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Patagonia Japan has partnered with Niida Honke, a 300-year-old sake brewery in Fukushima, to release Yamamori 2025, the first sake in Japan to earn Regenerative Organic Certification.
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Marketing and Advertising
Amazon is in discussions with OpenAI to invest $10 billion in the company while supplying more of its AI chips and cloud computing services, according to The Financial Times. The deal would push OpenAI's valuation over $500 billion but is likely to raise more questions about the company's circular investment agreements involving chips and data centers. The two companies are also in talks about the possibility of OpenAI helping Amazon with its online marketplace, similar to deals it has made with Etsy, Shopify and Instacart. However, any agreement still wouldn't allow Amazon to market OpenAI's most advanced models on its developer cloud platform, as Microsoft holds the exclusive rights to those until the 2030s. OpenAI recently restructured its agreement with Microsoft to allow it to use data center capacity from other suppliers. Around the same time, it made a string of deals with NVIDIA, Oracle, AMD and others to build out data center capacity and acquire or rent AI chips. The new deal would require OpenAI to use Amazon's Trainium AI chips and rent more data center capacity from Amazon Web Services (AWS). That's on top of the $38 billion that OpenAI has already committed to renting servers from AWS over the next seven years. These deals have sounded alarms among investors considering their circular nature. In many of those, including this latest Amazon deal, OpenAI is taking investment money and then sending that cash back to the same company for infrastructure or chips. And the amounts are staggering, with just two companies, Softbank and Oracle, spending a combined $400 billion on new data centers for OpenAI's compute needs. And so far, OpenAI has lost more money than it makes. This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-in-talks-to-invest-10-billion-in-openai-and-supply-its-trainium-chips-103653151.html?src=rss
Category:
Marketing and Advertising
Teslas sales in California should be suspended for 30 days because its marketing around Autopilot and Full Self-Driving misled consumers, a California administrative law judge has ruled. Back in 2022, the California DMV accused the automaker of using deceptive language to advertise those products and making it seem like its vehicles are capable of level 5 autonomous driving. Tesla has since added the word Supervised to the name of its Full Self-Driving assistance technology. As Bloomberg notes, the DMV asked the administrative law judge if a suspension is warranted based on the evidence it presented. Even though the judge has agreed that it is, the agency will give Tesla 90 days to explain its side and remove any untrue or misleading language in the marketing materials for the products. Teslas sales and manufacturing in California will only be suspended if it doesnt comply within that timeframe.Were really asking Tesla to do their job, as theyve done in other markets, to properly brand these vehicles, said California DMV director, Steve Gordon, in a statement.A suspension in California could be devastating for the automaker. While new Tesla registrations in the state plummeted earlier this year, Reuters says California accounts for nearly a third of the companys sales in the country. In addition, Tesla only manufactures its Model S and X vehicles in its Fremont plant, where it also produces Model 3 and Model Y units. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-used-deceptive-language-to-market-autopilot-california-judge-rules-035826786.html?src=rss
Category:
Marketing and Advertising
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