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BYD has introduced new technology for charging electric vehicles at vastly quicker speeds. Founder Wang Chuanfu said this "super e-platform" tech offers a peak charging speed of 1,000 kilowatts, twice that of the 500 kw charging currently offered by Tesla's superchargers. That would mean a car can travel 249 miles (400 kilometers) from a five-minute charge on a BYD station. This charging architecture will initially be available in two of BYD's vehicle models: the Han L sedan and Tang L SUV. "In order to completely solve our user's charging anxiety, we have been pursuing a goal to make the charging time of electric vehicles as short as the refuelling time of petrol vehicles," said Wang. The company is also bringing its quick-charging tech to Chinese drivers for the first time. BYD plans to construct 4,000 ultra-fast charging units across the country, although it did not provide a timeline or budget for the endeavor. To date, owners of BYD vehicles have needed to use charging stations from third-party operators or different EV manufacturers such as Tesla. BYD has been putting more and more EVs on the road around the world. Last year, its second-quarter shipment figures jumped 21 percent to draw very close to Tesla's numbers.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/byd-unveils-new-tech-for-twice-as-fast-ev-charging-175729412.html?src=rss
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Marketing and Advertising
If you've ever seen Dyson's Hot+Cool Jet Focus in a store and wished the ultra-sleek appliance was more affordable, today's your lucky day. Amazon has the product, which usually costs $470, on sale for $300. That's nearly a record low. As its name suggests, the Dyson Hot+Cool AM09 Jet Focus can heat your room in the winter and cool it off in the summer. Its fan mode includes Air Multiplier tech, which creates a smooth and uninterrupted airstream thanks to its lack of traditional fan blades. When you need some warmth, its ceramic plates heat up quickly. The appliance has two modes: focused and diffused. Focused mode warms or cools one person, while diffused mode heats your entire room or provides a gentle breeze during the summer. It oscillates at a 70-degree angle. Dyson's fan has a sleep timer with a shutoff range between 15 minutes and nine hours, and you can store its curved and magnetized remote control inside the appliance to help prevent it from being lost. The lowest we've ever seen this product's price drop is $280, so being able to snag it for $300 in the middle of March, when we're nowhere near Black Friday or Prime Day, is about as good a deal as you can hope for.This article originally appeared on Engadget at https://www.engadget.com/home/this-dyson-heater-and-fan-is-36-percent-off-in-the-amazon-spring-sale-173031934.html?src=rss
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Marketing and Advertising
Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is impacting owners of Roku-branded smart TVs and streaming sticks, so long as the device runs the companys proprietary OS. Its worth noting that Roku users already see commercials on the home screen itself, so folks have to suffer through an ad to get to the ads. Multiple users have reported seeing commercials for the movie Moana 2, though there does seem to be an option to close the video. A Roku spokesperson shared a company statement that confirmed the new ad placement but said it's just a test. The company declined to comment on whether or not this would become a permanent fixture within the OS. Our business has and will always require continuous testing and innovation across design, navigation, content, and our first-rate advertising products, the statement read. Our recent test is just the latest example, as we explore new ways to showcase brands and programming while still providing a delightful and simple user experience. Roku is trying pushing how far to enshittify by introducing ad autoplay before the home screen. "I just turned on my Roku and got an unskippable ad for a movie, before I got to the regular Roku home screen."Speak up before experiment turns into reality. What do you think? pic.twitter.com/NUkmHoemts Techlore (@TechloreInc) March 18, 2025 As expected, Roku users arent exactly pumped about this new ad-delivery method. Some have suggested that they would get rid of their devices if the company keeps the test going. Many consumers have expressed that they are fine with the static ads seen on the home screen, but that a loud video is simply a bridge too far. As a whole, Smart TVs have become a serious growth market for advertisements. These TVs are high-tech and, as such, they track our viewing habits at nearly every turn. Some companies actually lose money on the hardware and make most of their profits via our eyeballs. Roku, as an example, lost $44 million on its physical devices in 2023, but made nearly $1.6 billion with its ads and services products.This article originally appeared on Engadget at https://www.engadget.com/big-tech/roku-testing-auto-play-video-ads-before-loading-the-home-screen-171517685.html?src=rss
Category:
Marketing and Advertising
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