspired by Taskmaster (cue that Xzibit Yo Dawg meme.) Other streaming apps have their own environments. Paramount+ offers one based on SpongeBob Squarepants and Disney+ now includes one set in Iceland. This app doesnt feature access to the recently-released Taskmaster VR experience. That ones still tied to Steam VR and Meta Quest. By most accounts, its a pretty bad game, so the Vision Pro isnt missing much.This article originally appeared on Engadget at https://www.engadget.com/ar-vr/channel-4-in-the-uk-now-has-a-dedicated-app-for-apple-vision-pro-200027166.html?src=rss
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Marketing and Advertising
Apple has a history of eye-popping price tags, but the company is reaching new heights with a product that isn't even a gadget. After Apple Music unveiled a list of the 100 best albums of all time earlier this year, the streaming service is releasing a companion coffee table book. You can grab one of the 1,500 copies for a cool $450. I find these endeavors to rank and quantify art hilarious, because music is subjective and personal by nature. But people do love to debate their own artistic opinions, so if that's your jam there's plenty to dig into with Apple Music's assessment. (And before you ask, the top spot was claimed by The Miseducation of Lauryn Hill.) This particular countdown was assembled by "Apple Musics team of experts alongside an exclusive group of artists including Maren Morris, Pharrell Williams, J Balvin, Charli XCX, Mark Hoppus, Honey Dijon and Nia Archives, as well as songwriters, producers and industry professionals," according to the book listing. I'm sure this limited-run hardcover will be very beautiful, and maybe the liner notes analyzing each entry are deeply insightful. But I also wonder who would bother to buy it. If you are one of those 1,500 people who wants one, the book is due to start shipping in January. This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/the-coffee-table-book-of-apple-musics-best-100-albums-will-set-you-back-450-193018825.html?src=rss
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