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The MAGA movement has always been partly about culture, but lately conservative politics have fully ventured into the entertainment realm. Between the theatrical release of the Melania documentary, the drastic and ongoing reshuffling of the offerings at the John F. Kennedy Center for the Performing Arts, and the Kid Rock-headlined alternative to Bad Bunnys upcoming Super Bowl halftime show, the cultural MAGA-verse has shifted from backlashes and boycotts to counterprogramming. The anti-halftime spectacle will provide an interesting temperature check of the impact of these efforts. The AllAmerican Halftime Show, organized by Turning Point USA, is billed as an explicitly conservative counterprogram to the official Apple-sponsored show featuring Latin phenom Bad Bunny. Kid Rock will be joined by mid-level country artists Brantley Gilbert, Lee Brice, and Gabby Barrett. The show will be broadcast on Turning Points YouTube and social media accounts, as well as on several conservative networks such as OAN. He’s said he’s having a dance party, wearing a dress, and singing in Spanish? Cool, Kid Rock said in a press release. We plan to play great songs for folks who love America. A proud Puerto Rican, Bad Bunny is, of course, American, but he performs mostly in Spanish and has been openly critical of the Trump administration and ICE, making him a MAGA foe. So in a pop culture iteration of alternative facts, Turning Point and the MAGA-verse envision a world in which Kid Rock is a bigger attraction than the global superstar who was last years most-streamed artist on Spotify and just won the Grammy for best album on February 1. It seems delusional that Kid Rock can divert a significant audience from the years premier sports-cultural moment. What viewers it does gather will likely be motivated by anti-Bad Bunny spite. We cant wait to watch the incredible show theyre about to put on, Turning Point boasted of its counter-lineup. We know millions around the country will be watching too.” (Last years Super Bowl audience was around 127 million people; Animal Planets halftime-show alternative, the Puppy Bowl, attracted about 12.8 million viewers.) This counterprogramming strategy echoes a conservative tactic that long predates MAGA in the realm of information and persuasion. Rather than (or in addition to) complain about news sources they disagreed with, conservatives built their own alternatives, from Fox News and its newer, even more conservative rivals to popular radio talk shows and a slew of online media. No need to try to get your message through someone elses media when you can just program your own content. Something like that strategy seems to have worked for first lady Melania Trump, who doesnt give a lot of interviews but is the subject of the documentary Melania, the contents of which she essentially controlled. Though lambasted by critics and mocked for a nationwide release on some 1,800 screens, the film did fairly well for a documentary, taking in $7 million on its opening weekend (experts predicted $5 million, skeptics close to $1 million). Theres still basically no chance it will earn back the $75 million Amazon paid to acquire and market the project, but all the jeering arguably brought Melania more attention and may well have motivated MAGA loyalists to head to the theater. Again, spite seems like a more significant motivator than enthusiasm. Still, its not clear how well the cultural version of MAGA counterprogramming plays out over time. Consider the most prominent test case to date, the travails of the Kennedy Center, as cultural signpost. Last year Trump seized control of the centers agenda, reorganizing the board, installing loyalists, and naming himself chair. Artists such as Rhiannon Giddens and Issa Rae canceled events, as did producers of a planned Hamilton run of performances. Evidently unfazed, Trump took an unusually active role in choosing recipients of the 2025 Kennedy Center Honors, including Sylvester Stallone, George Strait, and Kiss. Critics argued the choices had more to do with political loyalty than artistic merit. But perhaps more to the point, the seemingly populist counterprogramming of a traditional Kennedy Center lineup did not play well in the cultural marketplace: Trump, who personally hosted the event, predicted it would pull the ceremonys largest-ever broadcast audience, and instead it drew the smallest. Regardless, Trump proceeded to add his name to the venueinspiring more cancellations from performersand more recently to announce the center would close for two years for improvements. One thing that reportedly needs refurbishing is the list of visiting performers: CNN quoted an insider saying that thanks to mounting cancellations and trouble lining up new performances, there would not have been any programming to announce. So while we have to wait and see how the Turning Point halftime show plays out against Bad Bunny (and the Puppy Bowl), counterprogramming has become more than just a MAGA-friendly strategy. Its apparently the only programming the MAGA-verse has to look forward to.
