Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2026-02-27 14:00:00| Engadget

The MacBook is coming back or at least, that's what the rumors claim. Next week, Apple is expected to announce a colorful, low-cost, non-Air, non-Pro MacBook powered by one of its mobile processors. By avoiding its pricier M-series chips, Apple may reportedly be able to reach a low $699 or $799 price for the MacBook. The $999 MacBook Air is the cheapest laptop on the company's website right now, but Apple also sold the older M1 MacBook Air at Walmart for $700 in 2024, which later went down to $650 last year.That Walmart deal was a smart way for Apple to test out the viability of cheaper MacBooks without building an entirely new product. But now the M1 Airs design looks seriously dated, and the company also needs to move beyond the six-year-old M1 chip. It's time to get serious about delivering a true low-cost Apple laptop.There's another compelling reason to bring back a cheaper MacBook: It's the perfect way  to court disgruntled Windows users, something Apple hasn't really done since its "Get A Mac" ads from the mid-2000s. I figure the unbridled success of the iPhone and iPad made Apple focus less on directly competing with Windows. The sleek designs of the 2011-2015 era MacBook Air and Pros were their main selling points, but Apple's push towards USB-C-only machines and unreliable butterfly keyboards later made it clear it wasn't totally focused on Macs.But now Microsoft is distracted by AI it's been pushing Copilot and AI features for years, instead of improving the Windows experience with more useful upgrades. Recent talk of agentic AI capabilities, which would let Copilot handle tasks for you automatically, also sparked plenty of criticism from Windows users. And with all of the focus on AI, Microsoft has also released some disastrous Windows updates over the last year, which have bricked OS installations. So, Apple, why not make a direct play for Windows users? Last year, I covered why it's a great time to jump ship from Windows to Mac, and I haven't been able to let go of that idea since. Apple's M-series chips are shockingly fast and efficient, and its hardware tends to be more durable than typical PC fare. Rumors point to Apple developing a new aluminum case for the low-cost MacBook, so it will likely feel more polished than a typical sub-$1,000 Windows laptop. macOS has also avoided the bloat that's plagued Windows for years you can turn off Apple Intelligence with two clicks if you want to, and there aren't any annoying ads to deal with. A MacBook Air M5 on a table.Devindra Hardawar for EngadgetAnd while it used to be a pain to transition from Windows to Mac, its far easier these days, especially if you mainly rely on web apps. It also wouldn't be tough for Apple to make short tutorials to help Windows users get their bearings with the macOS basics, like installing apps and juggling app windows. Apple could also make a play for iPhone owners using Windows, who may not be aware of the many ways iOS and macOS are integrated. iPhone mirroring may be a huge draw on its own.Rumors also suggest the upcoming MacBook might use the A18 Pro from the iPhone 16 Pro, a chip that benchmarks faster than the M1. Even if it only has six cores, making it slower for heavy workloads than the M2, an A18 Pro-powered MacBook would still be more than enough power for basic productivity work. Not everyone needs the surprising amount of GPU power in the MacBook Air especially if downgrading means they can save $200 to $300.I'm not saying any of this through any sort of Apple-loving bias. I typically use a MacBook Pro for work, but I'm a Windows user at heart. Windows was my gateway to computing in the '90s, back when Macs were far more expensive than PCs. These days, I spend more time on my Windows desktop making podcasts, playing PC games and bumming around the internet than I do working on Macs. And yet, its hard to deny everything Apple is doing right today the only thing its missing is an inexpensive laptop entry. A $699 or $799 MacBook simply makes sense. And for many Windows users, itll be just the escape from Microsoft they need.This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/a-cheap-macbook-is-the-perfect-way-for-apple-to-win-over-windows-users-130000045.html?src=rss


Category: Marketing and Advertising

 

