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Duolingo isnt just a cute green owl, its a masterclass in psychology, gamification, and habit-building. In this video, we break down the hidden tactics Duolingo uses to keep you coming back. From streaks and notifications to clever sound design and reward systems, you’ll discover how this app turns language learning into something you can’t stop engaging with. Whether you’re a language nerd or just curious how apps keep you hooked, this explainer will open your eyes.
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E-Commerce
Eli Lilly announced on Monday it will soon make the two highest-doses of its popular weight-loss drug Zepbound available for self-paying customers on its website. Starting in August, 12.5-milligram and 15-milligram single doses will be added to the company’s website, effectively making all Zepbound doses available for $499 a month or less. Unlike the pen form sold at pharmacies like Walgreens and CVS, the drug will be available in vial form through its LillyDirect self-pay pharmacy, which will require patients to draw their own shots into a syringe rather than have them prefilled. The drug will be available to eligible adults with obesity and a valid prescription regardless of insurance coverage. Health care providers and doctors can start prescribing the higher doses on July 7, according to Lilly. Zepbound is an injectable prescription medicine belonging to a class of drugs known as GLP-1 receptor agonists that were originally developed for type 2 diabetes, and they may also help to treat adults with obesity and weight-related medical issues. “Obesity is a serious, chronic disease, and access to obesity medications should be treated with the same urgency as other chronic conditions,” said Rhonda Pacheco, group vice president of U.S. Cardiometabolic Health at Lilly, in the press release. “Lilly was the first company to offer a self-pay solution for an FDA-approved obesity medication, and we continue to work to expand coverage for Zepbound. In the meantime, the availability of the two highest-dose Zepbound vials gives providers and patients another important treatment option.” While the weight-loss drugs are popular with consumers, they’re not so much with insurance companies, who don’t always widely cover the drugs. This led Lily, and rival Novo Nordisk, the maker of Wegovy, to start offering their own self-pay options. The company first rolled out its self-pay, single-dose vials last summer in an effort to meet high consumer demand. Shares in Lilly (NYSE: LLY) were trading down by less than 2% at the market’s close on Monday. Eli Lily: By the numbers In Eli Lily’s latest round of earnings for the first quarter of 2025, which ended March 31, the company showed a mixed performance and reported a net income of $2.76 billion and earnings per share (EPS) of $3.34, with revenue guidance between $58 billion and $61 billion. The drugmaker has a market capitalization of $724.99 billion, as of this writing. The company is slated to report Q2 earnings in early August.
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E-Commerce
At Home, the big-box home decor and furnishings brand, is the most recent in a series of home goods stores, including Big Lots and True Value, to file for bankruptcy in recent months. Today, the company announced that it is seeking Chapter 11 protection after tariff-related costs, inflation, and reduced foot traffic have taken a bite out of sales. The company, which is owned by Hellman & Friedman and operates 260 stores across the U.S., has entered an agreement with its lenders thats intended to help eliminate the companys $2 billion in debt while providing $200 million in new funding to keep the brand afloat during the restructuring process. CEO Brad Weston said in a press release that At Home is operating against a rapidly evolving trade environment as we navigate the impact of tariffs and that the changes are intended to help the company compete in a more volatile marketplace. At Homes financial woes come on the back of closures for several similar brands. In 2024, the discount retailer Big Lots also filed for Chapter 11 bankruptcy and planned to close all of its 800 locations before it was ultimately purchased and kept afloat by a new owner (though at a much smaller scale). And this May, the beloved arts-and-crafts retailer Joanns closed its doors permanently after a drawn-out bankruptcy process. Now, At Home will be the latest home goods retailer to attempt to keep its doors open as it navigates the bankruptcy process. 26 stores expected to close Currently, At Home employs over 7,000 workers across 40 states. According to a bankruptcy court filing, the brand has struggled over the past several years due to reduced foot traffic in stores, heightened competition from comparable and off-price retailers offering substantial discounts, and a disparity between inventory and customer demand. Over the last year, At Home has already closed six stores, but it reports that several remaining stores are still operating at suboptimal performance levels. To turn things around, At Home reported that it will begin by transitioning ownership of the company to its lenders, who are shouldering more than 95% of its debt. The restructuring is also expected to result in several store closures. Per the filing: Ultimately, the Debtors management team and advisors determined that it is appropriate to commence closings of 26 underperforming brick-and-mortar stores, with the potential to close additional underperforming stores in the future. The 26 stores are expected to be sold and vacated by September 30, 2025. Here are the stores that are expected to close: 750 Newhall Dr., San Jose, CA 2505 El Camino Real, Tustin, CA 2200 Harbor Blvd., Costa Mesa, CA 3795 E Foothills Blvd., Pasadena, CA 1982 E 20th St., Chico, CA 26532 Towne Center Dr., Suites A-B, Foothill Ranch, CA 2900 N. Bellflower Blvd., Long Beach, CA 8320 Delta Shores Circle S., Sacramento, CA 14585 Biscayne Blvd., North Miami, FL 5203 W. War Memorial Dr., Peoria, IL 13180 S. Cicero Ave., Crestwood, IL 300 Providence Highway, Dedham, MA 571 Boston Turnpike, Shrewsbury, MA 2820 Hwy. 63, South Rochester, MN 905 S 24th St. W., Billings, MT 1361 NJ-35, Middletown Township, NJ 461 Route 10, East Ledgewood, NJ 301 Nassau Park Blvd., Princeton, NJ 6135 Junction Blvd., Rego Park, NY 300 Baychester Ave., Bronx, NY 720 Clairton Blvd., Pittsburgh, PA 8300 Sudley Rd., Manassas, VA 19460 Compass Creek Pkwy., Leesburg, VA 1001 E Sunset Dr., Bellingham, WA 2530 Rudkin Rd., Yakima, WA 3201 North Mayfair Rd., Wauwatosa, WI
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E-Commerce
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