 |
|
|
|||||
The popcorn bucket wars just became literal with Cinemark's latest entry for Gladiator II. The theater chain's new entry is not only shaped like the Roman colosseum, it plays a cutesy augmented reality gladiator battle when you point your smartphone at QR code on the bottom (AR-ENA, get it?). The butter on the popcorn is Cinemark's tagline, claiming "you can eat war." In fact, all of the ad copy is brilliantly cheesy: "Every kernel of strength, every ounce of honor, is for the glory of Rome. As you preside over this gladiator arena, you can... eat war. Finish the popcorn and unleash the battle within. You will be entertained." Being intoned in the Honest Trailer style takes it up an extra notch. Finish the popcorn, scan the code, and let the games begin. Experience your own augmented reality gladiator battle with the Gladiator II Popcorn AR-ENA bucket. Get yours @Cinemark opening weekend and get tickets today.: https://t.co/9cVeY9EICC pic.twitter.com/8J06RkyCIp Cinemark Theatres (@Cinemark) October 22, 2024 It's the latest popcorn bucket movie merch, following high-profile entries from Dune and Deadpool. We've also seen entries for Ghostbusters: Frozen Empire, Beetlejuice Beetlejuice and others that didn't quite capture the same zeitgeist. Sure, you might need to wipe off some popcorn grease to read the Cinemark bucket's QR code, and the AR animation of two fighting gladiators is reminiscent of a PlayStation 2 render. Still, neither the Dune nor Wolverine buckets boast any interactive features, so the Gladiator II bucket has them beat there and it's a smart way to rope in the tech press. Cinemark's vessel is also plausibly shaped like a popcorn bucket with its colosseum form. The same can't be said for Dune's sandworm-shaped bucket or Deadpool's Wolverine head bucket (Dune director Denis Villeneuve called the latter "horrific" and he's right). If you're looking to expand your collection, the Gladiator II popcorn bucket will arrive "soon" and the movie itself hits theaters on November 22.This article originally appeared on Engadget at https://www.engadget.com/entertainment/cinemarks-gladiator-ii-ar-enabled-popcorn-bucket-claims-you-can-eat-war-093045963.html?src=rss
Category:
Marketing and Advertising
Roblox has adopted several new policies designed to give parents control over how their children use the sprawling online game platform. Bloomberg reported that the company has created a new type of parental account so that a guardian can oversee their kids' online activities and friends. Roblox is also now requiring parent permission for users under age 13 to access certain features. Users age 9 and younger will also need permission in order to access game modes with moderate violence or crude humor. The publication said these changes are slated to go into effect next month. Concerns about safety for young players have been a recurring issue for Roblox. The platform faced a lawsuit claiming exploitation of a minor in 2022. Sony was reluctant to host the game on its hardware over questions of whether Roblox exposed children to inappropriate sexual content, and the same justification led to a ban in Turkey earlier this year. Hindenburg Research recently released an exposé about predatory behavior as well as misleading financial activity at Roblox (although that source has a shaky reputation of its own). An investigation by Bloomberg Businessweek found that at least two dozen people have been arrested by US law enforcement since 2018 for abusing or abducting child victims they met on Roblox. This article originally appeared on Engadget at https://www.engadget.com/gaming/roblox-to-launch-new-child-safety-protocols-next-month-225552516.html?src=rss
Category:
Marketing and Advertising
One of Teslas biggest downsides has always been the upfront cost of its electric vehicles versus gas models. The cheapest car it currently sells is $42,490 before subsidies, and the average Kelley Blue Book starting price of its 2024 models is just over $63,000. Tesla wrote in its third-quarter disclosure report that its making preparations to offer new vehicles with more affordable models. The EV makers cost of goods sold per vehicle also came down to its lowest level ever at $35,1000. Plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025, the report reads. These vehicles will utilize aspects of the next generation platform as well as aspects of our current platforms and will be able to be produced on the same manufacturing lines as our current vehicle line-up. Tesla also says it plans to begin launching its cheaper EV models in the first half of 2025. That wording is still fairly loose, so theres no guarantee that a new model will ship the same year. The other surprise in Teslas report came from the numbers. It turns out that despite setbacks like the Cybertrucks fifth recall and a federal investigation into its EVs Full Self-Driving feature, Tesla had a fairly robust third quarter. The carmakers net income rose by 8 percent to $2.51 billion and sales rose by 2 percent year-over-year. The news also ends its four-quarter streak of missed earnings targets.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-says-it-will-begin-launching-new-and-more-affordable-evs-next-year-215038050.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||