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At CES 2025 renowned keyboard company Cherry revealed its latest gaming and office keyboards. Cherry keyboards are well-liked by enthusiasts, but the company seems to be aiming some of the new models at more casual users. Lets start with the gaming keyboards, of which there are two. The more noteworthy one is the XTRFY MX 8.3 TKL, which can reach 8000Hz and 4000Hz polling rates while wired and wireless, respectively. It also has a display that shows battery levels and even your typing speed.The XTRFY MX 10.1 Wireless is a low-profile keyboard with identical polling rates. Its designed for gamers who prefer something more discreet. The former will set buyers back $300, while the latter retails for $280. Now onto the, Cherry KW 300 MX, which is a hot-swappable keyboard aimed at office use, something we havent seen before. It has a 1000Hz polling rate, which is far beyond what normal office keyboards have, at 125Hz. There's a low profile model for this too the KW 550 MX LP. Those will retail for $110 and $120, respectively. Assuming loud, mechanical clacking isn't desirable for an office setting, users might want to opt for the quieter KC 500 MX LP. Its tenkeyless (i.e. without the number pad) cousin, the KC 500 MX LP TKL, runs a mere $100.This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/cherrys-ces-2025-offerings-arent-all-for-keyboard-nerds-030006885.html?src=rss
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Sony's CES 2025 press conference was huge on the entertainment front if you're a PlayStation fan. In a series of rapid-fire announcements, the company announced it was making an anime based on Ghost of Tsushima Legends, the cooperative multiplayer mode from the acclaimed game. It then followed that up with news that Columbia Pictures was in the early stages of developing a movie based on the post-apocalyptic PlayStation game Horizon Zero Dawn. Finally, Neil Druckmann from Naughty Dog popped out to announce that season two of The Last of Us would hit HBO in April. We already know a fair bit about The Last of Us season two its based on 2020's The Last of Us Part 2, but it won't take us through all of the events of the second game. It'll take at least two seasons to retell the story of that terrific but complex misery simulator. This season, Kaitlyn Dever, Isabela Merced, Catherine O'Hara and Jeffery Wright join season one veterans Pedro Pascal and Bella Ramsey. The other projects remain a mystery for now. A bit over two years ago, we heard that Horizon Zero Dawn was being adapted as a series for Netflix, but the project eventually fell apart. I'm definitely curious to see how they'll streamline the game's sprawling storyline into a tight narrative for a two-hour movie (or even a three-hour one), but hopefully a strong creative team is behind this one. As for Ghost of Tsushima, it's another of the most well-regarded and popular PlayStation Studios titles, with a sequel on the way, so this is just another example of Sony using some of its best gaming titles to expand into the broader entertainment space making these stories more accessible to people who are less likely to play a 20-to-40-hour game. On a personal note, The Last of Us and Horizon Zero Dawn are two of my favorite games of all time, so this 10-minute blast of good news was most welcome in the middle of a very long day at CES! This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/the-last-of-us-season-2-arrives-in-april-and-a-horizon-zero-dawn-film-is-in-the-works-020950940.html?src=rss
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Marketing and Advertising
Sony has been discussing its EV ambitions for five years, but now the company is ready to sell you a car. Through Sony Honda Mobility, you can reserve an vehicle now with a $200 fee. The car that was once the Vision-S and Vision-S 02 will actually be a thing you can buy. Now known as Afeela 1, the EV has a host of convenience updates, including an in-vehicle assistant and updated interior design. There are two models, the Afeela 1 Origin and the Afeela 1 Signature, priced at $89,900 and $109,900 respectively. Initially, reservations will only be available for customers in California, but the first vehicles won't be delivered until mid 2026. Those will be the pricier Signature version, with the Origin trim following in 2027. Both versions will come with a three-year subscription to the requisite services, which include Level 2+ ADAS known as Afeela Intelligent Drive, immersive entertainment, the Afeela Personal Agent and more. Other features are a selection of media apps, 3D maps, spatial sound and 5G connectivity. We're getting a closer look at the near-final Afeela 1 tomorrow, so you can expect detailed impressions of the revised vehicle and its features later this week. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/sony-opens-afeela-1-ev-reservations-at-ces-2025-011826937.html?src=rss
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