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Every year, Publicis Groupe Japans Sustainable Development Goals committee holds a public competition to raise awareness about environmental challenges. This years contest, The Trash Bento Challenge, aimed to inspire public action against microplastic contamination.
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Marketing and Advertising
Bluesky has rolled out an update that fixes one important issue that could lead to impersonation on the decentralized social network. Now, when you verify your identity on the platform with your own domain, Bluesky will no longer free up your old .bsky.social username. In the past, going through the authentication process will make your original .bsky.social name available again, which means you'll have to sign up again to secure your old handle if you don't want impersonators to scoop it up. The social network has been trying to fix its verification issues, which became a significant problem after the service welcomed an influx of new users in recent months. A third-party entity from Cornell Tech who analyzed the app's userbase previously found that 44 percent of Bluesky's 100 most-followed accounts have a doppelganger. As a response, Bluesky adopted a more aggressive impersonation policy and required parody, satire or fan accounts to label themselves as such in both their handles and their bio in late November. It also explicitly prohibited identity churning, in which users would start off as impersonators to gain followers and then switch their identity later to avoid enforcement action. In addition to reserving your old handle, the updated Bluesky app adds a "Mentions" tab in notifications, making it much easier to find replies to your posts. As The Verge notes, it also has a new button that lets you choose how replies show up, so you can choose to see them in a linear order or in threaded discussions. This article originally appeared on Engadget at https://www.engadget.com/social-media/blueskys-latest-update-addresses-an-important-verification-problem-140055367.html?src=rss
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Marketing and Advertising
Clickbait videos have always been annoying, but there are times when they can be downright harmful. YouTube has vowed to strengthen its enforcement efforts when it comes to dealing with "egregious clickbait" on its website, particularly those that cover or pretend to cover breaking news and current events. The website describes egregious clickbait as "videos where the title or thumbnail promises viewers something that the video doesn't deliver." YouTube says these videos leave viewers "feeling tricked, frustrated, or even misled" if they come to the website looking for truthful and timely information on important issues. If you've ever watched a clickbait video, you'd know that's definitely true. You may have trained yourself on being able to spot and skip them over the years, but some people might still not know the difference between clickbait and legitimate content. One example of egregious clickbait, according to YouTube, is if a video says "the president resigned!" without actually addressing the president's resignation. Misleading thumbails are considered egregious clickbait, as well. If a thumbnail reads "top political news" and the video doesn't contain any political news, then it will also be subjected to YouTube's enforcement action. The website will start cracking down on clickbait videos in India it didn't say how it will expand from there, but we've asked it for more information. For now, it will delete any video that violates this policy without issuing strikes. After it goes through old videos, it will then prioritize new uploads, presumably so that they don't reach more people that they should. This article originally appeared on Engadget at https://www.engadget.com/entertainment/youtube/youtube-will-crack-down-on-egregious-clickbait-starting-in-india-130010064.html?src=rss
Category:
Marketing and Advertising
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