Americans are struggling to afford a place to live. Homes cost more than five times the average salarycompared with just three times the average salary in the 1960s. Over the same period, inflation-adjusted rental prices have risen by 64%, far outpacing inflation. Meanwhile, new housing starts continue to fall, including a more than 20% drop in multi-family construction in November 2024 alone. The simple fact is that were not building enough affordable housinghomes at prices families can really afford.
And if the housing market is straining the finances of many families now, just imagine what the market will look like as surging ranks of Gen Z buyers enter the market. Countless dedicated teachers, nurses, and carpenters are already unable to live in the communities where they work; how much farther are they supposed to commute?
Housing insecurity in the U.S. is obviously a long-developing and complex problem, and theres no magic policy wand we can wave to eliminate it. But as a starting point, three major contributing factors can be addressed right now to ease the pressure on home prices. If were serious about affordable housing, its time to have serious conversations about these three priorities.
Let Gen Z help ease the skilled trades labor shortage
Housing affordability is often discussed as a matter of supply and demand: All we need to do is build more houses. But what if the houses were building are still too expensive for many buyers? After all, developers have to cover their costs. And those costs are currently being inflated by a significant labor shortage in the skilled tradesa problem of our own making.
For years, parents and career counselors have been telling young people that a college degree is essential for a successful life, and theyve been listening. This meant that as builders, electricians, and masons retired, there just werent enough millennial and Gen X aspirants to take their place. In fact, 95% of skilled trade professionals on the Thumbtack platform report their top concern for the future is the ability to find workers to hire. But now we have an opportunity to reverse that trend.
A recent survey from my company found that a full two-thirds of Gen Z generationincluding 78% of those with a college degreeexpress a growing interest in skilled trades professions, fueled in part by social media content. More than half of Gen Z are now considering a skilled trade career, up 12% over the past year alone, including 72% of those with a college degree.
Unfortunately, this appetite to learn trade-related skills is not matched by the opportunities available. Only 41% of Gen Z had access to trade programs in schoolthough 83% of those who did take shop class called it their favorite subject. Thats why comprehensive policy to address this issue has to include expanding the talent pipeline for Gen Z skilled tradespeople. Beyond restoring shop class, we need to build training, mentoring, and apprenticeship programs that prepare young people to enter the field ready to do quality work from day one.
Loosen restrictions on housing development
Exclusionary, single-unit zoning policies are the definition of NIMBY: This part of town is for families with quarter-acre lotslet other families find somewhere else to live. As the population grows, that somewhere else is getting further and further away from established communities and their infrastructure, while the prices of existing homes spiral. In fact, young adults who grew up in these spacious suburban spreads can rarely afford them by the time they enter the market.
Nobody is saying we should outlaw picket-fence bungalows and ranch homes, but if theres land and capital available nearby to build affordable multi-unit housing, why should local governments impose barriers? States across the U.S. are already moving in this direction, from Oregon and California to North Carolina and Connecticut. And some cities are also stepping in to build affordable housing.
For that matter, why are towns and counties even allowed to determine what people are allowed to build on their land? Restrictions on industrial uses are understandable, but when it comes to residential housing, the market should decide what goes whereand the market is calling for affordable apartments and townhouses wherever theres room to build them.
Take highways out of the equation
The housing shortage is most acute in our urban centers, where young people want to live and companies want to hire. Theres only so much we can do with infill developmentthough we should be doing all we can there, too. The greater opportunity is to help people access these places more easily while living further outwithout soul-crushing gridlock.
A century ago, the first wave of suburbanization was enabled by the rise of widespread car ownership and a massive investment in roads to carry them. As commute times grow and daily drives slow to a crawl, we need to shift focus to transit-oriented development (TOD) policies. In many cases, that infrastructure already exists in the form of light rail. To make those investments work harder for homebuyers, we should rezone areas near transit stations for higher residential density, complemented with expanded park-and-ride lots and development incentives for affordable housing.
The Federal Transit Administration offers grants under a TOD pilot program to support community efforts to improve access to public transportation. In 2024, applications with a significant affordable housing component were eligible for up to 100% federal support. That kind of vision and commitmenton the part of both regulators and the communities participating in the programwill be essential to solve this crisis.
Housing is one of the most fundamental human needsand America is falling short of ensuring that our families can achieve it. By taking practical steps to lower construction costs, make more land available for multi-unit development, an expand the inventory of transit-friendly homes, we can ease the pressure on home prices and help more Americans afford a secure foundation for their families.
Retro tech is having an undeniable moment. Weve seen the revival of the Game Boy and chunky keyboards. Courtesy of Sega, even the pager was recently made cool again. Now we can add the iPod to the list of vintage gadgets that Americas youth yearn to experience firsthand.
The L.A.-based design collective Drought is tapping into that desire with the iMirror, a behemoth 5-foot-tall replica of the iconic iPod Nano with a mirror instead of a screen (as the name suggests). The iMirror comes in six colors, retails for $375, and will drop online today at 3 p.m. ET in a limited run of just 200. Anyone who actually wants to get their hands on the device-turned-design object will need to act fast: According to Drought founder Jake Olshan, the iMirrors first drop back in August instantly went viral, with all 200 mirrors selling out in the first minute.
[Photo: Drought]
Olshans fascination with all things retro is evident in Droughts previous drops, which have included a burning CD candle in collaboration with Napster, a giant paper clip inspired by Microsoft Offices mascot, Clippy, and a belt with a buckle fashioned to look like Internet Explorers early-aughts logo. It was only a matter of time before the iPod, which debuted in 2001, joined the ranks of aesthetic tech items from a bygone era. We shouldve known this was coming when Urban Outfitters started peddling the devices to Gen Alpha for $349 back in 2023.
[Image: Drought]
According to Olshan, who was born in 1997, the concept for the iMirror came from his own nostalgia for the tech (he owned the Classic, Shuffle, and Nano models back when iPods were hot). Picking a model for the mirror largely came down to the screen size, which was largest on the Nano.
Beyond that, there were so many iconic elements of this iPod Nano and its campaignthe colors, the ads, the song choices for the ads, Olshan says. Also, thinking a couple years to decades down the line, I felt these would look best surviving the test of time as actual home decor and art pieces as well. In 20 years, he adds, younger people will probably have no idea what the iPod was, but theyll be able to find out about them through these. I think its a cool way of paying homage to it.
[Photo: Drought]
The iMirror comes with a stainless steel power button and frosted-glass text accents on the mirror, including the phrase Find Yourself above a song progress bar and a small battery icon in the top right. The iPod buttons up arrow has been replaced with the word Drought.
I see this drop appealing to two main audiences: those who grew up with these items and feel a strong connection to them, as well as younger people who may not have experienced them firsthand but are drawn to their nostalgic appeal, Olshan says. On one hand, one group is holding on to whats familiar, while the other is eager to be a part of it and experience that nostalgia.
