Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2022-01-16 18:21:30| Engadget

Apple's digital car key feature might soon be useful for unlocking more than a handful of BMW models. In his latest newsletter, Bloomberg's Mark Gurman claimed Hyundai and its upscale Genesis badge will support Apple CarKey "by the summer." It's not certain which models would provide the option, but it's notable that some trim levels of the Ioniq 5 and other Hyundai cars include NFC for a (currently proprietary) digital key.While remote lock controls have been available through smartphones for a while, CarKey (and its Android equivalent) treats the phone more like a physical key. You just have to bring your phone or Apple Watch to the door handle to unlock it, and you can even place your phone in a given area to start the car. People with ultra-wideband iPhones (such as the iPhone 11 and newer) can even leave their phone in their pocket when opening and starting the vehicle.If the leak is accurate, Apple's move could significantly expand the audience for digital car keys you wouldn't need to shop from one high-end marque to even consider it. A deal would also suggest the tussle over a possible EV collaboration wasn't enough to deter Apple and Hyundai from exploring a CarKey team-up.


Category: Marketing and Advertising

 

Latest from this category

03.12What Are the Attributes of Great Digital Ad Creative?
03.12From Flash to Function: How AI Is Powering PR and B2B Marketing Operations
03.12In a Bangkok mall, NEXTOPIA presents a hands-on, optimistic approach to sustainability
02.12How Often Should Brands Be Sending Messages?
02.12The State of 'Job Hugging' Among US Workers [Infographic]
02.12The 72-Hour Webinar Follow-Up Playbook That Converts B2B Leads Faster
02.12Five Shifts to Help B2B Marketers Stop Marketing Like a Machine
02.12Colruyt debuts 24/7 plant-based pop-up on Brussels campus to drive protein transition
Marketing and Advertising »

All news

04.12Are Americans drinking less? New data says yes, but not by much
04.12Global markets brace for Central Bank signals as Fed rate cut bets strengthen
04.12Market poised for consolidation through December as FIIs go quiet, says Sunil Subramaniam
04.12Bankrupt Pakistan is trying to sell PIA again after no buyer last year; Asim Munir-backed Fauji Foundation also in the race
04.12Thursday Watch
04.12China, France must overcome 'differences', Macron tells Xi
04.12Erika Kirk takes on the mantle of leading Turning Point USA, founded by slain husband Charlie Kirk
04.12Russia bans Roblox over concerns about safety and extremist content
More »
Privacy policy . Copyright . Contact form .