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On the same day Apple launched iOS 18.3 to the public, its dedicated sports app got a few tweaks including beefed-up soccer coverage. Apple Sports also now has a new way to navigate favorites and broadcast info for each games page. Apple has invested heavily in soccer for Apple TV+, scooping up the exclusive global rights to Major League Soccer (MLS) until 2033. The streaming service also has several exclusive MLS documentaries, including one about Lionel Messi. His arrival in Americas premier soccer league quickly doubled the services subscriptions. In a far less expensive move, todays Apple Sports update adds the ability to track match scores from Englands FA Cup, the EFL Championship and the League Cup. The update adds a couple of UI tweaks, too. You can now swipe left or right to quickly scroll through your favorite teams and leagues. And its easier to find out how to watch games: Each page now shows which network each nationally broadcast game is on. Apple Sports arrived in February 2024 as an easy, ad-free way to track scores and standings including on the iPhones Lock Screen through Live Activities. The app launched with support for basketball, hockey and soccer, the three major sports active last February. It was later updated to include baseball and football ahead of MLB and the NFLs opening days. In December, Apple added the ability to schedule Live Activities and a tab in the Play-By-Play section for video highlights.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/apple-sports-adds-the-fa-cup-and-other-uk-soccer-tournies-202654579.html?src=rss
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Marketing and Advertising
Meta is giving its AI assistant a better memory in an effort to make the chatbot more useful. The companys latest AI update allows the assistant to remember certain details that you share with it in 1:1 chat and uses your past activity on Facebook and Instagram to make more personalized recommendations. With the change, which will initially be available to the US and Canada, Meta AI will be able to track your preferences based on information you share in chat with it. In a blog post, the company uses the example of food allergies and other dietary restrictions so meta AI will remember to recommend recipes that fit your requirements. But the assistant will also be able to track other details about you, including information about your personal life and relationships. (Meta will allow you to track Meta AIs memories about you and remove specific details.) And, notably, Meta AI can now use your past activity across Facebook and Instagram to inform its interactions with you. Meta For example, the company notes that Meta AI may suggest weekend activities based on the location youve identified on your Facebook profile and specific Reels youve watched. Metas systems know a lot about their users, so these types of recommendations could be pretty far reaching and as eerily-accurate as Metas in-app advertising. When asked for more details about what types of Facebook and Instagram activity may be used for these types of suggestions, a Meta spokesperson pointed to the companys Help Center. Other information from your profile like your age and gender, and interests based on your activity across our products, such as the types of content, including ads, you view or interact with and how you interact with it, it states, may be used to help personalize your interactions with AI. The latest Meta AI updates comes amid increasing hype around China-based DeepSeek, an AI assistant thats currently the top app in Apples App Store. The sudden popularity of the assistant, which was purportedly developed for less than $6 million, has rattled investors and some in the AI industry. Metas Chief AI Scientist, Yann Le Cun, however, said Monday that the market reactions to DeepSeek are woefully unjustified.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-ai-will-now-use-your-facebook-and-instagram-activity-to-inform-its-recommendations-201218403.html?src=rss
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Marketing and Advertising
Bluesky just announced that its adding a new video tab to user profiles as part of a software update. This is nothing too crazy. Its just an easy way for users to easily peruse all of the videos someone has posted, whether its original content or stuff pulled from other social networks. It's like the pre-existing "Media" tab, but exclusively for vids. Engadget/Lawrence Bonk This is yet another pivot to video move by Bluesky. It recently introduced a vertical footage feature on mobile called Trending Videos, which is eerily reminiscent of TikToks, YouTube Shorts and Instagram Reels. There are also several TikTok rivals being built on top of Blueskys AT Protocol, though most are still in closed testing. Even billionaire Mark Cuban wants to get in on the action. All of these upstarts would, of course, receive a much-needed injection of eyeballs if TikTok were to actually be banned, but who knows whats going on there. Bluesky update 1.97 isnt just about the video tab. It also streamlines the process to block folks who pop up in DMs and offers translation improvements.This article originally appeared on Engadget at https://www.engadget.com/social-media/bluesky-adds-a-video-tab-to-user-profiles-193929994.html?src=rss
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Marketing and Advertising
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