LATEST NEWS

2026-02-27 13:00:38| Engadget

If theres one thing that stops people using their smart rings over the long term, its the battery life. After all, theyre so unobtrusive, its easy to forget to drop it on the charging plate every few days. It doesnt take long for your pricey gadget to become little more than a very expensive piece of jewelry. Its one of many maladies Ultrahuman is looking to address with the advent of its new Pro, a smart ring boasting up to 15 days of battery life. It even ships with a fancy battery case, which itself includes enough power to last it 45 days, making it easier to keep re-charged on the go. Ultrahuman Ring Pro hasnt just got a far bigger battery, its been re-engineered from the ground up. The companys Bhuvan Srinivasan explained the older hardware had been pushed to its limit, especially in terms of the data it could process. Consequently, the Pro is equipped with a dual core processor with on-device machine learning to better crunch the numbers your body is throwing out. Its memory has also been increased, holding up to 250 days of data before it needs to sync with your smartphone. As well as improvements to durability, the new ring is also easier to cut apart in the hopefully rare event your finger, or its battery, begins to swell. Ultrahuman Ill admit, having seen a prototype Pro Charger in person back in January, that its the prettiest way to re-juice a smart ring Ive ever seen. Whereas Samsung and Oura have both opted for discreet, ring box-style hardware, Ultrahuman made something designed to sit on your nightstand. Its not taking up space just for show, either, since it includes the aforementioned battery, LED charge indicator, speaker and haptics. Its also got the ability to diagnose and address firmware issues to eliminate worries around firmware issues bricking devices. Ultrahuman At the same time, Ultrahuman is pulling the covers off Jade, its new real time biointelligence AI. The company promises Jade will be able to pull real-time actionable insights, and even start breathwork or trigger Afib detection. Jade is expected to get new features over time, with some examples being ordering good, changing your room temperature or flagging potential health issues. The idea is that Jade will keep a constant eye on your health, pulling in data from the ring, M1 continuous glucose monitor and environmental stats from your Ultrahuman Home. Naturally, well be getting in the Pro to test and will give our opinions on how effective all of this is when weve spent a month or two actually using it. But if youd rather not wait and youre based outside the US, you can pre-order the Ultrahuman Ring Pro right now, for $479, with shipments beginning in March. If you already have an Ultrahuman Ring, you can also get a trade-in deal to help cut the cost of the new model.This article originally appeared on Engadget at https://www.engadget.com/wearables/ultrahumans-new-pro-ring-comes-with-15-days-battery-life-120038820.html?src=rss


Category: Marketing and Advertising

 

2026-02-27 12:27:06| Engadget

OpenAI has vowed to strengthen its safety protocols and to notify law enforcement of credible threats sooner in a letter addressed to Canadian authorities, according to Politico and The Washington Post. If youll recall, Canadian politicians summoned the companys leaders after reports came out that it didnt notify authorities when it banned the account owned by the Tumbler Ridge, British Columbia mass shooting suspect back in 2025. Some of OpenAIs leaders have already met with Candian officials, and British Columbia Premier David Eby said Sam Altman had also agreed to meet with him. While OpenAI has yet to announce changes to its rules, Ann OLeary, its vice president of global policy, reportedly wrote in the letter that the company will tweak its detection systems so that they can better prevent banned users from coming back to the platform. Apparently, after OpenAI banned the shooters original account due to potential warnings of committing real-world violence, the perpetrator was able to create another account. The company only discovered the second account after the shooters name was released, and it has since notified authorities. Further, OpenAI will now notify authorities if it detects imminent and credible threats in ChatGPT conversations, even if the user doesnt reveal a target, means, and timing of planned violence. OLeary explained that if the new rules had been in effect when the shooters account was banned in 2025, the company would have notified the police. OpenAI will also establish a point of contact for Canadian law enforcement so it can quickly share information with authorities when needed. The Canadian government sees OpenAIs decision not to report the shooters original account as a failure. It threatened to regulate AI chatbots in the country if their creators cannot show that they have proper safeguards to protect its users. Its unclear at the moment if OpenAI also plans to roll out the same changes in the US and elsewhere in the world.This article originally appeared on Engadget at https://www.engadget.com/ai/openai-will-notify-authorities-of-credible-threats-after-canada-mass-shooters-second-account-was-discovered-112706548.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

27.02Celebrate Pokémons 30th anniversary with this Game Boy-shaped music player
27.02Pokémon Winds and Waves are coming to Switch 2 in 2027
27.02Engadget Podcast: Xbox's leadership shakeup and Samsung's Galaxy S26
27.02The Morning After: The Galaxy S27 Ultras Privacy Display is pretty cool
27.02A cheap MacBook is the perfect way for Apple to win over Windows users
27.02Ultrahumans new Pro ring comes with 15 days battery life
27.02OpenAI will notify authorities of credible threats after Canada mass shooter's second account was discovered
27.02Google Maps will finally be usable in South Korea
Marketing and Advertising »

All news

27.02Government to give go-ahead for 1bn defence helicopter deal
27.02Celebrate Pokémons 30th anniversary with this Game Boy-shaped music player
27.02Vishal Mega Mart bulk deal: Govt of Singapore, HDFC MF buy stakes as promoter sells 14% for Rs 7,636 crore
27.02Pokémon Winds and Waves are coming to Switch 2 in 2027
27.02Dell shares jump 17%, hit 3-month highs on forecast to double AI server revenue
27.02CoreWeave slumps 15% as doubling capital expenditure sparks margin concerns
27.02Engadget Podcast: Xbox's leadership shakeup and Samsung's Galaxy S26
27.02Block shares soar 16% as Jack Dorsey leans on AI to trim workforce
More »
Privacy policy . Copyright . Contact form .