Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2025-01-14 16:00:17| Engadget

Amazon had been planning to roll out a new Alexa powered by generative AI in October 2024, but that obviously didn't happen. According to reports that came out back then, the company pushed back its new voice assistant's release to sometime this year. Now, a new report by The Financial Times says the company still needs to be able to overcome "several technical hurdles" before it can launch a more powerful version of Alexa. One of the main problems it has to solve is "hallucinations," which are incorrect or false results that generative AIs produce at times.  Hallucinations have to be "close to zero," Rohit Prasad, leader of Amazon's artificial general intelligence (AGI) team told FT. Since people tend to use Alexa throughout the day, it could end up spitting out a lot of false information if Amazon fails to address the issue. Prasad admits that hallucinations are "still an open problem in the industry," but his team is "working extremely hard on it." Amazon also has to work Alexa's response speed or latency, because users expect to get a response quickly after they ask the assistant a question or after they ask it to perform a task.  The Amazon AGI lead said that getting Alexa to that last mile has been really hard. "Sometimes we underestimate how many services are integrated into Alexa, and its a massive number," he told FT. His team has to ensure that the new assistant will be able to work with hundreds of third-party apps and services. The new Alexa is expected to be powered by Anthropics Claude AI and the company's in-house Amazon Nova models, and it will reportedly require a subscription as a way for the company to make money. But it still has no solid release date, and based on what a current employee told the publication, it's not rolling out anytime soon. Amazon still has a lot of things to do, they said, such as making sure it works "close to 100 percent of the time," adding child safety filters and testing Alexa various integrations. This article originally appeared on Engadget at https://www.engadget.com/ai/amazons-ai-lead-says-technical-issues-are-holding-back-alexa-ai-150017067.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

08.05Which US Jobs Are Using Generative AI the Most? [Infographic]
08.05The Secret to B2B Event Success: The Virtual Sandwich Method
08.05AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth
08.05Lidl cuts cartoon marketing from low-nutrition products
07.05Are AI Customer Experience Agents Helpful?
07.05What Does the Marketer of the Future Look Like?
07.05Using AI, BBC Maestro resurrects Agatha Christie as a writing teacher
06.05The State of B2B Influencer Marketing in 2025
Marketing and Advertising »

All news

09.05Geopolitical tensions not yet a red flag for investors: Cameron Brandt
09.05Ravi Infrabuild Projects files draft papers with Sebi to raise Rs 1,100 cr through IPO
09.05Indias Kamikaze drone strike on Pakistan boosts this Israeli stock with an Adani connection
09.05Hotel stocks sink up to 7% after Pakistan's drone attacks in India
09.05Trump hints tariffs on China may drop as talks set to begin
09.05MCX shares fall nearly 7% after reporting Q4 results
09.05Kalyan Jewellers shares jump 3% after Q4 net profit rises 36% YoY to Rs 188 crore
09.05India UK FTA paves way for similar agreements with countries like USA, EU: Bank of Baroda
More »
Privacy policy . Copyright . Contact form .