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For its eighth annual campaign, the NFLs My Cause My Cleats initiative which sees players express charitable interests through custom footwear designs is embracing generative AI. Three NFL stars used a tool developed by Amazons AWS to create their custom cleats. Using Amazon Bedrock, the technology combines Anthropics Claude with Stability AIs image generation capabilities to transform simple prompts into detailed designs.Players can select from various artistic styles, including Graffiti, Watercolor, Pixelated and Grunge, and specify up to three colors to guide the AIs creative direction. Raiders defensive end Maxx Crosby, for instance, used terms like pitbull and wild to generate artwork supporting Stand Up for Pits, while Buffalo Bills quarterback Josh Allen collaborated with children from Oishei Childrens Hospital, incorporating their artwork on his cleats for a game against the San Francisco 49ers.Fans can participate, too, by creating their own AI-generated cleat designs through the My Cause, My Cleats microsite and potentially winning a pair of game-worn cleats. AWSs design tool allows users to preview their cleats before sharing them on social media and amplifying support for the charitable causes selected by NFL athletes. For Amazon, meanwhile, its a hands-on way of demonstrating AWS Bedrock and its AI capabilities blending B2C, B2B and cause marketing in one fell swoop.
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Marketing and Advertising
On Monday, Congresswoman Alexandria Ocasio-Cortez (AOC) became the first individual account with a million followers on Bluesky. The decentralized platform has seen a spike in adoption since the US election, with its user base tripling within three months. As for the reason why, AOC wrote about Elon Musks X in a recent post, People are leaving Twitter because its not fun anymore and no one is obligated to be on a platform they dont enjoy. Its not rocket science. AOC has been active on the platform long before its post-election surge, posting 437 times since joining the platform in April 2023. Waitress turned Congresswoman for the Bronx and Queens, her profile description reads. Grassroots elected, small-dollar supported. A better world is possible. Blueskys account is still the most popular on the platform by far, with nearly 17 million followers at the time of publication. But AOCs audience of 1,032,729 users is the most of any individual. The next closest are George Takeis 862,646 followers and Mark Hamills 797,541. As it turns out, being in a legendary Star... franchise and having witty, sharp and socially conscious takes pays off. The top publication is The Onion (769,718), followed by The New York Times ( 762,499), perhaps illustrating that satire is todays most trusted news source. Shameless plug: You can follow Engadget on Bluesky, too.This article originally appeared on Engadget at https://www.engadget.com/social-media/us-representative-alexandria-ocasio-cortez-is-the-first-bluesky-user-with-a-million-followers-202125073.html?src=rss
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Marketing and Advertising
Sony is giving gamers a surprise shot of nostalgia to celebrate PlayStations 30th anniversary and not just the retro hardware that sold out in a flash. A software update pushed on Monday adds the classic boot screen and themes for each generation of console hardware. Choose your favorite generation, Sonys introduction advises before popping up a menu with screen theming options for the PS1 through PS4. After receiving todays update, the software will prompt you to pick one when you boot up for the first time. As youd expect, the themes change the PS5 dashboards menu colors and sound to match each consoles UI. You can try other themes in a new PlayStation 30th Anniversary item atop the consoles settings menu. Sony / Nathan Ingraham for Engadget Unfortunately, Sony says the themes are only available for a limited time. (It hasnt said exactly when theyll be gone.) The decision not to keep them around permanently seems like a missed opportunity. Perhaps someone on Sonys marketing team saw creating a perception of scarcity or avoiding settings menu clutter as more important than letting folks permanently make their dashboard look like something that could fire up Metal Gear Solid or Crash Bandicoot. (Boooo!) Sony did a more pared-down version of this a decade ago when it celebrated 20 years of PlayStation. A free 2014 anniversary theme fitted the PS4, PS3 and Vita with the PS1s look and startup sound.This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/ps5-anniversary-update-adds-themes-for-each-generation-of-the-playstation-184623315.html?src=rss
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Marketing and Advertising
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