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This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars." Read the full article at MarketingProfs
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Marketing and Advertising
Intel just won an epic battle with the European Union over a 1.06 billion ($1.1 billion) fine levied way back in 2009, Bloomberg reported. In a final decision, the EU Court of Justice overturned the original judgement, ruling that regulators didn't provide sufficient proof that Intel gave illegal rebates to PC makers. Intel's European misadventures aren't quite finished yet, though, as it's still battling a 376 million fine ($406 million) imposed by the Commission last year. Back in 2009, the EU ruled that Intel illegally used hidden rebates to squeeze rivals out of the marketplace for CPUs. It also found that Intel paid manufacturers to delay or completely cease the launch of products powered by AMD's CPUs, calling those actions "naked restrictions." The legal process went back and forth for years after that, but in 2017, Europe's highest court ordered the fine to be re-examined as the EU didn't conduct an economic assessment on how Intel's actions impacted rivals. Europe's second highest court confirmed that the Commission carried out an incomplete analysis and overturned the 1.06 billion fine back in 2022. At the time, it said that the EU couldn't establish if Intel's rebates were "capable of having, or were likely to have, anticompetitive effects" due to the incomplete analysis. The Commission launched an appeal to that ruling, but the EU Court of Justice has now upheld it. Still, Intel never appealed the "naked restrictions" part of past decisions, so last year the Commission imposed a new 376 million fine on that basis. Intel is also fighting that penalty too, though, and has sued the EU to recoup interest on the original, larger fine. The processor landscape has changed drastically since the original 2009 ruling, of course. Back then, Intel ruled the PC roost with an 81 percent CPU market share, compared to 12 percent for AMD. Today, Intel's share is down to 63 percent and the company has struggled in the area of chip production next to rival TSMC, which manufacturers the bulk of AMD and NVIDIA's CPUs, GPUs and AI processors. Ironically, Intel has outsourced a large chunk of its production to TSMC and other foundries, to the tune of around 30 percent. Luckily, despite its manufacturing problems, it does appear to have excellent legal counsel.This article originally appeared on Engadget at https://www.engadget.com/computing/intel-wins-latest-antitrust-battle-with-eu-court-133040762.html?src=rss
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If you've been looking to upgrade your smartwatch, now might be the right time. Our favorite smartwatch, the Apple Watch Series 10, is currently on sale with the 42mm model down to $370 from $399 in Jet Black. The 46mm model is down to $399 from $429 and available in Jet Black and Silver Aluminum. Apple released its Series 10 Watch only a month ago, alongside new products like the AirPods 4 and the iPhone 16. We gave it a 90 in our review features like its thinner frame and bigger screens from 41mm to 42mm and 45mm to 46mm. The watch also offers music and podcast listening through its onboard speaker, which worked alright for a quick listen in a quiet space. Its battery also lasts slightly longer than its predecessor's. Health-wise, the Apple Watch Series 10 brings sleep apnea monitoring, tracking your sleeping patterns for 30 days to see if its worth going to a doctor. Notably, the Series 10 Watch doesn't include a Blood Oxygen app as Apple faces ongoing copyright litigation arguing the tech giant infringed on a patent owned by health tech company, Massimo. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/the-apple-watch-series-10-is-30-off-right-now-133026681.html?src=rss
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