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For decades, design followed a singular truth. Whether it was the insistence that form follows function or the later pivot toward form follows emotion, the industry tended to adhere to a simple formula for design thinking: Find your North Star and follow. But that formula does not fit todays reality. Form follows X is no longer a clean equation, because X isnt a single variable. Its a constellation that refuses to be reduced to one guiding idea. Modern design across brands, products, and experiences must use a multidimensional approach, speaking to function, feeling, context, narrative, culture, and experience, all at once. HUMAN EXPERIENCE DESIGN Some of todays biggest brands are already accomplishing this balancing act. Rivian offers a clear example of a brand showing up consistently across form, function, and feeling. At its core, Rivian builds electric vehicles, but the brands shift from product to experience is evident far beyond the car itself. From the thoughtful utility of the vehicles, designed for both rugged performance and everyday life, to its immersive retail spaces (think playground, not showroom), and community activations, Rivian operates at the intersection of engineering, lifestyle, and narrative. The result is a brand where technology, adventure, sustainability, and culture weave together to form a truly unique and modern design. Meanwhile, Netflix released the final episode of Stranger Things in theaters over the holidays, inviting people off their laptops and into the real world to watch the wildly popular show surrounded by super fans. This, combined with its multi-award winning shows in the West End and on Broadway, not to mention the newly launched Netflix House, is a great example of multidimensional thinking. For these brands, the new formula is clear: Consumers want experiences that operate on multiple dimensions at once. MULTIDIMENSIONAL DESIGN ARCHITECTURE To build for this new landscape, designers must move beyond linear thinking into a multidimensional approach, resting on three core pillars: 1. Anchored in narrative As in-person and digital environments continue to merge, narrative consistency becomes the glue holding an experience together. The brand story must show up authentically, whether someone is scrolling an app, walking through a flagship store, or entering a fully immersive activation. Nike does this beautifully. From its Run Club to House of Innovation stores to SNKRS drops, every dimension reflects the same core story: aspiration, movement, self-betterment. Each touchpoint has its own texture, but the spirit remains intact. 2. Breaks skill silos Multidimensional experiences emerge only when traditional design silos are intentionally broken. Architects, filmmakers, digital designers, spatial designers, game creatorseach carries a different perspective, discipline, constraint, and freedom. Its only when these ways of thinking converge that the richest experiences emerge. Disney Imagineering stands as perhaps the most iconic example of this intentional barrier breaking, bringing engineers, artists, storytellers, and technologists together to create environments where narrative, architecture, and emotion coexist seamlessly. 3. AI as the new experience engine AI is accelerating this shift, giving designers tools to create experiences as adaptive as the people who move through them. Picture entering a space that gently responds to your state of mindlighting softens when youre overwhelmed, or the physical environment adjusts like a host who senses what you need before you do. Multidimensional design thinking is building worlds that feel both impossible and inevitable. Both Spotifys AI DJ and DeepMinds Genie 3 hint at whats coming: hyper-personalized experiences that meet every individual in real time. Its the next frontier of design (and of hospitality). FROM NORTH STAR TO CONSTELLATION Multidimensional design recognizes that humans arent one-note, so our products, environments, and stories shouldnt be either. The designers who thrive will be those who can move fluidly between dimensions, choreographing function, emotion, story, and technology into something deeply human. Brands like Netflix and Rivian are just early examples of whats possible when we embrace every dimension of lived experience. Andrew Zimmerman is CEO of Journey.
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E-Commerce
Luigi Mangione is due in federal court Friday for a pivotal hearing in his fight to bar the government from seeking the death penalty against him in the killing of UnitedHealthcare CEO Brian Thompson.Mangione’s lawyers contend that authorities prejudiced his case by turning his December 2024 arrest into a “Marvel movie” spectacle and by publicly declaring their desire to see him executed even before he was formally indicted.If that doesn’t work, they argue, the charge that has enabled the government to seek the death penalty murder by firearm should be thrown out because it is legally flawed.Federal prosecutors say Mangione’s lawyers are wrong, countering that the murder charge is legally sufficient and that “pretrial publicity, even when intense” is hardly a constitutional crisis. Any concerns about public perceptions can be alleviated by carefully questioning prospective jurors about their knowledge of the case, prosecutors wrote in a court filing.Mangione has pleaded not guilty to federal and state murder charges, which carry the possibility of life in prison.Friday’s hearing, Mangione’s first trip to Manhattan federal court since his April 25 arraignment, is also expected to cover the defense’s bid to exclude certain evidence. U.S. District Judge Margaret Garnett has said she also plans to set a trial date.A cause célbre for people upset with the health insurance industry, Mangione’s court appearances have draw dozens of supporters, some of whom wear green clothing or carry signs expressing solidarity with him.Mangione’s lawyers have asked the judge to bar the government from using certain items found in a backpack during his arrest, arguing that the search was illegal because police had not yet obtained a warrant.Those items include a gun that police said matched the one used to kill Thompson and a notebook in which he purportedly described his intent to “wack” a health insurance executive.One big question is whether Garnett will need to hold a separate hearing on the evidence issue like one last month that took three weeks in Mangione’s parallel state murder case.Mangione’s lawyers want one. Prosecutors don’t. They contend police were justified in searching the backpack to make sure there were no dangerous items and that the gun, notebook and other evidence would have eventually been found anyway.Thompson, 50, was killed Dec. 4, 2024, as he walked to a Manhattan hotel for