 |
|
|
|||||
In a bid to demystify skincare science (and promote its new GF 15% Solution), The Ordinary just launched a free digital library of beauty industry white papers. The initiative, developed by creative agency Uncommon and dubbed 'The Wikileaks of Beauty,' makes peer-reviewed studies and research accessible to consumers worldwide through a searchable database at thetruthshouldbeordinary.com. Articles tackle commonly misunderstood topics like parabens, natural ingredients and sunscreen formulations, accompanied by expert explanations that help translate complex scientific findings into clear, actionable information. The database represents a significant shift in how beauty brands approach transparency, moving beyond ingredient lists to share the deeper scientific context behind formulations and industry claims. By revealing that some widely-held beliefs may be misconceptions such as the assumed dangers of parabens or the superiority of natural ingredients The Ordinary encourages people to make more informed skincare choices. The Estée Lauder-owned brand has also committed to expanding the archive by funding access to additional paywalled research papers and inviting scientists worldwide to contribute their work, creating an open-source knowledge hub that could reshape how consumers engage with beauty science.
Category:
Marketing and Advertising
The Meta Safety Advisory Council has written the company a letter about its concerns with its recent policy changes, including its decision to suspend its fact-checking program. In it, the council said that Meta's policy shift "risks prioritizing political ideologies over global safety imperatives." It highlights how Meta's position as one of the world's most influential companies gives it the power to influence not just online behavior, but also societal norms. The company risks "normalizing harmful behaviors and undermining years of social progress... by dialing back protections for protected communities," the letter reads. Facebook's Help Center describes the Meta Safety Advisory Council as a group of "independent online safety organizations and experts" from various countries. The company formed it in 2009 and consults with its members on issues revolving around public safety. Meta CEO Mark Zuckerberg announced the massive shift in the company's approach to moderation and speech earlier this year. In addition to revealing that Meta is ending its third-party fact-checking program and implementing X-style Community Notes something, X's Lina Yaccarino had applauded he also said that the company is killing "a bunch of restrictions on topics like immigration and gender that are just out of touch with mainstream discourse." Shortly after his announcement, Meta changed its hateful conduct policy to "allow allegations of mental illness or abnormality when based on gender or sexual orientation." It also removed removed a policy that prohibited users from referring to women as household objects or property and from calling transgender or non-binary people as "it." The council says it commends Meta's "ongoing efforts to address the most egregious and illegal harms" on its platforms, but it also stressed that addressing "ongoing hate against individuals or communities" should remain a top priority for Meta as it has ripple effects that go beyond its apps and websites. And since marginalized groups, such as women, LGBTQIA+ communities and immigrants, are targeted disproportionately online, Meta's policy changes could take away whatever made them feel safe and included on the company's platforms. Going back to Meta's decision to end its fact-checking program, the council explained that while crowd-sourced tools like Community Notes can address misinformation, independent researchers have raised concerns about their effectiveness. One report last year showed that posts with false election information on X, for instance, didn't show proposed Community Notes corrections. They even racked up billions of views. "Fact-checking serves as a vital safeguard particularly in regions of the world where misinformation fuels offline harm and as adoption of AI grows worldwide," the council wrote. "Meta must ensure that new approaches mitigate risks globally."This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-safety-advisory-council-says-the-companys-moderation-changes-prioritize-politics-over-safety-140026965.html?src=rss
Category:
Marketing and Advertising
Uber has filed a racketeering suit against a group of legal firms and medical professionals, claiming they staged car crashes and performed unnecessary surgeries to commit insurance fraud, Bloomberg reported. The group allegedly recruited passengers involved in purported or minor vehicle collisions and provided "medical unnecessary... [sometimes] invasive and painful surgeries like spinal fusions," according to the federal suit filed in Brooklyn yesterday. Driving the alleged racket is New York's no-fault insurance, particularly as it applies to cab and rideshare chauffeurs. The city forces those workers to carry personal injury coverage up to $200,000, four times that required for individual drivers providing potential scammers with lucrative targets. There are other issues behind the claim. New York City's largest taxi insurer, ATIC (American Transit Insurance Co.), which insures about 60 percent of the 120,000 for-hire vehicles in the city, recently went insolvent. Uber sued ATIC last year, saying that its "unreasonable practices" spawned 23 lawsuits against Uber, forcing it to deal with the claims itself in court. On top of that, ATIC itself filed a $450 million racketeering suit in December last year, also seeking damages from doctors and others for insurance fraud. That has left New York with a big mess around the availability and pricing of for-hire insurance, so Governor Kathy Hochul recently proposed legislation to make it easier for insurance to adjust commercial car insurance rate. Uber has been pushing for insurance and tort reform in multiple states to address rising insurance costs that have hurt its business. The company recently agreed to a $328 million settlement with New York rideshare drivers who were underpaid between 2014 and 2017. This article originally appeared on Engadget at https://www.engadget.com/transportation/uber-files-racketeering-suit-against-new-york-groups-alleging-car-crash-fraud-130056714.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||