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The first 27 satellites for Amazon’s Kuiper broadband internet constellation were launched into space from Florida on Monday, kicking off the long-delayed deployment of an internet-from-space network that will rival SpaceX’s Starlink. The satellites are the first of 3,236 that Amazon plans to send into low-Earth orbit for Project Kuiper, a $10 billion effort unveiled in 2019 to beam broadband internet globally for consumers, businesses and governmentscustomers that SpaceX has courted for years with its powerful Starlink business. Sitting atop an Atlas V rocket from the Boeing and Lockheed Martin joint-venture United Launch Alliance, the batch of 27 satellites was lofted into space at 7 p.m. EDT pm from the rocket company’s launch pad at the Cape Canaveral Space Force Station. Bad weather scrubbed an initial launch attempt on April 9. Kuiper is arguably Amazon’s biggest bet under way, pitting it against Starlink as well as global telecommunications providers like AT&T and T-Mobile. The company has positioned the service as a boon to rural areas where connectivity is sparse or nonexistent. The mission to deploy the first operational satellites has been delayed more than a yearAmazon once hoped it could launch the inaugural batch in early 2024. The company faces a deadline set by the U.S. Federal Communications Commission to deploy half its constellation, 1,618 satellites, by mid-2026, but its slower start means Amazon is likely to seek an extension, analysts say. Hours or possibly days after the launch, Amazon is expected to publicly confirm initial contact with all of the satellites from its mission operations center in Redmond, Washington. If all goes as planned, the company said it expects to “begin delivering service to customers later this year.” ULA could launch up to five more Kuiper missions this year, ULA CEO Tory Bruno told Reuters in an interview this month. Amazon said in a 2020 FCC filing that it could begin service in some northern and southern regions at 578 satellites, with coverage expanding toward Earth’s equator as the company launches more satellites. The Web services and e-commerce giant’s Project Kuiper is an ambitious foray into space, with a late start in a market dominated by SpaceX. But Amazon executives see the company’s deep consumer product experience and established cloud computing business that Kuiper will connect with as an edge over Starlink. Amazon launched two prototype satellites in 2023 in tests it said were successful, before de-orbiting them in 2024. It had been relatively quiet about the program’s development until announcing its first Kuiper launch plans earlier this month. ‘ROOM FOR LOTS OF WINNERS’ Elon Musk’s SpaceX, with a unique edge as both a satellite operator and launch company with its reusable Falcon 9, has put more than 8,000 Starlink satellites in orbit since 2019, marking its 250th dedicated Starlink launch on Monday. Its deployment pace has hastened to at least one Starlink mission per week, each rocket with roughly two-dozen satellites on board to expand the network’s bandwidth and replace outdated satellites. That quick pace has helped Musk’s company amass more than 5 million internet users across 125 countries, upend the global satellite communications market and woo military and intelligence agencies that have sought to use Starlink and its manufacturing line for sensitive national security programs. Amazon Executive Chairman Jeff Bezos has voiced confidence that Kuiper can compete with Starlink, telling Reuters in a January interview “there’s insatiable demand” for internet. “There’s room for lots of winners there. I predict Starlink will continue to be successful, and I predict Kuiper will be successful as well,” he said. “It will be a primarily commercial system, but there will be defense uses for these LEO constellations, no doubt,” he added, referring to low-Earth orbit. Amazon in 2023 revealed its Kuiper consumer terminals, an LP vinyl record-sized antenna that communicates with Kuiper satellites overhead, as well as a smaller terminal whose size it compares to its e-book Kindle device. The company expects to make tens of millions of the devices for under $400 each. Amazon in 2022 booked 83 rocket launches from ULA, France’s Arianespace and Blue Origin, Bezos’ space company, snagging the industry’s biggest-ever launch deal as it prepared to begin Kuiper deployment. Joey Roulette, Reuters
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E-Commerce
