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Without meaningful deterrents, Big Tech companies will do what's profitable, regardless of the cost to consumers. But a new bipartisan bill could add a check that would make them think twice, at least in one area. On Wednesday, Senators Ruben Gallego (D-AZ) and Bernie Moreno (R-OH) introduced legislation that would require social platforms to crack down on scam ads.The Safeguarding Consumers from Advertising Misconduct (SCAM) Act would require platforms to take reasonable steps to prevent fraudulent or deceptive ads that they profit from. If they don't, the Federal Trade Commission (FTC) and state attorneys general could take civil legal action against them.The bill's sponsors, Ruben Gallego (L) and Bernie MorenoRuben Gallego (Bluesky) / Bernie MorenoThe backdrop to the SCAM Act is a Reuters report from last November. Meta reportedly estimated that up to 10 percent of its 2024 revenue came from scam ads. The company is said to have calculated that as much as $16 billion of its revenue that year was from scams, including "fraudulent e-commerce and investment schemes, illegal online casinos and the sale of banned medical products."Making matters worse, Meta reportedly refused to block small fraudsters until their ads were flagged at least eight times. Meanwhile, bigger spenders were said to have accrued at least 500 strikes without being removed. Executives reportedly wrestled with how to get the problem under control but only without affecting the companys bottom line. At one point, managers were told not to take any action that could cost Meta more than 0.15 percent of its total revenue. (See what I mean about needing meaningful deterrents?)According to the FTC, Americans estimated total loss from fraud in 2024 (adjusted for underreporting) was nearly $19 billion. An estimated $81.5 billion of that came from seniors."If a company is making money from running ads on their site, it has a responsibility to make sure those ads aren't fraudulent," Sen. Gallego said in a statement. "This bipartisan bill will hold social media companies accountable and protect consumers' money online.""It is critical that we protect American consumers from deceptive ads and shameless fraudsters who make millions taking advantage of legal loopholes," Moreno added. "We can't sit by while social media companies have business models that knowingly enable scams that target the American people."This article originally appeared on Engadget at https://www.engadget.com/big-tech/bipartisan-scam-act-would-require-online-platforms-to-crack-down-on-fraudulent-ads-210316594.html?src=rss
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Marketing and Advertising
Hot on the heels of AGDQ in January, Games Done Quick is hosting its second speedrunning event of the year, Back to Black 2026, starting tomorrow, February 5. The four-day event is organized by Black in a Flash and is raising money for Race Forward, a nonprofit that works across communities to address systemic racism.Back to Black is timed to the start of Black History Month and highlights the deep bench of talent in the Black speedrunning community. A few runs, like ones for Hades II, Donkey Kong Country and Silent Hill 4, were teased when Back to Black 2026 was announced last year. The full schedule has plenty of other runs worth checking out, though, like a co-op run through Plants vs Zombies: Replanted on February 5 or an Any% run of The Barbie Diaries: High School Mystery on February 6. Back to Black 2026 will be live on Games Done Quick's Twitch and YouTube channels from Thursday, February 5 through Sunday February 8.This article originally appeared on Engadget at https://www.engadget.com/gaming/games-done-quicks-back-to-black-2026-event-kicks-off-tomorrow-194147068.html?src=rss
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Marketing and Advertising
Roblox launched an open-source AI model that generates 3D objects on the fly early last year and now that toolset is getting a massive boost. The platform has introduced a model that whips up "4D" objects. I put 4D in quotes because it doesn't actually allow access to the fourth dimension, but rather lets users make interactive 3D objects via prompts. As suggested, these aren't static 3D models. They are fully functional and interactive objects that move and react to players. The beta toolset can't be used to make anything, as it's rather limited for now. There are just two templates for users to choose from. Folks can make cars and solid 3D objects, like a box or a sculpture. Roblox The cars are fully driveable, however, and are made from five separate parts. The parts work independently of one another, allowing for spinning wheels and opening doors. The company says the physics should be accurate, so prepare for a whole lot of user-generated racing games. There's already a game on the platform that uses the 4D tools called Wish Master. It lets players generate cars, planes and all kinds of other stuff. Roblox As for those limited templates, Roblox says it plans to eventually let creators make their own but didn't release a timetable for this. It also says it is developing technology that will generate 3D models based on a reference image. Today's open beta comes after Roblox found itself at the center of lawsuits and investigations related to child safety. This led the company to implement mandatory facial verification to access chat, which has reportedly not been going very well. Some countries have actually banned the platform in an effort to protect children.This article originally appeared on Engadget at https://www.engadget.com/gaming/robloxs-4d-creation-toolset-is-now-available-in-open-beta-191510664.html?src=rss
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Marketing and Advertising
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