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Amazon had been planning to roll out a new Alexa powered by generative AI in October 2024, but that obviously didn't happen. According to reports that came out back then, the company pushed back its new voice assistant's release to sometime this year. Now, a new report by The Financial Times says the company still needs to be able to overcome "several technical hurdles" before it can launch a more powerful version of Alexa. One of the main problems it has to solve is "hallucinations," which are incorrect or false results that generative AIs produce at times. Hallucinations have to be "close to zero," Rohit Prasad, leader of Amazon's artificial general intelligence (AGI) team told FT. Since people tend to use Alexa throughout the day, it could end up spitting out a lot of false information if Amazon fails to address the issue. Prasad admits that hallucinations are "still an open problem in the industry," but his team is "working extremely hard on it." Amazon also has to work Alexa's response speed or latency, because users expect to get a response quickly after they ask the assistant a question or after they ask it to perform a task. The Amazon AGI lead said that getting Alexa to that last mile has been really hard. "Sometimes we underestimate how many services are integrated into Alexa, and its a massive number," he told FT. His team has to ensure that the new assistant will be able to work with hundreds of third-party apps and services. The new Alexa is expected to be powered by Anthropics Claude AI and the company's in-house Amazon Nova models, and it will reportedly require a subscription as a way for the company to make money. But it still has no solid release date, and based on what a current employee told the publication, it's not rolling out anytime soon. Amazon still has a lot of things to do, they said, such as making sure it works "close to 100 percent of the time," adding child safety filters and testing Alexa various integrations. This article originally appeared on Engadget at https://www.engadget.com/ai/amazons-ai-lead-says-technical-issues-are-holding-back-alexa-ai-150017067.html?src=rss
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Marketing and Advertising
Weber introduced the all-new Searwood smart pellet grill in early 2024, offering a new design in the follow-up to the SmokeFire series that debuted in 2020. In a bid to offer quality performance at a lower price, the company has announced its Smoque grill (pronounced "smoke"). With a versatile temperature range of 180 to 500 degrees Fahrenheit, this new model is still a do-it-all pellet grill, and a new vent system circulates smoke and heat around the cooking chamber efficiently. The Smoque has a very similar overall design to the Searwood, but the most noticeable difference on the new model is the simplified controller. You still get support for two wired food probes, but this grill is controlled by a single knob. Despite the smaller display, the LCD panel can still be easily read from a distance, providing real-time updates on grill temperature, food temperature, timers and more. The controller works with the Weber Connect app to send all of those stats to your phone. And thanks to Wi-Fi connectivity, you can monitor the cooking process from anywhere. The biggest change on the Smoque is inside the cook box. Here, Weber has designed a vent system that sits between the burn pot and the cooking grates. This replaces the company's trademark Flavorizer bars from both the SmokeFire and Searwood (and what you'll find on its gas grills). The new setup circulates air and smoke evenly around your food, according to Weber, while also directing grease directly into the easily removable pan. Ash falls to the bottom of the cooking chamber during use and it can be swept into the same receptacle without the need for a vacuum. Weber Like Searwood, the Smoque is equipped with Weber's Rapid React tech that enables the grill to recover quickly after you open the lid. What's more, the new model hits the target temperature in 15 minutes and a Smoke Boost setting can be activated with via the turn-and-press knob. The Smoque is also compatible with the Weber Works and Weber Crafted lines of accessories, including the super handy grill caddy that reduces trips back inside. You can also add front-folding, side and bottom shelves for an additional cost. The 22-inch Weber Smoque is $699 while the 34-inch XL version is $899. Both will be available from retailers and the company's website later this year. For reference, the Searwood 600 is $899 and the XL model there is $1,199. Alongside the Smoque, Weber also revealed updates to its gas grill lineup as well as its flat-top griddles. First, the company upgraded the Spirit gas grill with Boost Burners in a specialized Sear Zone and an easy-to-read digital thermometer akin to what's available on the Slate griddles. And speaking of Slate, there's now a 28-inch version for $549. You still get three burners and Weber's pre-seasoned, rust-resistant cooking surface. A snap-on rail accommodates Weber Works accessories and the griddle's burners can hit temperatures over 500 degrees Fahrenheit in as little as 10 minutes. The new Spirit grills are available now in two-, three- and four-burner options starting at $399. The new size of the Slate will be available in early 2025. This article originally appeared on Engadget at https://www.engadget.com/home/kitchen-tech/weber-aims-to-deliver-smart-grilling-performance-at-a-lower-price-with-the-smoque-150013216.html?src=rss
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Marketing and Advertising
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry? Read the full article at MarketingProfs
Category:
Marketing and Advertising
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