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For totally logical reasons, this year’s Winter Olympics in Italy is bucking the trend of a single host city and splitting its sporting events between two main locations, Milan and Cortina. Milan, the second most populous city in Italy, is the urban setting for indoor events like ice hockey and ice skating. Cortina, a ski resort town 250 miles away, provides most of the snowand hill-based venues for quintessential Winter Olympic sports like alpine skiing and the bobsled. But the two separate locations posed a problem for one of the key parts of the Olympics: the opening ceremony. How could there be one grand show when the sporting action was split in half and separated by hundreds of miles? The solution was to put on the show simultaneously in both places. When the opening ceremony is televised around the world on February 6, its pomp, performances, and athlete parades will be broadcast from both Milan and Cortina, with segments from each location woven together into one show. Creative director and executive producer Marco Balich, a veteran of 16 Olympic ceremonies, says the decision to include both locations became a kind of guiding concept for the ceremony itself. Marco Balich (left) with Claudio Coviello and Antonella Albano (right) – Principal Dancers of Teatro la Scala [Photo: International Olympic Committee] Cortina, he says, is “pure mountains,” while Milan is the opposite, “a total industrial, design- and fashion-driven city.” “The narrative that we figured was going to be interesting was the relationship between a location in a city and a mountain, creating a metaphor between man and nature,” he says. [Image: International Olympic Committee] The dichotomy led to the theme of the show, Armonia, or Harmony. “The message that we humbly propose to the world would be to take the metaphor of man and nature and underline that we need to create dialogue between those two elements,” Balich says. Balich and his firm Balich Wonder Studio used this concept to guide the design of everything from the rainbow of costumes dancers will wear to the spiraling stage for the Milan segment of the ceremony. Caterina Botticelli, Costumes Manager [Photo: International Olympic Committee] Balich, who is Italian, also worked on the last Olympics held in Italy, the 2006 Winter Olympics in Turin, and he says that opening ceremony played heavily on Italian history. This year’s version is much more driven by the impact of Italy on the world, and will include references to Italian inventors, Italian design, and Italian fashion. A special segment of the show will honor the late fashion designer Giorgio Armani. Elements of the ceremony will also feature the mountain areas Valtellina and Val di Fiemme, where other outdoor events will take place. All athletes competing in this year’s Olympics will be able to participate in the ceremony. [Photo: International Olympic Committee] Despite the technical challenges of filming the 2026 Winter Olympics opening ceremony in multiple locations, Balich says the overall production is intended to be very analog and very human. “The images that I remember of the Olympics are always human driven, whether it was Muhammad Ali lighting the cauldron in Atlanta or the drumming in Beijing 2008,” he says.
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Forget Donald Trump. A new analysis suggests the U.S. publics sharp lurch into polarization began in 2008, years before his first presidential campaign. Researchers at the University of Cambridges Political Psychology Lab tracked shifts in Americans views across nearly four decades and found that divisions were broadly stable through the 1990s and early 2000s, before rising steadily from 2008 onward. Using more than 35,000 responses from the American National Election Studies between 1988 and 2024, they estimate that issue polarization has increased 64% since the late 1980s, with almost all of that change occurring after 2008. The research uses a machine-learning approach to move beyond party labels and better understand what actually drives Americans political views. Instead of relying on whether respondents identify as Republican or Democrat, the team grouped people based on patterns in what they believe across a range of issues, from abortion and traditional family values to race, inequality, and health insurance. That distinction matters because in many countries politically opposite parties do not exist, says David Young, a psychology researcher at the University of Cambridge, U.K., and one of the studys authors. You might even want to study countries where there are no parties, like Saudi Arabia, he says. The paper challenges the idea that polarization is solely a Trump-era phenomenon. It points to 2008 as the major turning point, a year that also included the financial crisis, Barack Obamas election, and the widespread adoption of the iPhone-era internet. Our ability to nail down when it starts is slightly divided by the fact that we only have data points every four years, Young says. Still, we know that this increase starts from our 2008 data point, he adds. Thats our best guess at the starting point. The researchers argue that the widening gap is driven less by the right drifting further right and more by the left moving rapidly in a progressive direction. Based on the issues surveyed, the left cluster became 31.5% more socially liberal by 2024 compared with 1988, while the right cluster shifted only 2.8% more conservative. Its not necessarily that left-wingers and right-wingers have become more extreme, Young says. Its more that theyve become more kind of consolidated.
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