As a kid, Matt Stevens and his neighbor used to hunker down and get set up for a game of flick football. Stevens was always the Cowboys. His neighbor was always the Steelers. Only problem was, they barely ever got to finish the game itself. We would oftentimes run out of time, because I would spend so long making the poster for the game, Stevens says. The North Carolina-based independent designer has long had a knack for using his creative skills to bring fictive worlds to life based on real-world IPand, well, it tracks that if anyone was going to make an idea as random as Good Movies as Old Books work, it would be him. [Photo: Chronicle Books] MID-CENTURY MASH-UP Stevenss new bookin which he delivers exactly what the title promises across 200-plus fake vintage book coversis out today. And it works delightfully. As for how he found himself turning the book-to-screen paradigm on its head in the first place, around 2020, he was helping his friend, former NFL player turned entertainment producer Ryan Kalil, pitch a project. Seeking a way to give a potential film project a unique visual spin, Stevens designed an image of it as an old linen-bound book. I’ve always loved the whole mash-up culture, he says. Putting something in a new context and seeing it differently has always been very interesting to me. [Photo: Chronicle Books] After losing his father when he was young, Stevens says cinema offered a cathartic outlet, and he developed a lifelong passion for it. So after creating that first film as book for the pitch, he realized he had stumbled upon a new side project combining the things he lovesand he kept going. He began putting his initial creations on social media, and they resonated. Having initially experimented with early 1900s cover aesthetics, he discovered his sweet spot in mid-century book cover design (he particularly loves Penguins work during the era). Anything where the idea is reduced down to its bare essentials is really satisfying for me, he says. And I think a lot of that just showed up in the mid-century stuff where they’re printing in very limited colors, and they’re paring it down to the most bare-bones details. [Photo: Chronicle Books] His chameleonic ability to design across styles and eras is a testament to the small shops and agencies where he worked over the years, where every member of a nimble team was responsible for, well, everything. In the book, that manifests in a Saul Basstinged spin on Cameron Crowes Say Anything; a veritable Push Pin Studios take on Mad Max: Fury Road; a Terminator cover that feels almost as if its a lost paperback history of the Roman empire. At first, he was hesitant to touch IP that had a deep legacy of specific imagery associated with it. But he eventually embraced the thrill of itsuch as in the case of, say, his unexpected take on Ghostbusters. Breaking the title typographically immediately sets it on new ground, and the ominous silhouetted figures set against the limerick green background offer a fresh look at a beloved, well-worn property. It was exciting to me to go, Okay, everybody knows that there are a million iconic images of this thing. How do I come up with something that’s different? [Photo: Chronicle Books] KICK-STARTING A COLLECTION Designing a fake book for a very real movie is not unlike designing an actual cover for a very real book. I love the medium of book design, Stevens says. To me, it’s one of the purest andmost satisfying challenges in the way that a poster is. Sometimes he starts with the idea he wants to explore, and sometimes he starts with a style that he wants to play within. Either way, when he sets out to design a fake cover for a flick, he rewatches ita process that can reveal the film to him in all-new ways. [Photo: Chronicle Books] It’s just a different way of watching [movies]. You’re looking at themes and iconic images, he says. I think it just deepened my love for some of them. As for his subjects, he says hes not out to create a Best Of cinematic list. Rather, he goes with the films he loves, the films that inspired him, or films that seem fertile ground for a fresh spin. He says the latter is often what resonates with viewers the most, such as his cover for Mad Max: Fury Road. After he reached 100 books, in 2020 he launched a Kickstarter campaign to produce a book of them, which brought in $57,000, nearly doubling its initial goal. When he designed 100 more, he Kickstarted a second volume. A literary agent, meanwhile, had been gifted one of Stevenss prints, and hung it on her wall. Someone in her office asked if she liked Stevenss bookbut the agent had no idea one even existed. So she reached out to him, and thats why Chronicle is now publishing a new volume collecting the best of his first two, with an additional 60 new covers (and an accompanying box set of 100 postcards). [Photo: Chronicle Books] The ironic thing? Designing fake book covers has led Stevens to gigs designing real ones. For the moment, he has taken a break from his fictive jacketsbut when someone lands on such a curious mix of passion and side-project success, can they ever really give it up? I just saw Sinners this weekend, and it’s like, Oh, I’d love to work on that, he says with a laugh. So who knows?