UnitedHealth Group’s annual investor conference. Surveillance video showed a masked gunman shooting him from behind. Police say “delay,” “deny” and “depose” were written on the ammunition, mimicking a phrase used to describe how insurers avoid paying claims.Mangione, 27, the Ivy League-educated scion of a wealthy Maryland family, was arrested five days later at a McDonald’s in Altoona, Pennsylvania, about 230 miles (about 370 kilometers) west of Manhattan.He’s already had success paring down his state case. In September, a judge threw out state terrorism charges against him.U.S. Attorney General Pam Bondi announced last year that she was directing federal prosecutors to seek the death penalty, declaring that capital punishment was warranted for a “premeditated, cold-blooded assassination that shocked America.”Mangione’s lawyers argue that Bondi’s announcement, which she followed with Instagram posts and a TV appearance, showed the decision was “based on politics, not merit.” Her remarks tainted the grand jury process that resulted in his indictment a few weeks later, they said.Bondi’s statements and other official actions, including a choreographed perp walk in which armed officers led Mangione from a Manhattan pier, “have violated Mr. Mangione’s constitutional and statutory rights and have fatally prejudiced this death penalty case,” his lawyers said.On Wednesday, federal prosecutors pushed back on what they said were the defense’s “meritless” and “misleading” claims that Bondi’s decision was tainted by her past work as a lobbyist for a firm whose clients include UnitedHealthcare’s parent company. Michael R. Sisak and Larry Neumeister, Associated Press
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E-Commerce
Hiring likely remained subdued last month as many companies have sought to avoid expanding their workforces, though the job gains may be enough to bring down the unemployment rate.December’s jobs report, to be released Friday, is likely to show that employers added a modest 55,000 jobs, economists forecast. That figure would be below November’s 64,000 but an improvement after the economy lost jobs in October. The unemployment rate is expected to slip to 4.5%, according to data provider FactSet, from a four-year high of 4.6% in November.The figures will be closely watched on Wall Street and in Washington because they will be the first clean readings on the labor market in three months. The government didn’t issue a report in October because of the six-week government shutdown, and November’s data was distorted by the closure, which lasted until Nov. 12.Another wrinkle: The economy lost 105,000 jobs in October, mostly because federal government employment fell 162,000, reflecting a purge of federal workers earlier last year by Elon Musk’s Department of Government Efficiency. That drop won’t be repeated.Still, sluggish hiring in December would underscore a key conundrum surrounding the economy as it enters 2026: Growth has picked up to healthy levels, yet hiring has weakened noticeably and the unemployment rate has increased in the last four jobs reports.Most economists expect hiring will accelerate this year as growth remains solid. Yet they acknowledge there are other possibilities: Weak job gains could drag down future growth. Or the economy could keep expanding at a healthy clip, while automation and the spread of artificial intelligence reduces the need for more jobs.Economists do expect Friday’s jobs report to have some good news, driven partly by a rebound from the government shutdown, which likely drove a higher unemployment rate in November. Still, should the rate remain at 4.6% or even tick higher, that would be a cause for concern.“I’m really looking for a lot of that weakness to reverse in December,” said Martha Gimbel, executive director of the Yale Budget Lab, “and if it doesn’t, I am going to start getting much iffier about the labor market.”Either way, December’s report will cap a year of sluggish hiring, particularly after “liberation day” in April when President Donald Trump imposed sweeping tariffs on dozens of countries, though many were later delayed or softened.The economy generated an average of 111,000 jobs a month in the first three months of the year. But that pace dropped to just 11,000 in the three months ended in August, before rebounding slightly to 22,000 in November.Even those figures are likely to be revised lower in February, when the government completes an annual benchmarking of the jobs figures to an actual count of jobs derived from companies’ unemployment insurance filings. A preliminary estimate of that revision showed it could reduce total jobs as of March 2025 by 911,000.And last month, Federal Reserve Chair Jerome Powell said that the government could still be overstating job gains by about 60,000 a month because of shortcomings in how it accounts for new companies as well as those that have gone out of business. The Labor Department is expected to update those methods in its report next month.Last November, the U.S. economy had just 770,000 more jobs than 12 months earlier, down from 1.9 million in the 12 months ending in November 2024 and the smallest yearly gain since early 2021. The benchmark revisions next month will likely reduce that figure even further.With hiring so weak, the Federal Reserve cut its key short-term interest rate three times late last year, in an effort to boost borrowing, spending, and hiring. Yet Powell signaled that the central bank may keep its rate unchanged in the coming months as it evaluates how the economy evolves.Should December’s jobs report come in surprisingly weak, it could strengthen case for a rate reduction at the Fed’s next meeting Jan. 27-28.Even with such sluggish job gains, the economy has continued to expand, with growth reaching a 4.3% annual rate in last year’s July-September quarter, the best in two years. Strong consumer spending helped drive the gain. The Federal Reserve Bank of Atlanta forecasts that growth could slow to a still-solid 2.7% in the final three months of last year.Many economists are optimistic that growth will pick up in 2026, in part because Trump’s tax legislation, approved last summer, should lead to outsize tax refunds this spring. If growth does accelerate, it’s possible hiring may as well. At the same time, there are signs that companies are using technology and other tools to make their workers more efficient, which can spur growth without requiring more jobs.At the same time, inflation remains elevated, eroding the value of Americans’ paychecks. Consumer prices rose 2.7% in November compared with a year ago, little changed from the beginning of the year and above the Fed’s 2% target. Christopher Rugaber, AP Economics Writer
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E-Commerce
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