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Apple will reportedly try to succeed where Humane failed (miserably). On Wednesday, The Information reported that the iPhone maker is working on an AI pin. The wearable is said to resemble a slightly thicker AirTag and include multiple cameras, a speaker, microphones, and wireless charging.The report coincides with another from Bloomberg that claims that Apple will revamp Siri as a ChatGPT-style chatbot. When combined with the recent announcement that Google's Gemini will power Siri AI, it looks like the company is finally making a more defined play for a piece of the generative AI pie. On the other hand, the wearable pin is reportedly only in the very early stages and could still be canceled.The pin is described as a thin, flat, circular disc with an aluminum and glass exterior. It includes two cameras (standard and wide-angle) for taking photos and videos of the user's surroundings. It also has three microphones. It includes a speaker and a physical button along one edge. It has a magnetic inductive charging interface, similar to the Apple Watch's charging mechanism.Given the way Apple markets itself as a privacy-focused company, it will be interesting to see how the company pitches the public on what sounds like an incognito recording device. Although on that note, the App Store still hosts the Grok app, which egregiously violates privacy by generating nearly-nude deepfakes of real people despite Apple's rules explicitly prohibiting such apps.The Information says Apple could release its AI pin as early as 2027. The company sounds confident in the device's appeal, as it reportedly plans to produce around 20 million units at launch.This article originally appeared on Engadget at https://www.engadget.com/wearables/apple-is-reportedly-developing-a-wearable-ai-pin-204705065.html?src=rss
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Marketing and Advertising
Microsoft has announced that the Xbox app is now available on all Arm-based Windows 11 PCs. The app's release follows an update Microsoft made to its Prism emulator in December 2025, which translates x86 and x64 apps to Arm, and now includes support for AVX and AVX2. Both extensions play a role in making games run efficiently on Windows.Windows on Arm users will be able to use the Xbox app to purchase, download and stream PC games, and Microsoft says that "more than 85 percent of the Game Pass catalog" now runs on Arm PCs. Unlike Valve's SteamOS, Windows on Arm also supports anti-cheat software like Epic's Easy Anti Cheat, which means you can access a wider library of online multiplayer games in comparison to what you can get on the Steam Deck.Microsoft has been working on getting Windows running on Arm for years at this point, and the company made a major push with its own Arm-based hardware and the launch of the Copilot+ PC program in 2024. Many Copilot+ PCs use Qualcomm's Snapdragon chips, the latest of which the company announced in September 2025. Up until this point Microsoft's handheld efforts have been focused on PCs running AMD chips, but expanded support for Arm and Qualcomm's own teases certainly makes it seem like an Arm-based Windows 11 handheld could be announced sooner rather than later.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/microsoft-ports-the-xbox-app-to-arm-based-windows-pcs-191049475.html?src=rss
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Marketing and Advertising
Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, with the platform now hosting 400 million monthly active users, ads are expanding globally to all users. The inevitable move follows a test in 30 countries early last year.Ads on Threads are powered by Meta's AI-powered advertising system. They'll use the "same level of personalization" (i.e., tracking and profiling) as Facebook and Instagram. Image, video and carousel ad formats will all appear natively in Threads feeds.Meta said the ad expansion will begin next week, but the full rollout will take months. "Ads on Threads expansion to all users will be gradual, with ad delivery initially remaining low as we reach global user availability in the coming months," the company wrote in a blog post.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-expanding-ads-to-all-users-globally-183900439.html?src=rss
Category:
Marketing and Advertising
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