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2025-04-29 15:11:38| Fast Company

You shouldn’t have to cross your fingers and hope for a strong stock market to coincide with your short-term goals. And right now, you probably wouldn’t want to.Because you’re working within a short time framethink two to six yearsinvesting for shorter-term goals like buying a house or paying for a wedding should look different from the portfolio you build for retirement. But don’t stop putting away money for your long-term goals while you’re working toward your short-term ones.So, how do you balance saving for both? How to think about funding short-term and long-term goals Don’t forgo saving for the long term to meet your short-term goals. Thanks to the power of compounding over time, saving early can have a large impact on your long-term outcomes. The longer the time frame, the greater the potential impact. You should put retirement front and center, especially as you approach your midcareer.Earlier in your career, you might shift your savings somewhat to shorter-term goals, but retirement should still be part of the equation. At least, take advantage of any retirement match that your employer might offer. To some extent, what you’re saving for can tip the balance as well. You might direct more of your savings away from retirement if you’re saving for a house than if you’re saving for a vacation. Account types that work for short-term investing It’s helpful to separate your short-term portfolio from your retirement portfolio, but there are some accounts that you can use to multitask. Depending on your situation, you might use a tax-deferred account, like a Roth IRA, or a taxable brokerage account. Traditional IRAs are less appealing for short-term investing because there are tax penalties when you withdraw from the account before age 59 and a half.Unlike traditional IRAs, Roth IRA contributions can be withdrawn at any time and for any reason without taxes or penalties. That makes a Roth IRA a perfect “multitasking” account for younger investors who need to build up both an emergency fund and retirement assets. Roth IRAs also allow you to withdraw up to $10,000 of earnings (in addition to any contributions) to help pay for a down payment on a first home if the account has been open for at least five years. Finding the right investments to meet near-term goals Unlike a long-term portfolio, which has a timeline of 10-plus years, the main goal of a short-term portfolio should be to outpace inflation while protecting what you’ve saved. Maximizing portfolio growth is less of a priority because the added risk likely isn’t worth the reward. Being able to buy a home in three years feels very different from affording it in seven because your investments lost value in the interim.Common mistakes that investors make are either in taking on too much risk or not enough. Some investors might assume that because stocks have beaten other asset classes over long time periods, they’re also a good choice for the short termbut they aren’t.Other investors might stick with guaranteed products, like CDs or money market accounts, because they’re concerned about protecting their savings. This approach leaves them at a disadvantage because inflation will eat into the value of those savings. Holding cash-type investments is a good idea if your timeline is super shortless than two years. Short-term investment portfolio examples Explore model portfolios that show what reasonable short-term portfolios look like. The portfolios consist of cash and shorter-term bonds. You might include a dash of stocks for growth potential, but the bulk of your money for short-term goals should be in safer, lower-returning assets. This article was provided to The Associated Press by Morningstar. For more personal finance content, go to https://www.morningstar.com/personal-financeMargaret Giles is a senior editor of content development at Morningstar. Margaret Giles, Morningstar


Category: E-Commerce

 

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2025-04-29 14:51:00| Fast Company

Shares in Hims & Hers Health, Inc. (NYSE: HIMS) are skyrocketing in early-morning trading today after the telehealth company announced a new partnership with the Danish pharmaceutical giant Novo Nordisk. That partnership will see Hims & Hers offer Novo Nordisks weight-loss drug Wegovy through its platform. Heres what you need to know. Hims & Hers will offer weight-loss drug Wegovy  Hims & Hers Health announced today that it has entered into a long-term collaboration with Danish drugmaker Novo Nordisk to offer its popular weight-loss drug Wegovy to its users through the Hims & Hers platform. The news sent HIMS shares soaring in early-morning trading. Novo Nordisk is the maker of the Wegovy weight-loss drug. The popular GLP-1 drug is often prescribed for those who wish to manage their obesity and lose weight. In recent years, people who have struggled to lose weight via traditional diet and exercise regimens have increasingly turned to GLP-1 medications. The collaboration between Hims & Hers and Novo Nordisk will see the telehealth companys platform integrated with Novo Nordisks NovoCare Pharmacy, allowing Hims & Hers users to acquire all dose strengths of the Wegovy weight loss drug. The aim of the partnership is to blend Hims & Hers’s holistic telehealth offering with proven weight-loss medication and to offer the drug to self-paying patients. Hims & Hers says that the medication, along with a required Hims & Hers membership, will be offered to users for $599 per month. It will begin offering the drug this week. HIMS stock surges Shortly after Hims & Hers announced the Novo Nordisk Wegovy collaboration, HIMS stock surged in premarket trading this morning. As of the time of this writing, in early-morning trading, HIMS stock is currently up over 26% to over $36 per share. The stock surge suggests that investors see the Novo Nordisk collaboration as a potential major accelerator for Hims & Hers memberships that could lead to increased recurring monthly revenue. However, at around $36 per share, Hims & Hers stock price is still well below its all-time high of nearly $73 per share in February. That month, the company released its Q4 results and announced that it would stop offering compounded semaglutide, the active ingredient used in Wegovy and similar GLP-1 weight loss drugs, CNBC noted. In May 2024, Hims & Hers stock surged after it had been allowed to offer a compounded semaglutide due to a semaglutide shortage. But once the U.S. Food and Drug Administration (FDA) declared that the shortage had resolved, Hims & Hers could no longer offer the compounded drug. HIMS stock sank 22% after that announcement in February, reported CNBC at the time. Its understandable, then, why HIMS shares are surging so much in trading today after the company announced once again that it would be able to offer a GLP-1 weight loss drugand not just a compounded version, but the brand-name version, Wegovy. With todays stock surge, HIMS shares are now up nearly 48% year-to-date. Over the past year, HIMS shares have now surged nearly 185%.