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E-Commerce
Youve been knocking it out of the park. Your projects deliver, your name comes up in leadership meetings, and now youve been tapped for the next step: your first management role. Its exciting. Its validating. But its also a lot like stepping off a cliff with no parachuteespecially if no ones told you what leadership really requires. In fact, nearly half of first-time managers report feeling unprepared when they take on their new roles. Why? Because being a high-achieving individual contributor is a completely different job than managing people. It’s not a promotionit’s a profession. So, before you accept that new title and the corner Slack channel that comes with it, hit pause. Ask yourself these four essential questions, drawn from my work with hundreds of managers at Arrowhead Engineered Products and OTC Industrial Technologies. Each one will help you determine if youre readyand what to work on if youre not. 1. Do You Genuinely Enjoy Empowering Others? Or Do You Prefer Doing the Work Yourself? All too often, Ive seen rising stars get promoted only to flounder under the weight of delegation. The problem isnt intelligence or ambitionits a mindset mismatch. Management is no longer about what you can do; its about what you can enable others to do. Two useful questions to ask yourself are, Do I find satisfaction in helping others succeed? and Am I willing to let go of doing it my way in favor of coaching someone through theirs? One high-performing sales rep at one of our subsidiaries had a stellar track record and was promoted to manage a regional team. Six months in, results were stagnant. At a leadership retreat, he realized hed been micromanaging every dealunintentionally robbing his team of growth and ownership. With targeted coaching, he transitioned to a mentoring model. The result? Revenue climbed, morale improved, and he built a far more resilient team. If your dopamine still comes from crossing tasks off your own list, management might not be the right moveyet. Instead, look for opportunities to lead informal teams or mentor junior staff before you make the leap. 2. How Comfortable Are You Owning Both Team Winsand Failures? When things go right, great managers give credit away. When things go wrong, they take responsibility. Its counterintuitive, and its hardespecially if youre used to being rewarded for your own performance. This isnt just about accountability. Its about resilience, emotional intelligence, and setting the tone. Your team will take cues from how you respond to adversity. Do you spiral or solve? Do you blame or build? Try these reflection prompts: How do I react when something goes wrong thats outside my control? Can I coach someone through a tough performance conversation without making it personal? At OTC, we train managers using scenario planning. One notable case study involves a division leader who faced a serious service failure that caused a major client to threaten walking away from the contract. Rather than deflect blame or point fingers at the team, the leader chose to step up, take full ownership of the situation in front of the client, and offer a clear plan for how the problem would be addressed. This response not only salvaged the client relationship, but it also strengthened it. The client later expanded their contract with OTC. This example underscores one of the key tenets in leadership: Leaders earn trust when they absorb the blame and redirect the credit. When done right, this kind of accountability builds lasting trust within teams and with clients, turning potential crises into opportunities for deeper connections and future success. 3. Are You Prepared to Create Both a Personaland TeamDevelopment Plan for Growth? Management isnt a one-and-done skill set. You dont learn it once and coast. Great managers are obsessed with improvementfor themselves and for their teams. Do you have a plan for how youll develop as a leader? Do you know how to identify skill gaps on your teamand help close them? Ask yourself: When was the last time you asked for feedback? What did you do with it? Could you sit down tomorrow and outline growth goals for each of your direct reports? At one of our leadership retreats, a newly promoted engineering manager discovered that she had never asked her team what skills they wanted to develop. When she did, it revealed a strong desire for cross-training and professional growth opportunities. She responded by introducing monthly “learning lunches” where team members could share knowledge and build skills together. The results were immediateengagement and collaboration skyrocketed, and the teams performance improved. The best managers dont just set development goalsthey actively ask their team about their aspirations. To put this into practice, try using a simple grid to map out development goals for each person on your team, including timelines, support needs, and growth areas. This exercise helps you align team ambitions with business goals, creating a mutually beneficial development plan. To take it a step further, regularly take part in self-assessments to evaluate your own growth areas as a leader. Self-awareness is key to understanding where youre excellingand where you may need more support. 4. Can You Navigate Ambiguity and Prioritize Like a CEO? Finally, one of the most underappreciated skills of a first-time manager is prioritization. Not everything can be doneand not everything should be. Youll be responsible for choosing what matters most, often with incomplete information and imperfect data. Start thinking now: When faced with 10 tasks, can I confidently identify the top three? Can I say noor not nowto requests that dont align with team goals? We teach managers to use an impact-versus-effort matrix to triage tasks. Anything high impact and low effort? Do it immediately. High effort but high impact? Plan for it. Low impact, low effort? Delegate it. Low impact, high effort? Consider eliminating it altogether. One manufacturing site manager used this model to rework his teams weekly meeting structure. The result: fewer redundant check-ins, more time for coaching, and a 12% uptick in on-time project delivery. A Road Map Becoming a manager is one of the most important transitions of your careerbut only if youre ready. These four questions arent just a test; theyre a road map. The more honestly you can answer them, the more successfully youll navigate the leap from standout individual to impactful leader. Because at the end of the day, management isnt about the title. Its about the trust you build, the growth you spark, and the results you drivethrough ohers. So before you say yes, take a moment to ask: am I ready to lead?
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E-Commerce
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