During the launch of its flagship Q8 2024 model last month, Audi Vietnam employed EEG (electroencephalogram) technology to help consumers decide if they truly wanted the car. Designed to gauge emotional resonance, the initiative uses specialized headsets to monitor participants' brain activity during interactions with the car, such as test drives and exploring the interior. The EEG measures responses like excitement, attention and interest, offering insights into whether the car genuinely resonates with the buyers preferences.
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