Category: E-Commerce

 

2025-04-29 14:35:40| Fast Company

Major orders canceled. Containers of products left stranded overseas. No roadmap for what comes next.The Trump administration raised tariffs on goods from China to 145% in early April. Since then, small business owners who depend on imports from China to survive have become increasingly desperate as they eye dwindling inventory and skyrocketing invoices.President Donald Trump seemed to back down somewhat last week when he said he expected the tariffs to come down “substantially.” That helped set off a rally in the stock market. But for small businesses that operate on razor-thin margins, the back and forth is causing massive upheaval. Some say they could be just months from going out of business altogether. The Massachusetts family-owned game company Game makers are particularly susceptible to the tariffs since the majority of games and toys sold in the U.S. are made in China, according to The Toy Association.WS Game Co., based in Manchester-by-the-Sea, Massachusetts, is a family-owned business that licenses Hasbro board games like Monopoly, Candy Land and Scrabble and creates deluxe versions of them. Its most popular line of games come in boxes that look like vintage books and sell for $40.The company’s games were featured in Oprah’s Favorite Things list in 2024 and sold in 14,000 stores in North America, from big national chains to mom-and-pop stores, said owner Jonathan Silva, whose father founded the company in 2000.All of WS Game’s production is done in China. The tariffs have brought the past 25 years of healthy growth to a screeching halt.Over the past three weeks, WS Game has had three containers of finished games, worth $500,000, stranded in China. It lost orders from three of the largest U.S. retailers totaling $16 million in business. And there’s not much Silva can do about it. “As a small business, we don’t have the runway or the capabilities to move manufacturing on a whim,” said Silva, who has 22 employees. He said the tariffs have “disrupted our business and put us on the verge of insolvency” and estimates he has about a four-month runway to stay afloat if nothing changes.“We’re really hoping that cooler heads prevail,” he said. Artificial flowers in Kentucky Jeremy Rice co-owns House, a home-décor shop in Lexington, Kentucky, that specializes in artificial flower arrangements for the home. About 90% of the flowers his business uses are made in China.Rice uses dozens of vendors. The largest are absorbing some of the cost of the tariffs and passing on the rest. One vendor is raising prices by 20% and another 25%. But Rice is expecting smaller vendors to increase prices by much higher percentages.House offers mid-range artificial flowers. A large hydrangea head will retail for $10 to $16, for example. China is the only place that manufacturers higher quality silk flowers. It would take a vendor years to open a factory in a different country or move production somewhere else, Rice said.Rice ordered his holiday décor early this year. But even after stocking up ahead of the tariffs, he only has enough everyday floral inventory in to last two to three months.“After that, I don’t know what we’re going to do,” he said.Rice is concerned that the trade war will wipe out a bunch of mom-and-pop stores, similar to what happened in the Great Recession and the pandemic.“There’s nowhere to turn, there’s nothing to do,” he said. Tea in Michigan A tea shop in a Michigan college town is also caught in the middle of the ongoing tariff fight.“It’s basically just put a big pit in my stomach,” said Lisa McDonald, owner of TeaHaus, located in Ann Arbor, home to the University of Michigan. McDonald has owned TeaHaus for nearly 18 years and sells tea to customers across the U.S.Americans drank about 86 billion servings of tea in 2024, according to the Tea Association of the U.S.A.. Almost all of that is imported since tea isn’t grown in the U.S. at scale, due to factors ranging from climate to cost.McDonald imports loose-leaf tea from China, India, Kenya, Sri Lanka, and other countries. She says her customer base is “from all over the U.S. and the world.” But she worries there is a limit to what they’ll spend. Her premium teas can cost up to $33 for a 50-gram bag.“I don’t think I can charge $75 for a 50-gram bag of tea, no matter how amazing that tea is,” she said.McDonald understands Trump’s rationale for wanting to use tariffs to spur U.S. manufacturing but says it doesn’t apply to the tea industry.“We can’t grow tea in the U.S. to the extent that we need. We can’t just flip the industry and ‘make tea great again’ in America. It just can’t happen,” she said. Car accessories in Oklahoma Jim Umlauf’s business, 4Knines, based in Oklahoma City, makes vehicle seat covers and cargo liners for dog owners and others. To do so, he needs raw materials such as fabric, coatings and components from China.Umlauf has explored manufacturing in countries other than China since 2018, when Trump first instituted a 25% tariff on goods from China, but has run into complications. In the meantime, 4Knines absorbs the extra cost, which Umlauf says has limited its growth and squeezed its margins.Now, the new tariffs make it nearly impossible to do business. The demand is there, but the company can’t afford to bring over more products.“We only have a limited amount of inventory left, and without some relief, we’ll run out soon,” Umlauf said.As a small business owner who has worked hard to develop a high-quality brand, create jobs and contribute to the community, Umlauf is frustrated. He has tried to contact the White House and other decision-makers to ask for small business support. But he’s gotten zero response.“It’s time for policymakers to consider the full impact of trade policies not just on stock prices or global competitiveness, but on the real people running small businesses,” he said. AP videojournalist Mike Householder in Detroit contributed to this report. Mae Anderson, AP Business Writer


Category: E-Commerce

 

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